This Week on Livestream | February 6, 2017

Have you ever wanted to view Earth from Space? Watch live on Friday morning with Kelsea Brennan-Wessels from ESA Web-TV virtual studios.


Black Fashion Designers Symposium | FIT
Monday, February 6
10 AM ET
“The Black Fashion Designers Symposium features talks by designers, models, journalists, and scholars on African diasporic culture and fashion. The exhibition is on display through May 16, 2017. #BlackFashionDesigners”

Salesforce in Focus | CXO Talk
Monday, February 6
1 PM ET
“Salesforce is one of the most important SaaS leaders in the digital economy. What makes this company significant and can it sustain that leadership position? Michael Krigsman talks with three top industry analysts to get the inside story on Salesforce.com.”

Wine and Chocolate Pairing with Jacques Torres | The Greene Space
Monday, February 6
7 PM ET
“Join WNYC’s Leonard Lopate for a fun night of wine, chocolate, and conversation with chocolatier and New York City treasure Jacques Torres.”

“Show up, dive in, stay at it”: Post-Election Community Gathering at Royce Hall | Hammer Museum
Monday, February 6
10:30 PM ET
“Jessica Yellin, former chief White House correspondent for CNN, moderates a panel of organization and community leaders who will share their respective points of view about consequences of the election and offer suggestions to those who are interested in taking action.”

The Lost Eleven: The Forgotten Story of Black American Soldiers in World War II | The National WWII Museum
Tuesday, February 7
7 PM ET
The Lost Eleven coauthor Robert Child tells the individual stories of these artillerymen, the Belgian family that took them in, and the boy who couldn’t forget the courageous men who died in the field.”

2017 Chicago Auto Show | Toyota
Thursday, February 9
10:30 AM ET
“Watch vehicle lineup announcements live from the #CAS17 floor.”

Women’s and Girls’ Lives Matter | Schomburg Center
Thursday, February 9
6:30 PM ET
“Talks at the Schomburg presents a close look at the roles, needs, and contributions of black women and girls in the context of the Black Lives Matter Movement.”

Michelle Buteau’s Low-Budget Talk Show | The Greene Space
Thursday, February 9
7:30 PM ET
“An unpredictable, irreverent take on the late night talk show format. You know Michelle’s work from the premiere episode of 2 Dope Queens, along with Key and Peele, The Eric Andre Show, VH1’s Best Week Ever and Big Morning Buzz. Featured guests include fashion designer and stylist Carson Kressley, comedian and actress Janeane Garofalo, and rising star Jo Firestone.”

Modo Live at the Foundry | Gnomon
Thursday, February 9
10 PM ET
“Experts in 3D content creation for games, animation, product design, and industrial design show how they rely on Modo to achieve their creative visions.”

Earth from Space | European Space Agency
Friday, February 10
4 AM ET
“Earth from Space is presented by Kelsea Brennan-Wessels from the ESA Web-TV virtual studios. Join the European Space Agency every Friday at for an 800 km-high tour of our planet.”

New Horizons and The Exploration of Pluto with Dr. S. Alan Stern | Griffith Observatory TV
Sunday, February 12
7 PM ET
“Meet Dr. Alan Stern and learn about NASA’s historic mission to Pluto and beyond. The fastest spacecraft ever launched, New Horizons left Earth in January 2006, and, after a journey of over nine years and 3 billion miles, flew past Pluto an astonishing 7800 miles above its surface.”

Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.