This Week on Livestream | May 8, 2017

Tune in as President Jimmy Carter and Senator Bernie Sanders talk at The Carter Center, Amy Goodman debuts her new book at the Free Library and The New School, and 25 trumpet legends fight back against cancer at Cancer Blows 2017.


Pres. Jimmy Carter & Sen. Bernie Sanders in Conversation | The Forum on Women, Religion, Violence, and Power at The Carter Center
Monday, May 8
6:20 PM ET
“Held during the Human Rights Defenders Forum in Atlanta, Georgia, May 6-9, 2017.”

Amy Goodman | Democracy Now!: Covering the Movements Changing America | Author Events
Monday, May 8
7:30 PM ET
“After more than 20 years of bringing attention to progressive issues underreported by the mainstream media, Amy Goodman’s Democracy Now! program now airs simultaneously on satellite and cable television, more than 1,400 radio stations throughout the world, and the internet. Goodman’s five New York Times bestselling books include Breaking the Sound Barrier and her newest work, Democracy Now!: Twenty Years Covering the Movements Changing America. Now she returns to the Free Library to analyze and contextualize the last year’s tempestuous political events.”

ADL National Leadership Summit 2017 – DAY 3 | Anti-Defamation League
Tuesday, May 9
11:50 AM ET
“Tune in for the final day of the Anti-Defamation League’s National Leadership Summit. Featuring Keynote Speaker Senator Marco Rubio.”

Death, Sex & Money Live with Kevin Bacon | The Greene Space
Tuesday, May 9
7 PM ET
“Join host Anna Sale for an intimate conversation with Golden Globe-winning actor Kevin Bacon. They will talk about his life and career that spans from Animal House to his new Amazon series.”

Livestream Turns 10: Ask our Founders Anything!
Wednesday, May 10
1:30 PM ET
“Now is your chance to ask Livestream’s founders anything. Livestream is celebrating its 10th Anniversary, and we want you to join us for a very special webinar. Tune in for an “Ask Me Anything” Livestream Learn with Livestream’s founders – Max Haot, Mark Kornfilt, Phil Worthington, and Dayananda Nanjundappa.”

The Legends Return | CancerBlows 2017
Wednesday, May 10
8 PM ET
CancerBlows was meant to be a once-in-a-lifetime musical event bringing together legendary trumpet players in a special Concert and After-Party. Trumpeters including Doc Severinsen from The Tonight Show, Lee Loughnane from Chicago, Arturo Sandoval, former trumpet players from Canadian Brass gathered to play a concert in Meyerson Symphony Center on March 4, 2015 to help Ryan Anthony, the Dallas Symphony Orchestra’s principal trumpet and former Canadian Brass member, raise money for cancer research. The CancerBlows concert returns to Dallas on Wednesday featuring returning headliners Doc Severinsen, Arturo Sandoval, Lee Loughnane (Chicago) and adding Dave Matthews Band trumpeter, Rashawn Ross.”

Intersectional Activism in the Age of Trump: Kimberlé Crenshaw and Eve Ensler | Hammer Museum
Thursday, May 11
10:30 PM ET
“Tony Award–winning playwright and activist Eve Ensler and renowned legal scholar Kimberlé Crenshaw lead a revolutionary conversation and offer strategies for surviving the current political climate as anti-racist feminists. Using the intersectional, inclusive framework at the heart of campaigns like Say Her Name, Why We Can’t Wait, and One Billion Rising, these two feminist icons address some of the most urgent questions facing our nation.”

Democracy Now!: Covering the Movements Changing America – A Talk by Journalist Amy Goodman | The New School
Friday, May 12
7 PM ET
“Join The New School for a talk and book signing with award-winning international journalist Amy Goodman on her sixth New York Times bestselling book, Democracy Now!: Covering the Movements Changing America.”

Live Video ROI: 4 Strategies for Live Video Monetization

Live video is more popular than ever. According to our recent survey with New York Magazine, 80% of respondents would rather watch live video from a brand than read a blog. Nearly half of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer.

Livestreaming your events and productions to a worldwide audience can create real revenue for your brand. With so many options available, it’s hard to find the right strategy. Livestream offers live video monetization solutions for organizations of every size and at every stage of their growth process. Here are four ways you can start monetizing your live video content.

Live Video Monetization: Weighing Your Options

1. Donations

Online donations are fast-becoming a considerable source of revenue for content creators. Online giving is growing 13% each year. Livestream’s donations feature makes it easy for organizations to accept donations from their viewers. Both the Livestream event page and the live player embed feature a built-in “donate” button so your viewers can show appreciation without navigating away from your broadcast.

Philadelphia’s Enon Tabernacle Baptist Church is one of the many organizations using this feature. Ireland-based, live music streaming startup CENTRSTAGE also uses donations to support the independent musicians who broadcast on their platform.

2. Ads with Google Double-Click for Publishers

Think advertisements are just for corporate broadcasters? Think again. Google Doubleclick for Publishers, or DFP, lets you run ads at any point during your live event. Adding short advertisements to your live broadcast recreates the familiar look and feel of traditional television for a fast-growing digital audience.

Mid-roll advertisements are especially effective. According to AdAge, viewers watch mid-roll ads 90% of the time, compared a 78% completion rate for pre-roll ads. It’s easy to sync your Google DFP account from within your Livestream account settings. Once your settings are configured, you can trigger Google DFP from within Livestream’s Studio software.

Independent networks like BeTerrific Live and the LawNewz Network use DFP throughout their live shows. BeTerrific Live broadcasts five days a week on Livestream to a worldwide audience, with viewers tuning in from as far afield as Thailand and Brazil.

The LawNewz Network broadcasts live courtroom coverage of the nation’s top criminal cases. Their Livestream channel and live player embed are home to a dedicated community of viewers. That audience helps LawNewz Network grow revenue with advertisements on their live player.

3. Lead Capture

According to Hubspot, adding live video to your marketing stack increases customer conversion by 80% or more. Live video brings a dynamic component to your marketing strategy, engaging viewers whether they tune in on desktop or mobile. But how do you continue the conversation after your broadcast has ended?

We built Livestream’s lead capture feature with the marketer in mind. You can add a customized lead capture form on your live player with the push of a button. Adding a lead capture form will “gate” your live video stream, requiring viewers to fill out the form before viewing your broadcast. This gives you a clearer picture of your demographics and can help you target your post show follow-up.

NFL’s New Orleans Saints are already using lead capture to better understand their audience. Their pre-and-post-game broadcasts routinely attract thousands of viewers. Streaming behind-the-scenes content gives Saints fans more opportunities to connect with their favorite team. With lead capture, the Saints’ marketing organization uses these valuable insights to better target their email campaigns to customers who have engaged with their video.

4. Pay-Per-View Model

If you’re using live video to broadcast events, think of a pay-per-view service as a virtual box office. Livestream Enterprise subscribers can easily add pay-per-view to their events using one of our partners’ payment processing and content entitlement systems.

Boxing legend Oscar de la Hoya’s Golden Boy Promotions has revolutionized online sports broadcasting. They augment their in-person ticket sales and grow online revenue with a pay-per-view model for their Ring TV Live network. Golden Boy alternates between free broadcasts and traditional pay-per-view programming (also known as a “Freemium Model”), enticing viewers with a free sample before converting them to paying subscribers with premium content.

This is a similar approach that brands like Ultimate Fighting Champions use, broadcasting smaller fights on Fox Sports 1 before switching to a pay-per-view network for their main event. With Livestream’s Simulcast feature, you can stream a portion of your content to multiple social channels before driving viewership back to a pay-per-view stream.

Why You Should Monetize Your Live Video Content

Streaming video already accounts for two-thirds of the world’s internet traffic, and by 2020 it will spike to 82%. Successful brands are seizing this opportunity, diving head-first into the live video gold rush. Livestream’s end-to-end solution of platform and hardware is the perfect toolkit for monetizing your digital content. With our monetization options, you can tailor your live video strategy to meet your needs and connect with your audience at every step.

Looking for more information about how live video can help you grow revenue? Our Livestream Learn webinar, “OTT Streaming with the Experts,” features advice and insights from thought leaders across the over-the-top streaming industry. Read more about our webinar and watch the full show.