This Week on Livestream | May 30, 2017

This week is all about science. Explore the new paradigms of volcanic eruption, learn about NASA’s mission to the Asteroid Belt, and watch the World Science Festival on Livestream.

Senator Al Franken in Conversation with David Letterman | 92nd Street Y
Tuesday, May 30
9:30 PM ET
“Senator Al Franken sits down with late night legend David Letterman for a rare and exclusive conversation. As the honorable gentleman from Minnesota publishes his new book, Al Franken, Giant of the Senate, we’ll hear the story of an award-winning comedian who decided to run for office — and then discovered why award-winning comedians tend not to do that.”

Computational Creativity | World Science Festival
Wednesday, May 31
“Today, there are robots that make art, move like dancers, tell stories, and even help human chefs devise unique recipes. But is there ingenuity in silico? Can computers be creative? A rare treat for the senses, this thought-provoking event brings together artists and computer scientists who are creating original works with the help of artificially intelligent machines.”

Wednesday, May 31
6:30 PM ET
“Volcanic eruptions pose an increasing threat to human lives and infrastructure in today’s rapidly globalizing world, leading to a need for more-sensitive and accurate tools for detecting and interpreting signs of volcanic unrest. Dr. Roman will explore the recent development of several new paradigms for eruption forecasting and their implications for our understanding of how volcanoes work.”

New Sounds Present 2017 New York Guitar Festival | The Greene Space
Thursday, June 1
“Building on last year’s sold-out event, the New York Guitar Festival and WNYC’s New Sounds present a four-week series that features a diverse cast of guitar slingers performing newly commissioned works and special collaboration.”

World of Monk | Jazz at Lincoln Center
Thursday, June 1
“With its iconic melodies, insightful harmonic progressions, and complex but danceable rhythms, the music of Thelonious Monk offers limitless opportunity for improvisation and interpretation. Watch international virtuosos and the JLCO band interpret Monk’s music in a way completely unique to this collaboration.”

The Evolution of Evolution | World Science Festival
Thursday, June 1
“It’s a profound question facing modern humans: Are we still subject to natural selection? After hundreds of years of scientific progress, many of the pressures that control evolution—predators and disease—are decreasing. At the same time, technology capable of engineering the genome is in our hands. Renowned geneticists, paleoanthropologists, and biologists consider our genetic future as evolution evolves.”

Round Midnight: Monk’s Legacy | Jazz at Lincoln Center
Friday, June 2
“Thelonious Monk’s music will be performed by two of the most exciting young pianists of the next generation of jazz: 13-year-old Indonesian sensation Joey Alexander, the first true child prodigy in the history of jazz; and New Orleans’ Sullivan Fortner, recipient of the 2015 American Pianists Association’s prestigious Cole Porter Fellow in Jazz honor.”

To Boldly Go…Well, You Know: NASA’s Dawn Mission to the Asteroid Belt | Griffith Observatory TV
Friday, June 2
10:30 PM ET
“At Griffith Observatory’s next ‘All Space Considered,’ NASA Jet Propulsion Laboratory engineer and mission manager Marc Rayman will describe the highlights of NASA’s groundbreaking mission to Vesta and Ceres, the largest bodies in the asteroid belt.”

Flame Challenge: What Is Energy? | World Science Festival
Saturday, June 3
“Alan Alda has issued this year’s challenge to the world’s top scientists: What is energy? In an action-packed hour of interactive demonstrations, Alan and a team of experts invite the audience to explore how our bodies use energy, the impact of natural resources, and how we’re going to power the world in the future.”

Cool Jobs | World Science Festival
Sunday, June 4
1:30 PM ET
“The World Science Festival’s highly celebrated program, Cool Jobs, is back with an astounding line-up of the coolest science teachers around. Can you break a cinder block on your chest? Dance your way into learning about fossils? Play catch with a robot? These are all things that these people do every day…at work. And all because they know how to make science the most exciting thing around.”

Choral Splendour: Huddersfield & TMC | Toronto Mendelssohn Choir
Sunday, June 4
“The Huddersfield Choral Society from the UK, founded in 1836, joins forces with Canada’s oldest choral organization, the Toronto Mendelssohn Choir, founded in 1894. These two world-class choirs come together to present a concert of choral classics, including many works by some of the great English church composers.”

Carographers on the Brain | World Science Festival
Sunday, June 4
“Imagine navigating the globe with a map that only sketched out the continents. That’s pretty much how neuroscientists have been operating for decades. Join leading neuroscientists and psychologists as they answer profound questions regarding the electrochemical roots of memory and behavior and clarify the link between our upbringing and brain development.”

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.

Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.