This Week on Livestream | May 1, 2017

Watch live as Jesse Tyler Ferguson hosts the James Beard Foundation Awards, Carrie Brownstein visits The Greene Space, Neil deGrasse Tyson joins Robert Krulwich at 92nd Street Y, and Gabourey Sidibe debuts her new book at the Free Library of Philadelphia.


2017 James Beard Awards | James Beard Foundation
Monday, May 1
7 PM ET
“Watch the 2017 James Beard Awards Gala LIVE! Hosted by Jesse Tyler Ferguson of ABC’s award-winning Modern Family. Catch all of the minute-by-minute action to see who takes home the culinary world’s top prizes.”

Forbidden: Too Punk, Too Queer with Carrie Brownstein and Thomas Meinecke | The Greene Space
Monday, May 1
7 PM ET
“Carrie Brownstein and Thomas Meinecke discuss life and art from their lives in the punk scene and LGBTQ communities. Kathy Tu, co-host and co-managing editor of the WNYC Studios podcast Nancy, moderates a discussion on what it means to be heard, loudly.”

Post-screening Q&A with Roger Guenveur Smith: Rodney King | Hammer Museum
Tuesday, May 2
10:30 PM ET
“A post-screening Q&A with Roger Guenveur Smith and UC Santa Barbara Professor Stephanie Batiste.”

Neil deGrasse Tyson with Robert Krulwich | 92nd Street Y
Wednesday, May 3
7:30 PM ET
“Superstar scientist Neil deGrasse Tyson has come to the rescue with Astrophysics for People in a Hurry, the brilliantly witty guide you’ve been waiting for. See the world-famous director of the Hayden Planetarium in person at 92Y as he takes us on a mind-expanding tour of the cosmos — with the humor and insight he’s beloved for. From the Big Bang to black holes, discover the great beyond with its best interpreter.”

Session 5.3.17 | Jorge Cruise
Wednesday, May 3
8 PM ET
“Celebrity Trainer Jorge Cruise goes live on Facebook Live and Livestream at 8 PM ET.”

Gabourey Sidibe | This Is Just My Face: Try Not to Stare | Author Events
Thursday, May 4
6:30 PM ET
“Gabourey Sidibe received a Best Actress Academy Award nomination for her debut role in the 2009 film Precious, based on the novel Push by Sapphire. Since then she has appeared on three seasons of American Horror Story, was a cast member of the Showtime series The Big C, has hosted Saturday Night Live, and has appeared in several films. This Is Just My Face tells the behind-the-scenes story of Sidibe’s Bed-Stuy upbringing and rise to fame while proffering sensible dispatches on celebrity, depression, friendship, and self-image.”

Comedy Writing in the Age of Trump | The Greene Space
Thursday, May 4
7 PM ET
Full Frontal with Samantha Bee writers Ashley Nicole Black, Patrick Cassels and Mathan Erhardt discuss how they approach their work within the context of the current political climate and the value added of working on one of the most diverse writing teams ever assembled for television.”

Guerrilla Marketing with Video | CXOTALK
Friday, May 5
1 PM ET
“Marketers today must understand how to create and promote video. Our show this week brings together a documentary filmmaker with a top influencer marketing expert to explore the new world of video content.”

5 Tips for Streaming Live Interviews

Bringing a guest speaker onto your live show is a great way to add insight and expertise to your regular programming. With new solutions arriving on the market every day, streaming live interviews is more popular than ever. Gone are the days of pricey flights and complicated scheduling. Now anyone can invite a guest to join their live broadcast, from wherever they are.

Getting Started Streaming Live Interviews

Streaming live interviews can be intimidating, but you don’t have to be Terry Gross to conduct a great live interview. With our tools and tips, you can get started streaming live interviews right away.

1. Finding a Remote Interview Solution

The most important things to consider when choosing a remote interview solution are reliability, video/audio quality, and ease of use. Video conferencing software is a popular choice for beginners, but it isn’t always ideal for a live broadcast. A dedicated live interview solution is the right tool for the job.

Many streaming solutions, like Livestream Studio software, include a live interview function. Adding a live interview in Livestream Studio is very simple: if your guest has a webcam and the Google Chrome browser, you can send them a unique URL generated by the Studio software. When they open the URL, it will automatically activate their camera and send a signal to your Studio software, giving you both the ability to chat in real time.

2. Testing Your Workflow

Before you go live for the first time, test your live interview workflow. Ask your guest if they can join you for a remote “rehearsal” so you can troubleshoot ahead of your broadcast. During your rehearsal, make sure to test your camera and audio equipment, your streaming encoder, and – most importantly – your internet connection.

This last component is especially important. Both you and your interview subject should connect to a dedicated network if available. Connecting via ethernet, instead of WiFi, adds much-needed stability to your live broadcast. Without a reliable network connection, your live interview could have stuttering, buffering, and drop-outs, making it hard to have a smooth conversation.

3. Practice Makes Perfect

Your first live interview might have a few hiccups, but that’s to be expected. Try running a test stream, and monitoring it online, so you can better understand what your audience will see. After testing your workflow, try practicing your interview techniques with a friend or colleague. If you have questions for your interview subject, run through them so they seem second-nature on the day of your show. With enough practice, you’ll feel confident about having a conversation on camera with your guest.

4. Looking Good, Feeling Great

With live video, you only get one chance to make a first impression. When you’re streaming live interviews, it’s important to put your best foot (or face) forward.

Before you start streaming, take the time to bring your space to life. You don’t need to rig heavy lights or contend with cumbersome equipment. Even adding a few simple LED lights will make your video softer and more evenly lit.

If your guest doesn’t have access to a dedicated space, ask them to find a well-lit, well-appointed location to conduct their interview. If additional lighting isn’t an option, recommend a place with soft, indirect lighting (think table lamps). Overhead lighting, especially the fluorescent kind, can make you and your subject look wan and high-contrast.

5. Creating a Distribution Strategy

You’ve just wrapped up a great interview, but what happens next? It’s time to start thinking about your distribution strategy. It’s important to continue the conversation with your viewers so you can promote your next live show, and encourage your audience to tune in next time.

With your Livestream account, you can easily maintain an archive of your live shows. You can share the video on-demand of your live event on all of your social channels. Each video on-demand comes with its own unique embed code so you can post the interview to your – and your guest’s – website. You can also download the video itself and edit your show into bite-sized pieces of content.

If your interview guest has a following of their own, ask them to share your video on-demand to their fans and followers. Livestream uses this strategy with our webinar series, Livestream Learn. After the show ends, we write a blog post around the event, with a call-to-action to watch the full show in each post.

Ready for Your Close-Up

These five tips for streaming live interviews are just the beginning. As you continue to grow and learn, your live video strategy will evolve too. Remember to set aside time before and after your live broadcast to test your equipment, rehearse your show, and stay in touch with your audience. You’ll master the art of the interview in no time!

Want to learn more about getting started with streaming live interviews?

Check out our webinar with CXOTALK founder Michael Krigsman to learn how one independent uses Livestream to interview leading entrepreneurs in technology and business.