This Week on Livestream | May 1, 2017

Watch live as Jesse Tyler Ferguson hosts the James Beard Foundation Awards, Carrie Brownstein visits The Greene Space, Neil deGrasse Tyson joins Robert Krulwich at 92nd Street Y, and Gabourey Sidibe debuts her new book at the Free Library of Philadelphia.


2017 James Beard Awards | James Beard Foundation
Monday, May 1
7 PM ET
“Watch the 2017 James Beard Awards Gala LIVE! Hosted by Jesse Tyler Ferguson of ABC’s award-winning Modern Family. Catch all of the minute-by-minute action to see who takes home the culinary world’s top prizes.”

Forbidden: Too Punk, Too Queer with Carrie Brownstein and Thomas Meinecke | The Greene Space
Monday, May 1
7 PM ET
“Carrie Brownstein and Thomas Meinecke discuss life and art from their lives in the punk scene and LGBTQ communities. Kathy Tu, co-host and co-managing editor of the WNYC Studios podcast Nancy, moderates a discussion on what it means to be heard, loudly.”

Post-screening Q&A with Roger Guenveur Smith: Rodney King | Hammer Museum
Tuesday, May 2
10:30 PM ET
“A post-screening Q&A with Roger Guenveur Smith and UC Santa Barbara Professor Stephanie Batiste.”

Neil deGrasse Tyson with Robert Krulwich | 92nd Street Y
Wednesday, May 3
7:30 PM ET
“Superstar scientist Neil deGrasse Tyson has come to the rescue with Astrophysics for People in a Hurry, the brilliantly witty guide you’ve been waiting for. See the world-famous director of the Hayden Planetarium in person at 92Y as he takes us on a mind-expanding tour of the cosmos — with the humor and insight he’s beloved for. From the Big Bang to black holes, discover the great beyond with its best interpreter.”

Session 5.3.17 | Jorge Cruise
Wednesday, May 3
8 PM ET
“Celebrity Trainer Jorge Cruise goes live on Facebook Live and Livestream at 8 PM ET.”

Gabourey Sidibe | This Is Just My Face: Try Not to Stare | Author Events
Thursday, May 4
6:30 PM ET
“Gabourey Sidibe received a Best Actress Academy Award nomination for her debut role in the 2009 film Precious, based on the novel Push by Sapphire. Since then she has appeared on three seasons of American Horror Story, was a cast member of the Showtime series The Big C, has hosted Saturday Night Live, and has appeared in several films. This Is Just My Face tells the behind-the-scenes story of Sidibe’s Bed-Stuy upbringing and rise to fame while proffering sensible dispatches on celebrity, depression, friendship, and self-image.”

Comedy Writing in the Age of Trump | The Greene Space
Thursday, May 4
7 PM ET
Full Frontal with Samantha Bee writers Ashley Nicole Black, Patrick Cassels and Mathan Erhardt discuss how they approach their work within the context of the current political climate and the value added of working on one of the most diverse writing teams ever assembled for television.”

Guerrilla Marketing with Video | CXOTALK
Friday, May 5
1 PM ET
“Marketers today must understand how to create and promote video. Our show this week brings together a documentary filmmaker with a top influencer marketing expert to explore the new world of video content.”

Live Video ROI: 4 Strategies for Live Video Monetization

Live video is more popular than ever. According to our recent survey with New York Magazine, 80% of respondents would rather watch live video from a brand than read a blog. Nearly half of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer.

Livestreaming your events and productions to a worldwide audience can create real revenue for your brand. With so many options available, it’s hard to find the right strategy. Livestream offers live video monetization solutions for organizations of every size and at every stage of their growth process. Here are four ways you can start monetizing your live video content.

Live Video Monetization: Weighing Your Options

1. Donations

Online donations are fast-becoming a considerable source of revenue for content creators. Online giving is growing 13% each year. Livestream’s donations feature makes it easy for organizations to accept donations from their viewers. Both the Livestream event page and the live player embed feature a built-in “donate” button so your viewers can show appreciation without navigating away from your broadcast.

Philadelphia’s Enon Tabernacle Baptist Church is one of the many organizations using this feature. Ireland-based, live music streaming startup CENTRSTAGE also uses donations to support the independent musicians who broadcast on their platform.

2. Ads with Google Double-Click for Publishers

Think advertisements are just for corporate broadcasters? Think again. Google Doubleclick for Publishers, or DFP, lets you run ads at any point during your live event. Adding short advertisements to your live broadcast recreates the familiar look and feel of traditional television for a fast-growing digital audience.

Mid-roll advertisements are especially effective. According to AdAge, viewers watch mid-roll ads 90% of the time, compared a 78% completion rate for pre-roll ads. It’s easy to sync your Google DFP account from within your Livestream account settings. Once your settings are configured, you can trigger Google DFP from within Livestream’s Studio software.

Independent networks like BeTerrific Live and the LawNewz Network use DFP throughout their live shows. BeTerrific Live broadcasts five days a week on Livestream to a worldwide audience, with viewers tuning in from as far afield as Thailand and Brazil.

The LawNewz Network broadcasts live courtroom coverage of the nation’s top criminal cases. Their Livestream channel and live player embed are home to a dedicated community of viewers. That audience helps LawNewz Network grow revenue with advertisements on their live player.

3. Lead Capture

According to Hubspot, adding live video to your marketing stack increases customer conversion by 80% or more. Live video brings a dynamic component to your marketing strategy, engaging viewers whether they tune in on desktop or mobile. But how do you continue the conversation after your broadcast has ended?

We built Livestream’s lead capture feature with the marketer in mind. You can add a customized lead capture form on your live player with the push of a button. Adding a lead capture form will “gate” your live video stream, requiring viewers to fill out the form before viewing your broadcast. This gives you a clearer picture of your demographics and can help you target your post show follow-up.

NFL’s New Orleans Saints are already using lead capture to better understand their audience. Their pre-and-post-game broadcasts routinely attract thousands of viewers. Streaming behind-the-scenes content gives Saints fans more opportunities to connect with their favorite team. With lead capture, the Saints’ marketing organization uses these valuable insights to better target their email campaigns to customers who have engaged with their video.

4. Pay-Per-View Model

If you’re using live video to broadcast events, think of a pay-per-view service as a virtual box office. Livestream Enterprise subscribers can easily add pay-per-view to their events using one of our partners’ payment processing and content entitlement systems.

Boxing legend Oscar de la Hoya’s Golden Boy Promotions has revolutionized online sports broadcasting. They augment their in-person ticket sales and grow online revenue with a pay-per-view model for their Ring TV Live network. Golden Boy alternates between free broadcasts and traditional pay-per-view programming (also known as a “Freemium Model”), enticing viewers with a free sample before converting them to paying subscribers with premium content.

This is a similar approach that brands like Ultimate Fighting Champions use, broadcasting smaller fights on Fox Sports 1 before switching to a pay-per-view network for their main event. With Livestream’s Simulcast feature, you can stream a portion of your content to multiple social channels before driving viewership back to a pay-per-view stream.

Why You Should Monetize Your Live Video Content

Streaming video already accounts for two-thirds of the world’s internet traffic, and by 2020 it will spike to 82%. Successful brands are seizing this opportunity, diving head-first into the live video gold rush. Livestream’s end-to-end solution of platform and hardware is the perfect toolkit for monetizing your digital content. With our monetization options, you can tailor your live video strategy to meet your needs and connect with your audience at every step.

Looking for more information about how live video can help you grow revenue? Our Livestream Learn webinar, “OTT Streaming with the Experts,” features advice and insights from thought leaders across the over-the-top streaming industry. Read more about our webinar and watch the full show.