This Week on Livestream | March 6, 2017

Watch live as Sentinel-2B launches from French Guinea, The Body Shop celebrates International Women’s Day, and B&H presents best practices for creative photographers.

Popular Struggles in South Africa | The Brooklyn Commons
Monday, March 6
7:30 PM ET
“A discussion of current and future liberation movements in South Africa with Trevor Ngwane, Luke Sinwell, and Manny Ness.”

Sentinel-2B Launch Event from Darmstadt | European Space Agency
Monday, March 6
7:30 PM ET
“Follow the Sentinel-2B launch event at ESA’s operations centre in Darmstadt, Germany. At the event, 100 selected social media players from all over Europe, official guests, ESA Earth observation experts and the new generation of Copernicus data users will follow the launch of the second satellite in the Copernicus Sentinel-2 mission in an informal and interactive setting.”

Sentinel-2B Launch from Kourou | European Space Agency
Monday, March 6
7:30 PM ET
“The second in the two-satellite Sentinel-2 mission is set for launch from French Guiana on 7 March at 2:49 CET.”

Rittenhouse Writers: Reflections on a Fiction Workshop | Author Events
Tuesday, March 7
7:30 PM ET
“The founder and head of the Rittenhouse Writers’ Group for its nearly 30-year existence, James Rahn has made this venerable workshop one of America’s longest running and most prestigious. This event will feature Rittenhouse luminaries Diane McKinney-Whetstone, author of the novels Lazeretto and Tumbling; and Tom Teti, a longtime member and former board member of the People’s Light theatre.”

TBS Talks Special – IWD 2017 | The Body Shop
Wednesday, March 8
10 AM ET
“Live from Littlehampton, UK — the home of The Body Shop. This special one-hour panel discussion will focus on International Women’s Day 2017, #beboldforchange, and how business can be a force for good. Click ‘get notified’ so you don’t miss this special event!”

Beyond the Green Zone: Sponsored by Canon | bheventspace
Wednesday, March 8
“How do you make intelligent and thoughtful choices in camera settings? In this presentation, Canon USA’s Rudy Winston will give you guidance to do exactly that. Using excellent sample images and clear on-screen graphics, this B&H Event will give you the information and visual ‘push’ you may need to move past the full auto green shooting mode, and begin to explore more creative photography with your camera.”

The Film Ministry: Nazi Mass Media and Anti-Semitic Film Propaganda | The National WWII Museum
Wednesday, March 8
“Join David Culbert, PhD, of Louisiana State University as he presents a multimedia lecture on Nazi film propaganda. Dr. Culbert’s lecture will show clips of propaganda films and discuss his article, The Impact of Anti-Semitic Film Propaganda on German Audiences: Jew Suss and The Wandering Jew, from the book Art, Culture, and Media under the Third Reich.”

Architecture, War, and the Erasure of Identity | The New School
Thursday, March 9
“Buildings and sites that have stood for millenia have been targeted as artifacts of cultural heritage, ‘particularly in campaigns of ethnic genocide and cleansing.’ The film examines the links between the protection of culture and the protection of human rights. The screening will be followed by a discussion with the filmmaker.”

Stuart Duncan: Fiddle: Musician Spotlight | Country Music Hall of Fame
Sunday, March 12
“Stuart Duncan is a master fiddler whose skill and imagination have made him one of the most in-demand musicians in America. He has been featured on approximately nine hundred recordings including works by Elvis Costello, Jerry Douglas, Béla Fleck, Alan Jackson, Mark Knopfler, Diana Krall, Panic at the Disco, and Dolly Parton.”

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.

Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.