This Week on Livestream | March 6, 2017

Watch live as Sentinel-2B launches from French Guinea, The Body Shop celebrates International Women’s Day, and B&H presents best practices for creative photographers.


Popular Struggles in South Africa | The Brooklyn Commons
Monday, March 6
7:30 PM ET
“A discussion of current and future liberation movements in South Africa with Trevor Ngwane, Luke Sinwell, and Manny Ness.”

Sentinel-2B Launch Event from Darmstadt | European Space Agency
Monday, March 6
7:30 PM ET
“Follow the Sentinel-2B launch event at ESA’s operations centre in Darmstadt, Germany. At the event, 100 selected social media players from all over Europe, official guests, ESA Earth observation experts and the new generation of Copernicus data users will follow the launch of the second satellite in the Copernicus Sentinel-2 mission in an informal and interactive setting.”

Sentinel-2B Launch from Kourou | European Space Agency
Monday, March 6
7:30 PM ET
“The second in the two-satellite Sentinel-2 mission is set for launch from French Guiana on 7 March at 2:49 CET.”

Rittenhouse Writers: Reflections on a Fiction Workshop | Author Events
Tuesday, March 7
7:30 PM ET
“The founder and head of the Rittenhouse Writers’ Group for its nearly 30-year existence, James Rahn has made this venerable workshop one of America’s longest running and most prestigious. This event will feature Rittenhouse luminaries Diane McKinney-Whetstone, author of the novels Lazeretto and Tumbling; and Tom Teti, a longtime member and former board member of the People’s Light theatre.”

TBS Talks Special – IWD 2017 | The Body Shop
Wednesday, March 8
10 AM ET
“Live from Littlehampton, UK — the home of The Body Shop. This special one-hour panel discussion will focus on International Women’s Day 2017, #beboldforchange, and how business can be a force for good. Click ‘get notified’ so you don’t miss this special event!”

Beyond the Green Zone: Sponsored by Canon | bheventspace
Wednesday, March 8
4 PM ET
“How do you make intelligent and thoughtful choices in camera settings? In this presentation, Canon USA’s Rudy Winston will give you guidance to do exactly that. Using excellent sample images and clear on-screen graphics, this B&H Event will give you the information and visual ‘push’ you may need to move past the full auto green shooting mode, and begin to explore more creative photography with your camera.”

The Film Ministry: Nazi Mass Media and Anti-Semitic Film Propaganda | The National WWII Museum
Wednesday, March 8
7 PM ET
“Join David Culbert, PhD, of Louisiana State University as he presents a multimedia lecture on Nazi film propaganda. Dr. Culbert’s lecture will show clips of propaganda films and discuss his article, The Impact of Anti-Semitic Film Propaganda on German Audiences: Jew Suss and The Wandering Jew, from the book Art, Culture, and Media under the Third Reich.”

Architecture, War, and the Erasure of Identity | The New School
Thursday, March 9
6 PM ET
“Buildings and sites that have stood for millenia have been targeted as artifacts of cultural heritage, ‘particularly in campaigns of ethnic genocide and cleansing.’ The film examines the links between the protection of culture and the protection of human rights. The screening will be followed by a discussion with the filmmaker.”

Stuart Duncan: Fiddle: Musician Spotlight | Country Music Hall of Fame
Sunday, March 12
2 PM ET
“Stuart Duncan is a master fiddler whose skill and imagination have made him one of the most in-demand musicians in America. He has been featured on approximately nine hundred recordings including works by Elvis Costello, Jerry Douglas, Béla Fleck, Alan Jackson, Mark Knopfler, Diana Krall, Panic at the Disco, and Dolly Parton.”

Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.