This Week on Livestream | March 13, 2017

Watch live as The New School streams from SXSW, punk legend Legs McNeil speaks at McNally Jackson Books, and the National Institute of Aerospace hosts a seminar series.


A Poem For Peter: The story of Ezra Jack Keats and the creation of The Snowy Day | 92nd Street Y
Monday, March 13
10:30 AM ET
“Join award-winning children’s book author Andrea Davis Pinkney for a reading of A Poem For Peter. Ms. Pinkneys’ lyrical narrative tells the inspiring story of a boy who pursued a dream, and who, in turn, inspired generations of other dreamers.”

The New Archive: How Tech Democratizes Historical Narratives | The New School
Monday, March 13
5:30 PM ET
“New School Professor Lauren Walsh and VII Agency photojournalist Ron Haviv talk about Lost Rolls America (LRA), a public photo archive that emphasizes a democratic process and prioritizes the role of photography in memory and history. This open discussion offers a broad meditation on how imagery impacts the recollection and narration of the past and how our relationship to images and memories has evolved.”

Please Kill Me: Legs McNeil & Gillian McCain | McNally Jackson Live
Monday, March 13
7 PM ET
“For the 20th anniversary of Please Kill Me, the now canonical oral history of New York punk, McNally Jackson welcomes authors Legs McNeil, the original New York punk himself, and Gillian McCain. The book follows The New York Dolls, The Ramones, and other legends through their travails at CBGB’s and across the Lower East Side.”

Robert Lepage with Paul Holdengräber: Theater of Memory | LIVE from the NYPL
Tuesday, March 14
7 PM ET
“Iconic playwright and director Robert Lepage returns to BAM in 2017 to stage his 10th production there. 887 Murray Avenue, Quebec City, Canada, named after the apartment complex where Lepage spent his youth, comes to life as a bewitching, tech-saturated dollhouse in this deeply personal solo work. Lepage comes to the New York Public Library to discuss the play and his experience unearthing a life’s worth of memories.”

HU Center for Atmospheric Research and Education Seminar Series | National Institute of Aerospace
Wednesday, March 15
“The overarching goal of CARE is to create a series of connected research opportunities that will take under-represented students from high school and undergraduate internships to graduate research and finally to employment opportunities at agencies such as NASA.”

MIT Excellence Awards Webcast | MIT
Thursday, March 16
3 PM ET
“The MIT Excellence Awards acknowledge the extraordinary efforts made by members of the community toward fulfilling the goals, values, and mission of the Massachusetts Institute of Technology.”

The Photograph Not Taken- a Talk with Amy Arbus | B&H
Thursday, March 16
4 PM ET
“Amy will show the photographs she treasures most; both her own and those of her mentors. She will reveal their relationships, both their similarities and differences. Her theory is that shedding light on her instincts, thought process, and technique will help you to uncover the secrets of your own. After all, we share a common desire: to make the photograph not yet taken.”

Cheech Marin | Cheech Is Not My Real Name: …But Don’t Call Me Chong | Author Events
Thursday, March 16
7:30 PM ET
“In addition to the reams of Cheech and Chong comedy albums and films he and his partner wrote and starred in, Cheech Marin, half of the eponymous Grammy-winning stoner comedy duo, has dozens of other film and television roles under his belt, including a starring role on the show Nash Bridges and voice credits in a slew of Disney animated films. His long-awaited memoir delves not only into his legendary entertainment career, but also how he dodged the draft, acquired an expansive collection of Chicano art, and became a self-made icon.”

2017 ACA: Martial Arts | My Sport Live
Saturday, March 18
7 PM ET
“A range of Martial Arts will be on display at the world’s largest annual multi-sport festival. An initiative of Arnold Schwarzenegger, the Arnold Classic Australia Multi-Sport Festival features live sports, health and fitness workshops and activities, and sports stars.”

2017 ACA: ProRaw Powerlifting | My Sport Live
Saturday, March 18
7 PM ET
“Men’s 125kg and 125kg+ classes will be on display at the Arnold Classic Australia Multi-Sport Festival.”

Live Video ROI: 4 Strategies for Live Video Monetization

Live video is more popular than ever. According to our recent survey with New York Magazine, 80% of respondents would rather watch live video from a brand than read a blog. Nearly half of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer.

Livestreaming your events and productions to a worldwide audience can create real revenue for your brand. With so many options available, it’s hard to find the right strategy. Livestream offers live video monetization solutions for organizations of every size and at every stage of their growth process. Here are four ways you can start monetizing your live video content.

Live Video Monetization: Weighing Your Options

1. Donations

Online donations are fast-becoming a considerable source of revenue for content creators. Online giving is growing 13% each year. Livestream’s donations feature makes it easy for organizations to accept donations from their viewers. Both the Livestream event page and the live player embed feature a built-in “donate” button so your viewers can show appreciation without navigating away from your broadcast.

Philadelphia’s Enon Tabernacle Baptist Church is one of the many organizations using this feature. Ireland-based, live music streaming startup CENTRSTAGE also uses donations to support the independent musicians who broadcast on their platform.

2. Ads with Google Double-Click for Publishers

Think advertisements are just for corporate broadcasters? Think again. Google Doubleclick for Publishers, or DFP, lets you run ads at any point during your live event. Adding short advertisements to your live broadcast recreates the familiar look and feel of traditional television for a fast-growing digital audience.

Mid-roll advertisements are especially effective. According to AdAge, viewers watch mid-roll ads 90% of the time, compared a 78% completion rate for pre-roll ads. It’s easy to sync your Google DFP account from within your Livestream account settings. Once your settings are configured, you can trigger Google DFP from within Livestream’s Studio software.

Independent networks like BeTerrific Live and the LawNewz Network use DFP throughout their live shows. BeTerrific Live broadcasts five days a week on Livestream to a worldwide audience, with viewers tuning in from as far afield as Thailand and Brazil.

The LawNewz Network broadcasts live courtroom coverage of the nation’s top criminal cases. Their Livestream channel and live player embed are home to a dedicated community of viewers. That audience helps LawNewz Network grow revenue with advertisements on their live player.

3. Lead Capture

According to Hubspot, adding live video to your marketing stack increases customer conversion by 80% or more. Live video brings a dynamic component to your marketing strategy, engaging viewers whether they tune in on desktop or mobile. But how do you continue the conversation after your broadcast has ended?

We built Livestream’s lead capture feature with the marketer in mind. You can add a customized lead capture form on your live player with the push of a button. Adding a lead capture form will “gate” your live video stream, requiring viewers to fill out the form before viewing your broadcast. This gives you a clearer picture of your demographics and can help you target your post show follow-up.

NFL’s New Orleans Saints are already using lead capture to better understand their audience. Their pre-and-post-game broadcasts routinely attract thousands of viewers. Streaming behind-the-scenes content gives Saints fans more opportunities to connect with their favorite team. With lead capture, the Saints’ marketing organization uses these valuable insights to better target their email campaigns to customers who have engaged with their video.

4. Pay-Per-View Model

If you’re using live video to broadcast events, think of a pay-per-view service as a virtual box office. Livestream Enterprise subscribers can easily add pay-per-view to their events using one of our partners’ payment processing and content entitlement systems.

Boxing legend Oscar de la Hoya’s Golden Boy Promotions has revolutionized online sports broadcasting. They augment their in-person ticket sales and grow online revenue with a pay-per-view model for their Ring TV Live network. Golden Boy alternates between free broadcasts and traditional pay-per-view programming (also known as a “Freemium Model”), enticing viewers with a free sample before converting them to paying subscribers with premium content.

This is a similar approach that brands like Ultimate Fighting Champions use, broadcasting smaller fights on Fox Sports 1 before switching to a pay-per-view network for their main event. With Livestream’s Simulcast feature, you can stream a portion of your content to multiple social channels before driving viewership back to a pay-per-view stream.

Why You Should Monetize Your Live Video Content

Streaming video already accounts for two-thirds of the world’s internet traffic, and by 2020 it will spike to 82%. Successful brands are seizing this opportunity, diving head-first into the live video gold rush. Livestream’s end-to-end solution of platform and hardware is the perfect toolkit for monetizing your digital content. With our monetization options, you can tailor your live video strategy to meet your needs and connect with your audience at every step.

Looking for more information about how live video can help you grow revenue? Our Livestream Learn webinar, “OTT Streaming with the Experts,” features advice and insights from thought leaders across the over-the-top streaming industry. Read more about our webinar and watch the full show.