This Week on Livestream | March 13, 2017

Watch live as The New School streams from SXSW, punk legend Legs McNeil speaks at McNally Jackson Books, and the National Institute of Aerospace hosts a seminar series.


A Poem For Peter: The story of Ezra Jack Keats and the creation of The Snowy Day | 92nd Street Y
Monday, March 13
10:30 AM ET
“Join award-winning children’s book author Andrea Davis Pinkney for a reading of A Poem For Peter. Ms. Pinkneys’ lyrical narrative tells the inspiring story of a boy who pursued a dream, and who, in turn, inspired generations of other dreamers.”

The New Archive: How Tech Democratizes Historical Narratives | The New School
Monday, March 13
5:30 PM ET
“New School Professor Lauren Walsh and VII Agency photojournalist Ron Haviv talk about Lost Rolls America (LRA), a public photo archive that emphasizes a democratic process and prioritizes the role of photography in memory and history. This open discussion offers a broad meditation on how imagery impacts the recollection and narration of the past and how our relationship to images and memories has evolved.”

Please Kill Me: Legs McNeil & Gillian McCain | McNally Jackson Live
Monday, March 13
7 PM ET
“For the 20th anniversary of Please Kill Me, the now canonical oral history of New York punk, McNally Jackson welcomes authors Legs McNeil, the original New York punk himself, and Gillian McCain. The book follows The New York Dolls, The Ramones, and other legends through their travails at CBGB’s and across the Lower East Side.”

Robert Lepage with Paul Holdengräber: Theater of Memory | LIVE from the NYPL
Tuesday, March 14
7 PM ET
“Iconic playwright and director Robert Lepage returns to BAM in 2017 to stage his 10th production there. 887 Murray Avenue, Quebec City, Canada, named after the apartment complex where Lepage spent his youth, comes to life as a bewitching, tech-saturated dollhouse in this deeply personal solo work. Lepage comes to the New York Public Library to discuss the play and his experience unearthing a life’s worth of memories.”

HU Center for Atmospheric Research and Education Seminar Series | National Institute of Aerospace
Wednesday, March 15
“The overarching goal of CARE is to create a series of connected research opportunities that will take under-represented students from high school and undergraduate internships to graduate research and finally to employment opportunities at agencies such as NASA.”

MIT Excellence Awards Webcast | MIT
Thursday, March 16
3 PM ET
“The MIT Excellence Awards acknowledge the extraordinary efforts made by members of the community toward fulfilling the goals, values, and mission of the Massachusetts Institute of Technology.”

The Photograph Not Taken- a Talk with Amy Arbus | B&H
Thursday, March 16
4 PM ET
“Amy will show the photographs she treasures most; both her own and those of her mentors. She will reveal their relationships, both their similarities and differences. Her theory is that shedding light on her instincts, thought process, and technique will help you to uncover the secrets of your own. After all, we share a common desire: to make the photograph not yet taken.”

Cheech Marin | Cheech Is Not My Real Name: …But Don’t Call Me Chong | Author Events
Thursday, March 16
7:30 PM ET
“In addition to the reams of Cheech and Chong comedy albums and films he and his partner wrote and starred in, Cheech Marin, half of the eponymous Grammy-winning stoner comedy duo, has dozens of other film and television roles under his belt, including a starring role on the show Nash Bridges and voice credits in a slew of Disney animated films. His long-awaited memoir delves not only into his legendary entertainment career, but also how he dodged the draft, acquired an expansive collection of Chicano art, and became a self-made icon.”

2017 ACA: Martial Arts | My Sport Live
Saturday, March 18
7 PM ET
“A range of Martial Arts will be on display at the world’s largest annual multi-sport festival. An initiative of Arnold Schwarzenegger, the Arnold Classic Australia Multi-Sport Festival features live sports, health and fitness workshops and activities, and sports stars.”

2017 ACA: ProRaw Powerlifting | My Sport Live
Saturday, March 18
7 PM ET
“Men’s 125kg and 125kg+ classes will be on display at the Arnold Classic Australia Multi-Sport Festival.”

Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.