This Week on Livestream | June 19, 2017

Watch live as the leaders of the Women’s March join Dr. Johnnetta Cole at the Riverside Church for JUNETEENTH, ESA presents its programs at the Paris Air and Space Show, and Livestream Learn hits the road for a special webinar on how businesses are redrawing the line between work and tech.


JUNETEENTH 2017 | Riverside Church NYC
Monday, June 19
7 PM ET
“Join the Riverside Church in New York City for JUNETEENTH 2017 with Women’s March leaders Tamika Mallory, Linda Sarsour, Bob Bland and Janaye Ingram, Smithsonian’s Dr. Johnnetta Cole, and musical guests Cyrus Chestnut, Wycliffe Gordon, and Brandie Sutton.”

ESA at the Paris Air and Space Show 2017 | European Space Agency
Tuesday, June 20
5 AM ET
“ESA will present its programs in a dedicated exhibition pavilion between the two full-scale models of the Ariane 1 and Ariane 5 launchers near the permanent Air and Space Museum.”

Yahoo CIO: Rethinking Information Technology | CXOTALK
Tuesday, June 20
1 PM ET
“In this episode, Ben Haines, Enterprise CIO of early Internet pioneer Yahoo, shares his ideas on rethinking IT to meet market shifts head-on in today’s exponential digital era.”

Ellevate Summit | Ellevate Network
Wednesday, June 21
9 AM ET
“Ellevate Network is hosting its first ever annual Summit to celebrate its 20 year anniversary. We’ll convene thought leaders, activists, business leaders, and changemakers, to discuss actionable solutions to increasing diversity and closing the gender gap. It’s time to own our power and mobilize, together, to get what’s ours.”

2017 California National Guard Junior Olympic Championships | USA Racquetball
Wednesday, June 21
1 PM ET
“The 2017 California National Guard Junior Olympic Championships presented by Penn and Visit Stockton are being streamed on June 21 at 1 PM ET. This is the sport’s premiere juniors tournament.”

Smarter Workplaces with Convene and Livestream | Livestream Learn
Wednesday, June 21
6:35 PM ET
“What does the future of work look like in an increasingly connected world? Industry leader Convene, startup incubator Bostinno, and Livestream present a special webinar event about how businesses are redrawing the lines between work and tech.”

Close-Up and Macro Photography | B&H Event Space
Thursday, June 22
“There is an entire universe of beauty, fascination, and intrigue on a scale not readily captured in conventional photography. This presentation will show you how to get close, closer and really close to the wonderful details and never-ending curiosities of both natural and man-made objects.”

The National | Pitchfork Live
Thursday, June 22
5 PM ET
“Pitchfork is pleased to announce that the National will be the next band featured on their Pitchfork Live series, which streams live on their homepage and Facebook. On Thursday, June 22, the National will play an intimate set at Centquatre in Paris, offering a sneak preview of their appearance at Pitchfork Music Festival Paris.”

WQXR presents The Opera Party: Pride without Prejudice | The Greene Space
Thursday, June 22
7 PM ET
“Loosen the laces of your corset for WQXR’s first official celebration of NYC Pride Week. Join co-host Justin Vivian Bond for a searing romp with tenor and force-of-nature Anthony Dean Griffey.”

Dr. Kwabena Boahen – Neuromorphic Computing | Carnegie Science
Thursday, June 22
6:30 PM ET
“As engineers shrink electrical transistors down to nanoscale dimensions, electrons get trapped, making it difficult for digital computers to work as well as they should. In contrast, our brains have nano-sized channels through which tiny charged particles pass freely when they are opened. Dr. Boahen’s team creates computer technology that mimics the way our brains are wired.”

Sherman Alexie | You Don’t Have to Say You Love Me | Author Events
Thursday, June 22
7:30 PM ET
“Sherman Alexie is acclaimed for prose that ‘startles and dazzles with unexpected, impossible-to-anticipate moves’ (The Boston Globe). His new book is a searing and soaring memoir about his difficult childhood and complicated maternal relationship.”

TEDxRVA | TEDx
Friday, June 23
1 AM ET
“TEDxRVA 2017 will be a place to hear and explore stories about change-making by local, national and international voices.”

Dirt Dessert 2017 | Tele Ho
Saturday, June 24
5 AM ET
“Riders will measure their skills on the thrilling and well-known track at the foothills of Jost.”

[Case Study] How ISC Sports Network blends live streaming with video subscriptions

When Greg Maish, President of ISC Sports Network, began using Vimeo Livestream, his goal was to live stream sports from around Indiana into the homes of surrounding communities. “We had this vision of a single place where people can come and see local sports,” he said. “We wanted it to be accessible and readily available, for all of our sports fans.”

In just four years, ISC Sports has grown from strictly live streaming games into a full-fledged online channel, using Vimeo OTT to offer live and on-demand sports content. Learn more about how Maish used Vimeo to scale his local sports business, grow his audience, and monetize video content in our interview below.

Growing from live streams to on-demand video

Working in telecommunications for most of his career, Maish understood the trajectory of cord-cutting behavior, especially those who opt into OTT content, or services that go “over the top” of traditional cable providers. “At the end of the day, we all are TV consumers — but we are also very much OTT consumers, whether it’s Roku, Amazon, Chromecast, or even on our mobile devices,” he said.

After digging into his viewers’ behavior in Vimeo Livestream’s analytics, Maish made an interesting discovery. Despite the in-the-moment experience of live sports, there was a surge in broadcast views after the events ended. “It’s an interesting dynamic. We’ll get maybe the same number of views that we get during the game itself,” he said.

With this intel, Maish saw an opportunity to grow his audience with OTT. “Vimeo OTT was the piece that was missing,” he said. “We wanted a ready-to-go, fully developed solution. It’s been a real easy way in [to the OTT industry],” he said, referring to the simple content management tools and branded apps available in the platform.

Generating and growing ad revenue with Vimeo

For many broadcasters, advertising is a critical source of revenue. Admittedly, “local sports is not always that easy to sell,” Maish said (ISC Sports competes with 10 Division I NCAA colleges in the Hoosier state). Using Vimeo OTT’s analytics, Maish was able to pinpoint the number of viewers his productions brought in, where those views came from, their watch time, and more.

“[The analytics] give us great feedback on stuff we would normally guess on,” he said, and unlike other television measurement models, the data is precise. “It’s not a guess, it’s not an estimation — it’s really what’s happening.” Providing quantitative data to advertisers, and subsequently guaranteeing that their product or service will be seen, makes for a straightforward transaction.

Tips to live stream sports

ISC Sports is a prime example of starting scrappy and scaling quickly. How did they achieve their success with building a local sports network in just four years?

1. Know your vision. “You’ve really got to have a vision when you get started,” he said, while acknowledging that it can (and likely will) change. “Ours has evolved over time.

2. Top-notch, reliable distribution. Your business won’t gain traction unless you’re broadcasting quality content to bring in and maintain viewership. “That’s where having a partner like Vimeo plays into our business strategy,” he said. “With Vimeo, we know that when we’re out streaming, it will work. It’s always just worked, and that’s been a key ingredient in our success.”

In the end, Maish remains invested in and reliant on Vimeo to support ISC because of the team behind the platforms. “One thing we’ve learned as both a community-facing service provider and from dealing with vendors, is that loyalty is everything to us,” he said. “If we feel secure in that relationship, we will preach it from the rooftops.”

“When a vendor does what they say they will do and they do it well, we will be vocal to say, ‘These are the guys you want.’ Looking at what we have with Vimeo, we will share the good news with anyone who needs to hear.”

Engaged audiences spark business growth

Through their highly-engaged audience and growing advertising base, ISC Sports now broadcasts all over Indiana. “Our production team continues to grow,” Maish said. “Even for a local game, we may have 10 guys there doing things. We’ve had to evolve into multiple crews, trying to cover as much as we can.”

Fortunately, as demand grows, so does ISC Sports’ bottom line. “What we’re spending is very manageable,” he said, referring to Vimeo’s Livestream and OTT price points. “[It’s] something we can not only pay for, but it makes it a profitable endeavor for us.”

Learn more about how to grow your business — and audience — with on-demand video in our guidebook, The 2018 OTT Revolution. By analyzing 1.3B consumer data points, we took the guesswork out of how viewers consume and subscribe to video content, empowering you to focus on expanding your reach and maintaining subscribers.