This Week on Livestream | January 9, 2017

Too cold to travel to Detroit for the North American International Auto Show? Watch all the live reveals on Livestream.


2017 Detroit Auto Show | Toyota
Monday, January 9
12:30 PM ET
“The all-new 2018 Toyota Camry takes Detroit at the North American International Auto Show.”

National YoungArts Week | YoungArts
Monday, January 9
8 PM ET
“Hailing from all over the country, the most promising young classical, jazz and pop vocalists perform as part of National YoungArts Week.”

Confirmation Hearing for Attorney General Nominee Jeff Sessions | FedNet
Tuesday, January 10
9:30 AM ET
“Senator Jeff Sessions (R-AL) appears before the Judiciary Committee on his nomination to be Attorney General.”

Detroit auto show 2017: Press day 2 | CNET Roadshow
Tuesday, January 10
10 AM ET
“Get ready, Roadshow crew! It’s the second day of the 2017 Detroit auto show. Roadshow coverage kicks off with the SHIFT Awards, where the car of 2016 will be unveiled. Tim Stevens, editor-in-chief of Roadshow, and Brian Cooley, editor-at-large for CNET, will be on hand all day to offer up their expert analysis of the show, and interview auto executives making big news.”

James Morrison Quartet | Jazz at Lincoln Center
Tuesday, January 10
7:30 PM ET
“Australian trumpeter James Morrison is a world-renowned artist who has played with legends including Ray Brown, Dave Brubeck, Ray Charles, Dizzy Gillespie, Quincy Jones, and Wynton Marsalis. Tonight’s quartet features his sons William and Harry, as well as drummer Patrick Danao.”

Bernard Henri-Lévy | Author Events
Tuesday, January 10
7:30 PM ET
“Bernard-Henri Lévy led the vanguard of the radical 1970s ‘New Philosophy’ movement, a rejection of Marxism and the Left still debated today. In The Genius of Judaism, the philosopher and activist confronts the underpinning of his spiritual roots and seeks a reckoning with his faith.”

President Obama Gives Farewell Address | USA Today
Tuesday, January 10
9 PM ET
“President Obama will give his farewell address from Chicago.”

Night Photography in National Parks | bheventspace
Wednesday, January 11
1 PM ET
“National Parks are seeing increasing numbers of visitors which means traffic jams, long waits, and huge crowds at the better-known photo spots. The good news is that almost everyone disappears after the sunset fades. Chris and Lance are two of the five instructors that make up National Parks at Night, and they will show you how to make the most of your visit to any national park and experience them in ways that most people never do.”

Black Power 50 Talks: Public Television and the Black Arts Movement | Schomburg Center
Thursday, January 12
6:30 PM ET
“In the wake of the Black Power movement, Amiri Baraka along with other poets, writers, dramatists, and musicians, formed The Black Arts Movement. Leading cultural critic and musician Greg Tate will examine the relationship between Soul! and the Black Arts Movement–with renowned poets Nikki Giovanni, Askia M. Touré, and Gayle Wald, author of It’s Been Beautiful: Soul! and Black Power Television.”

Earth from Space | European Space Agency
Friday, January 13
4 AM ET
“Earth from Space is presented by Kelsea Brennan-Wessels from the ESA Web-TV virtual studios. Join us every Friday at 10:00 CET for an 800 km-high tour of our planet.”

Interview with Mike Sutcliff | CXO Talk
Friday, January 13
1 PM ET
“Mike Sutcliff is group chief executive of Accenture Digital, which integrates digital assets, software, and services across digital marketing, analytics and mobility to help clients drive growth and create new sources of value.”

Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.