This Week on Livestream | January 9, 2017

Too cold to travel to Detroit for the North American International Auto Show? Watch all the live reveals on Livestream.


2017 Detroit Auto Show | Toyota
Monday, January 9
12:30 PM ET
“The all-new 2018 Toyota Camry takes Detroit at the North American International Auto Show.”

National YoungArts Week | YoungArts
Monday, January 9
8 PM ET
“Hailing from all over the country, the most promising young classical, jazz and pop vocalists perform as part of National YoungArts Week.”

Confirmation Hearing for Attorney General Nominee Jeff Sessions | FedNet
Tuesday, January 10
9:30 AM ET
“Senator Jeff Sessions (R-AL) appears before the Judiciary Committee on his nomination to be Attorney General.”

Detroit auto show 2017: Press day 2 | CNET Roadshow
Tuesday, January 10
10 AM ET
“Get ready, Roadshow crew! It’s the second day of the 2017 Detroit auto show. Roadshow coverage kicks off with the SHIFT Awards, where the car of 2016 will be unveiled. Tim Stevens, editor-in-chief of Roadshow, and Brian Cooley, editor-at-large for CNET, will be on hand all day to offer up their expert analysis of the show, and interview auto executives making big news.”

James Morrison Quartet | Jazz at Lincoln Center
Tuesday, January 10
7:30 PM ET
“Australian trumpeter James Morrison is a world-renowned artist who has played with legends including Ray Brown, Dave Brubeck, Ray Charles, Dizzy Gillespie, Quincy Jones, and Wynton Marsalis. Tonight’s quartet features his sons William and Harry, as well as drummer Patrick Danao.”

Bernard Henri-Lévy | Author Events
Tuesday, January 10
7:30 PM ET
“Bernard-Henri Lévy led the vanguard of the radical 1970s ‘New Philosophy’ movement, a rejection of Marxism and the Left still debated today. In The Genius of Judaism, the philosopher and activist confronts the underpinning of his spiritual roots and seeks a reckoning with his faith.”

President Obama Gives Farewell Address | USA Today
Tuesday, January 10
9 PM ET
“President Obama will give his farewell address from Chicago.”

Night Photography in National Parks | bheventspace
Wednesday, January 11
1 PM ET
“National Parks are seeing increasing numbers of visitors which means traffic jams, long waits, and huge crowds at the better-known photo spots. The good news is that almost everyone disappears after the sunset fades. Chris and Lance are two of the five instructors that make up National Parks at Night, and they will show you how to make the most of your visit to any national park and experience them in ways that most people never do.”

Black Power 50 Talks: Public Television and the Black Arts Movement | Schomburg Center
Thursday, January 12
6:30 PM ET
“In the wake of the Black Power movement, Amiri Baraka along with other poets, writers, dramatists, and musicians, formed The Black Arts Movement. Leading cultural critic and musician Greg Tate will examine the relationship between Soul! and the Black Arts Movement–with renowned poets Nikki Giovanni, Askia M. Touré, and Gayle Wald, author of It’s Been Beautiful: Soul! and Black Power Television.”

Earth from Space | European Space Agency
Friday, January 13
4 AM ET
“Earth from Space is presented by Kelsea Brennan-Wessels from the ESA Web-TV virtual studios. Join us every Friday at 10:00 CET for an 800 km-high tour of our planet.”

Interview with Mike Sutcliff | CXO Talk
Friday, January 13
1 PM ET
“Mike Sutcliff is group chief executive of Accenture Digital, which integrates digital assets, software, and services across digital marketing, analytics and mobility to help clients drive growth and create new sources of value.”

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.