This Week on Livestream | January 30, 2017

Explore the minds of the world’s greatest authors, enjoy jazz and classical performances, and tune into a MIT programming battle. Watch live events on Livestream this week!


Emmett Till: True Stories of An American Tragedy | NYPL
Monday, January 30
6:30 PM ET
“In August 1955, a fourteen-year-old black boy visiting Mississippi from Chicago named Emmett Till was murdered by white men who believed that Till had harassed one of their wives. The atrocity rattled a nation and helped fuel the modern civil rights movement. Historian Timothy Tyson and PEN Award–winning author John Edgar Wideman will speak about their new books, The Blood of Emmett Till and Writing to Save a Life, with historian Nell Irvin Painter.”

When Pop Stars Go Broadway | The Greene Space
Monday, January 30
7 PM ET
“How do songwriters from the worlds of rock, folk, and country adjust to writing for the theater? And why has the Broadway establishment been so resistant to their idiosyncratic and often fascinating shows? Encores! Artistic Director Jack Viertel hosts a conversation with Rob Berman, musical supervisor for Bright Star, and Carmel Dean, musical supervisor on Green Day’s American Idiot.”

Freedom in the World 2017 | Freedom House
Tuesday, January 31
9 AM ET
“Join Freedom House for the launch of Freedom in the World 2017, the latest edition of Freedom House’s annual assessment of the state of freedom around the world.”

Michael Eric Dyson | Author Events
Wednesday, February 1
7:30 PM ET
“Possessed of ‘intellectual heft, critical thinking depth and finesse with words and messages’ (Essence), Michael Eric Dyson is the author of 19 books, a frequent New York Times opinion writer, and University Professor of Sociology at Georgetown. Tears We Cannot Stop is a no-holds-barred call for white America to face difficult truths about how it has ignored or dismissed African-American grievances.”

Javon Jackson Band | Jazz at Lincoln Center
Wednesday, February 1
7:30 PM ET
“Saxophonist Javon Jackson is a former member of Art Blakey’s Jazz Messengers who has since played with major artists like Freddie Hubbard and Elvin Jones, in addition to leading his own groups. Jackson has a knack for putting together stellar rhythm sections, capable of supporting his commanding sound before taking their own turns in the spotlight.”

How I Got Over: A Conversation with Filmmaker Raoul Peck | The Greene Space
Thursday, February 3
7 PM ET
“James Baldwin’s final and unfinished project Remember This House was an effort to capture the lives of three of his closest friends, all assassinated: Medgar Evers, Malcolm X and Martin Luther King, Jr. WNYC editor Rebecca Carroll hosts an unconventional conversation with Filmmaker Raoul Peck about the prescience of Baldwin’s work and his indictment of American racism as its own moral monster.”

#MozartFest: “Nachtmusik” | Detroit Symphony Orchestra
Friday, February 4
10:45 AM ET
“MOZART Eine kleine Nachtmusik
MOZART Symphony No. 35, Haffner
MOZART Overture to The Abduction from the Seraglio
MOZART Symphony No. 36, Linz”

Lighting & Rendering in Unreal Engine: An Evening with Epic Games | Gnomon
Friday, February 4
9 PM ET
“Join Gnomon on Friday, February 3rd for an evening with Epic Games’ Director of Education and Learning Resources, Luis Cataldi. In the two-hour presentation, Luis will assemble a complete interior scene from scratch while sharing many useful tips and tricks to improve production workflow. Once assembled, the scene will be illuminated, while reviewing many of the key need-to-know features of the Unreal Engine 4 lighting and rendering systems.”

Battlecode 2017 Live Broadcast | Massachusetts Institute of Technology
Saturday, February 5
7 PM ET
“Now in its 17th year, Battlecode is MIT’s longest running programming competition. It features a unique challenge that combines battle strategy, software engineering and artificial intelligence. In short, the objective is to write the best AI player program for the strategy game Battlecode. Anyone can participate, as long as you know how to program.”

Immersive Storytelling Symposium | The New School
Sunday, February 6
8:30 AM ET
“Join Parsons School of Design at The New School for a one-day symposium about the explosion of affordable virtual and augmented reality technologies. The event will take a critical look at the impact of new mass media technologies such as the Gear VR/Oculus Rift, Google Daydream/Cardboard, HTC Vive, MS Hololens and their ‘immersive’ effects on theater, games, news, and entertainment.”

Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.