This Week on Livestream | January 3, 2017

It’s the new year, which means only one thing in the tech world: it’s time for the Consumer Electronics Show! Watch as CNET goes live from the CES floor with tech stars, celebrities, and CEOs.


CES 2017: Press Day | CNET
Wednesday, January 4
10:30 AM ET
“It’s Press Day at CES 2017 in Las Vegas! CNET will bring you the big news from all the major press conferences starting at 8 AM PT. LG Electronics, Panasonic, Samsung, Sony, Intel, and many others will be featured as part of 10 hours of livestreaming tech coverage.”

2017 CES | Toyota
Wednesday, January 4
4 PM ET
“Toyota will showcase a new concept vehicle that highlights the critical importance of User Experience (UX) in the development of highly automated vehicles and robots.”

CES Day 1: Opening Day | CNET
Thursday, January 5
12 PM ET
“Among Thursday’s highlights: Jeff Bakalar chats with TV celebrity Nick Offerman, Sony demos its coolest gadgets announced at the show, and Carnival gives a live tour of their latest cruise ship.”

CES Day 2: The Tech You Need to See | CNET
Friday, January 6
12 PM ET
“Live on the CNET stage at CES is ‘Mr. Robot’s’ Carly Chaikin, the latest gadgets from LG, and Hyper Loop One’s CEO. Later, Brian Tong tests his vocal skills with SingTrix Karaoke, and Brian Cooley shows you the best TVs of CES.”

PIRTEK Snocross National Presented by Jimmy John’s | AMSOIL
Friday, January 6
3:30 PM ET
“Round 5 of the PIRTEK Snocross National.”

Simone Biles | Author Events
Friday, January 6
7:30 PM ET
“A member of the formidable U.S. female gymnastics team nicknamed the ‘Final Five’ at the 2016 Summer Olympics in Rio de Janeiro, Simone Biles won a record-setting four gold and one bronze medals for her flawless, fearless athletic feats. A three-time world all-around champion, three-time world floor champion, and a two-time world balance beam champion, among many other titles, she is one of the most decorated gymnasts in history.”

CES Day 3: Must-see Tech
Saturday, January 7
12 PM ET
“CNET’s live coverage from CES continues. They reveal their favorite products on Saturday, kicking things off with a look at the best laptops of CES. Then, Brian Cooley and Scott Stein unveil their top 10 products of CES.”

2017 Round 1 at Anaheim | Monster Energy Supercross
Saturday, January 7
3:50 PM ET
“Race Day LIVE presented by AMSOIL is an online webcast show that streams every race day live featuring coverage of practice and qualifying. Tune in for Round 1 at Anaheim.”

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.