This Week on Livestream | January 3, 2017

It’s the new year, which means only one thing in the tech world: it’s time for the Consumer Electronics Show! Watch as CNET goes live from the CES floor with tech stars, celebrities, and CEOs.


CES 2017: Press Day | CNET
Wednesday, January 4
10:30 AM ET
“It’s Press Day at CES 2017 in Las Vegas! CNET will bring you the big news from all the major press conferences starting at 8 AM PT. LG Electronics, Panasonic, Samsung, Sony, Intel, and many others will be featured as part of 10 hours of livestreaming tech coverage.”

2017 CES | Toyota
Wednesday, January 4
4 PM ET
“Toyota will showcase a new concept vehicle that highlights the critical importance of User Experience (UX) in the development of highly automated vehicles and robots.”

CES Day 1: Opening Day | CNET
Thursday, January 5
12 PM ET
“Among Thursday’s highlights: Jeff Bakalar chats with TV celebrity Nick Offerman, Sony demos its coolest gadgets announced at the show, and Carnival gives a live tour of their latest cruise ship.”

CES Day 2: The Tech You Need to See | CNET
Friday, January 6
12 PM ET
“Live on the CNET stage at CES is ‘Mr. Robot’s’ Carly Chaikin, the latest gadgets from LG, and Hyper Loop One’s CEO. Later, Brian Tong tests his vocal skills with SingTrix Karaoke, and Brian Cooley shows you the best TVs of CES.”

PIRTEK Snocross National Presented by Jimmy John’s | AMSOIL
Friday, January 6
3:30 PM ET
“Round 5 of the PIRTEK Snocross National.”

Simone Biles | Author Events
Friday, January 6
7:30 PM ET
“A member of the formidable U.S. female gymnastics team nicknamed the ‘Final Five’ at the 2016 Summer Olympics in Rio de Janeiro, Simone Biles won a record-setting four gold and one bronze medals for her flawless, fearless athletic feats. A three-time world all-around champion, three-time world floor champion, and a two-time world balance beam champion, among many other titles, she is one of the most decorated gymnasts in history.”

CES Day 3: Must-see Tech
Saturday, January 7
12 PM ET
“CNET’s live coverage from CES continues. They reveal their favorite products on Saturday, kicking things off with a look at the best laptops of CES. Then, Brian Cooley and Scott Stein unveil their top 10 products of CES.”

2017 Round 1 at Anaheim | Monster Energy Supercross
Saturday, January 7
3:50 PM ET
“Race Day LIVE presented by AMSOIL is an online webcast show that streams every race day live featuring coverage of practice and qualifying. Tune in for Round 1 at Anaheim.”

Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.