This Week on Livestream | February 13, 2017

The future of fashion is here. Thousands of fashion fans around the world can watch live as Carolina Herrera and Delpozo present their newest collections. Watch Livestream for a front-row New York Fashion Week experience.

Fall 2017 Collection | Carolina Herrera
Monday, February 13
10 AM ET
“Carolina Herrera shows her Fall 2017 Collection at New York Fashion Week.”

Q2 Music Presents: Bing & Ruth’s ‘No Home of Mind’ Release Party | The Greene Space
Monday, February 13
“‘No Home of the Mind,’ the collective’s third record and first on legendary indie label 4AD, explores the piano’s percussive qualities alongside running woodwinds, warbling tape delays and splattered upright bass lines. Join The Greene Space as the album, out February 17, is performed in full for the first time.”

Live Keynotes | RSA Conference 2017
Tuesday, February 14
11 AM ET
“Take advantage of this opportunity to learn about new approaches to info security, discover the latest technology, and interact with top security leaders and pioneers.”

George Saunders | Author Events
Tuesday, February 14
7:30 PM ET
“Having garnered wide readership and critical praise for his surreal, darkly funny fiction, ‘it’s no exaggeration to say that short story master George Saunders helped change the trajectory of American fiction’ (The Wall Street Journal). Lincoln in the Bardo spins a kaleidoscopic tale of the 16th President’s son’s death and his bizarre purgatorial afterlife.”

Fall/Winter 2017 | Delpozo
Wednesday, February 15
11 AM ET
“Delpozo Creative Director Josep Font shows his Fall/Winter 2017 Collection at New York Fashion Week.”

The Central Park Five and Filmmaker Sarah Burns | Fashion Institute of Technology
Wednesday, February 15
5:45 PM ET
“FIT welcomes three members of the Central Park Five and filmmaker Sarah Burns to campus to present a 30-minute excerpt of the documentary The Central Park Five.”

From Fear to Focus: Race in America and the Urgency of Now | New York University
Wednesday, February 15
6:30 PM ET
“Join NYU for a candid conversation from some of the most cutting-edge thinkers working tirelessly to help build a stronger and more truly United States of America. Featuring Van Jones of CNN and Dream Corps.”

Immersive Journalism: Nonny de la Peña | Hammer Museum
Wednesday, February 15
10:30 PM ET
“Nonny de la Peña uses digital reality technologies to tell important stories both fictional and news-based that create intense, empathic engagement on the part of viewers. Join the Godmother of Virtual Reality for a forward-thinking panel at the Hammer Museum.”

The Event of the Future | Livestream Learn
Thursday, February 16
6:15 PM ET
“Join Livestream, Convene, and Slido for a special edition of Livestream Learn from the Convene offices. The leading companies in event production will discuss how to make events innovative, memorable, and effective with the latest technology. Tweet using the hashtag #EventoftheFuture!”

Reckoning & Resistance: A Discussion of What’s Next with the Co-Chairs of the Women’s March | Wake Forest University
Thursday, February 16
“In their first appearance since the March, the three co-chairs (Tamika D. Mallory, Carmen Perez, and Linda Sarsour) will come together to discuss their work around the Women’s March and the next steps in the movement. The discussion will be moderated by Professor Melissa Harris-Perry.”

The Making of PEARL with Academy Award-Winning Patrick Osborne | Gnomon
Thursday, February 16
10:30 PM ET
“Oscar-winning director Patrick Osborne (Disney’s Feast) will present the Google Spotlight Story, PEARL, and talk about the lessons he learned creating his first 360°-immersive film. Patrick previously served as Animation Supervisor on the Oscar-winning short Paperman, and animated on Bolt, Tangled, and Wreck-It Ralph while at Walt Disney Animation Studios. Tweet questions using #gnomon on Twitter.”

Case Study: Livestreaming Executive Interviews with CXO Talk

Streaming Live With The Most Innovative Minds In Enterprise

Michael Krigsman’s list of interviewees for his live show, CXOTALK, is a veritable ‘Who’s Who’ of the hottest, most innovative leaders in technology. “The show is based around the guests,” says Krigsman. “They are shaping the future as top executives in the world and they all spend time to help make their episode really great.” Since Krigsman began livestreaming executive interviews, he’s broadcast over 225 shows with executives like Box CEO Aaron Levie, General Electric CMO Linda Boff, Craigslist Founder Craig Newmark, and Accenture CTO Paul Daugherty.

“Streaming live creates its own energy,” says Krigsman. “There is an excitement that happens during live interaction that is almost impossible to replicate otherwise. The dynamic of live guests interacting with a real audience on Twitter is just magic. To be honest, I get nervous before every show, and I’ve done hundreds of live events, but that energy and tension create something special.”

The show evolved from Krigsman’s job as an enterprise software industry analyst specializing in how organizations can innovate with enterprise technology. “I was meeting lots of interesting people building companies and thought: These are people shaping the future. Wouldn’t it be interesting to talk with them and interview them?” Krigsman tells Livestream. “I had this idea for CXOTALK and just started it as a labor of love.” He decided he’d reach out to his cadre of tech high-rollers and start livestreaming executive interviews.

Michael Krigsman

Finding The Right Workflow

When he started the show, Krigsman was using Google Hangouts to host and record these interviews. “In theory Google Hangouts should be great, but in practice there were too many bugs and problems,” he says. “If you need help with anything you’re dealing with Google which means there is no help.”

Since he works with such high-profile guests, the interviews are booked months in advance. “There’s no margin for error,” says Krigsman, “and we had too many instances where the video would cut off and we couldn’t do the show.” After doing some research, Krigsman discovered Livestream, choosing the platform for its reliability, features, ease-of-use, and price point.

“It’s very clear that livestreaming is increasingly important,” says Krigsman, who has become an evangelist for the platform, which sponsors the show. “If you’re going for a larger audience you need some kind of differentiation. We create high-quality video and put a lot of effort into that. That’s why we use Livestream.”

Krigsman taught himself live video production and does the show himself from his office. He uses Livestream Studio software, a Sony A7R2 camera, a professional quality microphone and an RME Babyface USB interface. He runs the software on a “fast computer” and lights his workspace with LEDs from B&H.

“It’s not a huge investment,” Krigsman says. “The thing to remember is using Livestream Studio you’re replacing a production studio and technicians. I do it myself. Frankly, it’s amazing what modern technology allows you to do.”

Distributing Where Your Audience Lives

Since Livestream launched the Simulcast feature, Krigsman has been streaming to his website as well as Facebook to expand his reach and audience. “Facebook Live is not a video creation tool, it’s a distribution tool,” he says. “If you have a sophisticated platform like Livestream with good quality microphones and a camera, you can create a high-quality video stream and push that to Facebook as live video.”

Krigsman stresses that as a video producer, you have to know where your audience lives. Despite the engagement on Facebook, he finds it’s crucial to experiment with distribution. “From a publisher standpoint there’s a major issue with Facebook,” he says, noting the brand’s famous algorithm changes. “With video content, views on your site is important but engagement really matters. We use Facebook as one important tool in our arsenal.” Krigsman says he takes this reach-first approach, distributing the video broadly.

“When you have different channels available, you have no choice but to go where the users are,” says Krigsman. “That’s why publishers grumble about Facebook, but they’re still using it – because viewers are there. That said, you also need to have a home base where you’re storing your video.”

To make sure as many people see CXOTALK as possible, Krigsman employs a few strategies. Livestream helps promote each episode, featuring it on the “Watch” page as well as on social. “That promotion is hugely beneficial from a viewership standpoint,” he notes. “However, It’s not just the number of views, but the engagement,” said Krigsman. “On the CXOTALK site we get 20 minutes per viewer.”

Krigsman also promotes CXOTALK across social channels and writes a summary blog post on ZDNet for most episodes. When the production is complete, he reaches out to journalists who might be interested in covering the conversation and embedding the video.

Livestreaming Executive Interviews

The CXOTALK format is simple: “The show is about innovation and digital disruption and I choose the guests by trying to find senior executives from the largest and most well-known companies in the world. But they must also have an interesting story to tell around the impact of technology on business and society.” Krigsman sends his guests guidelines and discussion topics to prepare for the show – including the equipment they’ll need and how to test their connection.

“We’re fanatical about quality,” Krigsman says. “I’m not a journalist, I’m an industry analyst. I’m not interested in the latest news, but in their thinking on the industry and the dynamics shaping their company and its future.”

In the end, the discussion provides structure for the conversation, but you need to allow room for spontaneity as well. “You have to follow what’s natural for the interviewee,” says Krigsman of his format. “That’s how to create an interview that goes by very fast. When that happens, I know it’s successful.”

You can watch episodes of CXOTALK here.