This Week on Livestream | February 13, 2017

The future of fashion is here. Thousands of fashion fans around the world can watch live as Carolina Herrera and Delpozo present their newest collections. Watch Livestream for a front-row New York Fashion Week experience.

Fall 2017 Collection | Carolina Herrera
Monday, February 13
10 AM ET
“Carolina Herrera shows her Fall 2017 Collection at New York Fashion Week.”

Q2 Music Presents: Bing & Ruth’s ‘No Home of Mind’ Release Party | The Greene Space
Monday, February 13
“‘No Home of the Mind,’ the collective’s third record and first on legendary indie label 4AD, explores the piano’s percussive qualities alongside running woodwinds, warbling tape delays and splattered upright bass lines. Join The Greene Space as the album, out February 17, is performed in full for the first time.”

Live Keynotes | RSA Conference 2017
Tuesday, February 14
11 AM ET
“Take advantage of this opportunity to learn about new approaches to info security, discover the latest technology, and interact with top security leaders and pioneers.”

George Saunders | Author Events
Tuesday, February 14
7:30 PM ET
“Having garnered wide readership and critical praise for his surreal, darkly funny fiction, ‘it’s no exaggeration to say that short story master George Saunders helped change the trajectory of American fiction’ (The Wall Street Journal). Lincoln in the Bardo spins a kaleidoscopic tale of the 16th President’s son’s death and his bizarre purgatorial afterlife.”

Fall/Winter 2017 | Delpozo
Wednesday, February 15
11 AM ET
“Delpozo Creative Director Josep Font shows his Fall/Winter 2017 Collection at New York Fashion Week.”

The Central Park Five and Filmmaker Sarah Burns | Fashion Institute of Technology
Wednesday, February 15
5:45 PM ET
“FIT welcomes three members of the Central Park Five and filmmaker Sarah Burns to campus to present a 30-minute excerpt of the documentary The Central Park Five.”

From Fear to Focus: Race in America and the Urgency of Now | New York University
Wednesday, February 15
6:30 PM ET
“Join NYU for a candid conversation from some of the most cutting-edge thinkers working tirelessly to help build a stronger and more truly United States of America. Featuring Van Jones of CNN and Dream Corps.”

Immersive Journalism: Nonny de la Peña | Hammer Museum
Wednesday, February 15
10:30 PM ET
“Nonny de la Peña uses digital reality technologies to tell important stories both fictional and news-based that create intense, empathic engagement on the part of viewers. Join the Godmother of Virtual Reality for a forward-thinking panel at the Hammer Museum.”

The Event of the Future | Livestream Learn
Thursday, February 16
6:15 PM ET
“Join Livestream, Convene, and Slido for a special edition of Livestream Learn from the Convene offices. The leading companies in event production will discuss how to make events innovative, memorable, and effective with the latest technology. Tweet using the hashtag #EventoftheFuture!”

Reckoning & Resistance: A Discussion of What’s Next with the Co-Chairs of the Women’s March | Wake Forest University
Thursday, February 16
“In their first appearance since the March, the three co-chairs (Tamika D. Mallory, Carmen Perez, and Linda Sarsour) will come together to discuss their work around the Women’s March and the next steps in the movement. The discussion will be moderated by Professor Melissa Harris-Perry.”

The Making of PEARL with Academy Award-Winning Patrick Osborne | Gnomon
Thursday, February 16
10:30 PM ET
“Oscar-winning director Patrick Osborne (Disney’s Feast) will present the Google Spotlight Story, PEARL, and talk about the lessons he learned creating his first 360°-immersive film. Patrick previously served as Animation Supervisor on the Oscar-winning short Paperman, and animated on Bolt, Tangled, and Wreck-It Ralph while at Walt Disney Animation Studios. Tweet questions using #gnomon on Twitter.”

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.

Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.