This Week on Livestream | December 27, 2016

Ready to ring in 2017? Tune in on New Year’s Eve to watch the Times Square Ball Drop LIVE from New York City.


President Obama and Japanese PM visit Pearl Harbor | USA Today
Tuesday, December 27, 2016
4:00 PM ET
“President Obama and Japan’s Prime Minister Shinzo Abe will speak at the commemoration of the 1941 Japanese air attack that drew the United States into the Second World War. Obama and Abe plan to make remarks at the memorial built atop the bombed-out hull of the USS Arizona, which sank to the bottom of the harbor on Dec. 7, 1941.”

Eagles Press Pass | Philadelphia Eagles
Wednesday, December 28, 2016
10:45 AM ET
“Philadelphia Eagles’ Head Coach Doug Pederson addresses the press.”

Cécile McLorin Salvant and the Aaron Diehl Trio | Jazz at Lincoln Center
Wednesday, December 28, 2016
7:30 PM ET
“Vocalist Cécile McLorin Salvant with pianist Aaron Diehl, bassist Paul Sikivie, and drummer Lawrence Leathers.”

#SafeDrive Music Marathon | JBTV
Saturday, December 31, 2016
12:00 PM CT
“JBTV Music Entertainment will be broadcasting the 28th Annual Safe Drive Live Music Marathon across multiple online, mobile and broadcast platforms. The marathon features 10 hours of amazing live performances from over 90 bands including Atlas Genius, Wolf Alice, The Struts, Dead Sara, A Silent Film, Car Seat Headrest, Local H, The Joy Formidable, Mew, The Arkells, Whitney and numerous breakout bands of 2016. The Safe Drive Live Music Marathon is hosted by Jerry Bryant and produced and distributed by JBTV.”

New Year’s Eve 2017 | New Year’s Eve
Saturday, December 31, 2016
5:55 PM ET
“Every year as the clock nears midnight on December 31, the eyes of the world turn once more to the dazzling lights and bustling energy of Times Square. Anticipation runs high. New Year’s Eve at the symbolic center of New York City has become more than just a celebration — it’s a global tradition.”

New Year’s Eve with the DSO and The Music of Prince | Detroit TV
Saturday, December 31, 2016
10:00 PM ET
“Party like it’s 1999 this New Year’s Eve with a special tribute to Prince! Led by guest conductor Brent Havens, who arranged Prince’s top hits for orchestra, the DSO together with a tribute band will perform adaptations of the artist’s top hits.”

Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.