This Week on Livestream | December 27, 2016

Ready to ring in 2017? Tune in on New Year’s Eve to watch the Times Square Ball Drop LIVE from New York City.


President Obama and Japanese PM visit Pearl Harbor | USA Today
Tuesday, December 27, 2016
4:00 PM ET
“President Obama and Japan’s Prime Minister Shinzo Abe will speak at the commemoration of the 1941 Japanese air attack that drew the United States into the Second World War. Obama and Abe plan to make remarks at the memorial built atop the bombed-out hull of the USS Arizona, which sank to the bottom of the harbor on Dec. 7, 1941.”

Eagles Press Pass | Philadelphia Eagles
Wednesday, December 28, 2016
10:45 AM ET
“Philadelphia Eagles’ Head Coach Doug Pederson addresses the press.”

Cécile McLorin Salvant and the Aaron Diehl Trio | Jazz at Lincoln Center
Wednesday, December 28, 2016
7:30 PM ET
“Vocalist Cécile McLorin Salvant with pianist Aaron Diehl, bassist Paul Sikivie, and drummer Lawrence Leathers.”

#SafeDrive Music Marathon | JBTV
Saturday, December 31, 2016
12:00 PM CT
“JBTV Music Entertainment will be broadcasting the 28th Annual Safe Drive Live Music Marathon across multiple online, mobile and broadcast platforms. The marathon features 10 hours of amazing live performances from over 90 bands including Atlas Genius, Wolf Alice, The Struts, Dead Sara, A Silent Film, Car Seat Headrest, Local H, The Joy Formidable, Mew, The Arkells, Whitney and numerous breakout bands of 2016. The Safe Drive Live Music Marathon is hosted by Jerry Bryant and produced and distributed by JBTV.”

New Year’s Eve 2017 | New Year’s Eve
Saturday, December 31, 2016
5:55 PM ET
“Every year as the clock nears midnight on December 31, the eyes of the world turn once more to the dazzling lights and bustling energy of Times Square. Anticipation runs high. New Year’s Eve at the symbolic center of New York City has become more than just a celebration — it’s a global tradition.”

New Year’s Eve with the DSO and The Music of Prince | Detroit TV
Saturday, December 31, 2016
10:00 PM ET
“Party like it’s 1999 this New Year’s Eve with a special tribute to Prince! Led by guest conductor Brent Havens, who arranged Prince’s top hits for orchestra, the DSO together with a tribute band will perform adaptations of the artist’s top hits.”

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.