This Week on Livestream | December 27, 2016

Ready to ring in 2017? Tune in on New Year’s Eve to watch the Times Square Ball Drop LIVE from New York City.

President Obama and Japanese PM visit Pearl Harbor | USA Today
Tuesday, December 27, 2016
4:00 PM ET
“President Obama and Japan’s Prime Minister Shinzo Abe will speak at the commemoration of the 1941 Japanese air attack that drew the United States into the Second World War. Obama and Abe plan to make remarks at the memorial built atop the bombed-out hull of the USS Arizona, which sank to the bottom of the harbor on Dec. 7, 1941.”

Eagles Press Pass | Philadelphia Eagles
Wednesday, December 28, 2016
10:45 AM ET
“Philadelphia Eagles’ Head Coach Doug Pederson addresses the press.”

Cécile McLorin Salvant and the Aaron Diehl Trio | Jazz at Lincoln Center
Wednesday, December 28, 2016
7:30 PM ET
“Vocalist Cécile McLorin Salvant with pianist Aaron Diehl, bassist Paul Sikivie, and drummer Lawrence Leathers.”

#SafeDrive Music Marathon | JBTV
Saturday, December 31, 2016
12:00 PM CT
“JBTV Music Entertainment will be broadcasting the 28th Annual Safe Drive Live Music Marathon across multiple online, mobile and broadcast platforms. The marathon features 10 hours of amazing live performances from over 90 bands including Atlas Genius, Wolf Alice, The Struts, Dead Sara, A Silent Film, Car Seat Headrest, Local H, The Joy Formidable, Mew, The Arkells, Whitney and numerous breakout bands of 2016. The Safe Drive Live Music Marathon is hosted by Jerry Bryant and produced and distributed by JBTV.”

New Year’s Eve 2017 | New Year’s Eve
Saturday, December 31, 2016
5:55 PM ET
“Every year as the clock nears midnight on December 31, the eyes of the world turn once more to the dazzling lights and bustling energy of Times Square. Anticipation runs high. New Year’s Eve at the symbolic center of New York City has become more than just a celebration — it’s a global tradition.”

New Year’s Eve with the DSO and The Music of Prince | Detroit TV
Saturday, December 31, 2016
10:00 PM ET
“Party like it’s 1999 this New Year’s Eve with a special tribute to Prince! Led by guest conductor Brent Havens, who arranged Prince’s top hits for orchestra, the DSO together with a tribute band will perform adaptations of the artist’s top hits.”

How To Use Video In Your Event Marketing Strategy

Event marketing is an important part of any company’s growth strategy. Events give you an opportunity to connect with your users, customers, or other like-minded individuals in your industry, and hopefully, convert prospects into customers.

As any event planner knows, events are often expensive and challenging to execute. You want to make sure you’re getting as much return-on-investment as possible out of each event. An easy way to guarantee event ROI is by incorporating video into your event strategy. We’ve paired up with Eventbrite to help you navigate how to use video in your event marketing strategy.

Video is more engaging and emotional than any other form of content. That’s what makes it so perfect for events. Live video can help your event reach the largest audience possible, and video used throughout and after your event can help set the tone and keep your in-person audience excited and engaged.

Watch our webinar with Eventbrite below to learn how to use video in your event marketing strategy, including:

  • Ways to use video to create unforgettable event experiences.
  • Best practices for boosting engagement before, during, and after your event.
  • Three trends that are defining the future of event technology.