This Week on Livestream | December 19, 2016

From pro football to Broadway adaptations, contemporary art to AI and machine learning, there’s something for everybody on Livestream this week.


Eagles Press Pass | Philadelphia Eagles
Monday, December 19
11:55 AM ET
Catch up with the Philadelphia Eagles and go behind-the-scenes with this special broadcast from their press box.

Putting it Together: The Art of Adaptation on Broadway | The Greene Space
Monday, December 19
7:00 PM ET
Join The Greene Space for conversation and performances as they team up with New York City Center to present another season of “Encores! Unscripted” — a series exploring how musicals have reflected and shaped American life.

How Much Does Livestreaming Cost? | #LivestreamLearn Webinar
Tuesday, December 20
1:30 PM ET
Livestreaming is the newest expectation of audiences everywhere. But how do you budget for live video? In this webinar we’ll cover how to get started with livestreaming, how much to budget when you’re building a live video strategy, a checklist of equipment you will need, how to demonstrate real ROI from live video, and more.

Vik Muniz – Tim Noble and Sue Webster: A Lecture by Irina Kulik | Garage Museum of Contemporary Art
Wednesday, December 21
11:30 AM ET
Moscow’s Garage Museum of Contemporary Art presents the final chapter in their year-long lecture series. This installment focuses on artists who boldly experiment with some of the most exotic or, alternatively, very mundane materials.

Interview with Sameer Patel, CEO, and Andrew Eichenbaum, Lead Data Scientist, Kahuna | CXO Talk
Friday, December 23
1 PM ET
CXO Talks sits down with Kahuna’s Sameer Patel, CEO, and Andrew Eichenbaum, Lead Data Scientist, to discuss how Kahuna is changing artificial intelligence and machine learning.

Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.