This Week on Livestream | December 19, 2016

From pro football to Broadway adaptations, contemporary art to AI and machine learning, there’s something for everybody on Livestream this week.


Eagles Press Pass | Philadelphia Eagles
Monday, December 19
11:55 AM ET
Catch up with the Philadelphia Eagles and go behind-the-scenes with this special broadcast from their press box.

Putting it Together: The Art of Adaptation on Broadway | The Greene Space
Monday, December 19
7:00 PM ET
Join The Greene Space for conversation and performances as they team up with New York City Center to present another season of “Encores! Unscripted” — a series exploring how musicals have reflected and shaped American life.

How Much Does Livestreaming Cost? | #LivestreamLearn Webinar
Tuesday, December 20
1:30 PM ET
Livestreaming is the newest expectation of audiences everywhere. But how do you budget for live video? In this webinar we’ll cover how to get started with livestreaming, how much to budget when you’re building a live video strategy, a checklist of equipment you will need, how to demonstrate real ROI from live video, and more.

Vik Muniz – Tim Noble and Sue Webster: A Lecture by Irina Kulik | Garage Museum of Contemporary Art
Wednesday, December 21
11:30 AM ET
Moscow’s Garage Museum of Contemporary Art presents the final chapter in their year-long lecture series. This installment focuses on artists who boldly experiment with some of the most exotic or, alternatively, very mundane materials.

Interview with Sameer Patel, CEO, and Andrew Eichenbaum, Lead Data Scientist, Kahuna | CXO Talk
Friday, December 23
1 PM ET
CXO Talks sits down with Kahuna’s Sameer Patel, CEO, and Andrew Eichenbaum, Lead Data Scientist, to discuss how Kahuna is changing artificial intelligence and machine learning.

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.