This Week on Livestream | December 12, 2016

We’re streaming a variety of events this week, including the Bright Star Reunion Concert with Steve Martin and a sit-down with acclaimed costume designer Patricia Field.

Michael Lewis and Malcolm Gladwell in Conversation | 92Y
Monday, December 12
7:30 PM ET
“Bestselling author Michael Lewis examines how a Nobel Prize-winning theory of the mind altered our perception of reality in his new book, The Undoing Project: A Friendship that Changed Our Minds.”

Bright Star Reunion Concert | TheaterMania
Monday, December 12
7:30 PM ET
“The cast of the Tony-nominated musical Bright Star reunites tonight at Town Hall for a sold-out concert, hosted by cocreators Steve Martin and Edie Brickell. The performance will be followed by a Q&A moderated by cast album producer Peter Asher. The program will be livestreamed on, beginning at 7:30 PM.”

OTT with the Experts | Livestream Learn
Tuesday, December 13
1:30 PM ET
“OTT — or Over The Top content distribution — was a huge buzzword in 2016. On this edition of Livestream Learn, we’re joined by OTT and digital programming experts William Mao, MP&Silva; Mark De Couteau, EDGEsport/WME; and Jon Keller, Odd Networks, to discuss OTT product, strategy, and how industries are shifting to meet customer demand.”

Patricia Field: Fashion Icons with Fern Mallis | 92Y
Wednesday, December 14
7:30 PM ET
“While Field began her fashion career with her Greenwich Village boutique which recently closed after 50 years, she made an international name for herself styling HBO’s Sex and The City from 1998-2004, and then again for the two follow-up feature films. Hear from the fashion visionary when she sits down with the award-winning creator and organizer of Fashion Week in New York and cities across the globe, Fern Mallis.”

Big Band Holidays | Jazz at Lincoln Center
Wednesday, December 14
“In this much-anticipated annual tradition, the Jazz at Lincoln Center Orchestra with Wynton Marsalis offers swinging and soulful performances of your favorite holiday music.”

Roundtable: Who Shot Sports Photographers | Brooklyn Museum
Thursday, December 15
“World-renowned sports photographers Al Bello, Simon Bruty, John Huet, and Walter Iooss Jr. share their dynamic photos and stories from the front lines of capturing the most exciting moments in modern-day sports photography.”

Wesley Lowery | Author Events
Thursday, December 15
7:30 PM ET
The Washington Post’s lead journalist in Ferguson, Missouri, Wesley Lowery, together with his team, won the 2016 Pulitzer Prize for National Reporting for the paper’s coverage of police shootings. In conversation with Errin Haines Whack, an award-winning reporter for The Associated Press covering race and politics.”

Titanfall 2 Trailer Making Of with Blur Studio | Gnomon
Saturday, December 17
8:30 PM ET
“Join Gnomon on Saturday, December 17th, at 5:30 PM PST, for an evening with leads and supervisors from the award-winning production company Blur Studio. Known for its artistic excellence across live-action, animation, visual effects, and design, Blur Studio’s top talents will provide an exclusive insight into the production of the recently released Titanfall 2 game trailer.”

How To Use Video In Your Event Marketing Strategy

Event marketing is an important part of any company’s growth strategy. Events give you an opportunity to connect with your users, customers, or other like-minded individuals in your industry, and hopefully, convert prospects into customers.

As any event planner knows, events are often expensive and challenging to execute. You want to make sure you’re getting as much return-on-investment as possible out of each event. An easy way to guarantee event ROI is by incorporating video into your event strategy. We’ve paired up with Eventbrite to help you navigate how to use video in your event marketing strategy.

Video is more engaging and emotional than any other form of content. That’s what makes it so perfect for events. Live video can help your event reach the largest audience possible, and video used throughout and after your event can help set the tone and keep your in-person audience excited and engaged.

Watch our webinar with Eventbrite below to learn how to use video in your event marketing strategy, including:

  • Ways to use video to create unforgettable event experiences.
  • Best practices for boosting engagement before, during, and after your event.
  • Three trends that are defining the future of event technology.