This Week on Livestream | December 12, 2016

We’re streaming a variety of events this week, including the Bright Star Reunion Concert with Steve Martin and a sit-down with acclaimed costume designer Patricia Field.


Michael Lewis and Malcolm Gladwell in Conversation | 92Y
Monday, December 12
7:30 PM ET
“Bestselling author Michael Lewis examines how a Nobel Prize-winning theory of the mind altered our perception of reality in his new book, The Undoing Project: A Friendship that Changed Our Minds.”

Bright Star Reunion Concert | TheaterMania
Monday, December 12
7:30 PM ET
“The cast of the Tony-nominated musical Bright Star reunites tonight at Town Hall for a sold-out concert, hosted by cocreators Steve Martin and Edie Brickell. The performance will be followed by a Q&A moderated by cast album producer Peter Asher. The program will be livestreamed on TheaterMania.com, beginning at 7:30 PM.”

OTT with the Experts | Livestream Learn
Tuesday, December 13
1:30 PM ET
“OTT — or Over The Top content distribution — was a huge buzzword in 2016. On this edition of Livestream Learn, we’re joined by OTT and digital programming experts William Mao, MP&Silva; Mark De Couteau, EDGEsport/WME; and Jon Keller, Odd Networks, to discuss OTT product, strategy, and how industries are shifting to meet customer demand.”

Patricia Field: Fashion Icons with Fern Mallis | 92Y
Wednesday, December 14
7:30 PM ET
“While Field began her fashion career with her Greenwich Village boutique which recently closed after 50 years, she made an international name for herself styling HBO’s Sex and The City from 1998-2004, and then again for the two follow-up feature films. Hear from the fashion visionary when she sits down with the award-winning creator and organizer of Fashion Week in New York and cities across the globe, Fern Mallis.”

Big Band Holidays | Jazz at Lincoln Center
Wednesday, December 14
8 PM ET
“In this much-anticipated annual tradition, the Jazz at Lincoln Center Orchestra with Wynton Marsalis offers swinging and soulful performances of your favorite holiday music.”

Roundtable: Who Shot Sports Photographers | Brooklyn Museum
Thursday, December 15
7 PM ET
“World-renowned sports photographers Al Bello, Simon Bruty, John Huet, and Walter Iooss Jr. share their dynamic photos and stories from the front lines of capturing the most exciting moments in modern-day sports photography.”

Wesley Lowery | Author Events
Thursday, December 15
7:30 PM ET
The Washington Post’s lead journalist in Ferguson, Missouri, Wesley Lowery, together with his team, won the 2016 Pulitzer Prize for National Reporting for the paper’s coverage of police shootings. In conversation with Errin Haines Whack, an award-winning reporter for The Associated Press covering race and politics.”

Titanfall 2 Trailer Making Of with Blur Studio | Gnomon
Saturday, December 17
8:30 PM ET
“Join Gnomon on Saturday, December 17th, at 5:30 PM PST, for an evening with leads and supervisors from the award-winning production company Blur Studio. Known for its artistic excellence across live-action, animation, visual effects, and design, Blur Studio’s top talents will provide an exclusive insight into the production of the recently released Titanfall 2 game trailer.”

Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.