This Week on Livestream | December 12, 2016

We’re streaming a variety of events this week, including the Bright Star Reunion Concert with Steve Martin and a sit-down with acclaimed costume designer Patricia Field.


Michael Lewis and Malcolm Gladwell in Conversation | 92Y
Monday, December 12
7:30 PM ET
“Bestselling author Michael Lewis examines how a Nobel Prize-winning theory of the mind altered our perception of reality in his new book, The Undoing Project: A Friendship that Changed Our Minds.”

Bright Star Reunion Concert | TheaterMania
Monday, December 12
7:30 PM ET
“The cast of the Tony-nominated musical Bright Star reunites tonight at Town Hall for a sold-out concert, hosted by cocreators Steve Martin and Edie Brickell. The performance will be followed by a Q&A moderated by cast album producer Peter Asher. The program will be livestreamed on TheaterMania.com, beginning at 7:30 PM.”

OTT with the Experts | Livestream Learn
Tuesday, December 13
1:30 PM ET
“OTT — or Over The Top content distribution — was a huge buzzword in 2016. On this edition of Livestream Learn, we’re joined by OTT and digital programming experts William Mao, MP&Silva; Mark De Couteau, EDGEsport/WME; and Jon Keller, Odd Networks, to discuss OTT product, strategy, and how industries are shifting to meet customer demand.”

Patricia Field: Fashion Icons with Fern Mallis | 92Y
Wednesday, December 14
7:30 PM ET
“While Field began her fashion career with her Greenwich Village boutique which recently closed after 50 years, she made an international name for herself styling HBO’s Sex and The City from 1998-2004, and then again for the two follow-up feature films. Hear from the fashion visionary when she sits down with the award-winning creator and organizer of Fashion Week in New York and cities across the globe, Fern Mallis.”

Big Band Holidays | Jazz at Lincoln Center
Wednesday, December 14
8 PM ET
“In this much-anticipated annual tradition, the Jazz at Lincoln Center Orchestra with Wynton Marsalis offers swinging and soulful performances of your favorite holiday music.”

Roundtable: Who Shot Sports Photographers | Brooklyn Museum
Thursday, December 15
7 PM ET
“World-renowned sports photographers Al Bello, Simon Bruty, John Huet, and Walter Iooss Jr. share their dynamic photos and stories from the front lines of capturing the most exciting moments in modern-day sports photography.”

Wesley Lowery | Author Events
Thursday, December 15
7:30 PM ET
The Washington Post’s lead journalist in Ferguson, Missouri, Wesley Lowery, together with his team, won the 2016 Pulitzer Prize for National Reporting for the paper’s coverage of police shootings. In conversation with Errin Haines Whack, an award-winning reporter for The Associated Press covering race and politics.”

Titanfall 2 Trailer Making Of with Blur Studio | Gnomon
Saturday, December 17
8:30 PM ET
“Join Gnomon on Saturday, December 17th, at 5:30 PM PST, for an evening with leads and supervisors from the award-winning production company Blur Studio. Known for its artistic excellence across live-action, animation, visual effects, and design, Blur Studio’s top talents will provide an exclusive insight into the production of the recently released Titanfall 2 game trailer.”

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.