This Week on Livestream | August 7, 2017

Watch live as the Wynton Marsalis Septet performs at Jazz in Marciac, Richard Dawkins visits 92nd Street Y to talk Science in the Soul, and the National Conservation Training Center celebrates World Elephant Day.


Wynton Marsalis Septet featuring Naseer Shamma at Jazz in Marciac 2017 | Wynton Marsalis
Monday, August 7
5 PM ET
“Iraqi virtuoso oud player Naseer Shamma joins the Wynton Marsalis Septet for a night of music exhibiting how the oud is a perfect fit in the world of jazz. Fresh off their premiere performance together, Shamma and Marsalis’ group plan to perform some of the classic repertoire of Wynton’s Septet while also contributing new arrangements from Shamma’s catalog.”

Richard Dawkins in Conversation with Dave Rubin: Science in the Soul | 92nd Street Y
Tuesday, August 8
7 PM ET
“Richard Dawkins’ new career-spanning essay collection is Science in the Soul: Selected Writings of a Passionate Rationalist. Hear his bold rallying cry for a truth-challenged society when he sits down with The Rubin Report’s Dave Rubin.”

Property Taxes with Sens. Bettencourt & Watson | The Texas Tribune
Wednesday, August 9
9 AM ET
“Join The Texas Tribune for a conversation on property taxes with state Sens. Paul Bettencourt and Kirk Watson.”

Adobe Presents: Photoshop for Lightroom Users | bheventspace
Thursday, August 10
1 PM ET
“In this class, B&H will take a look at some of the reasons that workflows are started in Lightroom, but finished in Photoshop. Plus, you’ll learn how to set up a good workflow so the jump back and forth is seamless and easy to do.”

World Elephant Day Broadcast | National Conservation Training Center
Thursday, August 10
12 PM ET
“World Elephant Day 2017 is almost here. Please join NCTC on August 10th to hear from world-renowned Asian elephant conservationist, Ganesh Raghunathan, and a panel of experts from the U.S. Fish and Wildlife Service. Ganesh and his team have developed a new and innovative approach to prevent human-elephant conflict by using something many of us probably have in our pocket – a cell phone.”

#250 Future of Mobile Computing | CXOTALK
Friday, August 11
1 PM ET
“What is the future of mobile computing? Microsoft’s Kevin Henrikson and NYU Professor Anindya Ghose tell Michael Krigsman of CXOTALK about why mobile products are increasingly important, how they’re changing and what issues lie ahead.”

2017 Musical Theater Dance Intensive Showcase | Boston Conservatory at Berklee
Friday, August 11
8 PM ET
“Boston Conservatory’s Musical Theater Dance Intensive offers talented young dancers the opportunity to deepen their skills and challenge their abilities as they work with Broadway veterans and acclaimed faculty in rigorous training in ballet, jazz, and theater dance.”

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.