This Week on Livestream | August 7, 2017

Watch live as the Wynton Marsalis Septet performs at Jazz in Marciac, Richard Dawkins visits 92nd Street Y to talk Science in the Soul, and the National Conservation Training Center celebrates World Elephant Day.


Wynton Marsalis Septet featuring Naseer Shamma at Jazz in Marciac 2017 | Wynton Marsalis
Monday, August 7
5 PM ET
“Iraqi virtuoso oud player Naseer Shamma joins the Wynton Marsalis Septet for a night of music exhibiting how the oud is a perfect fit in the world of jazz. Fresh off their premiere performance together, Shamma and Marsalis’ group plan to perform some of the classic repertoire of Wynton’s Septet while also contributing new arrangements from Shamma’s catalog.”

Richard Dawkins in Conversation with Dave Rubin: Science in the Soul | 92nd Street Y
Tuesday, August 8
7 PM ET
“Richard Dawkins’ new career-spanning essay collection is Science in the Soul: Selected Writings of a Passionate Rationalist. Hear his bold rallying cry for a truth-challenged society when he sits down with The Rubin Report’s Dave Rubin.”

Property Taxes with Sens. Bettencourt & Watson | The Texas Tribune
Wednesday, August 9
9 AM ET
“Join The Texas Tribune for a conversation on property taxes with state Sens. Paul Bettencourt and Kirk Watson.”

Adobe Presents: Photoshop for Lightroom Users | bheventspace
Thursday, August 10
1 PM ET
“In this class, B&H will take a look at some of the reasons that workflows are started in Lightroom, but finished in Photoshop. Plus, you’ll learn how to set up a good workflow so the jump back and forth is seamless and easy to do.”

World Elephant Day Broadcast | National Conservation Training Center
Thursday, August 10
12 PM ET
“World Elephant Day 2017 is almost here. Please join NCTC on August 10th to hear from world-renowned Asian elephant conservationist, Ganesh Raghunathan, and a panel of experts from the U.S. Fish and Wildlife Service. Ganesh and his team have developed a new and innovative approach to prevent human-elephant conflict by using something many of us probably have in our pocket – a cell phone.”

#250 Future of Mobile Computing | CXOTALK
Friday, August 11
1 PM ET
“What is the future of mobile computing? Microsoft’s Kevin Henrikson and NYU Professor Anindya Ghose tell Michael Krigsman of CXOTALK about why mobile products are increasingly important, how they’re changing and what issues lie ahead.”

2017 Musical Theater Dance Intensive Showcase | Boston Conservatory at Berklee
Friday, August 11
8 PM ET
“Boston Conservatory’s Musical Theater Dance Intensive offers talented young dancers the opportunity to deepen their skills and challenge their abilities as they work with Broadway veterans and acclaimed faculty in rigorous training in ballet, jazz, and theater dance.”

How to Attract and Engage Your Live Audience on Social Media

You have prepped for your live event. Your production team is all set. Your live audience is ready. It’s showtime. But wait – have you forgotten about your use of social media for livestreaming events?

Every live event provides a huge opportunity to increase your brand’s awareness and engage your target audience to drive indisputable business results. If you truly want to succeed at building – and growing – a loyal community, you cannot afford to ignore social media for livestreaming events. Here are some best practices for promoting your live event across your social channels.


Before your event goes live:

Count down to the event: Promote your livestreaming event on social media in advance. If you’re on Facebook, share details of your event on your page about a month before the event (e.g. August 21, 1 PM ET). Continue to post reminders as the event approaches – starting with one week from the event, three days, a day, and finally, the morning of the event. Don’t overdo your reminders. Stagger your posts. If you’re on Twitter, posting about your event one week prior to the event will suffice, given the platform’s short news cycle and constantly changing trending topics. After your initial post, it’s crucially important to post the day of your event, driving meaningful, real-time traffic to your livestream. Make sure the content is visually compelling. Social media posts with videos and images achieve 40% more engagement.

When your event goes live:

Create a trend-worthy and intuitive hashtag: Almost every livestreaming event today – from sporting events to conferences – will have a hashtag attached to it. Your audience is ready to tell the story and spread the word nationally, even globally. Your hashtag should reflect your brand and event. By adding a hashtag to your promotion, you’re not only creating buzz around the event and unifying your audience, but also making it easier for your audience to interact with your event/brand, further amplifying the conversation.

Customize your Bitlinks: Custom Bitlinks help you form a relationship with your target audience. Create a memorable and catchy Bitly, such as what Livestream’s Content and Social Media Manager Carly Walsh did during a livestream of Misty Copeland, the first African American female principal dancer with the American Ballet Theatre. You can also drive your audience to your brand’s website by sharing a link along with your live video, which was how we promoted Carolina Herrera’s live show on Twitter. The fashion brand gained 60,000 new social followers and 51.2 million impressions after its 2016 New York Fashion Week livestream.

Simulcast to multiple social media platforms: In a perfect world, your target audience will be coming to your website to watch your live event. However that does not guarantee reach. Simulcasting meets your target audience wherever they are. At Livestream, we have seen viewership of Livestream Learn webinar double since simulcasting to Facebook Live. If you’re a Premium or Enterprise customer, you’ll be able to simulcast to your audiences on RTMP-enabled streaming platforms such as YouTube Live, Periscope and Twitch. And yes, you may stream to Facebook Live through the Livestream platform but unfortunately because of Facebook’s terms of service, you will not be able to simultaneously livestream to other social media platforms.

Engage with your audience and be interactive: Brands need to go beyond merely livestreaming their event. Acknowledge your audience, listen and engage with them to create personalized interactions on social media during your livestream. Take live questions, conduct a poll – this is a unique opportunity to engage in a two-way conversation with a captive audience and use the feedback to inform your event promotion strategy. Another great way to engage your audience – and humanize your brand – is to take your viewers behind the scenes at your event through Instagram Stories and Snapchat.

After your event:

Keep the conversation going: Sharing a past live event on social media provides longevity and allows conversations about your brand to continue even after the livestream event. An effective way of doing that is to search and retweet what your audience shared during your event.

Offer quality content: Continue to engage the audience with content from your brand and redirect them to your brand’s site. Anyone who has engaged with you recently on social media is more likely to be receptive to offerings that you promote. Share materials such as your latest trending blog, ebooks or your next brand event!


You can learn more about engaging with your live audience on social media from our full webinar. Watch the video below to learn:

  • Best practices for promoting for live events across social media channels such as Facebook and Twitter
  • The benefits of simulcasting to social media
  • How to engage your audience on social and live chat