This Week on Livestream | April 17, 2017

Watch live as the European Space Agency holds the seventh European Conference on Space Debris, Brian Lehrer hosts The Brian Lehrer Show at The Greene Space, and CXOTALK’s Michael Krigsman joins Livestream Director of Content Amber van Moessner in Brooklyn for a special Livestream Learn.


Mysterious Travelers Featuring Elijah Thomas | Author Events
Monday, April 17
7 PM ET
“The Free Library of Philadelphia and the Philadelphia Jazz Project invite you to a third season of free concerts: Mysterious Travelers 3: Internal Investigations. This time they’re turning inward to explore the collections that constitute the Parkway Central Library.”

7th European Conference on Space Debris | European Space Agency
Tuesday, April 18
3:30 AM ET
“Watch live coverage from the seventh European Conference on Space Debris.”

The Brian Lehrer Show Live | The Greene Space
Tuesday, April 18
10 AM ET
“WNYC’s Brian Lehrer leads the conversation about what matters most now in local and national politics, our own communities and our lives.”

How CXOTALK Uses Livestream to Broadcast Executive Interviews | Livestream Learn
Tuesday, April 18
11:30 AM ET
“This week, Livestream Director of Content Amber van Moessner welcomes CXOTALK Founder and Host Michael Krigsman for a special webinar for independent content creators.”

From the Highlands to the Concert Hall: Classical Music of Armenia | Hammer Museum
Wednesday, April 19
10:30 PM ET
“Armenia’s rich musical history is brought to life by the UCLA Armenian Music Ensemble, featuring baritone Garrett Schoonover, and the VEM String Quartet. Conducted by Movses Pogossian, violinist, Professor of Music at UCLA.”

Robert Rodriguez’s Noche de Boleros featuring Claudia Acuña and Melissa Aldana | Jazz at Lincoln Center
Thursday, April 20
7:30 PM ET
“With pianist Robert Rodriguez, vocalist Claudia Acuña, saxophonist Melissa Aldana, bassist Jorge Roeder, drummer Clarence Penn, cellist James Waldo, violist Jenn Chang, and violinist Matt Pickart.”

Symposium: We Wanted a Revolution | Brooklyn Museum
Friday, April 21
11:30 AM ET
“This daylong symposium features four panels on black revolutionary art practices, including talks and performances by artists in the exhibition We Wanted a Revolution: Black Radical Women, 1965–85 and related scholars.”

Beyond Marriage, Beyond Equality | The New York Public Library
Saturday, April 22
12 PM ET
“Given the notable gains of LGBT civil rights struggles in recent years, as well the theoretical and practical tensions within these movements, the present moment provides an important opportunity to reassess the goals and strategies of LGBT politics. Join The New York Public Library as an array of scholars and activists assess the current political landscape and consider the future of LGBT activism.”

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.