This Week on Livestream | April 10, 2017

Watch live as Bill Clinton hosts the Clinton Foundation’s Health Matters Annual Activation Summit, Luria Petrucci joins Livestream Learn for the second webinar in a two-part series, and actors Rose Byrne and Renee Elise Goldsberry explore The Immortal Life of Henrietta Lacks at 92nd Street Y.


2017 Health Matters Summit | Clinton Foundation
Monday, April 10
10 AM ET
“Tune in to watch President Clinton host the Clinton Foundation’s Health Matters Annual Activation Summit, where leaders from healthcare, technology, business, education, sports, and government convene to discuss and inspire solutions that can improve health across America.”

2017 Digital Marketer Summit | Merkle
Tuesday, April 11
8:45 AM ET
“This year’s event focuses on Performance in Every Moment. Learn how to turn every customer interaction into a meaningful moment, discover innovative digital strategies that are shaping the future of digital and learn how to deliver a people-based marketing strategy.”

2017 New York Auto Show | Toyota
Wednesday, April 12
9:10 AM ET
“Four Wheeling. Scene Stealing. Toyota to premiere its FT-4X Concept.”

NY Auto Show | Subaru
Wednesday, April 12
10:15 AM ET
“Subaru has a lot to share at the 2017 New York International Auto Show. They’ll be displaying the all-new 2018 Crosstrek and the newly redesigned 2018 Outback. On April 12 at 10:15 AM EST, tune in for the reveal of a new vision for the future of Subaru.”

YOU dance | National Ballet Canada
Wednesday, April 12
12:15 PM ET
“The National Ballet of Canada’s YOU dance introduces students in grades four to six to the world of dance through free workshops and performances. YOU dance has livestreamed performances to classrooms across Canada for the past three years. Over 24,000 students have watched livestreams from coast to coast to coast.”

How To Stand Out With a Sophisticated Live Video Strategy | Livestream Learn
Wednesday, April 12
1:30 PM ET
“Live video is everywhere these days. How do you make sure your video doesn’t get lost in the crowd? We’re excited to welcome back guest Luria Petrucci for an advanced Livestream Learn to discuss how brands and content creators can use a few simple techniques to make their live video stand out, generate more leads, and create more engagement.”

Science Night Live: Is There a Human GPS System? | Hosftra University
Thursday, April 13
7 PM ET
“How is it that some people always know how to get from one place to another, and others always get lost? What do we know about how humans navigate, and can we predict their actions before they even start? This talk explores navigation research using everything from video games to real-world forests – and confirms the belief that there are good navigators and people who are perpetually lost.”

Science Talks with Claudia Dreifus: The Immortal Life of Henrietta Lacks | 92Y
Thursday, April 13
7:30 PM ET
“In anticipation of HBO Films’ all-star adaptation of Rebecca Skloot’s #1 New York Times bestselling book, Claudia Dreifus moderates a conversation with the author, members of the Lacks family, and actors Rose Byrne and Renee Elise Goldsberry, to explore the many facets of this remarkable true story.”

Misty Copeland | Author Events
Thursday, April 13
7:30 PM ET
“The first African-American principal dancer in the 75-year history of the elite American Ballet Theatre, Misty Copeland is one of the world’s most accomplished and recognizable artists. In her first health and fitness book, Copeland offers tips and encouragement to help people achieve lean, powerful physiques.”

Explosions in the Sky | Pitchfork Live
Friday, April 14
9 PM ET

Dear Evan Hansen: Ben Platt and Michael Greif in Conversation with Ira Glass | 92Y
Sunday, April 16
7:30 PM ET
“Join actor Ben Platt and Tony Award nominated director Michael Greif for a discussion about this fresh, vibrant and utterly groundbreaking new musical, moderated by This American Life’s Ira Glass.”

Using an eCDN for Corporate Communications

Imagine delivering a flawless, broadcast-quality live video message from your executive team, or a live training event, to all of your employees, on any device, wherever they are, without clogging your network bandwidth. Can your corporate network support live events for large audiences without creating a bandwidth bottleneck or crashing? This is something organizations must find solutions for when planning internal live broadcasts to ensure high-quality streaming for no-fail events.

Livestream’s new Peer-to-Peer Enterprise Content Delivery Network (eCDN) solves for these issues by supporting an HD-quality seamless live viewing experience while minimizing the stress on your corporate network, reducing bandwidth consumption and cost, and maintaining privacy and security regulations.

Livestream’s eCDN for corporate communications empowers IT and communications teams to deliver a flawless streaming video event, without risking network health or compromising critical business functions.

What is eCDN?

An eCDN is an enterprise content delivery network, which is one way for companies to distribute content within their corporate network, creating a safety net for their internal bandwidth pipe.

A peer-to-peer eCDN helps to avoid network bottlenecks that occur when a large number of concurrent viewers in one office are watching the same content, such as a live broadcast. Instead of individual employee devices all pinging a single server to access a stream, a P2P eCDN reduces the amount of bandwidth needed coming from the external server. Instead, Livestream’s eCDN uses the bandwidth inside the company, redistributing the requests to devices within the LAN, improving stream quality and reducing the bandwidth load on a company’s internal network.

How Video Is Driving Corporate Communications Trends

Video is the fastest and easiest way to learn and retain information. Streaming your internal and all hands meetings has become de rigueur at large companies, but these in-demand, data-heavy streams can have massive network implications.

Today video is being used in organizations for a variety of purposes:
• Employee training and product demos
• All hands or town halls
• Internal HR events and panels

Streaming company-wide meetings is an effective way to keep employees engaged. According to Entrepreneur Magazine, engaged employees report 31% higher productivity and 37% higher sales. Conversely, the Dale Carnegie Institute reports that businesses with disengaged employees lose $11b annually.

This engagement data is driving demand for access to video in the workplace: according to Cisco, global business IP traffic is set to grow 21% from 2015 to 2021, which will require updated infrastructure to handle the load.

To avoid additional expenses or potential network failures, many corporations are considering eCDNs to meet these new challenges.

Traditional content delivery vs. Livestream’s eCDN for corporate communications

In a traditional content delivery setup, viewers connect to a server to obtain the streaming video they have requested. This server can either be inside the company or external – an example would be video content cached and delivered from a Cloud provider. Both of these setups have their limitations.

If everyone in the company tries to connect to a single server at the headquarters, the connections will quickly become saturated and the server will likely crash as it was not meant to handle thousands of simultaneous requests for data-heavy video.

If the server is in the cloud, companies often have significant limitations when it comes to connecting to the internet. They generally have a fixed capacity when it comes to external bandwidth, and networks are often not dimensioned for a massive amount of data requests from outside their network. Firewalls can further delay external calls, creating huge bottlenecks.

This makes streaming live video within the enterprise network very difficult. There are several means of mitigating this problem, and these solutions are collectively known as “eCDN.”

Solution 1: Install caching servers within the company network at each site.

Installing caching servers allows you to place a copy of the video close to your viewers to avoid the congestion of large numbers of requests to a single server. The challenge is this solution requires both significant CAPEX (cash) and OPEX (operating expenses). Servers are expensive, and installing and maintaining them requires significant expertise and dedicated personnel. In addition to regular maintenance, you’ll also need a dedicated IT team at each site to maintain servers to guarantee no-fail live streams.

Solution 2: Use an internal multicasting tool.

A multicasting tool broadcasts content en masse to every computer on the network. This requires specific equipment that supports multicast, and may also necessitate changing workstation software to be able to support multicast streams. This is not the “typical” streaming setup so it can require additional configuration in addition to this CAPEX.

Solution 3: Legacy P2P solutions.

Peer-to-peer within company networks has existed for many years. The principle of P2P is to use the abundant bandwidth within the enterprise network. However, the solutions on the market have had several major drawbacks: at the very least they have required users to install a plugin in their browsers or an app. Some providers even require companies to change their entire video stack and use a special, non-standard streaming protocol.

Solution 4: Livestream’s peer-to-peer based eCDN

Our eCDN distributes the stream with peer-to-peer networking, harnessing idle internal network bandwidth to more effectively distribute the stream. With Livestream, employees connect to the stream as they would in a typical video streaming setup. However, instead of getting the entire video directly from the server, their video player will also ask for segments of content from nearby co-workers viewing devices. This more efficiently distributes bandwidth requirements within your network, eliminating the risk of bottlenecks to the server, slow connections, and poor video quality.

Benefits of Livestream’s eCDN for Corporate Communications

Livestream’s peer-to-peer eCDN shares video across your intranet, utilizing a fraction of the bandwidth necessary from external servers. This allows you to stream high-quality video without interruption, without impacting your bandwidth or internal network.

Lower network costs
With our cloud-based eCDN, you’re not paying for higher capacity networks or any additional hardware.
Ease of use for employees
Using our eCDN does not require viewers to download additional plugins or software. They can still view your streaming video anywhere you would normally display that content. Additionally, since our eCDN is cloud-based, there is no installation cost or time spent.
Better quality streaming at scale
Viewers across the corporate network will experience better video quality and less buffering from using an eCDN.
7-day US-based support
Livestream Enterprise support experts are just a phone call away, any day of the week.

How eCDN works with your existing Livestream account

Many eCDNs work with desktop plug-ins or costly additional hardware or software. Unlike other peer-based eCDN solutions, Livestream requires no installation on workstations and no changes to your video workflow configuration. We use standard HTTP streaming formats and offer plug-and-play integrations for desktop.

Our technology is based on WebRTC, meaning connections are made directly through the browser and there is no workstation software to install, and no browser extensions or plugins for users to manage.

Livestream’s eCDN can be activated one time by your account manager and then can be toggled on and off within your Livestream dashboard to use as you see fit. There is no work or downloads required by the end user, and no additional hardware to purchase.

How do we set up your eCDN?
• First, we test the webRTC connections inside your network.
• Your account manager enables eCDN on your Livestream account and tests different devices on the same network. If you have multiple sites, we will test each site.
• Finally, Livestream will organize a global test with the company users and a test live video. After this, your eCDN is ready to stream.

Want to learn more? Existing Livestream customers can contact their Account Manager, or visit this page and complete a Custom request form