This Week on Livestream | April 10, 2017

Watch live as Bill Clinton hosts the Clinton Foundation’s Health Matters Annual Activation Summit, Luria Petrucci joins Livestream Learn for the second webinar in a two-part series, and actors Rose Byrne and Renee Elise Goldsberry explore The Immortal Life of Henrietta Lacks at 92nd Street Y.


2017 Health Matters Summit | Clinton Foundation
Monday, April 10
10 AM ET
“Tune in to watch President Clinton host the Clinton Foundation’s Health Matters Annual Activation Summit, where leaders from healthcare, technology, business, education, sports, and government convene to discuss and inspire solutions that can improve health across America.”

2017 Digital Marketer Summit | Merkle
Tuesday, April 11
8:45 AM ET
“This year’s event focuses on Performance in Every Moment. Learn how to turn every customer interaction into a meaningful moment, discover innovative digital strategies that are shaping the future of digital and learn how to deliver a people-based marketing strategy.”

2017 New York Auto Show | Toyota
Wednesday, April 12
9:10 AM ET
“Four Wheeling. Scene Stealing. Toyota to premiere its FT-4X Concept.”

NY Auto Show | Subaru
Wednesday, April 12
10:15 AM ET
“Subaru has a lot to share at the 2017 New York International Auto Show. They’ll be displaying the all-new 2018 Crosstrek and the newly redesigned 2018 Outback. On April 12 at 10:15 AM EST, tune in for the reveal of a new vision for the future of Subaru.”

YOU dance | National Ballet Canada
Wednesday, April 12
12:15 PM ET
“The National Ballet of Canada’s YOU dance introduces students in grades four to six to the world of dance through free workshops and performances. YOU dance has livestreamed performances to classrooms across Canada for the past three years. Over 24,000 students have watched livestreams from coast to coast to coast.”

How To Stand Out With a Sophisticated Live Video Strategy | Livestream Learn
Wednesday, April 12
1:30 PM ET
“Live video is everywhere these days. How do you make sure your video doesn’t get lost in the crowd? We’re excited to welcome back guest Luria Petrucci for an advanced Livestream Learn to discuss how brands and content creators can use a few simple techniques to make their live video stand out, generate more leads, and create more engagement.”

Science Night Live: Is There a Human GPS System? | Hosftra University
Thursday, April 13
7 PM ET
“How is it that some people always know how to get from one place to another, and others always get lost? What do we know about how humans navigate, and can we predict their actions before they even start? This talk explores navigation research using everything from video games to real-world forests – and confirms the belief that there are good navigators and people who are perpetually lost.”

Science Talks with Claudia Dreifus: The Immortal Life of Henrietta Lacks | 92Y
Thursday, April 13
7:30 PM ET
“In anticipation of HBO Films’ all-star adaptation of Rebecca Skloot’s #1 New York Times bestselling book, Claudia Dreifus moderates a conversation with the author, members of the Lacks family, and actors Rose Byrne and Renee Elise Goldsberry, to explore the many facets of this remarkable true story.”

Misty Copeland | Author Events
Thursday, April 13
7:30 PM ET
“The first African-American principal dancer in the 75-year history of the elite American Ballet Theatre, Misty Copeland is one of the world’s most accomplished and recognizable artists. In her first health and fitness book, Copeland offers tips and encouragement to help people achieve lean, powerful physiques.”

Explosions in the Sky | Pitchfork Live
Friday, April 14
9 PM ET

Dear Evan Hansen: Ben Platt and Michael Greif in Conversation with Ira Glass | 92Y
Sunday, April 16
7:30 PM ET
“Join actor Ben Platt and Tony Award nominated director Michael Greif for a discussion about this fresh, vibrant and utterly groundbreaking new musical, moderated by This American Life’s Ira Glass.”

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.