This Week on Livestream | November 6, 2017

Watch live as Livestream Learn presents a Studio Software demo, Gnomon gets in the ‘weeds’ with the artists at Disney Feature Animation, and the World Economic Forum hosts the Annual Meeting of the Global Future Councils in Dubai.


Nikki Giovanni | A Good Cry: What We Learn from Tears and Laughter | Author Events
Monday, November 6
7:30 PM ET
“A renowned activist and educator whose art emerged during the turmoil of the Civil Rights and Black Arts movements of the 1960s, Nikki Giovanni is a winner of the Langston Hughes Medal for Outstanding Poetry, a seven-time winner of the NAACP Image Award, and one of Oprah Winfrey’s 25 Living Legends.”

Meb Keflezighi and Kathrine Switzer with Dr. Jordan Metzl | 92nd Street Y
Tuesday, November 7
8 PM ET
“Join 92nd Street Y for a special evening to celebrate two running legends, Meb Keflezighi and Kathrine Switzer.”

Live Demo + Q&A: Livestream Studio Software | Livestream Learn
Wednesday, November 8
1:30 PM ET
“This Livestream Learn is a great overview for anyone new to livestreaming or switcher software, and an opportunity for those familiar with the software and platform to ask questions and improve techniques.”

Dan Rather | What Unites Us: Reflections on Patriotism | Author Events
Wednesday, November 8
7:30 PM ET
“The Free Library of Philadelphia presents Dan Rather in conversation with longtime broadcaster and journalist, Tracey Matisak. What Unites Us is an essay collection in which Rather expounds on what real patriotism looks like and extolls the institutions that sustain us.”

Weeds: The Making of an Animated Short Film | Gnomon
Wednesday, November 8
10:30 PM ET
“Join Kevin Hudson and Bradford Simonsen at the Gnomon School of Visual Effects for a behind-the-scenes look at Weeds, the first animated short film completed within the Filmmakers Co-op at Disney Feature Animation.”

How To Create A Studio Look, Anytime, Anywhere | bheventspace
Thursday, November 9
1 PM ET
“Join legendary photographer and lighting expert Gary Fong as he shows how to create dramatic lighting effects, anywhere or anytime.”

Reza Aslan | God: A Human History | Author Events
Thursday, November 9
7:30 PM ET
“Religion scholar Reza Aslan is The New York Times bestselling author of Zealot: The Life and Times of Jesus of Nazareth. A chronicle of humanity’s drive to reconcile its spiritual beliefs, God draws a line from prehistoric religions to today’s interfaith connections.”

Annual Meeting of the Global Future Councils – Dubai 2017 | World Economic Forum
Saturday, November 11
2:30 AM ET
“The Annual Meeting of the Global Future Councils 2017, taking place in Dubai, will bring together more than 700 members of the Network of Global Future Councils to shape a better future.”

[Case Study] How ISC Sports Network blends live streaming with video subscriptions

When Greg Maish, President of ISC Sports Network, began using Vimeo Livestream, his goal was to live stream sports from around Indiana into the homes of surrounding communities. “We had this vision of a single place where people can come and see local sports,” he said. “We wanted it to be accessible and readily available, for all of our sports fans.”

In just four years, ISC Sports has grown from strictly live streaming games into a full-fledged online channel, using Vimeo OTT to offer live and on-demand sports content. Learn more about how Maish used Vimeo to scale his local sports business, grow his audience, and monetize video content in our interview below.

Growing from live streams to on-demand video

Working in telecommunications for most of his career, Maish understood the trajectory of cord-cutting behavior, especially those who opt into OTT content, or services that go “over the top” of traditional cable providers. “At the end of the day, we all are TV consumers — but we are also very much OTT consumers, whether it’s Roku, Amazon, Chromecast, or even on our mobile devices,” he said.

After digging into his viewers’ behavior in Vimeo Livestream’s analytics, Maish made an interesting discovery. Despite the in-the-moment experience of live sports, there was a surge in broadcast views after the events ended. “It’s an interesting dynamic. We’ll get maybe the same number of views that we get during the game itself,” he said.

With this intel, Maish saw an opportunity to grow his audience with OTT. “Vimeo OTT was the piece that was missing,” he said. “We wanted a ready-to-go, fully developed solution. It’s been a real easy way in [to the OTT industry],” he said, referring to the simple content management tools and branded apps available in the platform.

Generating and growing ad revenue with Vimeo

For many broadcasters, advertising is a critical source of revenue. Admittedly, “local sports is not always that easy to sell,” Maish said (ISC Sports competes with 10 Division I NCAA colleges in the Hoosier state). Using Vimeo OTT’s analytics, Maish was able to pinpoint the number of viewers his productions brought in, where those views came from, their watch time, and more.

“[The analytics] give us great feedback on stuff we would normally guess on,” he said, and unlike other television measurement models, the data is precise. “It’s not a guess, it’s not an estimation — it’s really what’s happening.” Providing quantitative data to advertisers, and subsequently guaranteeing that their product or service will be seen, makes for a straightforward transaction.

Tips to live stream sports

ISC Sports is a prime example of starting scrappy and scaling quickly. How did they achieve their success with building a local sports network in just four years?

1. Know your vision. “You’ve really got to have a vision when you get started,” he said, while acknowledging that it can (and likely will) change. “Ours has evolved over time.

2. Top-notch, reliable distribution. Your business won’t gain traction unless you’re broadcasting quality content to bring in and maintain viewership. “That’s where having a partner like Vimeo plays into our business strategy,” he said. “With Vimeo, we know that when we’re out streaming, it will work. It’s always just worked, and that’s been a key ingredient in our success.”

In the end, Maish remains invested in and reliant on Vimeo to support ISC because of the team behind the platforms. “One thing we’ve learned as both a community-facing service provider and from dealing with vendors, is that loyalty is everything to us,” he said. “If we feel secure in that relationship, we will preach it from the rooftops.”

“When a vendor does what they say they will do and they do it well, we will be vocal to say, ‘These are the guys you want.’ Looking at what we have with Vimeo, we will share the good news with anyone who needs to hear.”

Engaged audiences spark business growth

Through their highly-engaged audience and growing advertising base, ISC Sports now broadcasts all over Indiana. “Our production team continues to grow,” Maish said. “Even for a local game, we may have 10 guys there doing things. We’ve had to evolve into multiple crews, trying to cover as much as we can.”

Fortunately, as demand grows, so does ISC Sports’ bottom line. “What we’re spending is very manageable,” he said, referring to Vimeo’s Livestream and OTT price points. “[It’s] something we can not only pay for, but it makes it a profitable endeavor for us.”

Learn more about how to grow your business — and audience — with on-demand video in our guidebook, The 2018 OTT Revolution. By analyzing 1.3B consumer data points, we took the guesswork out of how viewers consume and subscribe to video content, empowering you to focus on expanding your reach and maintaining subscribers.