This Week on Livestream | November 20, 2017

Watch live as Gnomon hosts award-winning director Nicholas Arioli, The Brian Lehrer Show tapes at The Greene Space, and the James Beard Foundation Kitchen Cam goes behind-the-scenes on Thanksgiving Day.


Monday Nights with WBGO: Steve Nelson Salutes Bobby Hutcherson | Jazz at Lincoln Center
Monday, November 20
7:30 PM ET
“Vibraphone master Steve Nelson graces the Dizzy’s Club Coca-Cola stage to salute one of his instrument’s all-time greats: Bobby Hutcherson.”

Five Important Lessons: Behind the Scenes of the Award-Winning Coin Operated | Gnomon
Monday, November 20
10:30 PM ET
Coin Operated is the award-winning animated short by first-time director, Nicholas Arioli. Nicholas will recall the 5 important lessons he learned during the journey of developing an idea into an acclaimed independent short film.”

The Brian Lehrer Show Live | The Greene Space
Tuesday, November 21
10 AM ET
“WNYC’s Brian Lehrer leads the conversation about what matters most now in local and national politics, our own communities and our lives.”

Author Talks: Call Me By Your Name: Luca Guadagnino with André Aciman | The New York Public Library
Tuesday, November 21
6:30 PM ET
“Celebrating the release of the new film Call Me By Your Name, a melancholic tale of first love and youthful exploration, director Luca Guadagnino and novelist André Aciman take to the NYPL stage.”

Roz Chast | Going into Town: A Love Letter to New York | Author Events
Tuesday, November 21
7:30 PM ET
“Told with nostalgia, wonder, and deft observation, Going into Town is an illustrated paean/guide/thank-you note to Manhattan.”

Kitchen Cam | James Beard Foundation
Thursday, November 23
6 PM ET
“Celebrate Thanksgiving in the James Beard Foundation kitchen.”

AMSOIL Snocross National Presented by Kwik Trip | AMSOIL Championship Snocross
Friday, November 24
“Watch the 2017-2018 ACS DOMINATOR at Spirit Mountain in Duluth, Minnesota.”

Tania Miller Conducts the Royal Conservatory Orchestra | The Royal Conservatory
Friday, November 24
8 PM ET
“Maestra Tania Miller is on the cutting edge of classical music. As Music Director of the Victoria Symphony, and the first Canadian woman ever to be Music Director of a major symphony orchestra, she is used to blazing new paths and being on the cutting edge in the world of classical music.”

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.