This Week on Livestream | November 20, 2017

Watch live as Gnomon hosts award-winning director Nicholas Arioli, The Brian Lehrer Show tapes at The Greene Space, and the James Beard Foundation Kitchen Cam goes behind-the-scenes on Thanksgiving Day.


Monday Nights with WBGO: Steve Nelson Salutes Bobby Hutcherson | Jazz at Lincoln Center
Monday, November 20
7:30 PM ET
“Vibraphone master Steve Nelson graces the Dizzy’s Club Coca-Cola stage to salute one of his instrument’s all-time greats: Bobby Hutcherson.”

Five Important Lessons: Behind the Scenes of the Award-Winning Coin Operated | Gnomon
Monday, November 20
10:30 PM ET
Coin Operated is the award-winning animated short by first-time director, Nicholas Arioli. Nicholas will recall the 5 important lessons he learned during the journey of developing an idea into an acclaimed independent short film.”

The Brian Lehrer Show Live | The Greene Space
Tuesday, November 21
10 AM ET
“WNYC’s Brian Lehrer leads the conversation about what matters most now in local and national politics, our own communities and our lives.”

Author Talks: Call Me By Your Name: Luca Guadagnino with André Aciman | The New York Public Library
Tuesday, November 21
6:30 PM ET
“Celebrating the release of the new film Call Me By Your Name, a melancholic tale of first love and youthful exploration, director Luca Guadagnino and novelist André Aciman take to the NYPL stage.”

Roz Chast | Going into Town: A Love Letter to New York | Author Events
Tuesday, November 21
7:30 PM ET
“Told with nostalgia, wonder, and deft observation, Going into Town is an illustrated paean/guide/thank-you note to Manhattan.”

Kitchen Cam | James Beard Foundation
Thursday, November 23
6 PM ET
“Celebrate Thanksgiving in the James Beard Foundation kitchen.”

AMSOIL Snocross National Presented by Kwik Trip | AMSOIL Championship Snocross
Friday, November 24
“Watch the 2017-2018 ACS DOMINATOR at Spirit Mountain in Duluth, Minnesota.”

Tania Miller Conducts the Royal Conservatory Orchestra | The Royal Conservatory
Friday, November 24
8 PM ET
“Maestra Tania Miller is on the cutting edge of classical music. As Music Director of the Victoria Symphony, and the first Canadian woman ever to be Music Director of a major symphony orchestra, she is used to blazing new paths and being on the cutting edge in the world of classical music.”

[Case Study] How ISC Sports Network blends live streaming with video subscriptions

When Greg Maish, President of ISC Sports Network, began using Vimeo Livestream, his goal was to live stream sports from around Indiana into the homes of surrounding communities. “We had this vision of a single place where people can come and see local sports,” he said. “We wanted it to be accessible and readily available, for all of our sports fans.”

In just four years, ISC Sports has grown from strictly live streaming games into a full-fledged online channel, using Vimeo OTT to offer live and on-demand sports content. Learn more about how Maish used Vimeo to scale his local sports business, grow his audience, and monetize video content in our interview below.

Growing from live streams to on-demand video

Working in telecommunications for most of his career, Maish understood the trajectory of cord-cutting behavior, especially those who opt into OTT content, or services that go “over the top” of traditional cable providers. “At the end of the day, we all are TV consumers — but we are also very much OTT consumers, whether it’s Roku, Amazon, Chromecast, or even on our mobile devices,” he said.

After digging into his viewers’ behavior in Vimeo Livestream’s analytics, Maish made an interesting discovery. Despite the in-the-moment experience of live sports, there was a surge in broadcast views after the events ended. “It’s an interesting dynamic. We’ll get maybe the same number of views that we get during the game itself,” he said.

With this intel, Maish saw an opportunity to grow his audience with OTT. “Vimeo OTT was the piece that was missing,” he said. “We wanted a ready-to-go, fully developed solution. It’s been a real easy way in [to the OTT industry],” he said, referring to the simple content management tools and branded apps available in the platform.

Generating and growing ad revenue with Vimeo

For many broadcasters, advertising is a critical source of revenue. Admittedly, “local sports is not always that easy to sell,” Maish said (ISC Sports competes with 10 Division I NCAA colleges in the Hoosier state). Using Vimeo OTT’s analytics, Maish was able to pinpoint the number of viewers his productions brought in, where those views came from, their watch time, and more.

“[The analytics] give us great feedback on stuff we would normally guess on,” he said, and unlike other television measurement models, the data is precise. “It’s not a guess, it’s not an estimation — it’s really what’s happening.” Providing quantitative data to advertisers, and subsequently guaranteeing that their product or service will be seen, makes for a straightforward transaction.

Tips to live stream sports

ISC Sports is a prime example of starting scrappy and scaling quickly. How did they achieve their success with building a local sports network in just four years?

1. Know your vision. “You’ve really got to have a vision when you get started,” he said, while acknowledging that it can (and likely will) change. “Ours has evolved over time.

2. Top-notch, reliable distribution. Your business won’t gain traction unless you’re broadcasting quality content to bring in and maintain viewership. “That’s where having a partner like Vimeo plays into our business strategy,” he said. “With Vimeo, we know that when we’re out streaming, it will work. It’s always just worked, and that’s been a key ingredient in our success.”

In the end, Maish remains invested in and reliant on Vimeo to support ISC because of the team behind the platforms. “One thing we’ve learned as both a community-facing service provider and from dealing with vendors, is that loyalty is everything to us,” he said. “If we feel secure in that relationship, we will preach it from the rooftops.”

“When a vendor does what they say they will do and they do it well, we will be vocal to say, ‘These are the guys you want.’ Looking at what we have with Vimeo, we will share the good news with anyone who needs to hear.”

Engaged audiences spark business growth

Through their highly-engaged audience and growing advertising base, ISC Sports now broadcasts all over Indiana. “Our production team continues to grow,” Maish said. “Even for a local game, we may have 10 guys there doing things. We’ve had to evolve into multiple crews, trying to cover as much as we can.”

Fortunately, as demand grows, so does ISC Sports’ bottom line. “What we’re spending is very manageable,” he said, referring to Vimeo’s Livestream and OTT price points. “[It’s] something we can not only pay for, but it makes it a profitable endeavor for us.”

Learn more about how to grow your business — and audience — with on-demand video in our guidebook, The 2018 OTT Revolution. By analyzing 1.3B consumer data points, we took the guesswork out of how viewers consume and subscribe to video content, empowering you to focus on expanding your reach and maintaining subscribers.