This Week on Livestream | November 13, 2017

Watch live as Canon sponsors a flash photography seminar, Livestream Learn hosts a Livestreaming for Education Webinar and Q&A, and Paul Simon joins biologist and conservationist E.O. Wilson at 92nd Street Y.


Podcast Mixtape: WNYC Studios Presents Black Folks | The Greene Space
Monday, November 13
7 PM ET
“On the show: Eve Ewing, writer and sociologist of race and education, singer-songwriter Madison McFerrin, The New Yorker‘s Alexis Okeowo, Jay Smooth, host of the Ill Doctrine videoblog, and filmmaker/performance artist Jamal Lewis.”

Read Aloud: 2017 National Book Awards Teen Press Conference | 92nd Street Y
Tuesday, November 14
10:30 AM ET
“The National Book Awards Teen Press Conference brings the excitement of the most prestigious literary award in the country to New York City’s middle and high school students.”

John Banville | Mrs. Osmond | Author Events
Tuesday, November 14
7:30 PM ET
“In Mrs. Osmond, John Banville broadens the story of the titular heroine of Henry James’s The Portrait of a Lady into intense, subtle, thrilling new realms.”

Flash Photography for the Beginner, Sponsored by Canon | bheventspace
Wednesday, November 15
1 PM ET
“Confused about flash photography? You’re not alone! These small flash units are some of the most versatile tools a photographer can have at their fingertips yet many people stay clear of them because of the misunderstanding of how they work or how Speedlites can improve the look of their photography.”

Livestreaming for Education: Live Q&A With Harvard-Westlake School | Livestream Learn
Wednesday, November 15
1:30 PM ET
“Harvard-Westlake High School’s live sports broadcasts outpace those of most colleges or even professional leagues. Learn how this school has used live video to reach their community and grow donations.”

The Business of Curves | The Fashion Institute of Technology
Wednesday, November 15
6 PM ET
“This groundbreaking event will highlight the extraordinary growth and expansion of the plus-size fashion marketplace.”

JLCO Family Concert: Who is Benny Goodman? | Jazz at Lincoln Center
Friday, November 17
4:30 PM ET
“Through live musical performances and entertaining storytelling, the Jazz at Lincoln Center Orchestra with Wynton Marsalis will share Benny Goodman’s joyful music and inspiring story.”

E.O. Wilson and Paul Simon in Conversation: Life, Creativity and the Future of the Planet | 92nd Street Y
Sunday, November 19
3 PM ET
“Famed biologist and conservationist E. O. Wilson is joined by his friend, legendary musician/songwriter Paul Simon, for a wide-ranging conversation about life on Earth, the intersection of science, humanities and the arts, and his newest work, The Origins of Creativity.”

[Case Study] How ISC Sports Network blends live streaming with video subscriptions

When Greg Maish, President of ISC Sports Network, began using Vimeo Livestream, his goal was to live stream sports from around Indiana into the homes of surrounding communities. “We had this vision of a single place where people can come and see local sports,” he said. “We wanted it to be accessible and readily available, for all of our sports fans.”

In just four years, ISC Sports has grown from strictly live streaming games into a full-fledged online channel, using Vimeo OTT to offer live and on-demand sports content. Learn more about how Maish used Vimeo to scale his local sports business, grow his audience, and monetize video content in our interview below.

Growing from live streams to on-demand video

Working in telecommunications for most of his career, Maish understood the trajectory of cord-cutting behavior, especially those who opt into OTT content, or services that go “over the top” of traditional cable providers. “At the end of the day, we all are TV consumers — but we are also very much OTT consumers, whether it’s Roku, Amazon, Chromecast, or even on our mobile devices,” he said.

After digging into his viewers’ behavior in Vimeo Livestream’s analytics, Maish made an interesting discovery. Despite the in-the-moment experience of live sports, there was a surge in broadcast views after the events ended. “It’s an interesting dynamic. We’ll get maybe the same number of views that we get during the game itself,” he said.

With this intel, Maish saw an opportunity to grow his audience with OTT. “Vimeo OTT was the piece that was missing,” he said. “We wanted a ready-to-go, fully developed solution. It’s been a real easy way in [to the OTT industry],” he said, referring to the simple content management tools and branded apps available in the platform.

Generating and growing ad revenue with Vimeo

For many broadcasters, advertising is a critical source of revenue. Admittedly, “local sports is not always that easy to sell,” Maish said (ISC Sports competes with 10 Division I NCAA colleges in the Hoosier state). Using Vimeo OTT’s analytics, Maish was able to pinpoint the number of viewers his productions brought in, where those views came from, their watch time, and more.

“[The analytics] give us great feedback on stuff we would normally guess on,” he said, and unlike other television measurement models, the data is precise. “It’s not a guess, it’s not an estimation — it’s really what’s happening.” Providing quantitative data to advertisers, and subsequently guaranteeing that their product or service will be seen, makes for a straightforward transaction.

Tips to live stream sports

ISC Sports is a prime example of starting scrappy and scaling quickly. How did they achieve their success with building a local sports network in just four years?

1. Know your vision. “You’ve really got to have a vision when you get started,” he said, while acknowledging that it can (and likely will) change. “Ours has evolved over time.

2. Top-notch, reliable distribution. Your business won’t gain traction unless you’re broadcasting quality content to bring in and maintain viewership. “That’s where having a partner like Vimeo plays into our business strategy,” he said. “With Vimeo, we know that when we’re out streaming, it will work. It’s always just worked, and that’s been a key ingredient in our success.”

In the end, Maish remains invested in and reliant on Vimeo to support ISC because of the team behind the platforms. “One thing we’ve learned as both a community-facing service provider and from dealing with vendors, is that loyalty is everything to us,” he said. “If we feel secure in that relationship, we will preach it from the rooftops.”

“When a vendor does what they say they will do and they do it well, we will be vocal to say, ‘These are the guys you want.’ Looking at what we have with Vimeo, we will share the good news with anyone who needs to hear.”

Engaged audiences spark business growth

Through their highly-engaged audience and growing advertising base, ISC Sports now broadcasts all over Indiana. “Our production team continues to grow,” Maish said. “Even for a local game, we may have 10 guys there doing things. We’ve had to evolve into multiple crews, trying to cover as much as we can.”

Fortunately, as demand grows, so does ISC Sports’ bottom line. “What we’re spending is very manageable,” he said, referring to Vimeo’s Livestream and OTT price points. “[It’s] something we can not only pay for, but it makes it a profitable endeavor for us.”

Learn more about how to grow your business — and audience — with on-demand video in our guidebook, The 2018 OTT Revolution. By analyzing 1.3B consumer data points, we took the guesswork out of how viewers consume and subscribe to video content, empowering you to focus on expanding your reach and maintaining subscribers.