This Week on Livestream | December 4, 2017

Watch live as the cast of The Crown visits 92Y, Livestream Learn recaps and demos the last year of product releases, and Yo-Yo Ma joins the Calgary Philharmonic Orchestra in Dvorak’s cello concerto.


James Breakwell | Only Dead on the Inside: A Parent’s Guide to Surviving the Zombie Apocalypse | Author Events
Monday, December 4
7:30 PM ET
“Synthesizing practical parenting techniques with survival advice, Breakwell provides a step-by-step guide for raising successful, happy kids in a world beleaguered by hoards of the undead in Only Dead on the Inside.”

Conversation with the Cast of The Crown | 92nd Street Y
Monday, December 4
8:30 PM ET
“Hear from The Crown‘s Claire Foy and Matt Smith when they pay a visit to 92Y. The Crown Season 2 launches on Netflix December 8.”

Classical Up Close: Cantus in Three Tales of Christmas | The Greene Space
Tuesday, December 5
7 PM ET
“In their only New York appearance this season, Cantus, the acclaimed men’s vocal ensemble, performs arrangements of familiar carols alongside beautiful contemporary works.”

Naomi Klein: Arctic Imagination | LIVE From The NYPL | The New York Public Library
Tuesday, December 5
7:05 PM ET
“Naomi Klein’s most recent book is No Is Not Enough: Resisting Trump’s Shocking Politics and Winning the World We Need.”

Oxford Mathematics Christmas Public Lecture: Can Yule solve my problems? | Oxford University Podcasts
Wednesday, December 6
12 PM ET
“Alex Bellos challenges you with some festive brainteasers as he tells the story of mathematical puzzles from the Middle Ages to modern day. Alex is the Guardian’s puzzle blogger as well as the author of several books, including Puzzle Ninja, Can You Solve My Problems? and Alex’s Adventures in Numberland.”

2017 Livestream New Product Overview | Livestream Learn
Wednesday, December 6
1:30 PM ET
“2017 was a year of rapid change and innovation at Livestream. We introduced our Simulcast feature which gave you the ability to stream live to multiple destinations, rolled out guest chat to enable more viewers to join the conversation, and of course, launched the Mevo Plus.”

Together in Climate Action: Live Webcast | MIT Webcast
Thursday, December 7
9 AM ET
“MIT will host a summit this December to highlight the regional leadership of the northeast U.S. and eastern Canada in responding to climate change and to explore strategies for building on that leadership.”

Yo-Yo Ma in Concert | Calgary Philharmonic Orchestra
Thursday, December 7
10 PM ET
“For over five decades, Yo-Yo Ma has pursued a musical career unsurpassed in its accomplishment and versatility. With over 100 albums including 18 Grammy Award winners, and performances in every major venue on the planet, the cellist and cultural icon thrillingly joins the Calgary Philharmonic Orchestra in Dvorak’s cello concerto.”

From screenings to streaming: How IndieFlix leverages offline events to grow their online video business

Finding room to grow in the over-the-top (OTT) streaming space can seem daunting, especially when 91% of households subscribe to the dominating players: Netflix, Hulu, or Amazon. Yet creators and businesses of all shapes and sizes are finding success with distributing niche content online. Take IndieFlix — a company focused on promoting and supporting social impact films and filmmakers. With tens of thousands of subscribers (and more joining every month), IndieFlix is a prime example of how with some creative thinking and marketing, niche content can find success in the OTT and live video space. We sat down with CEO and Co-Founder, Scilla Andreen, to learn more.

After pivoting from DVDs to streaming, Scilla was managing a team of developers to maintain their online films. She quickly found that the energy and resources it took to manage it on their own was at the expense of IndieFlix’s core mission: to create and distribute content for good.

“As we grew, it became a little too much,” Scilla says. “Am I going to focus on the technology piece, or am I going to focus on the marketing and content creation? The best way to grow the company would be to find a partner to support our back-end infrastructure.” By partnering with Vimeo OTT, IndieFlix has been able to refocus their efforts on creating films on social impact, and using them as conversation starters in communities around the world.

Learn more about IndieFlix’s marketing tactics, as well as what advice Scilla has for those looking to jump into OTT and live streaming, in our full webinar below:

Marketing strategies for video businesses

Like many small and scrappy teams, IndieFlix has a limited marketing budget. They rely on social media, a weekly email newsletter, employee benefit programs, and Vimeo OTT’s promo codes to draw in new and maintain existing customers. But their greatest driver of marketing success stems not from a digital outlet, but rather in-person events. IndieFlix partners with schools and communities to screen their films. An open conversation follows, and attendees want to continue learning well after the event ends. Where do they go? Back to IndieFlix.com.

For example, Angst, an IndieFlix original documentary, focuses on the challenges many people face in coping with and managing anxiety; thousands of people have seen the film in screenings around the world. In an effort to further the conversation around normalizing anxiety, IndieFlix is launching a follow-up series to the film exclusively on their Vimeo OTT platform. Attendees who learn about IndieFlix at an offline event are driven back to their OTT platform, subsequently increasing their online subscriber base.

In addition to driving attendees back to their digital offerings, Scilla is planning to leverage live streaming as part of their next film, to bring their customers closer to the behind-the-scenes creation process.

If you’re interested in exploring IndieFlix for yourself, they’re offering an exclusive discount just for our readers: use code angst to get 33% off your monthly subscription, for up to 12 months.

Vimeo provides an all-in-one OTT technology solution — from white-label apps to flexible monetization tools — for individuals and businesses to create branded video subscription services across all major platforms and connected devices. Learn more about starting your own OTT channel with our free resources today.