This Week on Livestream | December 18, 2017

Watch live as YogaVibes hosts Flow Yoga, The Guardian makes sense of 2017, and Santa starts his annual journey at Santa Claus Village in Rovaniemi, Finland.


Podcast Mixtape | The Greene Space
Monday, December 18
7 PM ET
“The Greene Space swaps studio post-production for real-time tapings of podcasts, sneak peeks of unreleased pilots, and conversations with creators.”

Masha Gessen | LIVE from the NYPL
Monday, December 18
7:05 PM ET
“The award-winning journalist and author Masha Gessen delivers this year’s annual Robert B. Silvers lecture, The Stories of a Life. The Robert B. Silvers Lecture is an annual series created by Max Palevsky in recognition of the work of Robert B. Silvers, a co-founding editor of The New York Review of Books.”

Tues. Flow Yoga w/ Jenni Tarma | YogaVibes
Tuesday, December 19
12 PM ET
“An anatomy and movement enthusiast, Jenni’s classes present alignment as a fluid concept and encourage students to explore and find their own strength within a flexible framework.”

The Guardian Live: Making Sense of 2017 | The Greene Space
Tuesday, December 19
7 PM ET
“From the latest twists in the Trump-Russia investigation to the troubling rise of far-right movements around the world to the historic outpouring of sexual assault allegations, The Guardian’s columnists and writers will unpack the biggest stories of this year in a series of 15-minute lightning conversations.”

2017 Junior Victorian Open | My Sport Live
Wednesday, December 20
4:30 PM ET
“Following the recent success of the Oates Victorian Open, the Victorian Junior Open will be played as an Australian Ranked 72-hole tournament.”

Sherman Irby: A New Christmas Story | Jazz at Lincoln Center
Friday, December 22
7:30 PM ET
Sherman Irby: A New Christmas Story is a family-friendly program that’s equally engaging for adults in search of sophisticated and uplifting holiday entertainment.”

Santa Is On His Way | Visit Rovaniemi
Saturday, December 23
12 PM ET
“Santa starts his annual journey on December 23rd – watch it LIVE from Santa Claus Village!”

[Case Study] How ISC Sports Network blends live streaming with video subscriptions

When Greg Maish, President of ISC Sports Network, began using Vimeo Livestream, his goal was to live stream sports from around Indiana into the homes of surrounding communities. “We had this vision of a single place where people can come and see local sports,” he said. “We wanted it to be accessible and readily available, for all of our sports fans.”

In just four years, ISC Sports has grown from strictly live streaming games into a full-fledged online channel, using Vimeo OTT to offer live and on-demand sports content. Learn more about how Maish used Vimeo to scale his local sports business, grow his audience, and monetize video content in our interview below.

Growing from live streams to on-demand video

Working in telecommunications for most of his career, Maish understood the trajectory of cord-cutting behavior, especially those who opt into OTT content, or services that go “over the top” of traditional cable providers. “At the end of the day, we all are TV consumers — but we are also very much OTT consumers, whether it’s Roku, Amazon, Chromecast, or even on our mobile devices,” he said.

After digging into his viewers’ behavior in Vimeo Livestream’s analytics, Maish made an interesting discovery. Despite the in-the-moment experience of live sports, there was a surge in broadcast views after the events ended. “It’s an interesting dynamic. We’ll get maybe the same number of views that we get during the game itself,” he said.

With this intel, Maish saw an opportunity to grow his audience with OTT. “Vimeo OTT was the piece that was missing,” he said. “We wanted a ready-to-go, fully developed solution. It’s been a real easy way in [to the OTT industry],” he said, referring to the simple content management tools and branded apps available in the platform.

Generating and growing ad revenue with Vimeo

For many broadcasters, advertising is a critical source of revenue. Admittedly, “local sports is not always that easy to sell,” Maish said (ISC Sports competes with 10 Division I NCAA colleges in the Hoosier state). Using Vimeo OTT’s analytics, Maish was able to pinpoint the number of viewers his productions brought in, where those views came from, their watch time, and more.

“[The analytics] give us great feedback on stuff we would normally guess on,” he said, and unlike other television measurement models, the data is precise. “It’s not a guess, it’s not an estimation — it’s really what’s happening.” Providing quantitative data to advertisers, and subsequently guaranteeing that their product or service will be seen, makes for a straightforward transaction.

Tips to live stream sports

ISC Sports is a prime example of starting scrappy and scaling quickly. How did they achieve their success with building a local sports network in just four years?

1. Know your vision. “You’ve really got to have a vision when you get started,” he said, while acknowledging that it can (and likely will) change. “Ours has evolved over time.

2. Top-notch, reliable distribution. Your business won’t gain traction unless you’re broadcasting quality content to bring in and maintain viewership. “That’s where having a partner like Vimeo plays into our business strategy,” he said. “With Vimeo, we know that when we’re out streaming, it will work. It’s always just worked, and that’s been a key ingredient in our success.”

In the end, Maish remains invested in and reliant on Vimeo to support ISC because of the team behind the platforms. “One thing we’ve learned as both a community-facing service provider and from dealing with vendors, is that loyalty is everything to us,” he said. “If we feel secure in that relationship, we will preach it from the rooftops.”

“When a vendor does what they say they will do and they do it well, we will be vocal to say, ‘These are the guys you want.’ Looking at what we have with Vimeo, we will share the good news with anyone who needs to hear.”

Engaged audiences spark business growth

Through their highly-engaged audience and growing advertising base, ISC Sports now broadcasts all over Indiana. “Our production team continues to grow,” Maish said. “Even for a local game, we may have 10 guys there doing things. We’ve had to evolve into multiple crews, trying to cover as much as we can.”

Fortunately, as demand grows, so does ISC Sports’ bottom line. “What we’re spending is very manageable,” he said, referring to Vimeo’s Livestream and OTT price points. “[It’s] something we can not only pay for, but it makes it a profitable endeavor for us.”

Learn more about how to grow your business — and audience — with on-demand video in our guidebook, The 2018 OTT Revolution. By analyzing 1.3B consumer data points, we took the guesswork out of how viewers consume and subscribe to video content, empowering you to focus on expanding your reach and maintaining subscribers.