Local Artists Display a Variety of Talents at Skillosophy June 24

Since moving to its Bushwick headquarters in 2014, Livestream has proudly emphasized an open-door policy with local artists and performers. The venue has hosted hip-hop shows, film industry mixers, skillshares, and a rotating display by local artists. The quarterly capstone of these efforts, Skillosophy, returns this Friday June 24.

Skillosophy is a seasonal exhibition series focused on multi-disciplinary artists. In this unique series, hyphenation is the name of the game: poets who paint, graphic designers with serious MC skills, and artists with musical chops. Renowned beatboxer Rahzel, formerly of The Roots, hosted the premiere, which featured Rocksteady Crew member JS-1, “Lemonade”-featured artist Laolu Senbanjo, and Olympic fencer Natalie Vie.

Livestream’s curator, Bianca Romero, conceived of the event as a platform for local artists and she was eager to emphasize the communal aspect of the showcase:

New York City is a mecca for creativity. We want to embrace the creative community and provide an experience that is accessible for Livestream viewers all over the world, as well as local music, art, and event enthusiasts.”

Livestream CEO Jesse Hertzberg sees Skillosophy as “a desire to bring Bushwick into our office instead of having the neighborhood end at the front door.” This ethos is illustrated in the murals by local artists that cover the walls of the Livestream office, reflecting a walk through the neighborhood.

This month’s Skillosophy has invited a fresh line-up of DJs, performers, painters, and poets to the Livestream headquarters for its Summer Art Exhibition and Showcase. This line-up is stacked with artists bringing their own unique spin on the connection between aural and visual mediums. Newcomers of all disciplines will be representing Brooklyn and beyond with live performances and fresh art on display.

The Skillosophy headliners are a veritable trifecta of legendary cred. Actor-producer Malik Yoba (“Empire,” “Blue Bloods”) will host while renowned American record producer, DJ and rapper Pete Rock, is slated to DJ. Photographer and “fourth Beastie Boy” Ricky Powell will bring his comedy stylings and iconic shots of New York’s burgeoning hip-hop scene.

Featured rapper-producer-designer IZZY MAN, a veteran of Brooklyn Tech High School’s Organize Chaos step team, was hand-picked by Kweli himself for the 2010 Blacksmith Community Mixtape. Designer-DJ Underdog, the resident DJ for Afropunk, and painter-DJ Stef Neva will share the ones-and-twos, bringing their unique blend of beat-matching and visual mastery to Skillosophy with art on display and a live set. Toronto-based choreographer and dancer Fly Lady Di, whose moves have been featured in videos for Jason Derulo, Fall Out Boy, and others, will perform and present her paintings.

Graphic designer, web series producer, and Bed-Stuy resident Lya Pouleyy will be showcasing her puzzle-inspired pieces that have graced everything from screenprints to linens. One-woman psych-show Idgy Dean will make a special appearance, playing dream pop with a nod to avant-garde dance and performance art from New York’s golden age of Downtown weirdness.

The space itself will display artwork from CERNJustin BowerNarjis Khan, MRSPesu Art, and Marcelle Murdock which will remain up in the Livestream offices for the quarter.

Co-curator and Lyricist Lounge founder Danny Castro sees the showcase as a template for group shows with inclusivity at the forefront: “The audience is everyone who loves all aspects of art whether it’s music, dance, film or any type of visual art.” Castro acknowledges that the audience for Skillosophy isn’t what you’d immediately expect. “It’s a very diverse crowd. Working class, artists, industry folks, art buyers, and party people.”



Marketing Best Practices: Why Not Just Stream To Facebook Live?

While Facebook Live should be a part of your overall livestreaming strategy, it’s important to diversify your distribution channels. A few things to consider as you build your live video strategy:

Variety is the Spice of Life: Go To Facebook (But Go Everywhere Else Too)

Most brands do not post updates to only one social media network. Similarly, why only stream your video to one platform? Facebook Live is an easy-to-use tool but should be considered but one tool in your diverse streaming distribution tool box. While there are one billion people in the world on Facebook, that means there are another seven billion NOT on Facebook. With Livestream you can also use tools like Livestream Audience Booster to reach people around the web with your stream on sites like ESPN and CNN. Build a strategy that reaches your audience in a number of different locations. Using syndication tools like those built into the Livestream platform, you don’t have to pick and choose. You can push content to all platforms at once and ensure you’re not missing key segments of your audience.

Convert Facebook Viewers Into Your Audience + Customers

While Facebook has the reach, your ultimate goal should be getting people back to your website. Turn viewers into traffic by hyping or sampling content on Facebook Live while encouraging them to head back to your page. Additionally, if you are using cookie tracking or retargeting in your marketing strategy, you can only track the people watching video on your site. By driving Facebook audiences back to your site you can collect much more information about your audience. And, of course, you can turn your audience into that most important outcome that you are hoping for – customers of your business!

Control The Message

With Facebook Live, you don’t have as much control over the viewing experience. Watching your video in a fully branded portal with custom calls to action is more likely to convert. Viewers are less likely to be distracted by notifications or other things happening on the platform. In fact, based on a recent survey we conducted, viewers prefer to engage content on a branded destination for just that reason. 40% of audiences want to watch live video NOT on social media, but at a dedicated web destination.

Shifting Sands

What Facebook undeniably has, and what won’t change in the near future, is reach. Streaming to Facebook Live immediately gives you access to millions of eyeballs where they already are, which is good marketing distribution 101.

In the past two years, Facebook’s algorithm has changed 24 times – an average of one update per month. Marketers and brands never know how Facebook’s feed algorithm will shift in the future, making it an unsteady place to build a brand or content strategy on its own. As all social media platforms change based on audience interests and behavior, it’s hard to build a reliable strategy when you don’t control the platform.

Support + Quality

A stream on Facebook is not optimized for large-screen or high-quality viewership. Video quality is the most important factor for 67% of viewers when watching a livestream broadcast.

If there are any issues with your stream – or your stream is taken down for any reason – there is no one to call at any large social media platform. Many large companies stream on multiple platforms to account for any outages caused by electricity, bandwidth, or the platform. When streaming to more than one player/platform, you have a back up to direct your audience to in case of emergency. Additionally, dedicated streaming platforms like Livestream offer round the clock support for Premium and Enterprise customers. If you have issues with your stream, we’re a phone call away.

Our free guide, “Live Streaming for Social Media,” is the perfect crash course for organizations of any size. Download the guide to learn:

  • How to connect with viewers on Facebook Live and other social media platforms.
  • Why Facebook Live should be part – but not all – of your live streaming strategy.
  • How to stream to Facebook Live.
  • How to analyze the success of your live video.