Introducing Studio 6: The Future of Live Streaming Software

You’re in the business of capturing the moment. Shouldn’t you have the most of-the-moment live streaming software?

We’re proud to introduce Studio 6, the latest update to our switching and encoding live streaming software. Even easier to use and more powerful than its predecessors, Studio 6 gives you everything you need to produce professional-grade live events. Even better news? Studio 6 is included in your Vimeo Premium or Enterprise subscription.

 

Click here to explore Studio 6 now.

 

What’s new in Studio 6 live streaming software

Make your colors POP.

Color correction lets you dial in your settings and apply them across multiple cameras. Adjust your camera’s color settings to get the best quality possible, and unify the look for multi-camera productions, by dialing in the RGB, brightness, saturation, contrast, and more.

Mix sound on the fly.

Edit sound on the fly with a range of filters on our audio mixer. Live streamers will have access to an equalizer, limiter, compressor, and more, all easily accessible right inside Studio 6.

Transition seamlessly.

Bump up your production value with dip-to-color fades and slick stinger animations. In addition to the SMPTE transitions currently available in Studio 5, Studio 6 users can use these new transitions to make stream-switching seem more natural than ever.

  • Stinger: Stinger transitions allow switching from one video source to another through short and effective video animation.
  • Dip-to-Color: Dip-to-Color transition allows switching from one video source to another through gradual fade into a specific color, and fade out of it to a new source.

Integrate with Mevo.

Full Mevo integration lets you operate one or multiple Mevos directly from the Studio platform. Almost anything that is possible from the Mevo mobile app, you can now do from Studio — live editing, changing resolution, frame rate, speaker volume, and much more. Studio is the only software that allows you to control and switch between multiple Mevos, making your multi-camera productions easier than ever.

Simplify your workflow.

Updated input settings make it even more intuitive to get Studio up and running for your next event. Users can now drag and drop inputs, add or remove inputs on the fly, customize input details, and organize your input list. Managing a multi-camera setup has never been so easy.

Great. How do I get Studio 6?

Glad you asked. If you’re a Vimeo Livestream Premium or Enterprise customer, Studio 6 is included with your subscription. Visit livestream.com/studio to learn more and download.

Marketing Best Practices: Why Not Just Stream To Facebook Live?

While Facebook Live should be a part of your overall livestreaming strategy, it’s important to diversify your distribution channels. A few things to consider as you build your live video strategy:

Variety is the Spice of Life: Go To Facebook (But Go Everywhere Else Too)

Most brands do not post updates to only one social media network. Similarly, why only stream your video to one platform? Facebook Live is an easy-to-use tool but should be considered but one tool in your diverse streaming distribution tool box. While there are one billion people in the world on Facebook, that means there are another seven billion NOT on Facebook. With Livestream you can also use tools like Livestream Audience Booster to reach people around the web with your stream on sites like ESPN and CNN. Build a strategy that reaches your audience in a number of different locations. Using syndication tools like those built into the Livestream platform, you don’t have to pick and choose. You can push content to all platforms at once and ensure you’re not missing key segments of your audience.

Convert Facebook Viewers Into Your Audience + Customers

While Facebook has the reach, your ultimate goal should be getting people back to your website. Turn viewers into traffic by hyping or sampling content on Facebook Live while encouraging them to head back to your page. Additionally, if you are using cookie tracking or retargeting in your marketing strategy, you can only track the people watching video on your site. By driving Facebook audiences back to your site you can collect much more information about your audience. And, of course, you can turn your audience into that most important outcome that you are hoping for – customers of your business!

Control The Message

With Facebook Live, you don’t have as much control over the viewing experience. Watching your video in a fully branded portal with custom calls to action is more likely to convert. Viewers are less likely to be distracted by notifications or other things happening on the platform. In fact, based on a recent survey we conducted, viewers prefer to engage content on a branded destination for just that reason. 40% of audiences want to watch live video NOT on social media, but at a dedicated web destination.

Shifting Sands

What Facebook undeniably has, and what won’t change in the near future, is reach. Streaming to Facebook Live immediately gives you access to millions of eyeballs where they already are, which is good marketing distribution 101.

In the past two years, Facebook’s algorithm has changed 24 times – an average of one update per month. Marketers and brands never know how Facebook’s feed algorithm will shift in the future, making it an unsteady place to build a brand or content strategy on its own. As all social media platforms change based on audience interests and behavior, it’s hard to build a reliable strategy when you don’t control the platform.

Support + Quality

A stream on Facebook is not optimized for large-screen or high-quality viewership. Video quality is the most important factor for 67% of viewers when watching a livestream broadcast.

If there are any issues with your stream – or your stream is taken down for any reason – there is no one to call at any large social media platform. Many large companies stream on multiple platforms to account for any outages caused by electricity, bandwidth, or the platform. When streaming to more than one player/platform, you have a back up to direct your audience to in case of emergency. Additionally, dedicated streaming platforms like Livestream offer round the clock support for Premium and Enterprise customers. If you have issues with your stream, we’re a phone call away.


Our free guide, “Live Streaming for Social Media,” is the perfect crash course for organizations of any size. Download the guide to learn:

  • How to connect with viewers on Facebook Live and other social media platforms.
  • Why Facebook Live should be part – but not all – of your live streaming strategy.
  • How to stream to Facebook Live.
  • How to analyze the success of your live video.

DOWNLOAD THE LIVE STREAMING FOR SOCIAL MEDIA GUIDE.