HootChat Recap: Streaming Live Video Across Social Networks

If there’s one place on the Internet where marketers live, it’s Twitter. Last month, Livestream teamed up with Hootsuite to discuss streaming live video on social media with the #HootChat community. Read on to find out what these social media marketers and live video experts had to say about livestreaming across social networks.


Q1: How can live video support your business goals?

Q2: What are your favorite networks for livestreaming and why?

Q3: What are some MUST DOs when planning a livestream?

Q4: How do you create high-quality live video content for social media?

Q5: What are the pitfalls of live video and how do you avoid them?

Q6: How do you measure the success of your live video?

Q7: Which brands are doing a good job at live video on social? Tag them!

Q8: What are best practices for streaming and promoting live video content across social networks?


What did we learn from the “Streaming Live Video Across Social Networks” HootChat?

Here are our main takeaways:

  • Live video supports business goals by building return-on-investment. ROI can be brand awareness or equity, conversions, revenue, or future ticket sales.
  • Streaming to multiple social networks like Facebook Live, Periscope, Twitch, and YouTube Live is easy with Livestream Simulcast and allows you to reach larger audiences where they already are. Simulcasting to multiple destinations helps you acquire the most views. Promote your stream across social networks before your event and stream to as many networks as possible when you go live.
  • When planning a livestream, it’s important to rehearse content, choose streaming destinations, schedule time to test, and have contingency plans.
  • A phone camera won’t create high-quality video content for social media. Stream with a Mevo camera, professional camera and encoder, or multiple cameras and a studio setup to create video that stands out in any social channel.
    Common live video pitfalls include poorly prepared on-screen talent, weak network connection, lack of power, bad lighting and audio, and no audience.
  • How you measure success depends on your event. Streaming a concert? Views and future ticket sales. Streaming a webinar? Leads. Streaming a QVC-style home shopping event? Sales. Remember unique views are unique customers, so more views equals more leads, more conversions, and ultimately more revenue.

Want to learn more about how to stream live video on social media? Check out our Guide to Facebook Live.

This Week on Livestream | October 16, 2017

Watch live as singer, songwriter, and activist Billy Bragg honors Woodie Guthrie, Gabrielle Union stops at the Free Library of Philadelphia, and the Boston Conservatory at Berklee raises money for Puerto Rico.


Courtney Barnett + Kurt Vile (Sea Lice By The Seaside) | Pitchfork Live
Monday, October 16
2 PM ET
“Philly country-psych zen master Kurt Vile and Australian indie-rock orator Courtney Barnett are at once an odd couple and a perfect union—not so much a mirror image of one another as a negative exposure.”

Amy Tan | Where the Past Begins: A Writer’s Memoir | Author Event
Tuesday, October 17
7:30 PM ET
Where the Past Begins is a memoir of Amy Tan’s life, art, and deeply personal inspirations that frame her fiction.”

Remembering Woody: An Evening with Billy Dragg and Friends | The Greene Space
Tuesday, October 17
7:30 PM ET
“Join singer, songwriter and activist Billy Bragg and special guests for an evening commemorating the 50th anniversary of folk music icon Woody Guthrie’s death.”

Gabrielle Union’s Real Life Book Club Tour | Author Events
Thursday, October 19
7:30 PM ET
“Gabrielle Union’s new book, We’re Going to Need More Wine, is an intimate, urgent collection of essays about race, bullying, competition between women in Hollywood, and her own trauma as a victim of sexual assault.”

40 Years of Cosmic Discovery: Celebrating the Voyager Missions and Humanity’s Message to Space | Cornell Alumni
Thursday, October 19
8 PM ET
“Only one human-touched object has ever entered interstellar space: NASA’s Voyager 1, bearing with it greetings to extraterrestrials in the form of a Golden Record. Cornell will celebrate the 40th anniversary of Voyagers 1 and 2 and the university’s central role in the missions.”

Vitaly Bulgarov Live & Uncut: Designing for Films, Games & Real-World Robotic | Gnomon
Friday, October 20
10 PM ET
“Join Gnomon School of VFX to learn about the career path of Vitaly Bulgarov, hear his personal insights, and get meaningful answers to your very own questions.”

Boston for Puerto Rico | Boston Conservatory at Berklee
Saturday, October 21
1 PM ET
“Students from all departments of The Boston Conservatory at Berklee will be performing in a benefit concert to raise money for hurricane Maria relief in Puerto Rico. All proceeds will be donated to Unidos por Puerto Rico.”

Sexual Assault Crisis Center | Shall We Dance 2017
Saturday, October 21
8 PM ET
“Shall We Dance is an uplifting and entertaining event that increases awareness about sexual assault while helping the Sexual Assault Crisis Center.”

Harold in Italy | Detroit Symphony Orchestra
Saturday, October 21
8 PM ET
“On a program with DSO Principal musicians as featured soloists, Eric Nowlin performs the music depicting the melancholy traveler Harold, and Wei Yu returns as a soloist for Elgar’s Cello Concerto.”