HootChat Recap: Streaming Live Video Across Social Networks

If there’s one place on the Internet where marketers live, it’s Twitter. Last month, Livestream teamed up with Hootsuite to discuss streaming live video on social media with the #HootChat community. Read on to find out what these social media marketers and live video experts had to say about livestreaming across social networks.


Q1: How can live video support your business goals?

Q2: What are your favorite networks for livestreaming and why?

Q3: What are some MUST DOs when planning a livestream?

Q4: How do you create high-quality live video content for social media?

Q5: What are the pitfalls of live video and how do you avoid them?

Q6: How do you measure the success of your live video?

Q7: Which brands are doing a good job at live video on social? Tag them!

Q8: What are best practices for streaming and promoting live video content across social networks?


What did we learn from the “Streaming Live Video Across Social Networks” HootChat?

Here are our main takeaways:

  • Live video supports business goals by building return-on-investment. ROI can be brand awareness or equity, conversions, revenue, or future ticket sales.
  • Streaming to multiple social networks like Facebook Live, Periscope, Twitch, and YouTube Live is easy with Livestream Simulcast and allows you to reach larger audiences where they already are. Simulcasting to multiple destinations helps you acquire the most views. Promote your stream across social networks before your event and stream to as many networks as possible when you go live.
  • When planning a livestream, it’s important to rehearse content, choose streaming destinations, schedule time to test, and have contingency plans.
  • A phone camera won’t create high-quality video content for social media. Stream with a Mevo camera, professional camera and encoder, or multiple cameras and a studio setup to create video that stands out in any social channel.
    Common live video pitfalls include poorly prepared on-screen talent, weak network connection, lack of power, bad lighting and audio, and no audience.
  • How you measure success depends on your event. Streaming a concert? Views and future ticket sales. Streaming a webinar? Leads. Streaming a QVC-style home shopping event? Sales. Remember unique views are unique customers, so more views equals more leads, more conversions, and ultimately more revenue.

Want to learn more about how to stream live video on social media? Check out our Guide to Facebook Live.

This Week on Livestream | August 21, 2017

Watch live as Green Bay Packers’ Head Coach Mike McCarthy holds a press conference, CNET streams the Samsung Galaxy Note 8 Live Event, and Gnomon teaches you how to become a better game artist.


DW Jazz Orchestra | Jazz at Lincoln Center
Monday, August 21
7:30 PM ET
“It’s not often that musicians this young have the talent, drive, and focus required to assemble, record, and travel with a jazz orchestra, and the passion this pair has brought to the DW Jazz Orchestra is remarkable.”

Head Coach Mike McCarthy press conference | Green Bay Packers
Tuesday, August 22
11:45 AM ET
“Watch Head Coach Mike McCarthy take questions from the media.”

Taylor Grey In-Studio | iHeartMedia Boston
Tuesday, August 22
3 PM ET
“With the essence of an old soul and a youthful approach to life, 20-year-old singer-songwriter, Taylor Grey, is a promising newcomer to the Alternative Pop community. Known for her emotional ballads and catchy uptempo pop hits, her vocal style and range makes her a fan favorite.”

Samsung Galaxy Note 8 Live Event | CNET
Wednesday, August 23
11 AM ET
“Watch CNET’s live coverage from Samsung’s Unpacked 2017 event in New York, where the company is expected to reveal its new big-screen phone, the Galaxy Note 8.”

Become a Better Game Artist: How to Think Like a Game Designer | Gnomon
Thursday, August 24
10:30 PM ET
“Being a successful game artist means more than being just a talented visual designer. On August 24th, three lead artists from Insomniac Games will open a discussion at the Gnomon School of Visual Effects that will break down the stigma of artists feeling removed from game design.”

Trouble in Mind… But I Won’t Be Blue Always | Hammer Museum
Thursday, August 24
10:30 PM ET
“Black people’s reasonable responses to four centuries of unreasonable, barely livable conditions are routinely criminalized and used to stoke anti-blackness. Writers Ernest Hardy and Tisa Bryant sift through film, television, music, social media, and news to explore black representations of depression and distress, remedies and healing, and the resilience of joy in black life and culture.”

The Kin of Loretta Lynn: We Are Family | Country Music Hall of Fame and Museum
Saturday, August 26
3 PM ET
“To mark the opening of the exhibition Loretta Lynn: Blue Kentucky Girl, members of Lynn’s family will discuss her life and career and celebrate her music with special performances. Lynn’s younger sisters—singers Crystal Gayle and Peggy Sue Wright—will join her twin daughters, Patsy and Peggy, and granddaughter Emmy Rose in a multimedia program that will feature rare family photos, videos, and audio recordings.”