HootChat Recap: Streaming Live Video Across Social Networks

If there’s one place on the Internet where marketers live, it’s Twitter. Last month, Livestream teamed up with Hootsuite to discuss streaming live video on social media with the #HootChat community. Read on to find out what these social media marketers and live video experts had to say about livestreaming across social networks.


Q1: How can live video support your business goals?

Q2: What are your favorite networks for livestreaming and why?

Q3: What are some MUST DOs when planning a livestream?

Q4: How do you create high-quality live video content for social media?

Q5: What are the pitfalls of live video and how do you avoid them?

Q6: How do you measure the success of your live video?

Q7: Which brands are doing a good job at live video on social? Tag them!

Q8: What are best practices for streaming and promoting live video content across social networks?


What did we learn from the “Streaming Live Video Across Social Networks” HootChat?

Here are our main takeaways:

  • Live video supports business goals by building return-on-investment. ROI can be brand awareness or equity, conversions, revenue, or future ticket sales.
  • Streaming to multiple social networks like Facebook Live, Periscope, Twitch, and YouTube Live is easy with Livestream Simulcast and allows you to reach larger audiences where they already are. Simulcasting to multiple destinations helps you acquire the most views. Promote your stream across social networks before your event and stream to as many networks as possible when you go live.
  • When planning a livestream, it’s important to rehearse content, choose streaming destinations, schedule time to test, and have contingency plans.
  • A phone camera won’t create high-quality video content for social media. Stream with a Mevo camera, professional camera and encoder, or multiple cameras and a studio setup to create video that stands out in any social channel.
    Common live video pitfalls include poorly prepared on-screen talent, weak network connection, lack of power, bad lighting and audio, and no audience.
  • How you measure success depends on your event. Streaming a concert? Views and future ticket sales. Streaming a webinar? Leads. Streaming a QVC-style home shopping event? Sales. Remember unique views are unique customers, so more views equals more leads, more conversions, and ultimately more revenue.

Want to learn more about how to stream live video on social media? Check out our Guide to Facebook Live.

This Week on Livestream | February 12, 2018

Watch live as Carolina Herrera reveals her Fall 2018 collection, Roxane Gay visits the Hammer Museum, The Greene Space discusses climate change, and Jazz at Lincoln Center celebrates Valentine’s Day.


Fall 2018 #HERRERALIVE | Carolina Herrera
Monday, February 12
8 PM ET
“With almost four decades in fashion under her belt, the iconic Carolina Herrera will step down as creative director of her brand following tonight’s reveal at New York Fashion Week. Watch the Fall 2018 collection on Livestream and carolinaherrera.com.”

Some Favorite Writers: Roxane Gay | Hammer Museum
Monday, February 12
10:30 PM ET
“One of today’s most astute cultural critics, Roxane Gay is the author of New York Times best-seller Bad Feminist, the novel An Untamed State, and the short story collections Difficult Women and Ayiti. Raw and beautifully written, Gay’s most recent book, Hunger: A Memoir of (My) Body, is a remarkable work about pain, healing, strength, and coming to terms with oneself and one’s body.”

Citizen Now: Climate Change | The Greene Space
Tuesday, February 13
7 PM ET
“2017 was the second-hottest year on record. The impact of climate change – from rising sea levels to rising food scarcity – continues to grow. Join The Greene Space as they hear from social entrepreneurs about how they’re working to make clean energy accessible and affordable to communities everywhere, create a workforce of sustainable ocean farmers, and mitigate the rising effects of climate change.”

Tayari Jones | An American Marriage with Stephanie Powell Watts | Author Events
Tuesday, February 13
7:30 PM ET
“Focusing mostly on the urban South, Tayari Jones‘s four novels include Silver Sparrow, The Untelling, and Leaving Atlanta. Her new novel follows a husband and wife who seem to embody the new South but are unmoored by false accusation and imprisonment.”

Valentine’s Day: Songs We Love featuring Vuyo Sotashe and Brianna Thomas | Jazz at Lincoln Center
Wednesday, February 14
7:30 PM ET
“Joining Brianna Thomas this year is fellow vocalist Vuyo Sotashe, a recent second-place winner of the Thelonious Monk International Jazz Vocal Competition, a rising star in New York City, and an in-demand special guest at Jazz at Lincoln Center.”

TAKING FLIGHT | National Geographic
Thursday, February 15
2 PM ET
“National Geographic discusses Bird Migration and Conservation Across Hemispheres.”