HootChat Recap: Streaming Live Video Across Social Networks

If there’s one place on the Internet where marketers live, it’s Twitter. Last month, Livestream teamed up with Hootsuite to discuss streaming live video on social media with the #HootChat community. Read on to find out what these social media marketers and live video experts had to say about livestreaming across social networks.


Q1: How can live video support your business goals?

Q2: What are your favorite networks for livestreaming and why?

Q3: What are some MUST DOs when planning a livestream?

Q4: How do you create high-quality live video content for social media?

Q5: What are the pitfalls of live video and how do you avoid them?

Q6: How do you measure the success of your live video?

Q7: Which brands are doing a good job at live video on social? Tag them!

Q8: What are best practices for streaming and promoting live video content across social networks?


What did we learn from the “Streaming Live Video Across Social Networks” HootChat?

Here are our main takeaways:

  • Live video supports business goals by building return-on-investment. ROI can be brand awareness or equity, conversions, revenue, or future ticket sales.
  • Streaming to multiple social networks like Facebook Live, Periscope, Twitch, and YouTube Live is easy with Livestream Simulcast and allows you to reach larger audiences where they already are. Simulcasting to multiple destinations helps you acquire the most views. Promote your stream across social networks before your event and stream to as many networks as possible when you go live.
  • When planning a livestream, it’s important to rehearse content, choose streaming destinations, schedule time to test, and have contingency plans.
  • A phone camera won’t create high-quality video content for social media. Stream with a Mevo camera, professional camera and encoder, or multiple cameras and a studio setup to create video that stands out in any social channel.
    Common live video pitfalls include poorly prepared on-screen talent, weak network connection, lack of power, bad lighting and audio, and no audience.
  • How you measure success depends on your event. Streaming a concert? Views and future ticket sales. Streaming a webinar? Leads. Streaming a QVC-style home shopping event? Sales. Remember unique views are unique customers, so more views equals more leads, more conversions, and ultimately more revenue.

Want to learn more about how to stream live video on social media? Check out our Guide to Facebook Live.

This Week on Livestream | December 11, 2017

Watch live as four Galileo satellites are launched into orbit, Livestream Learn talks event trends with Convene, Jazz at Lincoln Center gets into the holiday spirit, and Gnomon hosts a night with Aaron Sims Creative.


Head Coach Mike McCarthy, Edgar Bennett, Dom Capers and Ron Zook press conference | The Green Bay Packers
Monday, December 11
4:45 PM ET
“Watch Head Coach Mike McCarthy, Edgar Bennett, Dom Capers and Ron Zook take questions from the media.”

Podcast Mixtape: Puck Soup Live | The Greene Space
Monday, December 11
7 PM ET
“Join Greg Wyshynski of ESPN and Dave Lozo of Vice Sports for a live taping of their hockey podcast.”

Watch the launch of Galileos 19–22 | European Space Agency
Tuesday, December 12
1:10 PM ET
“Europe’s Galileo satellite navigation system will come a giant leap nearer completion, as four more Galileo satellites are launched into orbit by Ariane 5.”

Top Live Event Trends for 2018 | Livestream Learn
Wednesday, December 13
1:30 PM ET
“Convene partners with 70% of New York’s Fortune 500 companies to plan and host meetings, events, and conferences of all sizes. This webinar will explore new data and trends from Convene and Livestream on the best ways event marketers and planners can leverage technology to create unconventional and memorable experiences for attendees and generate true event return-on-investment.”

JLCO: Big Band Holidays | Jazz at Lincoln Center
Wednesday, December 13
7 PM ET
“Continuing a beloved New York tradition, the Jazz at Lincoln Center Orchestra with Wynton Marsalis warms up the House of Swing with soulful renditions of holiday classics.”

CNET’s Holiday Buyers Guide | CNET
Thursday, December 14
1 PM ET
“There’s a lot of hysteria over deals and discounts this holiday season. Tune in to CNET‘s Holiday Buying Guide to make sense of it all and find out what deals to look out for, which products are prime for the picking and which stuff you can pass on this holiday season.”

Sketch to Screen: An Evening with Aaron Sims Creative | Gnomon
Thursday, December 14
10:30 PM ET
“From the visionary creative team at Aaron Sims Creative comes an exclusive event at Gnomon School of VFX to reveal the key elements of concept design and visual effects from the studio’s innovative ‘Sketch to Screen’ workflow, used on the likes of Stranger Things and Wonder Woman.”