HootChat Recap: Streaming Live Video Across Social Networks

If there’s one place on the Internet where marketers live, it’s Twitter. Last month, Livestream teamed up with Hootsuite to discuss streaming live video on social media with the #HootChat community. Read on to find out what these social media marketers and live video experts had to say about livestreaming across social networks.


Q1: How can live video support your business goals?

Q2: What are your favorite networks for livestreaming and why?

Q3: What are some MUST DOs when planning a livestream?

Q4: How do you create high-quality live video content for social media?

Q5: What are the pitfalls of live video and how do you avoid them?

Q6: How do you measure the success of your live video?

Q7: Which brands are doing a good job at live video on social? Tag them!

Q8: What are best practices for streaming and promoting live video content across social networks?


What did we learn from the “Streaming Live Video Across Social Networks” HootChat?

Here are our main takeaways:

  • Live video supports business goals by building return-on-investment. ROI can be brand awareness or equity, conversions, revenue, or future ticket sales.
  • Streaming to multiple social networks like Facebook Live, Periscope, Twitch, and YouTube Live is easy with Livestream Simulcast and allows you to reach larger audiences where they already are. Simulcasting to multiple destinations helps you acquire the most views. Promote your stream across social networks before your event and stream to as many networks as possible when you go live.
  • When planning a livestream, it’s important to rehearse content, choose streaming destinations, schedule time to test, and have contingency plans.
  • A phone camera won’t create high-quality video content for social media. Stream with a Mevo camera, professional camera and encoder, or multiple cameras and a studio setup to create video that stands out in any social channel.
    Common live video pitfalls include poorly prepared on-screen talent, weak network connection, lack of power, bad lighting and audio, and no audience.
  • How you measure success depends on your event. Streaming a concert? Views and future ticket sales. Streaming a webinar? Leads. Streaming a QVC-style home shopping event? Sales. Remember unique views are unique customers, so more views equals more leads, more conversions, and ultimately more revenue.

Want to learn more about how to stream live video on social media? Check out our Guide to Facebook Live.

This Week on Livestream | June 19, 2017

Watch live as the leaders of the Women’s March join Dr. Johnnetta Cole at the Riverside Church for JUNETEENTH, ESA presents its programs at the Paris Air and Space Show, and Livestream Learn hits the road for a special webinar on how businesses are redrawing the line between work and tech.


JUNETEENTH 2017 | Riverside Church NYC
Monday, June 19
7 PM ET
“Join the Riverside Church in New York City for JUNETEENTH 2017 with Women’s March leaders Tamika Mallory, Linda Sarsour, Bob Bland and Janaye Ingram, Smithsonian’s Dr. Johnnetta Cole, and musical guests Cyrus Chestnut, Wycliffe Gordon, and Brandie Sutton.”

ESA at the Paris Air and Space Show 2017 | European Space Agency
Tuesday, June 20
5 AM ET
“ESA will present its programs in a dedicated exhibition pavilion between the two full-scale models of the Ariane 1 and Ariane 5 launchers near the permanent Air and Space Museum.”

Yahoo CIO: Rethinking Information Technology | CXOTALK
Tuesday, June 20
1 PM ET
“In this episode, Ben Haines, Enterprise CIO of early Internet pioneer Yahoo, shares his ideas on rethinking IT to meet market shifts head-on in today’s exponential digital era.”

Ellevate Summit | Ellevate Network
Wednesday, June 21
9 AM ET
“Ellevate Network is hosting its first ever annual Summit to celebrate its 20 year anniversary. We’ll convene thought leaders, activists, business leaders, and changemakers, to discuss actionable solutions to increasing diversity and closing the gender gap. It’s time to own our power and mobilize, together, to get what’s ours.”

2017 California National Guard Junior Olympic Championships | USA Racquetball
Wednesday, June 21
1 PM ET
“The 2017 California National Guard Junior Olympic Championships presented by Penn and Visit Stockton are being streamed on June 21 at 1 PM ET. This is the sport’s premiere juniors tournament.”

Smarter Workplaces with Convene and Livestream | Livestream Learn
Wednesday, June 21
6:35 PM ET
“What does the future of work look like in an increasingly connected world? Industry leader Convene, startup incubator Bostinno, and Livestream present a special webinar event about how businesses are redrawing the lines between work and tech.”

Close-Up and Macro Photography | B&H Event Space
Thursday, June 22
“There is an entire universe of beauty, fascination, and intrigue on a scale not readily captured in conventional photography. This presentation will show you how to get close, closer and really close to the wonderful details and never-ending curiosities of both natural and man-made objects.”

The National | Pitchfork Live
Thursday, June 22
5 PM ET
“Pitchfork is pleased to announce that the National will be the next band featured on their Pitchfork Live series, which streams live on their homepage and Facebook. On Thursday, June 22, the National will play an intimate set at Centquatre in Paris, offering a sneak preview of their appearance at Pitchfork Music Festival Paris.”

WQXR presents The Opera Party: Pride without Prejudice | The Greene Space
Thursday, June 22
7 PM ET
“Loosen the laces of your corset for WQXR’s first official celebration of NYC Pride Week. Join co-host Justin Vivian Bond for a searing romp with tenor and force-of-nature Anthony Dean Griffey.”

Dr. Kwabena Boahen – Neuromorphic Computing | Carnegie Science
Thursday, June 22
6:30 PM ET
“As engineers shrink electrical transistors down to nanoscale dimensions, electrons get trapped, making it difficult for digital computers to work as well as they should. In contrast, our brains have nano-sized channels through which tiny charged particles pass freely when they are opened. Dr. Boahen’s team creates computer technology that mimics the way our brains are wired.”

Sherman Alexie | You Don’t Have to Say You Love Me | Author Events
Thursday, June 22
7:30 PM ET
“Sherman Alexie is acclaimed for prose that ‘startles and dazzles with unexpected, impossible-to-anticipate moves’ (The Boston Globe). His new book is a searing and soaring memoir about his difficult childhood and complicated maternal relationship.”

TEDxRVA | TEDx
Friday, June 23
1 AM ET
“TEDxRVA 2017 will be a place to hear and explore stories about change-making by local, national and international voices.”

Dirt Dessert 2017 | Tele Ho
Saturday, June 24
5 AM ET
“Riders will measure their skills on the thrilling and well-known track at the foothills of Jost.”