HootChat Recap: Streaming Live Video Across Social Networks

If there’s one place on the Internet where marketers live, it’s Twitter. Last month, Livestream teamed up with Hootsuite to discuss streaming live video on social media with the #HootChat community. Read on to find out what these social media marketers and live video experts had to say about livestreaming across social networks.


Q1: How can live video support your business goals?

Q2: What are your favorite networks for livestreaming and why?

Q3: What are some MUST DOs when planning a livestream?

Q4: How do you create high-quality live video content for social media?

Q5: What are the pitfalls of live video and how do you avoid them?

Q6: How do you measure the success of your live video?

Q7: Which brands are doing a good job at live video on social? Tag them!

Q8: What are best practices for streaming and promoting live video content across social networks?


What did we learn from the “Streaming Live Video Across Social Networks” HootChat?

Here are our main takeaways:

  • Live video supports business goals by building return-on-investment. ROI can be brand awareness or equity, conversions, revenue, or future ticket sales.
  • Streaming to multiple social networks like Facebook Live, Periscope, Twitch, and YouTube Live is easy with Livestream Simulcast and allows you to reach larger audiences where they already are. Simulcasting to multiple destinations helps you acquire the most views. Promote your stream across social networks before your event and stream to as many networks as possible when you go live.
  • When planning a livestream, it’s important to rehearse content, choose streaming destinations, schedule time to test, and have contingency plans.
  • A phone camera won’t create high-quality video content for social media. Stream with a Mevo camera, professional camera and encoder, or multiple cameras and a studio setup to create video that stands out in any social channel.
    Common live video pitfalls include poorly prepared on-screen talent, weak network connection, lack of power, bad lighting and audio, and no audience.
  • How you measure success depends on your event. Streaming a concert? Views and future ticket sales. Streaming a webinar? Leads. Streaming a QVC-style home shopping event? Sales. Remember unique views are unique customers, so more views equals more leads, more conversions, and ultimately more revenue.

Want to learn more about how to stream live video on social media? Check out our Guide to Facebook Live.

New from Livestream: Streaming to Multiple Channels on Social + A New Dashboard

Our latest Simulcast features make streaming to multiple channels from your Livestream account easier than ever. Simulcasting broadens your livestream audience and allows you to reach viewers where they already are, while streamlining your encoding workflow and monitoring your analytics from a single dashboard. We’ve added some exciting new features to Simulcast that are now available:

Simulcasting to Multiple Facebook Pages

We’ve added support for Simulcasting to multiple Facebook pages for customers who maintain presences across multiple pages or are looking to extend their content syndication even further through publisher partnerships. You can now maximize your potential audience by streaming to up to five Facebook pages with “admin” or “editor” privileges from a single Facebook account linked to your Simulcast settings. Visit our help center article to learn more.

Starting and Stopping Mid-Stream

Now you can offer viewers a “sneak preview” of your live content on social and direct audiences back to watch on your own website and apps. This improvement unlocks the ability to go live to any destination at a specific moment or end your stream at any moment without impacting your Livestream archived recording. This means you can stream the intro of your event on Facebook Live, with a call-to-action to watch the full stream on your managed properties.

Brands like USA Today and Tough Mudder have adopted similar strategies to drive viewership and traffic back to their websites from social channels. This functionality also lets you test your stream as a Draft event, publishing at the right moment you’re ready for viewers to watch on Livestream and other social channels. For a helpful how-to on Start-and-Stop Simulcasting, read our help center article.

New Dashboard Design

Simplify your live video workflow. Your Livestream events dashboard now features a “streaming to” section. This allows you to confirm at a glance that your events are streaming to the correct destination and access your event-level Simulcast settings with one click. Visit your dashboard to see the updates.


Looking for ways to improve your Facebook Live strategy? Download our e-book, “How to Stream to Facebook Live,” for helpful information about getting started, equipment, and best practices.

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