5 Tips for Streaming Live Interviews

Bringing a guest speaker onto your live show is a great way to add insight and expertise to your regular programming. With new solutions arriving on the market every day, streaming live interviews is more popular than ever. Gone are the days of pricey flights and complicated scheduling. Now anyone can invite a guest to join their live broadcast, from wherever they are.

Getting Started Streaming Live Interviews

Streaming live interviews can be intimidating, but you don’t have to be Terry Gross to conduct a great live interview. With our tools and tips, you can get started streaming live interviews right away.

1. Finding a Remote Interview Solution

The most important things to consider when choosing a remote interview solution are reliability, video/audio quality, and ease of use. Video conferencing software is a popular choice for beginners, but it isn’t always ideal for a live broadcast. A dedicated live interview solution is the right tool for the job.

Many streaming solutions, like Livestream Studio software, include a live interview function. Adding a live interview in Livestream Studio is very simple: if your guest has a webcam and the Google Chrome browser, you can send them a unique URL generated by the Studio software. When they open the URL, it will automatically activate their camera and send a signal to your Studio software, giving you both the ability to chat in real time.

2. Testing Your Workflow

Before you go live for the first time, test your live interview workflow. Ask your guest if they can join you for a remote “rehearsal” so you can troubleshoot ahead of your broadcast. During your rehearsal, make sure to test your camera and audio equipment, your streaming encoder, and – most importantly – your internet connection.

This last component is especially important. Both you and your interview subject should connect to a dedicated network if available. Connecting via ethernet, instead of WiFi, adds much-needed stability to your live broadcast. Without a reliable network connection, your live interview could have stuttering, buffering, and drop-outs, making it hard to have a smooth conversation.

3. Practice Makes Perfect

Your first live interview might have a few hiccups, but that’s to be expected. Try running a test stream, and monitoring it online, so you can better understand what your audience will see. After testing your workflow, try practicing your interview techniques with a friend or colleague. If you have questions for your interview subject, run through them so they seem second-nature on the day of your show. With enough practice, you’ll feel confident about having a conversation on camera with your guest.

4. Looking Good, Feeling Great

With live video, you only get one chance to make a first impression. When you’re streaming live interviews, it’s important to put your best foot (or face) forward.

Before you start streaming, take the time to bring your space to life. You don’t need to rig heavy lights or contend with cumbersome equipment. Even adding a few simple LED lights will make your video softer and more evenly lit.

If your guest doesn’t have access to a dedicated space, ask them to find a well-lit, well-appointed location to conduct their interview. If additional lighting isn’t an option, recommend a place with soft, indirect lighting (think table lamps). Overhead lighting, especially the fluorescent kind, can make you and your subject look wan and high-contrast.

5. Creating a Distribution Strategy

You’ve just wrapped up a great interview, but what happens next? It’s time to start thinking about your distribution strategy. It’s important to continue the conversation with your viewers so you can promote your next live show, and encourage your audience to tune in next time.

With your Livestream account, you can easily maintain an archive of your live shows. You can share the video on-demand of your live event on all of your social channels. Each video on-demand comes with its own unique embed code so you can post the interview to your – and your guest’s – website. You can also download the video itself and edit your show into bite-sized pieces of content.

If your interview guest has a following of their own, ask them to share your video on-demand to their fans and followers. Livestream uses this strategy with our webinar series, Livestream Learn. After the show ends, we write a blog post around the event, with a call-to-action to watch the full show in each post.

Ready for Your Close-Up

These five tips for streaming live interviews are just the beginning. As you continue to grow and learn, your live video strategy will evolve too. Remember to set aside time before and after your live broadcast to test your equipment, rehearse your show, and stay in touch with your audience. You’ll master the art of the interview in no time!

Want to learn more about getting started with streaming live interviews?

Check out our webinar with CXOTALK founder Michael Krigsman to learn how one independent uses Livestream to interview leading entrepreneurs in technology and business.

How to Attract and Engage Your Live Audience on Social Media

You have prepped for your live event. Your production team is all set. Your live audience is ready. It’s showtime. But wait – have you forgotten about your use of social media for livestreaming events?

Every live event provides a huge opportunity to increase your brand’s awareness and engage your target audience to drive indisputable business results. If you truly want to succeed at building – and growing – a loyal community, you cannot afford to ignore social media for livestreaming events. Here are some best practices for promoting your live event across your social channels.


Before your event goes live:

Count down to the event: Promote your livestreaming event on social media in advance. If you’re on Facebook, share details of your event on your page about a month before the event (e.g. August 21, 1 PM ET). Continue to post reminders as the event approaches – starting with one week from the event, three days, a day, and finally, the morning of the event. Don’t overdo your reminders. Stagger your posts. If you’re on Twitter, posting about your event one week prior to the event will suffice, given the platform’s short news cycle and constantly changing trending topics. After your initial post, it’s crucially important to post the day of your event, driving meaningful, real-time traffic to your livestream. Make sure the content is visually compelling. Social media posts with videos and images achieve 40% more engagement.

When your event goes live:

Create a trend-worthy and intuitive hashtag: Almost every livestreaming event today – from sporting events to conferences – will have a hashtag attached to it. Your audience is ready to tell the story and spread the word nationally, even globally. Your hashtag should reflect your brand and event. By adding a hashtag to your promotion, you’re not only creating buzz around the event and unifying your audience, but also making it easier for your audience to interact with your event/brand, further amplifying the conversation.

Customize your Bitlinks: Custom Bitlinks help you form a relationship with your target audience. Create a memorable and catchy Bitly, such as what Livestream’s Content and Social Media Manager Carly Walsh did during a livestream of Misty Copeland, the first African American female principal dancer with the American Ballet Theatre. You can also drive your audience to your brand’s website by sharing a link along with your live video, which was how we promoted Carolina Herrera’s live show on Twitter. The fashion brand gained 60,000 new social followers and 51.2 million impressions after its 2016 New York Fashion Week livestream.

Simulcast to multiple social media platforms: In a perfect world, your target audience will be coming to your website to watch your live event. However that does not guarantee reach. Simulcasting meets your target audience wherever they are. At Livestream, we have seen viewership of Livestream Learn webinar double since simulcasting to Facebook Live. If you’re a Premium or Enterprise customer, you’ll be able to simulcast to your audiences on RTMP-enabled streaming platforms such as YouTube Live, Periscope and Twitch. And yes, you may stream to Facebook Live through the Livestream platform but unfortunately because of Facebook’s terms of service, you will not be able to simultaneously livestream to other social media platforms.

Engage with your audience and be interactive: Brands need to go beyond merely livestreaming their event. Acknowledge your audience, listen and engage with them to create personalized interactions on social media during your livestream. Take live questions, conduct a poll – this is a unique opportunity to engage in a two-way conversation with a captive audience and use the feedback to inform your event promotion strategy. Another great way to engage your audience – and humanize your brand – is to take your viewers behind the scenes at your event through Instagram Stories and Snapchat.

After your event:

Keep the conversation going: Sharing a past live event on social media provides longevity and allows conversations about your brand to continue even after the livestream event. An effective way of doing that is to search and retweet what your audience shared during your event.

Offer quality content: Continue to engage the audience with content from your brand and redirect them to your brand’s site. Anyone who has engaged with you recently on social media is more likely to be receptive to offerings that you promote. Share materials such as your latest trending blog, ebooks or your next brand event!


You can learn more about engaging with your live audience on social media from our full webinar. Watch the video below to learn:

  • Best practices for promoting for live events across social media channels such as Facebook and Twitter
  • The benefits of simulcasting to social media
  • How to engage your audience on social and live chat