Streaming Executive Interviews with CXOTALK’s Michael Krigsman [Video]

Industry analyst Michael Krigsman is a one-man band: the creator, producer, and host of CXOTALK, a weekly live show featuring interviews with the leading minds in tech and innovation. Kringsman joined Livestream Learn to share best practices for streaming executive interviews, CXOTALK’s origins, building an in-house live video studio, and his independent content distribution strategy.

Streaming Executive Interviews

Mastering the Learning Curve

Kringsman’s first foray into live video began with Google Hangouts, but as his strategy evolved he realized he needed a more reliable solution for interviews with high-level executive guests. When Krigsman migrated to Livestream there was a bit of a learning curve, but Livestream support was there to help him get up and running.

How Live Saves Time + Effort

When you’re interviewing high-level executives, there is no room for error. Having a reliable streaming solution was essential for Krigsman’s production. “With live video if something goes wrong, everybody knows,” Krigsman said. “Products like Google Hangouts are great if you’re doing a casual chat or a casual video,” he added, “but it has to do with stability. With Livestream, it just works.

Livestream’s unique platform features proved to be a key factor to Krigsman’s success. Having an all-in-one solution made distributing his content easier, freeing up time to focus on producing a high-quality show week after week.

“I use Livestream Studio, and stream to the Livestream platform, which then automatically, simultaneously streams to Facebook Live,” Krigsman said. “I don’t have to do anything, and that saves me work. It’s one integrated solution – it removes the variables, and it simplifies the entire set-up.

Creating a Home Studio

Before long, Krigsman was producing, hosting, and broadcasting CXOTALK from his home studio. By using technical quality as a point of competitive advantage, CXOTALK was able to rise above the fray. Krigsman didn’t need to break the bank to create a sophisticated home studio. He invested in LED lights from B&H, entry-level audio gear, and Livestream Studio software.

Perfecting Live Interview Skills

Audiences have gravitated toward the show for the insight and thought leadership of both the host and guests, which include Chief Innovation, Technology, and Executive Officers from a wide array of businesses. Krigsman briefs every guest before the live show, providing interviewees with topics and guidelines. He makes sure to leave room for fun and spontaneity – the secret ingredients that keep any live show interesting.

Distribution is Key

Krigsman uses Livestream’s Simulcast feature to reach his audience whether they’re watching CXOTALK on his own website or via Facebook Live. After the show, he’ll repurpose the video-on-demand to continue the conversation. Krigsman is also a columnist for ZDNET, where he posts a blog recap after every episode. This strategy is a great way to promote CXOTALK, and keep in touch with viewers who may have missed the live show. By creating easy-to-share assets, Krigsman’s guests can also promote the show to their respective audiences.

Ready to learn more about what makes live video a powerful tool for independent creators? Watch the video below for insights and expertise.

New Livestream Product and Feature Releases

New Livestream Product and Feature Releases for Q1 2017

At Livestream, everything we do is to put the unrivaled reach and emotional power of live broadcast television in the hands of every storyteller. We pride ourselves on making live video accessible, regardless of your company’s size or your level of experience. Our platform empowers you to broadcast your events, manage your content, measure engagement, and distribute your message wherever your audience lives. Live video helps our customers tell their stories in an immediate and authentic way while growing reach and revenue.

Livestream is always working to improve the features that you use, so you can easily expand your event’s reach and measure success. Below are the key features we released in Q1 of 2017.

Simulcast Your Stream

One dashboard to rule them all: Livestream let’s you manage all your live video content in one place, no matter where you’re streaming to. With Simulcast, you can seamlessly stream to Facebook Live, YouTube, Periscope, and Twitch from within your Livestream account.

By pushing your events to different platforms, you can tailor your message to the right audience. Brands like Tough Mudder and USA Today have already seen increased engagement by broadcasting “sneak previews” to social channels, while directing viewers back to their own websites with the Livestream player embed.

Simulcast gives you the power to choose where to stream your content – more destinations means more viewers. While your live events connect with viewers across social channels, Livestream keeps your video-on-demand archive organized and accessible from within your account.

Simulcast Analytics

Managing your content across multiple social platforms and measuring the success of your live events is easier than ever. Gone are the days of chasing down viewer metrics across a half dozen websites. Simulcast gives producers a central hub for distributing their content, and now you can measure your engagement from a single place as well. Our Simulcast Analytics release incorporates analytics from our Simulcast family of social channels into your Livestream dashboard.

Now, you have an easy-to-access, bird’s-eye view of your live video metrics. Customize your Analytics view by selecting individual events or individual channels, or compare your engagement across multiple events and destinations for a comprehensive overview of your event’s reach.

HTML5 Player

For every improvement on the front end, there are just as many updates and releases happening in the background that enhance your Livestream experience. The Livestream platform has updated from Flash to HTML5, offering customers a more robust experience for their viewers on Livestream.com and the Livestream player embed.

Our new HTML5 player – available via the Chrome browser – is more reliable and requires less processing power. Livestream is committed to future-proofing our platform, and we’re excited to extend HTML5 to popular web browsers like Safari and Firefox in the future.

Studio 4.2

With the release of Studio 4.2, we’ve added multi-destination streaming, graphics support in Web Control, and hardware acceleration to our best-in-class switcher software. Producers can stream to multiple destinations from within their Studio software, without using additional processing power. Web Control now includes Graphics support with Dropbox integration, giving you the ability to import graphics and control Studio from within your Chrome browser.

With hardware accelerated encoding, PCs running on NVENC-enabled NVIDIA Graphics Processing Units or Intel Central Processing Units with QuickSync support require less processing power overall. By decreasing the amount of “horsepower” needed to run our powerful Studio software, we’ve expanded the spectrum of PCs that producers can use to broadcast a multi-camera live event. NVIDIA’s NVENC family of processors raises the ceiling for higher video and image quality, while keeping CPU low thanks to their own proprietary drivers.

Donations for All Subscribers

Online donations have grown steadily – up 7.9% in 2016 compared to 2015 – with small organizations seeing the largest growth in digital donations. This year we opened up Donations to all Livestream platform customers, giving them the ability to collect donations directly within the Livestream player. Combine the power of live video with our in-video donations feature to raise money for your organization or company, or fund more compelling online content with crowdsourced support.

From houses of worship and nonprofits to independent artists and creators, our donations feature gives your viewers an easy way to show their appreciation, without navigating away from your live event. At any point during your broadcast, viewers can donate from within the Livestream player embed, or your Livestream page.

As we continue to build and grow, we’ll bring you more Livestream features that help you tell your story and connect with viewers anywhere.