Streaming Executive Interviews with CXOTALK’s Michael Krigsman [Video]

Industry analyst Michael Krigsman is a one-man band: the creator, producer, and host of CXOTALK, a weekly live show featuring interviews with the leading minds in tech and innovation. Kringsman joined Livestream Learn to share best practices for streaming executive interviews, CXOTALK’s origins, building an in-house live video studio, and his independent content distribution strategy.

Streaming Executive Interviews

Mastering the Learning Curve

Kringsman’s first foray into live video began with Google Hangouts, but as his strategy evolved he realized he needed a more reliable solution for interviews with high-level executive guests. When Krigsman migrated to Livestream there was a bit of a learning curve, but Livestream support was there to help him get up and running.

How Live Saves Time + Effort

When you’re interviewing high-level executives, there is no room for error. Having a reliable streaming solution was essential for Krigsman’s production. “With live video if something goes wrong, everybody knows,” Krigsman said. “Products like Google Hangouts are great if you’re doing a casual chat or a casual video,” he added, “but it has to do with stability. With Livestream, it just works.

Livestream’s unique platform features proved to be a key factor to Krigsman’s success. Having an all-in-one solution made distributing his content easier, freeing up time to focus on producing a high-quality show week after week.

“I use Livestream Studio, and stream to the Livestream platform, which then automatically, simultaneously streams to Facebook Live,” Krigsman said. “I don’t have to do anything, and that saves me work. It’s one integrated solution – it removes the variables, and it simplifies the entire set-up.

Creating a Home Studio

Before long, Krigsman was producing, hosting, and broadcasting CXOTALK from his home studio. By using technical quality as a point of competitive advantage, CXOTALK was able to rise above the fray. Krigsman didn’t need to break the bank to create a sophisticated home studio. He invested in LED lights from B&H, entry-level audio gear, and Livestream Studio software.

Perfecting Live Interview Skills

Audiences have gravitated toward the show for the insight and thought leadership of both the host and guests, which include Chief Innovation, Technology, and Executive Officers from a wide array of businesses. Krigsman briefs every guest before the live show, providing interviewees with topics and guidelines. He makes sure to leave room for fun and spontaneity – the secret ingredients that keep any live show interesting.

Distribution is Key

Krigsman uses Livestream’s Simulcast feature to reach his audience whether they’re watching CXOTALK on his own website or via Facebook Live. After the show, he’ll repurpose the video-on-demand to continue the conversation. Krigsman is also a columnist for ZDNET, where he posts a blog recap after every episode. This strategy is a great way to promote CXOTALK, and keep in touch with viewers who may have missed the live show. By creating easy-to-share assets, Krigsman’s guests can also promote the show to their respective audiences.

Ready to learn more about what makes live video a powerful tool for independent creators? Watch the video below for insights and expertise.

This Week on Livestream | February 12, 2018

Watch live as Carolina Herrera reveals her Fall 2018 collection, Roxane Gay visits the Hammer Museum, The Greene Space discusses climate change, and Jazz at Lincoln Center celebrates Valentine’s Day.


Fall 2018 #HERRERALIVE | Carolina Herrera
Monday, February 12
8 PM ET
“With almost four decades in fashion under her belt, the iconic Carolina Herrera will step down as creative director of her brand following tonight’s reveal at New York Fashion Week. Watch the Fall 2018 collection on Livestream and carolinaherrera.com.”

Some Favorite Writers: Roxane Gay | Hammer Museum
Monday, February 12
10:30 PM ET
“One of today’s most astute cultural critics, Roxane Gay is the author of New York Times best-seller Bad Feminist, the novel An Untamed State, and the short story collections Difficult Women and Ayiti. Raw and beautifully written, Gay’s most recent book, Hunger: A Memoir of (My) Body, is a remarkable work about pain, healing, strength, and coming to terms with oneself and one’s body.”

Citizen Now: Climate Change | The Greene Space
Tuesday, February 13
7 PM ET
“2017 was the second-hottest year on record. The impact of climate change – from rising sea levels to rising food scarcity – continues to grow. Join The Greene Space as they hear from social entrepreneurs about how they’re working to make clean energy accessible and affordable to communities everywhere, create a workforce of sustainable ocean farmers, and mitigate the rising effects of climate change.”

Tayari Jones | An American Marriage with Stephanie Powell Watts | Author Events
Tuesday, February 13
7:30 PM ET
“Focusing mostly on the urban South, Tayari Jones‘s four novels include Silver Sparrow, The Untelling, and Leaving Atlanta. Her new novel follows a husband and wife who seem to embody the new South but are unmoored by false accusation and imprisonment.”

Valentine’s Day: Songs We Love featuring Vuyo Sotashe and Brianna Thomas | Jazz at Lincoln Center
Wednesday, February 14
7:30 PM ET
“Joining Brianna Thomas this year is fellow vocalist Vuyo Sotashe, a recent second-place winner of the Thelonious Monk International Jazz Vocal Competition, a rising star in New York City, and an in-demand special guest at Jazz at Lincoln Center.”

TAKING FLIGHT | National Geographic
Thursday, February 15
2 PM ET
“National Geographic discusses Bird Migration and Conservation Across Hemispheres.”