Streaming Executive Interviews with CXOTALK’s Michael Krigsman [Video]

Industry analyst Michael Krigsman is a one-man band: the creator, producer, and host of CXOTALK, a weekly live show featuring interviews with the leading minds in tech and innovation. Kringsman joined Livestream Learn to share best practices for streaming executive interviews, CXOTALK’s origins, building an in-house live video studio, and his independent content distribution strategy.

Streaming Executive Interviews

Mastering the Learning Curve

Kringsman’s first foray into live video began with Google Hangouts, but as his strategy evolved he realized he needed a more reliable solution for interviews with high-level executive guests. When Krigsman migrated to Livestream there was a bit of a learning curve, but Livestream support was there to help him get up and running.

How Live Saves Time + Effort

When you’re interviewing high-level executives, there is no room for error. Having a reliable streaming solution was essential for Krigsman’s production. “With live video if something goes wrong, everybody knows,” Krigsman said. “Products like Google Hangouts are great if you’re doing a casual chat or a casual video,” he added, “but it has to do with stability. With Livestream, it just works.

Livestream’s unique platform features proved to be a key factor to Krigsman’s success. Having an all-in-one solution made distributing his content easier, freeing up time to focus on producing a high-quality show week after week.

“I use Livestream Studio, and stream to the Livestream platform, which then automatically, simultaneously streams to Facebook Live,” Krigsman said. “I don’t have to do anything, and that saves me work. It’s one integrated solution – it removes the variables, and it simplifies the entire set-up.

Creating a Home Studio

Before long, Krigsman was producing, hosting, and broadcasting CXOTALK from his home studio. By using technical quality as a point of competitive advantage, CXOTALK was able to rise above the fray. Krigsman didn’t need to break the bank to create a sophisticated home studio. He invested in LED lights from B&H, entry-level audio gear, and Livestream Studio software.

Perfecting Live Interview Skills

Audiences have gravitated toward the show for the insight and thought leadership of both the host and guests, which include Chief Innovation, Technology, and Executive Officers from a wide array of businesses. Krigsman briefs every guest before the live show, providing interviewees with topics and guidelines. He makes sure to leave room for fun and spontaneity – the secret ingredients that keep any live show interesting.

Distribution is Key

Krigsman uses Livestream’s Simulcast feature to reach his audience whether they’re watching CXOTALK on his own website or via Facebook Live. After the show, he’ll repurpose the video-on-demand to continue the conversation. Krigsman is also a columnist for ZDNET, where he posts a blog recap after every episode. This strategy is a great way to promote CXOTALK, and keep in touch with viewers who may have missed the live show. By creating easy-to-share assets, Krigsman’s guests can also promote the show to their respective audiences.

Ready to learn more about what makes live video a powerful tool for independent creators? Watch the video below for insights and expertise.

This Week on Livestream | September 18, 2017

Watch live as The Greene Space discusses identity and racial justice, YogaVibes streams a free yoga class, and BLive Streaming brings the Indoor Cricket World Cup to screens around the world.


Cultural Criticism in the Era of Deconstructed Whiteness | The Greene Space
Monday, September 18
6:45 PM ET
“Join The Greene Space via live video stream as they discuss the ways to write about art and culture when perspectives are rooted in identity, racial justice, and social equality.”

Head Coach Mike McCarthy, Edgar Bennett, Dom Capers and Ron Zook press conference | Green Bay Packers
Monday, September 18
8 PM ET
“Watch Head Coach Mike McCarthy, Edgar Bennett, Dom Capers and Ron Zook take questions from the media.”

Death Row: Art from Inside and Outside The Prison Walls | Columbia Law School
Tuesday, September 19
6 PM ET
“This extraordinary collaborative project displays more than 60 works drawn from people on death row, as well as from some of America’s top political cartoonists.”

Art and Journalism, Past and Present: Eugene Richards, Sam Stephenson, and Arezoo Moseni | New York Public Library
Tuesday, September 19
6:30 PM ET
“Explore the work of two seminal documentary photographers, captured in two beautiful new books: Gene Smith’s Sink, the new biography by Sam Stephenson on photography’s most celebrated humanist, W. Eugene Smith; and The Run-On of Time, the first comprehensive and critical look at the work of Eugene Richards, a photographer following in Smith’s tradition.”

Tom Perrotta | Mrs. Fletcher | Author Events
Tuesday, September 19
7:30 PM ET
“Tom Perrotta is the author of some of the most popular and critically acclaimed novels of our time, including Election, which was adapted into an Oscar-nominated film starring Matthew Broderick and Reese Witherspoon; Little Children, which was adapted into a film for which he won an Academy Award nomination for Best Adapted Screenplay; and The Leftovers, named to several prominent best-of-the-year lists and adapted by HBO into a popular TV series.”

Politics Reborn | The Riverside Church of NYC
Wednesday, September 20
7 PM ET
“Join the Riverside Church in New York City for a night to celebrate and support the work of Politics Reborn, featuring Nina Turner.”

Thurs Powerful Flow Yoga w/ Grace Millsap | YogaVibes
Thursday, September 21
7 AM ET
“When moving with your breath, you not only oxygenate your body, but train your mind to be focused and aware – building coordination, strength, and stamina. This class is designed to challenge and inspire, and is perfect for those looking to move, flow, and grow.”

u.lab: Live Webcast | MIT Webcast
Thursday, September 21
10 AM ET
“You’ll learn the leadership knowledge that matters most: self-knowledge, deep listening, precise observation, and dialogue.”

Indoor Cricket World Cup | BLive Streaming
Friday, September 22
12:30 PM ET
“The finest indoor cricketing talent from Australia, New Zealand, South Africa, England, Sri Lanka, India, Singapore, Malaysia and the UAE. Over 400 players and officials together for 7 days of competition from September 16-23, in Dubai’s newly renovated Insportz Club.”