Streaming Executive Interviews with CXOTALK’s Michael Krigsman [Video]

Industry analyst Michael Krigsman is a one-man band: the creator, producer, and host of CXOTALK, a weekly live show featuring interviews with the leading minds in tech and innovation. Kringsman joined Livestream Learn to share best practices for streaming executive interviews, CXOTALK’s origins, building an in-house live video studio, and his independent content distribution strategy.

Streaming Executive Interviews

Mastering the Learning Curve

Kringsman’s first foray into live video began with Google Hangouts, but as his strategy evolved he realized he needed a more reliable solution for interviews with high-level executive guests. When Krigsman migrated to Livestream there was a bit of a learning curve, but Livestream support was there to help him get up and running.

How Live Saves Time + Effort

When you’re interviewing high-level executives, there is no room for error. Having a reliable streaming solution was essential for Krigsman’s production. “With live video if something goes wrong, everybody knows,” Krigsman said. “Products like Google Hangouts are great if you’re doing a casual chat or a casual video,” he added, “but it has to do with stability. With Livestream, it just works.

Livestream’s unique platform features proved to be a key factor to Krigsman’s success. Having an all-in-one solution made distributing his content easier, freeing up time to focus on producing a high-quality show week after week.

“I use Livestream Studio, and stream to the Livestream platform, which then automatically, simultaneously streams to Facebook Live,” Krigsman said. “I don’t have to do anything, and that saves me work. It’s one integrated solution – it removes the variables, and it simplifies the entire set-up.

Creating a Home Studio

Before long, Krigsman was producing, hosting, and broadcasting CXOTALK from his home studio. By using technical quality as a point of competitive advantage, CXOTALK was able to rise above the fray. Krigsman didn’t need to break the bank to create a sophisticated home studio. He invested in LED lights from B&H, entry-level audio gear, and Livestream Studio software.

Perfecting Live Interview Skills

Audiences have gravitated toward the show for the insight and thought leadership of both the host and guests, which include Chief Innovation, Technology, and Executive Officers from a wide array of businesses. Krigsman briefs every guest before the live show, providing interviewees with topics and guidelines. He makes sure to leave room for fun and spontaneity – the secret ingredients that keep any live show interesting.

Distribution is Key

Krigsman uses Livestream’s Simulcast feature to reach his audience whether they’re watching CXOTALK on his own website or via Facebook Live. After the show, he’ll repurpose the video-on-demand to continue the conversation. Krigsman is also a columnist for ZDNET, where he posts a blog recap after every episode. This strategy is a great way to promote CXOTALK, and keep in touch with viewers who may have missed the live show. By creating easy-to-share assets, Krigsman’s guests can also promote the show to their respective audiences.

Ready to learn more about what makes live video a powerful tool for independent creators? Watch the video below for insights and expertise.

Key Features of Livestream Studio: Demo Video

Livestream Studio gives you all the elements of a professional live multi-camera production in a Windows-based switcher software. Think of it as a way to elevate your production quality with the ability to include multiple cameras, added graphics, green screen, pre-recorded video – and then some. Let’s address some of the most commonly asked questions and key features of Livestream Studio.

How to get started on Livestream Studio

There are three ways to use Studio: subscribe to a Livestream plan, purchase a Livestream Studio hardware unit, or Livestream Studio Software. If you choose to purchase our Studio Software online, you’ll receive a USB Dongle which will activate all the features of Livestream Studio when you plug it into the computer.

Key Features of Livestream Studio

Autofade capability (5:13-5:30 of the video below): Don’t like a hard cut? Then use the autofade functionality, based on the transition you’ve set, and manually control how fast you want it to autofade.

Graphics capability (5:30-6:20): This is one of the more important functionalities to include in your broadcast. Livestream Studio gives you the ability to add logos, lower-thirds, or build a picture-in-picture graphic. Once your graphic is set, you can preview it, push it into program view, and pull it when you’re done.

How to create a graphic overlay track or lower-third (6:29-9:52): Graphic overlays can be used to enhance your live video presentation. With Livestream Studio, you have the option to use three graphics overlay channels – all of which can include multiple layers of static or data-driven graphics.

How to build a picture-in-picture graphic (15:55-17:00): During a multi-camera production, you may want to show two or more camera shots at the same time. Livestream Studio gives you the ability to show any number of cameras you’d like within a picture-in-picture graphics layer.

How to use green screen (17:00-19:18): The use of green screen (also known as chroma key) has become popular lately. It is used to remove a color from your video, or the background of a video scene, to replace with an image that will serve as your background.

How to integrate a Mevo with Livestream Studio (27:55-28:34): To bring a Mevo into Livestream Studio, make sure they’re connected to the same internet network. You can also bring other sources into Studio wirelessly over a direct RTMP stream.

How to use a bonded connection (31:40-32:35): If you’re streaming to Livestream, you have the capability to bond multiple internet networks (multiple ethernet connections, WiFi, or cellular modems) together. You can also designate certain connections as primary and others as backups.


To learn how you can bring out the best in your live event with key features of Livestream Studio, watch the video below.