Livestreaming for Governments [Infographic]

If you’re streaming city council meetings, town halls, press conferences, or other important messages, live video is a great way to keep your constituents engaged in real time. Live video is more popular than ever. From small townships to federal departments, governments of every size are using this new medium.

Several cities have already passed bylaws requiring local governments to start streaming city council meetings. The City of New York enacted a bylaw in 2014, mandating all community board meetings be livestreamed and accessible to all 8M New Yorkers.

Livestream is the leading provider of live video solutions, trusted by 367 government organizations across 36 countries to announce important information and maintain transparency with constituents.

“Livestreaming board meetings is an efficient and inclusive way to encourage more citizen involvement in the county government process” – John Barkley, County Administrator, Greene County, VA

How Local Governments are Using Live Video

In 2014, the City of New York (population: 8M) passed legislation requiring all community boards livestream their board meetings.

80% of audiences would rather watch live video than read a blog. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey

82% of viewers prefer live video to social posts. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey

“Livestream has been tremendous in facilitating the Chicago Mayor’s Office’s ability to connect with residents. Chicagoans can just go to the City’s website from any device and view the mayor’s events live in real time.” – Ankur Thakkar, City of Chicago Office of the Mayor

Austin, TX streams 3,100 video clips to its citizens each month. (Source: Swagit.com)

Gilbert, AZ reaches 50,000 people weekly through their social media channels. (Source: Tubular Insights)

59,691 viewers watched the US Department of the Interior’s Livestream in 2016.

“2.9B people are online. If you can’t use video to get to them, you’re irrelevant.” – Dana Berchman, Chief Digital Officer of Gilbert, AZ

367 government organizations across 36 countries use Livestream.

78% of people watch videos online every week. (Source: Hubspot)

67% of viewers say quality is the most important factor when watching a livestream broadcast. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

100M Hours Of Facebook Videos Are Watched Every Day. (Source: Recode)

Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.