Livestreaming for Governments [Infographic]

If you’re streaming city council meetings, town halls, press conferences, or other important messages, live video is a great way to keep your constituents engaged in real time. Live video is more popular than ever. From small townships to federal departments, governments of every size are using this new medium.

Several cities have already passed bylaws requiring local governments to start streaming city council meetings. The City of New York enacted a bylaw in 2014, mandating all community board meetings be livestreamed and accessible to all 8M New Yorkers.

Livestream is the leading provider of live video solutions, trusted by 367 government organizations across 36 countries to announce important information and maintain transparency with constituents.

“Livestreaming board meetings is an efficient and inclusive way to encourage more citizen involvement in the county government process” – John Barkley, County Administrator, Greene County, VA

How Local Governments are Using Live Video

In 2014, the City of New York (population: 8M) passed legislation requiring all community boards livestream their board meetings.

80% of audiences would rather watch live video than read a blog. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey

82% of viewers prefer live video to social posts. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey

“Livestream has been tremendous in facilitating the Chicago Mayor’s Office’s ability to connect with residents. Chicagoans can just go to the City’s website from any device and view the mayor’s events live in real time.” – Ankur Thakkar, City of Chicago Office of the Mayor

Austin, TX streams 3,100 video clips to its citizens each month. (Source:

Gilbert, AZ reaches 50,000 people weekly through their social media channels. (Source: Tubular Insights)

59,691 viewers watched the US Department of the Interior’s Livestream in 2016.

“2.9B people are online. If you can’t use video to get to them, you’re irrelevant.” – Dana Berchman, Chief Digital Officer of Gilbert, AZ

367 government organizations across 36 countries use Livestream.

78% of people watch videos online every week. (Source: Hubspot)

67% of viewers say quality is the most important factor when watching a livestream broadcast. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

100M Hours Of Facebook Videos Are Watched Every Day. (Source: Recode)

New from Livestream: Streaming to Multiple Channels on Social + A New Dashboard

Our latest Simulcast features make streaming to multiple channels from your Livestream account easier than ever. Simulcasting broadens your livestream audience and allows you to reach viewers where they already are, while streamlining your encoding workflow and monitoring your analytics from a single dashboard. We’ve added some exciting new features to Simulcast that are now available:

Simulcasting to Multiple Facebook Pages

We’ve added support for Simulcasting to multiple Facebook pages for customers who maintain presences across multiple pages or are looking to extend their content syndication even further through publisher partnerships. You can now maximize your potential audience by streaming to up to five Facebook pages with “admin” or “editor” privileges from a single Facebook account linked to your Simulcast settings. Visit our help center article to learn more.

Starting and Stopping Mid-Stream

Now you can offer viewers a “sneak preview” of your live content on social and direct audiences back to watch on your own website and apps. This improvement unlocks the ability to go live to any destination at a specific moment or end your stream at any moment without impacting your Livestream archived recording. This means you can stream the intro of your event on Facebook Live, with a call-to-action to watch the full stream on your managed properties.

Brands like USA Today and Tough Mudder have adopted similar strategies to drive viewership and traffic back to their websites from social channels. This functionality also lets you test your stream as a Draft event, publishing at the right moment you’re ready for viewers to watch on Livestream and other social channels. For a helpful how-to on Start-and-Stop Simulcasting, read our help center article.

New Dashboard Design

Simplify your live video workflow. Your Livestream events dashboard now features a “streaming to” section. This allows you to confirm at a glance that your events are streaming to the correct destination and access your event-level Simulcast settings with one click. Visit your dashboard to see the updates.

Looking for ways to improve your Facebook Live strategy? Download our e-book, “How to Stream to Facebook Live,” for helpful information about getting started, equipment, and best practices.

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