How to Stream to Multiple Destinations by Simulcasting with Vimeo and Studio Software
Over the past 10 years, live streaming has evolved from being unique to being ubiquitous. Social media platforms like Facebook, YouTube, Twitter, Instagram, TikTok, and Snapchat have commoditized live streaming by leveraging their own proprietary technology directing in their apps. And with good reason — live video consumption jumped 65% in 2018.
With so many platforms offering live streaming services, how can businesses increase their impact without increasing the effort and resources it takes to produce a live stream? With simulcasting.
Simulcasting, or streaming to multiple channels from one platform, is the best way to expand your reach and bring new viewers to your content. And because it works with your existing workflows, simulcasting requires less bandwidth from your network compared to streaming to each platform separately in the cloud. What’s not to love?
Simulcasting with Vimeo
The Vimeo team has been hard at work developing more ways to seamlessly bring live video to your audience. Now, Vimeo Enterprise and Premium customers can reach viewers across multiple live platforms. Users can stream to Vimeo and a number of other platforms at the same time — up to five at once! — through our longstanding native integration with Facebook and now LinkedIn, too.
With Vimeo’s native integration to LinkedIn, you can now live stream to its 645 million members and 30 million businesses with one click of a button. Right now, LinkedIn requires users to apply for live streaming access, which you can do here.
We’re also happy to report that Facebook lifted its restriction on live streaming only to its platform. Previously, users could only stream to Facebook exclusively. Now, streaming to multiple destinations on major social networks is easier than ever. Simulcasting on Vimeo doesn’t stop there. You can also connect to YouTube in one click, or expand your reach even more via a custom RTMP destination like Twitch and Periscope.
Vimeo Enterprise and Premium users can embed the Vimeo player on their own website, and simulcast to drive traffic back to their own properties. What’s more, Vimeo Enterprise’s exclusive user-specific analytics shows you who is watching your live stream, as well as where in the world they’re tuning in, and on what device. Vimeo’s auto-archiving and on-demand functionality ensure the highest-quality version of your stream will be available to download after your live event has ended.
As always, simulcasting is available in the Vimeo Livestream cloud platform, as well as our Studio software, which is better than ever after a new round of updates to our latest version this spring.
Even More New Features with Studio 6 Software
Studio 6 , the latest version of our switching and encoding live streaming software, rolled out earlier in 2019, and with it, some exciting new additions, including:
- Color correction to unify your shots’ RGB, brightness, saturation, contrast, and more
- A range of filters in our audio mixer
- New transitions include dip-to-color fades and stinger animations
- Updated input settings to better manage your multi-camera setup
You can read more about the latest additions to Studio 6 here. And, if you’re a Vimeo Enterprise or Premium subscriber, Studio 6 is included in your subscription.
We’re really pumped about all the ways creators can now distribute their live content further and more efficiently. Offering broader reach, less bandwidth, and more engagement — these shiny new additions to your streaming toolkit will surely make for even more awesome live events.