Livestream Learn Recap: Stream to Multiple Destinations with Simulcast

This week on Livestream Learn, Product Manager Matt Newberg demonstrated our newest feature: Simulcast with Livestream. Simulcast from the Livestream Platform lets you stream to multiple destinations from a single source. Enable Simulcast on all of your events in your Livestream account settings, or on an event-by-event basis within your event editor.

With Simulcast, Premium and Enterprise customers can reach viewers across multiple live platforms. Stream to Livestream and Facebook Live simultaneously, or YouTube Live, Twitch, and Periscope at the same time with a single stream to the Livestream platform. Simulcast works with your existing workflow, requiring less bandwidth from your network by streaming to each platform in the cloud.

What are the benefits of streaming to multiple destinations? Streaming to other platforms expands your reach, bringing new viewers to your content.

Premium and Enterprise users can embed the Livestream player on their own website, and Simulcast to drive traffic back to their own properties. Livestream Analytics shows you who is watching your Livestream event or live player embed, as well as where in the world they’re tuning in, and on what device. Livestream’s VOD functionality ensures the highest-quality version of your stream will be available to download after your live event has ended. Additionally, Premium and Enterprise users have access to Livestream’s Customer Support team seven days a week.

WATCH THE VIDEO BELOW TO LEARN:

  • How to stream to multiple destinations from a single source.
  • How to integrate Simulcast into your existing Livestream workflow.
  • Why streaming to multiple destinations can help you grow your audience.
  • Why Livestream is the best place to maintain your live video content.

From screenings to streaming: How IndieFlix leverages offline events to grow their online video business

Finding room to grow in the over-the-top (OTT) streaming space can seem daunting, especially when 91% of households subscribe to the dominating players: Netflix, Hulu, or Amazon. Yet creators and businesses of all shapes and sizes are finding success with distributing niche content online. Take IndieFlix — a company focused on promoting and supporting social impact films and filmmakers. With tens of thousands of subscribers (and more joining every month), IndieFlix is a prime example of how with some creative thinking and marketing, niche content can find success in the OTT and live video space. We sat down with CEO and Co-Founder, Scilla Andreen, to learn more.

After pivoting from DVDs to streaming, Scilla was managing a team of developers to maintain their online films. She quickly found that the energy and resources it took to manage it on their own was at the expense of IndieFlix’s core mission: to create and distribute content for good.

“As we grew, it became a little too much,” Scilla says. “Am I going to focus on the technology piece, or am I going to focus on the marketing and content creation? The best way to grow the company would be to find a partner to support our back-end infrastructure.” By partnering with Vimeo OTT, IndieFlix has been able to refocus their efforts on creating films on social impact, and using them as conversation starters in communities around the world.

Learn more about IndieFlix’s marketing tactics, as well as what advice Scilla has for those looking to jump into OTT and live streaming, in our full webinar below:

Marketing strategies for video businesses

Like many small and scrappy teams, IndieFlix has a limited marketing budget. They rely on social media, a weekly email newsletter, employee benefit programs, and Vimeo OTT’s promo codes to draw in new and maintain existing customers. But their greatest driver of marketing success stems not from a digital outlet, but rather in-person events. IndieFlix partners with schools and communities to screen their films. An open conversation follows, and attendees want to continue learning well after the event ends. Where do they go? Back to IndieFlix.com.

For example, Angst, an IndieFlix original documentary, focuses on the challenges many people face in coping with and managing anxiety; thousands of people have seen the film in screenings around the world. In an effort to further the conversation around normalizing anxiety, IndieFlix is launching a follow-up series to the film exclusively on their Vimeo OTT platform. Attendees who learn about IndieFlix at an offline event are driven back to their OTT platform, subsequently increasing their online subscriber base.

In addition to driving attendees back to their digital offerings, Scilla is planning to leverage live streaming as part of their next film, to bring their customers closer to the behind-the-scenes creation process.

If you’re interested in exploring IndieFlix for yourself, they’re offering an exclusive discount just for our readers: use code angst to get 33% off your monthly subscription, for up to 12 months.

Vimeo provides an all-in-one OTT technology solution — from white-label apps to flexible monetization tools — for individuals and businesses to create branded video subscription services across all major platforms and connected devices. Learn more about starting your own OTT channel with our free resources today.