Political Streaming Data: What 6.9 Million Viewers Tell Us About American Politics

In the year since one of the most divisive elections in US history, more than 6.9 million Americans got their news straight from the source by tuning into live press conferences, hearings, and briefings on Livestream.

When the information landscape is crowded with niche news sources, “fake news,” and Russian propaganda, this unfiltered access to primary political content is helping to bridge divides while American politics are at their most contentious. Livestream wanted to look at our own political streaming data to see what we could learn about our audience and their political views.

Image courtesy of Pew Research Center

Where Livestream Fits in Political Streaming Data + News

With an estimated 22.2m Americans slated to cancel their TV service in 2017, according to eMarketer, cordcutting is increasingly becoming a national pastime with Americans are increasingly getting their political news and information online. The Pew Research Center reports that as of August 2017, 43% of Americans often get news from online sources – neck-and-neck with the 50% who often get news on television. This gap between traditional broadcast TV news and digital has doubled in size since 2016. The same report notes that 85% of US adults get their news on mobile devices, and this surge is driven by older Americans: “Roughly two-thirds (67%) of those ages 65 and older now get news on a mobile device, a 24%-point jump from 2016 and about three times the share in 2013.”

Analyst Peter Moore, from digital survey company YouGov, found in 2016 that: 27% of America is “actively trying to avoid the news.” YouGov also reports that distrust in traditional media is on the rise, finding in a 2017 study that “Most Americans (70%) agree that news organizations report stories in a light that’s partial to who owns them.”

As Livestream is a platform – not a media company in the traditional sense – there is no political viewpoint offered. This level playing field eliminates the potential for slanting coverage through cherry-picking contributors or seconds of coverage presented without context. This neutrality and whole presentation of political streams offer viewers an unobscured look at notable political moments.

What Livestream Audiences Are Saying About Politics

We set out to study how our audiences discuss political streams and share their opinions. In 2016, coverage of the US presidential election and associated events – such as debates, rallies, press conferences – ranked as some of the most popular content on Livestream. A contributing factor to the popularity of these streams in Livestream’s unique live chat feature. Unlike the myriad internet comment sections found on traditional broadcast news sites, our audience can comment, chat, and debate in real time.

A year out from election day 2016, we analyzed the sentiment of the 5,355 comments on 241 politically-focused streams from November 2016 to November 2017, as seen by 6,959,622 viewers. We also looked at how this sentiment and viewership changed over time.

First we digitally analyzed the comments to rank the most-used words and visualized our results below – the more often a word was used, the larger it appears.

Then we looked at negative or positive comments over time. Computational tools were used to determine the emotional tone behind words, and to gain an understanding of the attitudes, opinions, and emotions of the people commenting. Illustrated in the graphic below, positive and negative comments overall spiked around the election, spiked massively around the inauguration, and then spiked negatively in June 2017 when Attorney General Jeff Sessions and former FBI Director James Comey testified about Russian involvement in the election alongside other intelligence officials.

Political Streams + Audience

What political streams received the most viewership? We can only track what was streamed on our platform but the most viewed streams of President Trump’s first year in office include Secretary Clinton’s post-election address, the Inauguration, and former FBI Director Comey’s testimony in June.

Header image courtesy of Steve Harvey

This Week on Livestream | December 11, 2017

Watch live as four Galileo satellites are launched into orbit, Livestream Learn talks event trends with Convene, Jazz at Lincoln Center gets into the holiday spirit, and Gnomon hosts a night with Aaron Sims Creative.


Head Coach Mike McCarthy, Edgar Bennett, Dom Capers and Ron Zook press conference | The Green Bay Packers
Monday, December 11
4:45 PM ET
“Watch Head Coach Mike McCarthy, Edgar Bennett, Dom Capers and Ron Zook take questions from the media.”

Podcast Mixtape: Puck Soup Live | The Greene Space
Monday, December 11
7 PM ET
“Join Greg Wyshynski of ESPN and Dave Lozo of Vice Sports for a live taping of their hockey podcast.”

Watch the launch of Galileos 19–22 | European Space Agency
Tuesday, December 12
1:10 PM ET
“Europe’s Galileo satellite navigation system will come a giant leap nearer completion, as four more Galileo satellites are launched into orbit by Ariane 5.”

Top Live Event Trends for 2018 | Livestream Learn
Wednesday, December 13
1:30 PM ET
“Convene partners with 70% of New York’s Fortune 500 companies to plan and host meetings, events, and conferences of all sizes. This webinar will explore new data and trends from Convene and Livestream on the best ways event marketers and planners can leverage technology to create unconventional and memorable experiences for attendees and generate true event return-on-investment.”

JLCO: Big Band Holidays | Jazz at Lincoln Center
Wednesday, December 13
7 PM ET
“Continuing a beloved New York tradition, the Jazz at Lincoln Center Orchestra with Wynton Marsalis warms up the House of Swing with soulful renditions of holiday classics.”

CNET’s Holiday Buyers Guide | CNET
Thursday, December 14
1 PM ET
“There’s a lot of hysteria over deals and discounts this holiday season. Tune in to CNET‘s Holiday Buying Guide to make sense of it all and find out what deals to look out for, which products are prime for the picking and which stuff you can pass on this holiday season.”

Sketch to Screen: An Evening with Aaron Sims Creative | Gnomon
Thursday, December 14
10:30 PM ET
“From the visionary creative team at Aaron Sims Creative comes an exclusive event at Gnomon School of VFX to reveal the key elements of concept design and visual effects from the studio’s innovative ‘Sketch to Screen’ workflow, used on the likes of Stranger Things and Wonder Woman.”