Streaming Sports: 12 Stats About Fan Viewing Habits [Infographic]

According to the Center for the Digital Future at USC Annenberg and ThePostGame, 63% of all sports fans are interested in paying for an all-sports over-the-top channel. Of those interested in streaming sports, 56% would pay more for online streaming than for traditional TV channels. In households with children that number jumps to 70%, or 78% for people who self-report as “intense” sports fans.

“Sports is the last category of must-see-now content,” Jeffrey Cole, founder and director of the Center for the Digital Future told Broadcasting & Cable in an interview. “Based on our data, Gen Z and Millennial fans are clearly shifting preferences, behavior and spending.” Another interesting stat from this study: 80% of women describe themselves as sports fans and are willing to pay up to 50% more for OTT sports media content.

When it comes to consuming streaming sports content, 65% of the youngest fans – millennials and younger – are consuming sports content on a mobile device. The study also aligns with the Eagles’ finding that many of their fans are outside the local area, with 64% of fans living somewhere outside where their favorite team plays, noting: “The concept of a local sports market may be obsolete.”

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Another validation of the Philadelphia Eagles strategy: 50% of sports fans in the USC Annenberg study say they’ve watched supplemental sports programming with 60% – mostly millennials – reporting that it’s important to them.

By most forecasts, OTT is poised for massive growth over the next five years. London-based Digital TV Research Limited predicts that global OTT TV and video revenue will reach $64.8 billion globally by 2021. In the US alone, OTT revenue will increase to $22.8 billion in 2021. Digital TV Research Limited also estimates 383 million SVOD subscriptions around the world by 2021.


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  • How the Philadelphia Eagles develop broadcast-quality live video for over 2M viewers.
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This Week on Livestream | August 21, 2017

Watch live as Green Bay Packers’ Head Coach Mike McCarthy holds a press conference, CNET streams the Samsung Galaxy Note 8 Live Event, and Gnomon teaches you how to become a better game artist.


DW Jazz Orchestra | Jazz at Lincoln Center
Monday, August 21
7:30 PM ET
“It’s not often that musicians this young have the talent, drive, and focus required to assemble, record, and travel with a jazz orchestra, and the passion this pair has brought to the DW Jazz Orchestra is remarkable.”

Head Coach Mike McCarthy press conference | Green Bay Packers
Tuesday, August 22
11:45 AM ET
“Watch Head Coach Mike McCarthy take questions from the media.”

Taylor Grey In-Studio | iHeartMedia Boston
Tuesday, August 22
3 PM ET
“With the essence of an old soul and a youthful approach to life, 20-year-old singer-songwriter, Taylor Grey, is a promising newcomer to the Alternative Pop community. Known for her emotional ballads and catchy uptempo pop hits, her vocal style and range makes her a fan favorite.”

Samsung Galaxy Note 8 Live Event | CNET
Wednesday, August 23
11 AM ET
“Watch CNET’s live coverage from Samsung’s Unpacked 2017 event in New York, where the company is expected to reveal its new big-screen phone, the Galaxy Note 8.”

Become a Better Game Artist: How to Think Like a Game Designer | Gnomon
Thursday, August 24
10:30 PM ET
“Being a successful game artist means more than being just a talented visual designer. On August 24th, three lead artists from Insomniac Games will open a discussion at the Gnomon School of Visual Effects that will break down the stigma of artists feeling removed from game design.”

Trouble in Mind… But I Won’t Be Blue Always | Hammer Museum
Thursday, August 24
10:30 PM ET
“Black people’s reasonable responses to four centuries of unreasonable, barely livable conditions are routinely criminalized and used to stoke anti-blackness. Writers Ernest Hardy and Tisa Bryant sift through film, television, music, social media, and news to explore black representations of depression and distress, remedies and healing, and the resilience of joy in black life and culture.”

The Kin of Loretta Lynn: We Are Family | Country Music Hall of Fame and Museum
Saturday, August 26
3 PM ET
“To mark the opening of the exhibition Loretta Lynn: Blue Kentucky Girl, members of Lynn’s family will discuss her life and career and celebrate her music with special performances. Lynn’s younger sisters—singers Crystal Gayle and Peggy Sue Wright—will join her twin daughters, Patsy and Peggy, and granddaughter Emmy Rose in a multimedia program that will feature rare family photos, videos, and audio recordings.”