Streaming Sports: 12 Stats About Fan Viewing Habits [Infographic]

According to the Center for the Digital Future at USC Annenberg and ThePostGame, 63% of all sports fans are interested in paying for an all-sports over-the-top channel. Of those interested in streaming sports, 56% would pay more for online streaming than for traditional TV channels. In households with children that number jumps to 70%, or 78% for people who self-report as “intense” sports fans.

“Sports is the last category of must-see-now content,” Jeffrey Cole, founder and director of the Center for the Digital Future told Broadcasting & Cable in an interview. “Based on our data, Gen Z and Millennial fans are clearly shifting preferences, behavior and spending.” Another interesting stat from this study: 80% of women describe themselves as sports fans and are willing to pay up to 50% more for OTT sports media content.

When it comes to consuming streaming sports content, 65% of the youngest fans – millennials and younger – are consuming sports content on a mobile device. The study also aligns with the Eagles’ finding that many of their fans are outside the local area, with 64% of fans living somewhere outside where their favorite team plays, noting: “The concept of a local sports market may be obsolete.”

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Another validation of the Philadelphia Eagles strategy: 50% of sports fans in the USC Annenberg study say they’ve watched supplemental sports programming with 60% – mostly millennials – reporting that it’s important to them.

By most forecasts, OTT is poised for massive growth over the next five years. London-based Digital TV Research Limited predicts that global OTT TV and video revenue will reach $64.8 billion globally by 2021. In the US alone, OTT revenue will increase to $22.8 billion in 2021. Digital TV Research Limited also estimates 383 million SVOD subscriptions around the world by 2021.


WANT TO LEARN HOW THE EAGLES HAVE BUILT A POWERFUL LIVE AND ON-DEMAND OTT PLATFORM? DOWNLOAD OUR CASE STUDY TO LEARN:

  • How the Philadelphia Eagles develop broadcast-quality live video for over 2M viewers.
  • Data and statistics on rising interest in sports on-demand content.
  • The equipment and tools the Eagles use to connect to fans with live video.

This Week on Livestream | June 26, 2017

Watch live as Janet Mock visits The Greene Space, Megyn Kelly sits down with Douglas Brunt at the Free Library of Philadelphia, and the women of Workday join Michael Krigsman for CXOTALK.


How I Got Over: A Conversation with Janet Mock | The Greene Space
Monday, June 26
7 PM ET
“Janet Mock continues to chronicle her journey as a writer, TV host and advocate in her new memoir, Surpassing Certainty. In this follow-up to her 2014 bestselling Redefining Realness, Mock revisits her young adulthood as she learns how to navigate her trans identity and advocate for herself, so that she could go on to advocate for others.”

Douglas Brunt | Trophy Son in conversation with Megyn Kelly | Author Events
Monday, June 26
7:30 PM ET
Ghosts of Manhattan, Douglas Brunt’s New York Times bestselling debut novel, took ‘a smart shot at the absurdity of Wall Street and the long fall that brought us all down’ (Kirkus). His latest work, Trophy Son, takes on the equally ruthless dynamic of father-son relationships in our achievement-consumed society. Brunt will be joined in conversation by his wife, former Fox News and current NBC journalist Megyn Kelly.”

WeWork Creator Awards: Austin | WeWork
Tuesday, June 27
6 PM ET
“‘Create Your Life’s Work’ is more than a mantra to WeWork — it’s a way of life. Through 2017 and beyond, WeWork will be hosting events around the world to recognize and reward those who are thinking in new ways, building fresh projects, and achieving real change.”

Post-screening Q&A: United in Anger: A History of ACT UP | Hammer Museum
Wednesday, June 28
12 AM ET
“Post-screening Q&A with producer, writer, and historian Sarah Schulman.”

Home Front to Battlefront: An Ohio Teenager in World War II by Ambassador Frank Lavin | World War II Museum
Wednesday, June 28
7 PM ET
“Carl Lavin was a high school senior when Pearl Harbor was attacked. Home Front to Battlefront is the tale of a young foot soldier who finds himself thrust into a world where he and his unit grapple with the horrors of combat, the idiocies of bureaucracy, and the oddities of life back home.”

Black Art Jazz Collective | Jazz at Lincoln Center
Wednesday, June 28
7:30 PM ET
“The Collective performs fiery, expert post-bop originals dedicated to African American icons. Their first-ever performance was at Dizzy’s Club Coca-Cola back in 2013, and Dizzy’s is very excited to have them back!”

Following the Light: Learn to Make Beautiful Light with your Speedlites | bheventspace
Thursday, June 29
4 PM ET
“Whether it is in a dark chapel, a reception hall or a fashion portrait in the middle of nowhere, small lights can go a long way when you use them right. Join Jared Platt and Canon for a lecture and demo that will start you on a new path to breathtaking light.”

Workday: Women in Tech | CXOTALK
Friday, June 30
1 PM ET
“Workday is an important player in the enterprise SaaS market, with consistently high customer satisfaction scores and recognition for being a great place to work. Workday also holds the distinction of having four female C-level executives. On this episode Michael Krigsman speaks with all four these execs, discussing their roles and how they collaborate.”