Streaming Sports: 12 Stats About Fan Viewing Habits [Infographic]

According to the Center for the Digital Future at USC Annenberg and ThePostGame, 63% of all sports fans are interested in paying for an all-sports over-the-top channel. Of those interested in streaming sports, 56% would pay more for online streaming than for traditional TV channels. In households with children that number jumps to 70%, or 78% for people who self-report as “intense” sports fans.

“Sports is the last category of must-see-now content,” Jeffrey Cole, founder and director of the Center for the Digital Future told Broadcasting & Cable in an interview. “Based on our data, Gen Z and Millennial fans are clearly shifting preferences, behavior and spending.” Another interesting stat from this study: 80% of women describe themselves as sports fans and are willing to pay up to 50% more for OTT sports media content.

When it comes to consuming streaming sports content, 65% of the youngest fans – millennials and younger – are consuming sports content on a mobile device. The study also aligns with the Eagles’ finding that many of their fans are outside the local area, with 64% of fans living somewhere outside where their favorite team plays, noting: “The concept of a local sports market may be obsolete.”

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Another validation of the Philadelphia Eagles strategy: 50% of sports fans in the USC Annenberg study say they’ve watched supplemental sports programming with 60% – mostly millennials – reporting that it’s important to them.

By most forecasts, OTT is poised for massive growth over the next five years. London-based Digital TV Research Limited predicts that global OTT TV and video revenue will reach $64.8 billion globally by 2021. In the US alone, OTT revenue will increase to $22.8 billion in 2021. Digital TV Research Limited also estimates 383 million SVOD subscriptions around the world by 2021.


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  • How the Philadelphia Eagles develop broadcast-quality live video for over 2M viewers.
  • Data and statistics on rising interest in sports on-demand content.
  • The equipment and tools the Eagles use to connect to fans with live video.

This Week on Livestream | April 2, 2018

Watch live as Ellevate Network teaches you how to get paid like a bo$$, Lauren Graham discusses her new book with Mae Whitman, and Junot Diaz talks his first foray into children’s books.


Speaking Science to Power: The Importance of Facts in Decision-Making | Earth Institute
Monday, April 2
5:30 PM ET
“This panel will explore the complex interface between science, management, and policy. How is science integrated into the decision-making processes? What types and levels of analyses are needed to guide sustainability policies and programs?”

MLK50 Symposium DAY 2: Where Do We Go from Here? | National Civil Rights Museum
Tuesday, April 3
10 AM ET
“This symposium will examine the 1968 organized labor strike and the current state of poverty in Memphis.”

Get paid like a Bo$$: Negotiations & Money Management For Millennials | Ellevate Network
Tuesday, April 3
6:30 PM ET
“How should you answer the ‘what am I worth?’ question? Get answers once and for all with this bada$$ panel of personal finance and workplace experts.”

Lauren Graham in Conversation with Mae Whitman | 92nd Street Y
Tuesday, April 3
7:30 PM ET
In Conclusion, Don’t Worry About It is Lauren Graham’s inspiring new book drawn from the 2017 commencement speech she gave at her hometown high school. Hear Graham’s thoughts on starting out, staying hopeful, and navigating life’s big moments.”

Maya Angelou’s Legacy | Wake Forest University
Wednesday, April 4
5:45 PM ET
“Wake Forest University will honor the legacy of Dr. Maya Angelou, marking the occasion of her 90th birthday by celebrating her life and many contributions as an acclaimed educator, writer, actress, and civil rights leader.”

Poetry: Ange Mlinko | Hammer Museum
Thursday, April 5
10:30 PM ET
“Ange Mlinko, who has been compared to Frank O’Hara, is the author of five books of poetry. Her poems are about urban life, language and its failings, and the things we see and do not see.”

Junot Díaz | Islandborn | Author Events
Saturday, April 7
12:30 PM ET
Islandborn – Diaz’s first foray into children’s books — is an ode to the power of our imaginations to connect us to the past.”