Streaming Sports: 12 Stats About Fan Viewing Habits [Infographic]

According to the Center for the Digital Future at USC Annenberg and ThePostGame, 63% of all sports fans are interested in paying for an all-sports over-the-top channel. Of those interested in streaming sports, 56% would pay more for online streaming than for traditional TV channels. In households with children that number jumps to 70%, or 78% for people who self-report as “intense” sports fans.

“Sports is the last category of must-see-now content,” Jeffrey Cole, founder and director of the Center for the Digital Future told Broadcasting & Cable in an interview. “Based on our data, Gen Z and Millennial fans are clearly shifting preferences, behavior and spending.” Another interesting stat from this study: 80% of women describe themselves as sports fans and are willing to pay up to 50% more for OTT sports media content.

When it comes to consuming streaming sports content, 65% of the youngest fans – millennials and younger – are consuming sports content on a mobile device. The study also aligns with the Eagles’ finding that many of their fans are outside the local area, with 64% of fans living somewhere outside where their favorite team plays, noting: “The concept of a local sports market may be obsolete.”

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Another validation of the Philadelphia Eagles strategy: 50% of sports fans in the USC Annenberg study say they’ve watched supplemental sports programming with 60% – mostly millennials – reporting that it’s important to them.

By most forecasts, OTT is poised for massive growth over the next five years. London-based Digital TV Research Limited predicts that global OTT TV and video revenue will reach $64.8 billion globally by 2021. In the US alone, OTT revenue will increase to $22.8 billion in 2021. Digital TV Research Limited also estimates 383 million SVOD subscriptions around the world by 2021.


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  • How the Philadelphia Eagles develop broadcast-quality live video for over 2M viewers.
  • Data and statistics on rising interest in sports on-demand content.
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New from Livestream: Streaming to Multiple Channels on Social + A New Dashboard

Our latest Simulcast features make streaming to multiple channels from your Livestream account easier than ever. Simulcasting broadens your livestream audience and allows you to reach viewers where they already are, while streamlining your encoding workflow and monitoring your analytics from a single dashboard. We’ve added some exciting new features to Simulcast that are now available:

Simulcasting to Multiple Facebook Pages

We’ve added support for Simulcasting to multiple Facebook pages for customers who maintain presences across multiple pages or are looking to extend their content syndication even further through publisher partnerships. You can now maximize your potential audience by streaming to up to five Facebook pages with “admin” or “editor” privileges from a single Facebook account linked to your Simulcast settings. Visit our help center article to learn more.

Starting and Stopping Mid-Stream

Now you can offer viewers a “sneak preview” of your live content on social and direct audiences back to watch on your own website and apps. This improvement unlocks the ability to go live to any destination at a specific moment or end your stream at any moment without impacting your Livestream archived recording. This means you can stream the intro of your event on Facebook Live, with a call-to-action to watch the full stream on your managed properties.

Brands like USA Today and Tough Mudder have adopted similar strategies to drive viewership and traffic back to their websites from social channels. This functionality also lets you test your stream as a Draft event, publishing at the right moment you’re ready for viewers to watch on Livestream and other social channels. For a helpful how-to on Start-and-Stop Simulcasting, read our help center article.

New Dashboard Design

Simplify your live video workflow. Your Livestream events dashboard now features a “streaming to” section. This allows you to confirm at a glance that your events are streaming to the correct destination and access your event-level Simulcast settings with one click. Visit your dashboard to see the updates.


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