Streaming Sports: 12 Stats About Fan Viewing Habits [Infographic]

According to the Center for the Digital Future at USC Annenberg and ThePostGame, 63% of all sports fans are interested in paying for an all-sports over-the-top channel. Of those interested in streaming sports, 56% would pay more for online streaming than for traditional TV channels. In households with children that number jumps to 70%, or 78% for people who self-report as “intense” sports fans.

“Sports is the last category of must-see-now content,” Jeffrey Cole, founder and director of the Center for the Digital Future told Broadcasting & Cable in an interview. “Based on our data, Gen Z and Millennial fans are clearly shifting preferences, behavior and spending.” Another interesting stat from this study: 80% of women describe themselves as sports fans and are willing to pay up to 50% more for OTT sports media content.

When it comes to consuming streaming sports content, 65% of the youngest fans – millennials and younger – are consuming sports content on a mobile device. The study also aligns with the Eagles’ finding that many of their fans are outside the local area, with 64% of fans living somewhere outside where their favorite team plays, noting: “The concept of a local sports market may be obsolete.”

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Another validation of the Philadelphia Eagles strategy: 50% of sports fans in the USC Annenberg study say they’ve watched supplemental sports programming with 60% – mostly millennials – reporting that it’s important to them.

By most forecasts, OTT is poised for massive growth over the next five years. London-based Digital TV Research Limited predicts that global OTT TV and video revenue will reach $64.8 billion globally by 2021. In the US alone, OTT revenue will increase to $22.8 billion in 2021. Digital TV Research Limited also estimates 383 million SVOD subscriptions around the world by 2021.


WANT TO LEARN HOW THE EAGLES HAVE BUILT A POWERFUL LIVE AND ON-DEMAND OTT PLATFORM? DOWNLOAD OUR CASE STUDY TO LEARN:

  • How the Philadelphia Eagles develop broadcast-quality live video for over 2M viewers.
  • Data and statistics on rising interest in sports on-demand content.
  • The equipment and tools the Eagles use to connect to fans with live video.

Stream Live to Multiple Destinations with Simulcast

Simulcast with Livestream combines the flexibility and ownership of the Livestream platform with the reach and engagement of your viewers’ favorite destinations.

Now, with the Livestream platform, you can reach millions of viewers on RTMP-enabled streaming destinations such as YouTube Live, Periscope, and Twitch when you become a Premium or Enterprise customer. Per our previous announcement, you can also stream to Facebook Live through the Livestream platform.

Update: Producers using Simulcast can now stream to multiple Facebook pages from their Livestream account. For more information and instructions on how-to, see our Help Center Article

With these tools, Livestream is now the key point of distribution for all your live content, enabling you to reach your audience wherever they are. Simulcasting gives you all of the Livestream features and benefits – including white labeling, analytics, and support – with the reach and scale of additional platforms.

Here’s how it works:

Livestream users have access to a stream key in their account settings. Copy the RTMP URL and stream key from popular destinations such as YouTube, Periscope, or Twitch into your Simulcast settings.

Activate Simulcast on all your events or an event-by-event basis. For more information and how-to, visit our help center article.