Optimizing your internal communications strategy: How to boost employee engagement through live video

Optimizing your internal communications strategy is a crucial to-do for any HR or corporate communications team. According to the Dale Carnegie Institute, because 71% of employees are not fully engaged with their company’s mission or goals, increasing engagement is a critical focus for many internal communications professionals. Organizations with engaged employees report 31% higher productivity and 37% higher sales, according to the Harvard Business Review. But how can you establish those strong lines of communication, especially as more companies employ a global workforce?

How lululemon Uses Live Video for Internal Communications

We spoke with Audrey Plaskacz, Global Director of Internal Communications & Engagement at lululemon, to learn how one of the biggest retail and lifestyle brands in the world scaled their live video internal communications strategy to include all company-wide, speaker series, and leadership meetings. “Connection is one of our core values, so it was important for us to embody that in these meetings,” said Audrey. “There’s no primary audience or secondary audience — there’s one, and we’re all there together.”

From leadership team changes to niche inspirational talks, Plaskacz shares how lululemon has leveraged live streaming to bring their global workforce closer together:

Watch our full webinar with lululemon now to learn how you can build live streaming into your internal comms strategy, including:

  • How to scale live video internal communications strategy to include a variety of event offerings.
  • How streaming internal communications empowers employees to share opinions and interact.
  • Why a live video communications strategy is crucial for a global brand.

Want to learn more about streaming town hall meetings and optimizing your internal communications strategy? Download our How to Stream Your Town Hall Meeting guide to learn:

  • How to connect with your employees using live video.
  • How top-tier companies are using live video to drive employee engagement.
  • Valuable statistics about the importance of internal communications.

Why a Live Video Strategy is a Must-Have for Marketers [2020 Update]

Live streaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot. And marketers are paying attention, with 28% investing more in live streaming.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Vimeo, LinkedIn Live, Facebook Live, and Periscope in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

91 million subscribers will utilize live streaming by 2024.

47% of viewers are live streaming more than a year ago.

Live streaming topped 1.1 billion hours in 2019.

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Live Streaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How nine organizations use Vimeo’s live streaming tech to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.