Optimizing Your Internal Communications Strategy: How to Boost Employee Engagement Through Live Video

Optimizing your internal communications strategy is a crucial to-do for any HR or corporate communications team. According to the Dale Carnegie Institute, because 71% of employees are not fully engaged with their company’s mission or goals, increasing engagement is a critical focus for many internal communications professionals. Organizations with engaged employees report 31% higher productivity and 37% higher sales, according to Entrepreneur Magazine. But how can you establish those strong lines of communication, especially as more companies employ a global workforce?

How lululemon Uses Live Video for Internal Communications

We spoke with Audrey Plaskacz, Global Director of Internal Communications & Engagement at lululemon, to learn how one of the biggest retail and lifestyle brands in the world scaled their live video internal communications strategy to include all company-wide, speaker series, and leadership meetings. “Connection is one of our core values, so it was important for us to embody that in these meetings,” said Audrey. “There’s no primary audience or secondary audience — there’s one, and we’re all there together.”

From leadership team changes to niche inspirational talks, Plaskacz shares how lululemon has leveraged live streaming to bring their global workforce closer together in our webinar.

Watch our webinar with lululemon now to learn how you can build live streaming into your internal comms strategy, including:

  • How to scale live video internal communications strategy to include a variety of event offerings.
  • How streaming internal communications empowers employees to share opinions and interact.
  • Why a live video communications strategy is crucial for a global brand.

Want to learn more about streaming town hall meetings and optimizing your internal communications strategy? Download our How to Stream Your Town Hall Meeting guide to learn:

  • How to connect with your employees using live video.
  • How top-tier companies are using live video to drive employee engagement.
  • Valuable statistics about the importance of internal communications.

From screenings to streaming: How IndieFlix leverages offline events to grow their online video business

Finding room to grow in the over-the-top (OTT) streaming space can seem daunting, especially when 91% of households subscribe to the dominating players: Netflix, Hulu, or Amazon. Yet creators and businesses of all shapes and sizes are finding success with distributing niche content online. Take IndieFlix — a company focused on promoting and supporting social impact films and filmmakers. With tens of thousands of subscribers (and more joining every month), IndieFlix is a prime example of how with some creative thinking and marketing, niche content can find success in the OTT and live video space. We sat down with CEO and Co-Founder, Scilla Andreen, to learn more.

After pivoting from DVDs to streaming, Scilla was managing a team of developers to maintain their online films. She quickly found that the energy and resources it took to manage it on their own was at the expense of IndieFlix’s core mission: to create and distribute content for good.

“As we grew, it became a little too much,” Scilla says. “Am I going to focus on the technology piece, or am I going to focus on the marketing and content creation? The best way to grow the company would be to find a partner to support our back-end infrastructure.” By partnering with Vimeo OTT, IndieFlix has been able to refocus their efforts on creating films on social impact, and using them as conversation starters in communities around the world.

Learn more about IndieFlix’s marketing tactics, as well as what advice Scilla has for those looking to jump into OTT and live streaming, in our full webinar below:

Marketing strategies for video businesses

Like many small and scrappy teams, IndieFlix has a limited marketing budget. They rely on social media, a weekly email newsletter, employee benefit programs, and Vimeo OTT’s promo codes to draw in new and maintain existing customers. But their greatest driver of marketing success stems not from a digital outlet, but rather in-person events. IndieFlix partners with schools and communities to screen their films. An open conversation follows, and attendees want to continue learning well after the event ends. Where do they go? Back to IndieFlix.com.

For example, Angst, an IndieFlix original documentary, focuses on the challenges many people face in coping with and managing anxiety; thousands of people have seen the film in screenings around the world. In an effort to further the conversation around normalizing anxiety, IndieFlix is launching a follow-up series to the film exclusively on their Vimeo OTT platform. Attendees who learn about IndieFlix at an offline event are driven back to their OTT platform, subsequently increasing their online subscriber base.

In addition to driving attendees back to their digital offerings, Scilla is planning to leverage live streaming as part of their next film, to bring their customers closer to the behind-the-scenes creation process.

If you’re interested in exploring IndieFlix for yourself, they’re offering an exclusive discount just for our readers: use code angst to get 33% off your monthly subscription, for up to 12 months.

Vimeo provides an all-in-one OTT technology solution — from white-label apps to flexible monetization tools — for individuals and businesses to create branded video subscription services across all major platforms and connected devices. Learn more about starting your own OTT channel with our free resources today.