On Camera Livestreaming Tips From the Live Streaming Pros

Having a professional on-screen presence doesn’t have to mean “stiff” or “stodgy,” but it does require some thought and preparation. In this webinar, we welcomed back Live Streaming Pros founder Luria Petrucci to discuss how producers can make their streams more professional while allowing their brand personality to shine through.

In our previous episode, we discussed how producers can get started with live video using Luria’s Four Levels of LIVE Streaming™ and the Three Part Live Formula. In this episode we’re focusing on what to do once you’re live and in front of the camera.

On Camera Livestreaming Tips

Setting up your streaming space
Live video is all about location, location, location. Give your viewers something interesting to look at, whether it’s a home studio with personal touches and decor, or a compelling backdrop, like a curtain or brick wall. While you can stream from anywhere it’s important to consider the decor of your space and what message it conveys to your viewers.

On camera first impressions
In addition to the location of your stream, you also want to think about your presence on camera as a host. When you’re live on camera, you need to keep your energy high to keep your viewers engaged. Additionally you want to think about what you wear and how that represents your brand and what you’re talking about. Are you teaching yoga and meditation? Then it would make sense to wear yoga pants and a tank top. Sharing marketing or professional best practices? Maybe go with what you would wear to an interview. Just like your decor, your appearance and demeanor should match the topic of conversation.

Posture, eye contact, and “smile talking”
When you’re streaming live, it’s crucial to maintain the appropriate amount of eye contact with your audience the same way you would in a normal face-to-face conversation. You also want to make sure your facial expressions and posture convey authority, trust, and interest. If you smile while you talk, even if it seems unnatural, you’re conveying excitement and trust to your online audience.

Want to learn more on camera livestreaming tips? Watch the video below for all of our on camera best practices.


Looking for ways to improve your Facebook Live strategy? Download our e-book, “How to Stream to Facebook Live,” for helpful information about getting started, equipment, and best practices.

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This Week on Livestream | May 22, 2017

Watch live as Splash! hosts a workshop at their New York office, the 2017 New York Guitar Festival comes to The Greene Space, and Doctors Without Borders gathers a panel of experts to discuss the migration crisis in Central America.


LIVE at 9 | Barstool Sports
Monday, May 22
9 PM ET
“Pat McAfee goes LIVE from the Indy 500 infield.”

Designing Your Event with Splash! | Livestream Learn
Tuesday, May 23
9 AM ET
“A 3-hour live tutorial for event marketers looking to enhance the look and feel of their event marketing efforts, covering easy design wins, automation tactics, and an introduction to new technologies and resources.”

Eagles Press Pass | Philadelphia Eagles
Tuesday, May 23
10:40 AM ET
“The Philadelphia Eagles hold a press conference on Livestream.”

2017 National Singles Racquetball Championships | USA Racquetball
Wednesday, May 24
12 PM ET
“The 2017 USA Racquetball National Singles Championships is the sport’s premiere singles tournament. Everyone is invited to watch for FREE via Livestream.”

Rethinking Othello with Tracy Chevalier | NYPL
Wednesday, May 24
6:30 PM ET
“Tracy Chevalier, the author of The Girl with the Pearl Earring, discusses her latest novel, New Boy, and the work of translating the 16th-century Venice of Othello to 1970s suburban Washington, DC.”

Joshua Ferris | Author Events
Wednesday, May 24
7:30 PM ET
“One of The New Yorker’s ’20 Under 40′ writers and winner of the International Dylan Thomas Prize, Joshua Ferris has published fiction in Granta, Prairie Schooner, and Best American Voices, among other places. The Dinner Party, his first story collection, is rife with characters searching for answers in the aftermath of life’s pitfalls.”

2017 New York Guitar Festival | The Greene Space
Thursday, May 25
7 PM ET
New Sounds‘ John Schaefer hosts an evening with Margaret Glaspy, whose sharp-edged indie rock has been described by Pitchfork as ‘a collection of compact grunge-rock and breezy torch songs that variously recall Elliott Smith and Joni Mitchell.'”

Forced to Flee: A Migration Crisis in Central America | Doctors Without Borders
Thursday, May 25
8 PM ET
“The webcast panel discussion will present key findings from MSF’s report, based on two years of medical data, patient surveys, and testimonies gathered by MSF teams treating people along migration routes in Mexico.”

Becoming Our Father: Johnny Cash’s Daughters in Conversation | Country Music Hall of Fame
Saturday, May 27
3 PM ET
“Johnny Cash’s daughters will share stories, remembrances, and perspectives on Johnny Cash, and will discuss and reveal photographs never seen outside the family.”