On Camera Livestreaming Tips From the Live Streaming Pros

Having a professional on-screen presence doesn’t have to mean “stiff” or “stodgy,” but it does require some thought and preparation. In this webinar, we welcomed back Live Streaming Pros founder Luria Petrucci to discuss how producers can make their streams more professional while allowing their brand personality to shine through.

In our previous episode, we discussed how producers can get started with live video using Luria’s Four Levels of LIVE Streaming™ and the Three Part Live Formula. In this episode we’re focusing on what to do once you’re live and in front of the camera.

On Camera Livestreaming Tips

Setting up your streaming space
Live video is all about location, location, location. Give your viewers something interesting to look at, whether it’s a home studio with personal touches and decor, or a compelling backdrop, like a curtain or brick wall. While you can stream from anywhere it’s important to consider the decor of your space and what message it conveys to your viewers.

On camera first impressions
In addition to the location of your stream, you also want to think about your presence on camera as a host. When you’re live on camera, you need to keep your energy high to keep your viewers engaged. Additionally you want to think about what you wear and how that represents your brand and what you’re talking about. Are you teaching yoga and meditation? Then it would make sense to wear yoga pants and a tank top. Sharing marketing or professional best practices? Maybe go with what you would wear to an interview. Just like your decor, your appearance and demeanor should match the topic of conversation.

Posture, eye contact, and “smile talking”
When you’re streaming live, it’s crucial to maintain the appropriate amount of eye contact with your audience the same way you would in a normal face-to-face conversation. You also want to make sure your facial expressions and posture convey authority, trust, and interest. If you smile while you talk, even if it seems unnatural, you’re conveying excitement and trust to your online audience.

Want to learn more on camera livestreaming tips? Watch the video below for all of our on camera best practices.


Looking for ways to improve your Facebook Live strategy? Download our e-book, “How to Stream to Facebook Live,” for helpful information about getting started, equipment, and best practices.

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This Week on Livestream | August 21, 2017

Watch live as Green Bay Packers’ Head Coach Mike McCarthy holds a press conference, CNET streams the Samsung Galaxy Note 8 Live Event, and Gnomon teaches you how to become a better game artist.


DW Jazz Orchestra | Jazz at Lincoln Center
Monday, August 21
7:30 PM ET
“It’s not often that musicians this young have the talent, drive, and focus required to assemble, record, and travel with a jazz orchestra, and the passion this pair has brought to the DW Jazz Orchestra is remarkable.”

Head Coach Mike McCarthy press conference | Green Bay Packers
Tuesday, August 22
11:45 AM ET
“Watch Head Coach Mike McCarthy take questions from the media.”

Taylor Grey In-Studio | iHeartMedia Boston
Tuesday, August 22
3 PM ET
“With the essence of an old soul and a youthful approach to life, 20-year-old singer-songwriter, Taylor Grey, is a promising newcomer to the Alternative Pop community. Known for her emotional ballads and catchy uptempo pop hits, her vocal style and range makes her a fan favorite.”

Samsung Galaxy Note 8 Live Event | CNET
Wednesday, August 23
11 AM ET
“Watch CNET’s live coverage from Samsung’s Unpacked 2017 event in New York, where the company is expected to reveal its new big-screen phone, the Galaxy Note 8.”

Become a Better Game Artist: How to Think Like a Game Designer | Gnomon
Thursday, August 24
10:30 PM ET
“Being a successful game artist means more than being just a talented visual designer. On August 24th, three lead artists from Insomniac Games will open a discussion at the Gnomon School of Visual Effects that will break down the stigma of artists feeling removed from game design.”

Trouble in Mind… But I Won’t Be Blue Always | Hammer Museum
Thursday, August 24
10:30 PM ET
“Black people’s reasonable responses to four centuries of unreasonable, barely livable conditions are routinely criminalized and used to stoke anti-blackness. Writers Ernest Hardy and Tisa Bryant sift through film, television, music, social media, and news to explore black representations of depression and distress, remedies and healing, and the resilience of joy in black life and culture.”

The Kin of Loretta Lynn: We Are Family | Country Music Hall of Fame and Museum
Saturday, August 26
3 PM ET
“To mark the opening of the exhibition Loretta Lynn: Blue Kentucky Girl, members of Lynn’s family will discuss her life and career and celebrate her music with special performances. Lynn’s younger sisters—singers Crystal Gayle and Peggy Sue Wright—will join her twin daughters, Patsy and Peggy, and granddaughter Emmy Rose in a multimedia program that will feature rare family photos, videos, and audio recordings.”