On Camera Livestreaming Tips From the Live Streaming Pros

Having a professional on-screen presence doesn’t have to mean “stiff” or “stodgy,” but it does require some thought and preparation. In this webinar, we welcomed back Live Streaming Pros founder Luria Petrucci to discuss how producers can make their streams more professional while allowing their brand personality to shine through.

In our previous episode, we discussed how producers can get started with live video using Luria’s Four Levels of LIVE Streaming™ and the Three Part Live Formula. In this episode we’re focusing on what to do once you’re live and in front of the camera.

On Camera Livestreaming Tips

Setting up your streaming space
Live video is all about location, location, location. Give your viewers something interesting to look at, whether it’s a home studio with personal touches and decor, or a compelling backdrop, like a curtain or brick wall. While you can stream from anywhere it’s important to consider the decor of your space and what message it conveys to your viewers.

On camera first impressions
In addition to the location of your stream, you also want to think about your presence on camera as a host. When you’re live on camera, you need to keep your energy high to keep your viewers engaged. Additionally you want to think about what you wear and how that represents your brand and what you’re talking about. Are you teaching yoga and meditation? Then it would make sense to wear yoga pants and a tank top. Sharing marketing or professional best practices? Maybe go with what you would wear to an interview. Just like your decor, your appearance and demeanor should match the topic of conversation.

Posture, eye contact, and “smile talking”
When you’re streaming live, it’s crucial to maintain the appropriate amount of eye contact with your audience the same way you would in a normal face-to-face conversation. You also want to make sure your facial expressions and posture convey authority, trust, and interest. If you smile while you talk, even if it seems unnatural, you’re conveying excitement and trust to your online audience.

Want to learn more on camera livestreaming tips? Watch the video below for all of our on camera best practices.


Looking for ways to improve your Facebook Live strategy? Download our e-book, “How to Stream to Facebook Live,” for helpful information about getting started, equipment, and best practices.

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This Week on Livestream | April 24, 2017

This week is all about NAB! Tune into our LIVE coverage with Live Streaming Pros at livestreamingpros.com/nab.


NAB Show Live | Live Streaming Pros
Monday, April 24-Thursday, April 28
“Join us LIVE as we cover NAB Show from Las Vegas with Live Streaming Pros. Tweet with the hashtag #LSPNAB!”

Clean Bandit | iHeartMedia Boston
Wednesday, April 26
12:45 PM ET
“Clean Bandit are stopping by the Kiss 108 Jeep Music Lounge on April 26th at 12:45 PM for a live performance and interview with Mikey V.”

Ella at 100: Forever the First Lady of Song with Renee Fleming, Diana Krall, Audra McDonald, & Cecile McLorin Salvant
Wednesday, April 26
7 PM ET
“Jazz at Lincoln Center’s 2017 Annual Fundraising Gala is a one-night-only centennial celebration of the First Lady of Song – Ella Fitzgerald. This year’s gala will be hosted by the one and only Harry Connick, Jr., and some of the greatest vocalists alive will take the stage to honor Ella. Featured artists include Renée Fleming, Roberta Gambarini, Diana Krall, Alison Krauss, Audra McDonald, and Cécile McLorin Salvant.”

Keeping the DREAM Alive | Hammer Museum
Wednesday, April 26
10:30 PM ET
“Dr. Chen, Hincapie, and moderator Ian Masters discuss ways to navigate the current immigration landscape, particularly how to advocate for support programs and undocumented student policies.”

2017 Gathering of Nations Pow Wow | PowWows.com
Friday, April 28
10 AM ET
“Watch the 2017 Gathering of Nations LIVE on PowWows.com! Check out our case study to learn more about PowWows.com’s livestreaming strategy.”

Caitlyn Jenner | Author Events
Friday, April 28
7:30 PM ET
“Caitlyn Jenner, formerly known as Bruce Jenner, is an Olympic gold medal-winning decathlete, reality television star, and businesswoman. When she came out in a 2015 television interview she also became the world’s most famous transgender person. From childhood to the present, The Secrets of My Life tells her singular story.”

The Art of Environment Storytelling for Video Games | Gnomon
Saturday, April 29
3 PM ET
“The event will begin with a close-up look at texturing and shading, and culminate in a high-level view from Infinity Ward’s Brian Horton. Speakers will take questions from the stage audience and Livestream viewers during the event. Tweet questions using #gnomon on Twitter.”

John Waters | Author Events
Saturday, April 29
7:30 PM ET
“Filmmaker, actor, and writer John Waters was described as ‘The Pope of Trash’ by William Burroughs. His movies include Pink Flamingos, Hairspray, Cry Baby, Serial Mom, and Cecil B. Make Trouble is a manifesto for all those who seek happiness on their own terms.”