On Camera Livestreaming Tips From the Live Streaming Pros

Having a professional on-screen presence doesn’t have to mean “stiff” or “stodgy,” but it does require some thought and preparation. In this webinar, we welcomed back Live Streaming Pros founder Luria Petrucci to discuss how producers can make their streams more professional while allowing their brand personality to shine through.

In our previous episode, we discussed how producers can get started with live video using Luria’s Four Levels of LIVE Streaming™ and the Three Part Live Formula. In this episode we’re focusing on what to do once you’re live and in front of the camera.

On Camera Livestreaming Tips

Setting up your streaming space
Live video is all about location, location, location. Give your viewers something interesting to look at, whether it’s a home studio with personal touches and decor, or a compelling backdrop, like a curtain or brick wall. While you can stream from anywhere it’s important to consider the decor of your space and what message it conveys to your viewers.

On camera first impressions
In addition to the location of your stream, you also want to think about your presence on camera as a host. When you’re live on camera, you need to keep your energy high to keep your viewers engaged. Additionally you want to think about what you wear and how that represents your brand and what you’re talking about. Are you teaching yoga and meditation? Then it would make sense to wear yoga pants and a tank top. Sharing marketing or professional best practices? Maybe go with what you would wear to an interview. Just like your decor, your appearance and demeanor should match the topic of conversation.

Posture, eye contact, and “smile talking”
When you’re streaming live, it’s crucial to maintain the appropriate amount of eye contact with your audience the same way you would in a normal face-to-face conversation. You also want to make sure your facial expressions and posture convey authority, trust, and interest. If you smile while you talk, even if it seems unnatural, you’re conveying excitement and trust to your online audience.

Want to learn more on camera livestreaming tips? Watch the video below for all of our on camera best practices.


Looking for ways to improve your Facebook Live strategy? Download our e-book, “How to Stream to Facebook Live,” for helpful information about getting started, equipment, and best practices.

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This Week on Livestream | February 12, 2018

Watch live as Carolina Herrera reveals her Fall 2018 collection, Roxane Gay visits the Hammer Museum, The Greene Space discusses climate change, and Jazz at Lincoln Center celebrates Valentine’s Day.


Fall 2018 #HERRERALIVE | Carolina Herrera
Monday, February 12
8 PM ET
“With almost four decades in fashion under her belt, the iconic Carolina Herrera will step down as creative director of her brand following tonight’s reveal at New York Fashion Week. Watch the Fall 2018 collection on Livestream and carolinaherrera.com.”

Some Favorite Writers: Roxane Gay | Hammer Museum
Monday, February 12
10:30 PM ET
“One of today’s most astute cultural critics, Roxane Gay is the author of New York Times best-seller Bad Feminist, the novel An Untamed State, and the short story collections Difficult Women and Ayiti. Raw and beautifully written, Gay’s most recent book, Hunger: A Memoir of (My) Body, is a remarkable work about pain, healing, strength, and coming to terms with oneself and one’s body.”

Citizen Now: Climate Change | The Greene Space
Tuesday, February 13
7 PM ET
“2017 was the second-hottest year on record. The impact of climate change – from rising sea levels to rising food scarcity – continues to grow. Join The Greene Space as they hear from social entrepreneurs about how they’re working to make clean energy accessible and affordable to communities everywhere, create a workforce of sustainable ocean farmers, and mitigate the rising effects of climate change.”

Tayari Jones | An American Marriage with Stephanie Powell Watts | Author Events
Tuesday, February 13
7:30 PM ET
“Focusing mostly on the urban South, Tayari Jones‘s four novels include Silver Sparrow, The Untelling, and Leaving Atlanta. Her new novel follows a husband and wife who seem to embody the new South but are unmoored by false accusation and imprisonment.”

Valentine’s Day: Songs We Love featuring Vuyo Sotashe and Brianna Thomas | Jazz at Lincoln Center
Wednesday, February 14
7:30 PM ET
“Joining Brianna Thomas this year is fellow vocalist Vuyo Sotashe, a recent second-place winner of the Thelonious Monk International Jazz Vocal Competition, a rising star in New York City, and an in-demand special guest at Jazz at Lincoln Center.”

TAKING FLIGHT | National Geographic
Thursday, February 15
2 PM ET
“National Geographic discusses Bird Migration and Conservation Across Hemispheres.”