On Camera Livestreaming Tips From the Live Streaming Pros

Having a professional on-screen presence doesn’t have to mean “stiff” or “stodgy,” but it does require some thought and preparation. In this webinar, we welcomed back Live Streaming Pros founder Luria Petrucci to discuss how producers can make their streams more professional while allowing their brand personality to shine through.

In our previous episode, we discussed how producers can get started with live video using Luria’s Four Levels of LIVE Streaming™ and the Three Part Live Formula. In this episode we’re focusing on what to do once you’re live and in front of the camera.

On Camera Livestreaming Tips

Setting up your streaming space
Live video is all about location, location, location. Give your viewers something interesting to look at, whether it’s a home studio with personal touches and decor, or a compelling backdrop, like a curtain or brick wall. While you can stream from anywhere it’s important to consider the decor of your space and what message it conveys to your viewers.

On camera first impressions
In addition to the location of your stream, you also want to think about your presence on camera as a host. When you’re live on camera, you need to keep your energy high to keep your viewers engaged. Additionally you want to think about what you wear and how that represents your brand and what you’re talking about. Are you teaching yoga and meditation? Then it would make sense to wear yoga pants and a tank top. Sharing marketing or professional best practices? Maybe go with what you would wear to an interview. Just like your decor, your appearance and demeanor should match the topic of conversation.

Posture, eye contact, and “smile talking”
When you’re streaming live, it’s crucial to maintain the appropriate amount of eye contact with your audience the same way you would in a normal face-to-face conversation. You also want to make sure your facial expressions and posture convey authority, trust, and interest. If you smile while you talk, even if it seems unnatural, you’re conveying excitement and trust to your online audience.

Want to learn more on camera livestreaming tips? Watch the video below for all of our on camera best practices.


Looking for ways to improve your Facebook Live strategy? Download our e-book, “How to Stream to Facebook Live,” for helpful information about getting started, equipment, and best practices.

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This Week on Livestream | October 16, 2017

Watch live as singer, songwriter, and activist Billy Bragg honors Woodie Guthrie, Gabrielle Union stops at the Free Library of Philadelphia, and the Boston Conservatory at Berklee raises money for Puerto Rico.


Courtney Barnett + Kurt Vile (Sea Lice By The Seaside) | Pitchfork Live
Monday, October 16
2 PM ET
“Philly country-psych zen master Kurt Vile and Australian indie-rock orator Courtney Barnett are at once an odd couple and a perfect union—not so much a mirror image of one another as a negative exposure.”

Amy Tan | Where the Past Begins: A Writer’s Memoir | Author Event
Tuesday, October 17
7:30 PM ET
Where the Past Begins is a memoir of Amy Tan’s life, art, and deeply personal inspirations that frame her fiction.”

Remembering Woody: An Evening with Billy Dragg and Friends | The Greene Space
Tuesday, October 17
7:30 PM ET
“Join singer, songwriter and activist Billy Bragg and special guests for an evening commemorating the 50th anniversary of folk music icon Woody Guthrie’s death.”

Gabrielle Union’s Real Life Book Club Tour | Author Events
Thursday, October 19
7:30 PM ET
“Gabrielle Union’s new book, We’re Going to Need More Wine, is an intimate, urgent collection of essays about race, bullying, competition between women in Hollywood, and her own trauma as a victim of sexual assault.”

40 Years of Cosmic Discovery: Celebrating the Voyager Missions and Humanity’s Message to Space | Cornell Alumni
Thursday, October 19
8 PM ET
“Only one human-touched object has ever entered interstellar space: NASA’s Voyager 1, bearing with it greetings to extraterrestrials in the form of a Golden Record. Cornell will celebrate the 40th anniversary of Voyagers 1 and 2 and the university’s central role in the missions.”

Vitaly Bulgarov Live & Uncut: Designing for Films, Games & Real-World Robotic | Gnomon
Friday, October 20
10 PM ET
“Join Gnomon School of VFX to learn about the career path of Vitaly Bulgarov, hear his personal insights, and get meaningful answers to your very own questions.”

Boston for Puerto Rico | Boston Conservatory at Berklee
Saturday, October 21
1 PM ET
“Students from all departments of The Boston Conservatory at Berklee will be performing in a benefit concert to raise money for hurricane Maria relief in Puerto Rico. All proceeds will be donated to Unidos por Puerto Rico.”

Sexual Assault Crisis Center | Shall We Dance 2017
Saturday, October 21
8 PM ET
“Shall We Dance is an uplifting and entertaining event that increases awareness about sexual assault while helping the Sexual Assault Crisis Center.”

Harold in Italy | Detroit Symphony Orchestra
Saturday, October 21
8 PM ET
“On a program with DSO Principal musicians as featured soloists, Eric Nowlin performs the music depicting the melancholy traveler Harold, and Wei Yu returns as a soloist for Elgar’s Cello Concerto.”