New from Livestream: Studio Software for Platform Subscribers

We’re excited to add Livestream Studio, our best-in-class live editing and encoding software, to the Livestream platform. Now all Livestream platform subscribers can add the full version of Studio to their production and switching/encoding machines directly from the web.

Livestream Studio unlocks the power of a fully-functioning broadcast studio from your desktop PC. Studio supports the use of multiple camera inputs and includes a customizable graphics library, so you can add dynamism and sophistication to any live event.

Instead of paying an additional $799 for a standalone software license, the full scope of our Studio software is now included in your subscription to the Livestream platform. For a turnkey hardware solution, including 4K camera and audio inputs, and a powerful built-in PC, Livestream Studio is available as a full license across our family of hardware encoders.

Use Studio to stream to the Livestream platform, Facebook Live, YouTube, or a custom RTMP destination from within the software interface. Whether you syndicate your content from within your Studio computer, or through the web with Livestream’s Simulcast feature, we have an easy-to-use option that works with your set-up.

Adding wireless video sources like laptops, mobile devices, and our Mevo camera is easy with Studio, which includes support for up to 10 remote sources. And Studio’s integration with the Google Chrome browser lets you control your Studio remotely (Web Control) or bring in live guests (Live Interview) from wherever you are.

Non-subscribers can still purchase a Livestream Studio USB dongle for offline use, separate from a Livestream subscription. If you wish to test our encoder with your existing workflow, you can also sign up for a free 30-day trial and unlock the full features of our Studio software.

Here’s How to Get Started

Download Studio and proceed through the in-app sign-up flow to start using Studio. If you already have a Livestream plan and the free version of Studio, update to the latest app version and log in to your account in the upper right to unlock your Studio license.

Now every Livestream plan subscriber can harness the power of Studio from the Livestream platform, and take their live events to new heights. It’s easier than ever to stream high-quality events to the Livestream platform, Facebook Live, YouTube, and other destinations.

For more information about activating your Studio software license, or to get started with Livestream’s end-to-end streaming solution, visit our help center article here.

Marketing Best Practices: Why Not Just Stream To Facebook Live?

While Facebook Live should be a part of your overall livestreaming strategy, it’s important to diversify your distribution channels. A few things to consider as you build your live video strategy:

Variety is the Spice of Life: Go To Facebook (But Go Everywhere Else Too)

Most brands do not post updates to only one social media network. Similarly, why only stream your video to one platform? Facebook Live is an easy-to-use tool but should be considered but one tool in your diverse streaming distribution tool box. While there are one billion people in the world on Facebook, that means there are another seven billion NOT on Facebook. With Livestream you can also use tools like Livestream Audience Booster to reach people around the web with your stream on sites like ESPN and CNN. Build a strategy that reaches your audience in a number of different locations. Using syndication tools like those built into the Livestream platform, you don’t have to pick and choose. You can push content to all platforms at once and ensure you’re not missing key segments of your audience.

Convert Facebook Viewers Into Your Audience + Customers

While Facebook has the reach, your ultimate goal should be getting people back to your website. Turn viewers into traffic by hyping or sampling content on Facebook Live while encouraging them to head back to your page. Additionally, if you are using cookie tracking or retargeting in your marketing strategy, you can only track the people watching video on your site. By driving Facebook audiences back to your site you can collect much more information about your audience. And, of course, you can turn your audience into that most important outcome that you are hoping for – customers of your business!

Control The Message

With Facebook Live, you don’t have as much control over the viewing experience. Watching your video in a fully branded portal with custom calls to action is more likely to convert. Viewers are less likely to be distracted by notifications or other things happening on the platform. In fact, based on a recent survey we conducted, viewers prefer to engage content on a branded destination for just that reason. 40% of audiences want to watch live video NOT on social media, but at a dedicated web destination.

Shifting Sands

What Facebook undeniably has, and what won’t change in the near future, is reach. Streaming to Facebook Live immediately gives you access to millions of eyeballs where they already are, which is good marketing distribution 101.

In the past two years, Facebook’s algorithm has changed 24 times – an average of one update per month. Marketers and brands never know how Facebook’s feed algorithm will shift in the future, making it an unsteady place to build a brand or content strategy on its own. As all social media platforms change based on audience interests and behavior, it’s hard to build a reliable strategy when you don’t control the platform.

Support + Quality

A stream on Facebook is not optimized for large-screen or high-quality viewership. Video quality is the most important factor for 67% of viewers when watching a livestream broadcast.

If there are any issues with your stream – or your stream is taken down for any reason – there is no one to call at any large social media platform. Many large companies stream on multiple platforms to account for any outages caused by electricity, bandwidth, or the platform. When streaming to more than one player/platform, you have a back up to direct your audience to in case of emergency. Additionally, dedicated streaming platforms like Livestream offer round the clock support for Premium and Enterprise customers. If you have issues with your stream, we’re a phone call away.


Our free guide, “Live Streaming for Social Media,” is the perfect crash course for organizations of any size. Download the guide to learn:

  • How to connect with viewers on Facebook Live and other social media platforms.
  • Why Facebook Live should be part – but not all – of your live streaming strategy.
  • How to stream to Facebook Live.
  • How to analyze the success of your live video.

DOWNLOAD THE LIVE STREAMING FOR SOCIAL MEDIA GUIDE.