Livestream 2018 NAB Updates: OTT Live, Studio for Mac, New Hardware, eCDN

What’s new for Livestream at NAB 2018? Studio software improvements, a brand new hardware product, and our first time in the Vimeo booth!

NAB (the National Association of Broadcasters) is the world’s leading broadcast and media technology tradeshow. Convening every year in Las Vegas, NAB begins April 9 with exciting new products and releases for the video broadcast industry.

If you are in Las Vegas, visit Vimeo, Livestream and Mevo at NAB 2018 in booth C3307 to meet with our team and see demos of our products and latest features.

Watch below as Vimeo CEO Anjali Sud and GM of Live Mark Kornfilt unveil our new releases for NAB.

What’s New at NAB 2018?

Studio 5: Beta Now Available For Mac

We’ve heard your feedback and worked tirelessly to bring it to life: our latest version of Studio Software is now available for Mac users in beta.*

Vimeo customers can now log directly into Studio 5 software, and enable streaming to multiple platforms in the cloud with Vimeo Premium, in addition to the existing ability to stream to multiple RTMP-enabled social destinations. New hardware encoding and decoding features in Studio 5 enable you to produce high-quality, multi-camera live video using consumer-grade computers, including the iMac and MacBook Pro.

Studio 5 updates also include “Simple Mode,” a new user experience for those new to streaming or with simplified workflows.

Brand New Hardware: Studio One

Studio One is our newest encoder with a compact desktop size (an 11-inch Mini-ITX box) that doesn’t spare on horsepower. Stream up to 4K resolution, from two 4K inputs, or four HD inputs (HDMI or SDI).

The Studio One also features two quarter-inch analog audio inputs, an Intel eighth generation 6-core CPU, a high-performance graphics card, and advanced hardware encoding. This new hardware packs a lot of punch in a small package.

Build a OTT Subscription Streaming App for Live and On-Demand Video

With the power of Vimeo’s over-the-top streaming custom apps, you can now build a Netflix-style OTT app for your live and on-demand video content in no time at all, and monetize that content with a subscription service. This is great news for fitness, sports, media, and worship content creators who want to engage their audiences live as well as on-demand all within the dedicated home of their app or website.

Today audiences are demanding a rich, immersive video experience that they can access on any device. Hundreds of video creators are scaling faster and reaching more viewers by building subscription on-demand experiences on Vimeo OTT apps. Distribute and monetize your videos your way, while we handle the tech so you can focus on amazing video content.

Vimeo OTT includes friendly viewer and end-user support from real humans, in-app payments to set your own price with built-in free trial tools, audience acquisition and engagement tools help you track subscriber growth and churn, and meticulously-designed SDKs and API developer tools to customize your experience.

eCDN for Corporate Communications Streaming

Global brands rely on Livestream to communicate a unified message to employees wherever they are. But the biggest concern about livestreaming company-wide to thousands of employees is how this will impact their server and network health. To solve this, Livestream now offers an eCDN (enterprise content delivery network) for our enterprise customers with large, global employee bases. This new feature will allow them to stream company announcements and events using peer-to-peer networking technology, that won’t stress their internal servers and networks. It also improves content delivery speed, reducing buffer time.

Livestream’s eCDN solution is by far one of the most affordable for large corporations, and also is completely turnkey, requiring no additional hardware or software downloads.

NAB Livestream 2018

Looking for more details about Livestream’s latest releases? See our live programming schedule below and join the conversation on social with the hashtag #NABLive.

We’ll be doing a live demo of all of our new offerings Tuesday, April 10 at 3pm ET/12pm PT.

12:00pm PT: Vimeo Creator Tools Overview
Tohm Sansani, Director of Product Management, Vimeo

12:30pm PT: Vimeo OTT Overview
Megan Wright, Product Operations Manager, Vimeo

1:00pm PT: Livestream Studio Products and Platform Overview
Phil Worthington, SVP, Product Design and R&D, Vimeo

We’re also interviewing Livestream and Vimeo customers and partners like Nikon, IDC Sports, and the NFL Jaguars every day from our NAB booth. Watch LIVE here.

Monday, April 9, 2018 5:30pm ET/2:30pm PT  

2:30pm PT: Catching Up with Bill Bennett, Director of Photography, ASC
Derick Rhodes, Sr. Director of Creator Programs, Vimeo

3:00pm PT: OTT Customer Session: Hillsong Church
Will Peddie, Operations Manager, Hillsong Church
Stu Barnes, VP of Sales, Vimeo

4:00pm PT: How the NFL Jaguars are Growing Revenue With Live Video
Patrick Kavanagh, Director of Broadcasting, Jacksonville Jaguars
Amber van Moessner, Director of Content Marketing, Vimeo

Tuesday, April 10, 2018 5:30pm ET/2:30pm PT  

2:30pm PT: Creator Talk: The Latest from Canon
Alex Sax, Canon
Derick Rhodes, Sr. Director of Creator Programs, Vimeo

3:00pm PT: Les Mills On Demand: Subscription Streaming for a Fitter Planet
Piers Tufnell, VP of Technology, Les Mills Media
Stu Barnes, VP of Sales, Vimeo

4:00pm PT: How Nikon is Using Live Video to Engage Customers + Employees
Mark J. Soares, Sr. Marketing Manager, Nikon
Amber van Moessner, Director of Content Marketing, Vimeo

Wednesday, April 11, 2018 6pm ET/3pm PT  

3:00pm PT: OTT Best Practices from Saigon Broadcasting Television Network
Vu Tran, Program Director, Saigon Broadcasting Television Network
Stu Barnes, VP of Sales, Vimeo

3:30pm PT: Building an Audience for Local Sports: Live + OTT
Greg Maish, President, ISC Sports
Amber van Moessner, Director of Content Marketing, Vimeo

*For now, Studio 5 for Mac is only for subscription users and does not include multi-view, Surface support, or tally lights, and can only be used with an AVI transcoder.

[Case Study] How Nikon Inc is Live Streaming Their Events & Trainings

With a large remote workforce, photography industry leader Nikon Inc was looking for a way to conduct staff trainings using live video. Originally, internal trainings were their only intended use case: it was cost effective and engaging. “There’s nothing quite as engaging as a live broadcast,” said Mark Soares, Senior Marketing Manager at Nikon Inc. Since then, their strategy has evolved into live streaming events and trainings. “We realized we needed to use live streaming to reach and engage our customers,” he said.

Since starting their journey with Livestream in 2017 (now Vimeo Livestream), Nikon Inc’s reach has exploded through live streaming their events and trainings. “It’s not just an add-on to our events strategy, it’s a key part of the strategy.”


Determining a Live Stream Strategy & Metrics for Events

In terms of developing a strategy, Soares and his team eased into broadcasting live from their events. “Our initial goal was to just get the ball rolling,” he said. “It’s intimidating when you first start; many things can go wrong with a live broadcast.” As such, ease of use and setup were critical to ensure they could get their live event running smoothly.

Their first time live streaming at a trade show was during the WPPI Conference in Vegas. To determine a metrics and ROI of their live streams, the Nikon Inc team divided the number of in-person attendees at the event in half, and used that number as a benchmark goal for total live viewers. “That was our guess,” Soares said. “We really had no metric to base it on because it was our first time [doing it].”

So, how did Nikon Inc fare with their first experiment? “We exceeded it significantly. We had almost 300% more viewers than what we had initially planned.”

“With a fairly modest increase in budget, you can reach a considerably higher audience [with live streaming].”

Since then, Nikon Inc has been on a live streaming rocket ship, launching a marketing strategy built around live. This includes major product announcements and trade show events, and has become a cost-effective way to reach a larger audience than even the biggest trade shows. “People go to trade shows for education, and a lot of brands bring education to the trade show floor,” Soares said. “If you’re already bringing that talent in, then it’s really not that much of a stretch to put a camera in front of them and broadcast it.”


Image courtesy of Nikon LIVE from NAB 2018 Day 2 – Corey Rich – Paralleling Still and Motion


Selecting Content for Live Streamed Events

One key driving factor to a successful live stream is the quality of the content. Soares’s advice is common (and always applicable): listen to your customers, and you’ll better understand what they want. Then, turn that feedback into content.

“Your end users are your best ambassadors. Take the content that they create [to inform your strategy], because they will inspire others to go out and do the same thing,” he said. Soares also suggests tailoring the content to specific demographics or niche audiences. For example, at WPPI, which focuses on wedding and portraiture, Nikon Inc brought in wedding photographers to share their expertise with attendees and live viewers.

“Take great content, great talent, and schedule it on a regular basis, and users will keep tuning in,” he said. “That’s why the audience keeps growing every single time we do this. You will add viewers to your event every single time. Incrementally, we keep expanding the viewership.”

Tips to Promote & Prepare for a Live Stream

Leading up to every major live stream, Soares and his team rolls out a turnkey marketing strategy to attract new and existing customers. First and foremost, Soares suggests building in paid marketing to your promotional planning. In addition to a paid social media campaign, Nikon Inc also:

  • Updates a landing page whenever a new event approaches
  • Sends email campaigns to current customers promoting their upcoming live programming
  • Features banners on their website with information about the live stream

Nikon Inc has found great value in simulcasting to Facebook Live, as well. “The viewership lives on social media,” he said. “While we get great numbers from streaming to our own site, we supplement that with our social channels, too.”

Don’t forget about the experience for your live viewers, too. “You’ve got to get great talent on camera that can speak eloquently to inspire your user base,” Soares said. “Look to give a great experience through the actual broadcast. We started with a single, fixed camera, and now we have many cameras where we can change the angle, etc — it’s very cinematic.”

However you plan to promote your live event, iteration and consistency is essential. “Start with something you can manage and build on it. There’s this exponential growth when you do these events on a regular basis and with great content. People will keep coming back.”


Nikon’s Technical Setup for Live Streaming

Wondering how Nikon Inc sets themselves up for success with their live streams? Here’s the equipment they use for their live broadcasts:

  • 2 Nikon cameras/lenses (of course), sometimes with a roving camera
  • Cameras are hardwired into a 4K Livestream HD550 (💡Tip: Nikon uses 4K cropping, which increases production level so two cameras look like six)
  • Livestream Studio
  • One back up Livestream Studio HD550

“Nikon makes cameras, but we are not in the business of broadcasting live events,” he said. “We needed a system that would be portable and easy to use, so that almost anyone could use it.”


Why Vimeo Livestream?

As a leading brand in the photography space worldwide, Nikon Inc needed an all-in-one solution that would make live streaming smooth for their large remote workforce and even bigger global audience. Whether internal or external, Nikon Inc’s live streams require a sophisticated workflow with a robust cloud solution, that was also portable and all inclusive. Vimeo Livestream fit the bill: a platform that makes live streaming simple and accessible, along with powerful and portable hardware — the Studio HD550 is Nikon Inc’s encoder of choice.

Livestream is the only end-to-end solution that empowers you to distribute compelling live content, engage your employees, and grow your business. To find out how to get started with live streaming, check out our “Ultimate Guide to Live Streaming Events” guide.