Livestream 2018 NAB Updates: OTT Live, Studio for Mac, New Hardware, eCDN

What’s new for Livestream at NAB 2018? Studio software improvements, a brand new hardware product, and our first time in the Vimeo booth!

NAB (the National Association of Broadcasters) is the world’s leading broadcast and media technology tradeshow. Convening every year in Las Vegas, NAB begins April 9 with exciting new products and releases for the video broadcast industry.

If you are in Las Vegas, visit Vimeo, Livestream and Mevo at NAB 2018 in booth C3307 to meet with our team and see demos of our products and latest features.

Watch below as Vimeo CEO Anjali Sud and GM of Live Mark Kornfilt unveil our new releases for NAB.

What’s New at NAB 2018?

Studio 5: Beta Now Available For Mac

We’ve heard your feedback and worked tirelessly to bring it to life: our latest version of Studio Software is now available for Mac users in beta.*

Vimeo customers can now log directly into Studio 5 software, and enable streaming to multiple platforms in the cloud with Vimeo Premium, in addition to the existing ability to stream to multiple RTMP-enabled social destinations. New hardware encoding and decoding features in Studio 5 enable you to produce high-quality, multi-camera live video using consumer-grade computers, including the iMac and MacBook Pro.

Studio 5 updates also include “Simple Mode,” a new user experience for those new to streaming or with simplified workflows.

Brand New Hardware: Studio One

Studio One is our newest encoder with a compact desktop size (an 11-inch Mini-ITX box) that doesn’t spare on horsepower. Stream up to 4K resolution, from two 4K inputs, or four HD inputs (HDMI or SDI).

The Studio One also features two quarter-inch analog audio inputs, an Intel eighth generation 6-core CPU, a high-performance graphics card, and advanced hardware encoding. This new hardware packs a lot of punch in a small package.

Build a OTT Subscription Streaming App for Live and On-Demand Video

With the power of Vimeo’s over-the-top streaming custom apps, you can now build a Netflix-style OTT app for your live and on-demand video content in no time at all, and monetize that content with a subscription service. This is great news for fitness, sports, media, and worship content creators who want to engage their audiences live as well as on-demand all within the dedicated home of their app or website.

Today audiences are demanding a rich, immersive video experience that they can access on any device. Hundreds of video creators are scaling faster and reaching more viewers by building subscription on-demand experiences on Vimeo OTT apps. Distribute and monetize your videos your way, while we handle the tech so you can focus on amazing video content.

Vimeo OTT includes friendly viewer and end-user support from real humans, in-app payments to set your own price with built-in free trial tools, audience acquisition and engagement tools help you track subscriber growth and churn, and meticulously-designed SDKs and API developer tools to customize your experience.

eCDN for Corporate Communications Streaming

Global brands rely on Livestream to communicate a unified message to employees wherever they are. But the biggest concern about livestreaming company-wide to thousands of employees is how this will impact their server and network health. To solve this, Livestream now offers an eCDN (enterprise content delivery network) for our enterprise customers with large, global employee bases. This new feature will allow them to stream company announcements and events using peer-to-peer networking technology, that won’t stress their internal servers and networks. It also improves content delivery speed, reducing buffer time.

Livestream’s eCDN solution is by far one of the most affordable for large corporations, and also is completely turnkey, requiring no additional hardware or software downloads.

NAB Livestream 2018

Looking for more details about Livestream’s latest releases? See our live programming schedule below and join the conversation on social with the hashtag #NABLive.

We’ll be doing a live demo of all of our new offerings Tuesday, April 10 at 3pm ET/12pm PT.

12:00pm PT: Vimeo Creator Tools Overview
Tohm Sansani, Director of Product Management, Vimeo

12:30pm PT: Vimeo OTT Overview
Megan Wright, Product Operations Manager, Vimeo

1:00pm PT: Livestream Studio Products and Platform Overview
Phil Worthington, SVP, Product Design and R&D, Vimeo

We’re also interviewing Livestream and Vimeo customers and partners like Nikon, IDC Sports, and the NFL Jaguars every day from our NAB booth. Watch LIVE here.

Monday, April 9, 2018 5:30pm ET/2:30pm PT  

2:30pm PT: Catching Up with Bill Bennett, Director of Photography, ASC
Derick Rhodes, Sr. Director of Creator Programs, Vimeo

3:00pm PT: OTT Customer Session: Hillsong Church
Will Peddie, Operations Manager, Hillsong Church
Stu Barnes, VP of Sales, Vimeo

4:00pm PT: How the NFL Jaguars are Growing Revenue With Live Video
Patrick Kavanagh, Director of Broadcasting, Jacksonville Jaguars
Amber van Moessner, Director of Content Marketing, Vimeo

Tuesday, April 10, 2018 5:30pm ET/2:30pm PT  

2:30pm PT: Creator Talk: The Latest from Canon
Alex Sax, Canon
Derick Rhodes, Sr. Director of Creator Programs, Vimeo

3:00pm PT: Les Mills On Demand: Subscription Streaming for a Fitter Planet
Piers Tufnell, VP of Technology, Les Mills Media
Stu Barnes, VP of Sales, Vimeo

4:00pm PT: How Nikon is Using Live Video to Engage Customers + Employees
Mark J. Soares, Sr. Marketing Manager, Nikon
Amber van Moessner, Director of Content Marketing, Vimeo

Wednesday, April 11, 2018 6pm ET/3pm PT  

3:00pm PT: OTT Best Practices from Saigon Broadcasting Television Network
Vu Tran, Program Director, Saigon Broadcasting Television Network
Stu Barnes, VP of Sales, Vimeo

3:30pm PT: Building an Audience for Local Sports: Live + OTT
Greg Maish, President, ISC Sports
Amber van Moessner, Director of Content Marketing, Vimeo

*For now, Studio 5 for Mac is only for subscription users and does not include multi-view, Surface support, or tally lights, and can only be used with an AVI transcoder.

[Case Study] How ISC Sports Network blends live streaming with video subscriptions

When Greg Maish, President of ISC Sports Network, began using Vimeo Livestream, his goal was to live stream sports from around Indiana into the homes of surrounding communities. “We had this vision of a single place where people can come and see local sports,” he said. “We wanted it to be accessible and readily available, for all of our sports fans.”

In just four years, ISC Sports has grown from strictly live streaming games into a full-fledged online channel, using Vimeo OTT to offer live and on-demand sports content. Learn more about how Maish used Vimeo to scale his local sports business, grow his audience, and monetize video content in our interview below.

Growing from live streams to on-demand video

Working in telecommunications for most of his career, Maish understood the trajectory of cord-cutting behavior, especially those who opt into OTT content, or services that go “over the top” of traditional cable providers. “At the end of the day, we all are TV consumers — but we are also very much OTT consumers, whether it’s Roku, Amazon, Chromecast, or even on our mobile devices,” he said.

After digging into his viewers’ behavior in Vimeo Livestream’s analytics, Maish made an interesting discovery. Despite the in-the-moment experience of live sports, there was a surge in broadcast views after the events ended. “It’s an interesting dynamic. We’ll get maybe the same number of views that we get during the game itself,” he said.

With this intel, Maish saw an opportunity to grow his audience with OTT. “Vimeo OTT was the piece that was missing,” he said. “We wanted a ready-to-go, fully developed solution. It’s been a real easy way in [to the OTT industry],” he said, referring to the simple content management tools and branded apps available in the platform.

Generating and growing ad revenue with Vimeo

For many broadcasters, advertising is a critical source of revenue. Admittedly, “local sports is not always that easy to sell,” Maish said (ISC Sports competes with 10 Division I NCAA colleges in the Hoosier state). Using Vimeo OTT’s analytics, Maish was able to pinpoint the number of viewers his productions brought in, where those views came from, their watch time, and more.

“[The analytics] give us great feedback on stuff we would normally guess on,” he said, and unlike other television measurement models, the data is precise. “It’s not a guess, it’s not an estimation — it’s really what’s happening.” Providing quantitative data to advertisers, and subsequently guaranteeing that their product or service will be seen, makes for a straightforward transaction.

Tips to live stream sports

ISC Sports is a prime example of starting scrappy and scaling quickly. How did they achieve their success with building a local sports network in just four years?

1. Know your vision. “You’ve really got to have a vision when you get started,” he said, while acknowledging that it can (and likely will) change. “Ours has evolved over time.

2. Top-notch, reliable distribution. Your business won’t gain traction unless you’re broadcasting quality content to bring in and maintain viewership. “That’s where having a partner like Vimeo plays into our business strategy,” he said. “With Vimeo, we know that when we’re out streaming, it will work. It’s always just worked, and that’s been a key ingredient in our success.”

In the end, Maish remains invested in and reliant on Vimeo to support ISC because of the team behind the platforms. “One thing we’ve learned as both a community-facing service provider and from dealing with vendors, is that loyalty is everything to us,” he said. “If we feel secure in that relationship, we will preach it from the rooftops.”

“When a vendor does what they say they will do and they do it well, we will be vocal to say, ‘These are the guys you want.’ Looking at what we have with Vimeo, we will share the good news with anyone who needs to hear.”

Engaged audiences spark business growth

Through their highly-engaged audience and growing advertising base, ISC Sports now broadcasts all over Indiana. “Our production team continues to grow,” Maish said. “Even for a local game, we may have 10 guys there doing things. We’ve had to evolve into multiple crews, trying to cover as much as we can.”

Fortunately, as demand grows, so does ISC Sports’ bottom line. “What we’re spending is very manageable,” he said, referring to Vimeo’s Livestream and OTT price points. “[It’s] something we can not only pay for, but it makes it a profitable endeavor for us.”

Learn more about how to grow your business — and audience — with on-demand video in our guidebook, The 2018 OTT Revolution. By analyzing 1.3B consumer data points, we took the guesswork out of how viewers consume and subscribe to video content, empowering you to focus on expanding your reach and maintaining subscribers.