Livestream at NAB 2017: New Products + Live Coverage

What’s new for Livestream at NAB 2017? 4K streaming and encoding, NDI support for Studio, Mevo for Android, and more!

NAB (the National Association of Broadcasters) is the world’s leading tradeshow and community for broadcast video and media. Convening every year in Las Vegas, NAB begins April 23 and always brings exciting new products and releases to the video broadcast industry.

If you are in Las Vegas visit Livestream at NAB 2017 in booth C1707 at Central Hall to meet with our team and see demos of our products and latest features. This year we’re doing something a little different than the traditional booth and demo stations.

For those who can’t make it to NAB, we’ll be streaming live from the floor with the Live Streaming Pros. If you’re visiting the NAB showroom floor, come watch the Live Streaming Pros produce and stream the show with our Livestream Mevo and Studio products.


Everything we do at Livestream is to put the unrivaled reach, authenticity, immediacy, and emotional power of live broadcast television in the hands of every storyteller. Livestream is the only end-to-end live video solution that empowers organizations of any size to create high quality broadcasts that reach viewers across platforms. We deliver and improve on this commitment every day, from our new three-camera Livestream Studio Kit, and integrations with Facebook and YouTube, to the continuing growth of our support and services teams.

Every event should be available live online, and we’re working toward this goal daily with exciting new features and products. Brands are no longer limited to streaming to a single audience or platform. Streaming to multiple social audiences is a great way to grow awareness, engagement, and viewership that can then be directed back to your own website. Livestream has made this simple with a single dashboard to manage your live video content across social channels (including Facebook and YouTube) and a unified analytics view to measure your audiences across these platforms.

We’re excited about the new features and products we’ve announced in Q1 and at NAB, and look forward to meeting customers and old friends at NAB again this year.

New Livestream NAB Product Releases:

  • Mevo by Livestream – The Live Event Camera
    • A new beta Mevo Android App (v1.0b1) – Mevo was previously only available on iOS. We are excited to unveil today the first version of our Android App in beta (available today for download). Full release in the Google Play app store is expected by the end of Summer 2017.
    • A beta release of the new iOS Mevo App (v1.5b1) with new features is also available today for download. App store releases of these features is scheduled for Summer 2017.
      • YouTube Live (beta) – We’re pleased to announce Mevo support for YouTube Live. Now you can use Mevo to stream to Livestream, Facebook Live, YouTube, and Twitter/Periscope.
      • 4K Recording (beta) – Mevo was a 720p camera, but now via a free app and software update you can now record in 4K 30fps 50Mbps on your Mevo SD card. Other bitrate options and 1080p resolution are also available.
      • 1080p Streaming (beta) – Previously locked to 720p, you can now stream in 1080p to supporting platforms (for now, Livestream and YouTube).
      • Advanced Facebook Live settings (beta) – We now support continuous streaming options, scheduled livestreams to Facebook pages, geographic location tags, adding friends via tags, and advanced video targeting.
  • Livestream Studio – Live Production Switcher Hardware and Software (Download version 4.5 today):
    • 4K encoding – Stream in 4K multi-bitrate to Livestream and YouTube.
    • NDI Support – Studio now plays nicely with other switchers and products that support NewTek’s NDI. Bring motion graphics with transparency from third party products right into Studio graphics templates over the network. Import and export HD sources with NDI appliances, software, and switchers over the network.
    • Advanced Facebook Live settings – We now support continuous streaming options, scheduled live streams to Facebook pages, ability to tag geographical location and friends to post, video tags and advanced video targeting.
    • Earlier this year we released hardware acceleration for Intel Quicksync-enabled CPUs and NVENC-enable Nvidia GPUs. As a result we updated the minimum specification for Studio making it more affordable than ever to create a Studio based workflow – all the way to 4K production, encoding and streaming.
    • Native support for Periscope/Twitter.
  • Livestream Cloud – Live and on-demand video cloud platform service that integrates with your website, OTT/mobile apps, and social feeds:
    • 4K video playback – Stream 4K video from Studio to your Livestream page and video embed for live and archived content.
    • Simulcast to Multiple Platforms – Send a single stream to Livestream while distributing your live content to Facebook Live, YouTube, Twitter/Periscope, and/or any RTMP enabled destination.
    • Consolidated Analytics – A single bird’s eye view of all of how all your streams perform across social channels in your analytics dashboard.
    • Lead Capture – Collect key data on potential leads (like name and email) by gating your content with custom input fields.

We’re excited to share these advances in our products at NAB. Visit our booth or watch live from the show.

[Case Study] How Nikon Inc is Live Streaming Their Events & Trainings

With a large remote workforce, photography industry leader Nikon Inc was looking for a way to conduct staff trainings using live video. Originally, internal trainings were their only intended use case: it was cost effective and engaging. “There’s nothing quite as engaging as a live broadcast,” said Mark Soares, Senior Marketing Manager at Nikon Inc. Since then, their strategy has evolved into live streaming events and trainings. “We realized we needed to use live streaming to reach and engage our customers,” he said.

Since starting their journey with Livestream in 2017 (now Vimeo Livestream), Nikon Inc’s reach has exploded through live streaming their events and trainings. “It’s not just an add-on to our events strategy, it’s a key part of the strategy.”


Determining a Live Stream Strategy & Metrics for Events

In terms of developing a strategy, Soares and his team eased into broadcasting live from their events. “Our initial goal was to just get the ball rolling,” he said. “It’s intimidating when you first start; many things can go wrong with a live broadcast.” As such, ease of use and setup were critical to ensure they could get their live event running smoothly.

Their first time live streaming at a trade show was during the WPPI Conference in Vegas. To determine a metrics and ROI of their live streams, the Nikon Inc team divided the number of in-person attendees at the event in half, and used that number as a benchmark goal for total live viewers. “That was our guess,” Soares said. “We really had no metric to base it on because it was our first time [doing it].”

So, how did Nikon Inc fare with their first experiment? “We exceeded it significantly. We had almost 300% more viewers than what we had initially planned.”

“With a fairly modest increase in budget, you can reach a considerably higher audience [with live streaming].”

Since then, Nikon Inc has been on a live streaming rocket ship, launching a marketing strategy built around live. This includes major product announcements and trade show events, and has become a cost-effective way to reach a larger audience than even the biggest trade shows. “People go to trade shows for education, and a lot of brands bring education to the trade show floor,” Soares said. “If you’re already bringing that talent in, then it’s really not that much of a stretch to put a camera in front of them and broadcast it.”


Image courtesy of Nikon LIVE from NAB 2018 Day 2 – Corey Rich – Paralleling Still and Motion


Selecting Content for Live Streamed Events

One key driving factor to a successful live stream is the quality of the content. Soares’s advice is common (and always applicable): listen to your customers, and you’ll better understand what they want. Then, turn that feedback into content.

“Your end users are your best ambassadors. Take the content that they create [to inform your strategy], because they will inspire others to go out and do the same thing,” he said. Soares also suggests tailoring the content to specific demographics or niche audiences. For example, at WPPI, which focuses on wedding and portraiture, Nikon Inc brought in wedding photographers to share their expertise with attendees and live viewers.

“Take great content, great talent, and schedule it on a regular basis, and users will keep tuning in,” he said. “That’s why the audience keeps growing every single time we do this. You will add viewers to your event every single time. Incrementally, we keep expanding the viewership.”

Tips to Promote & Prepare for a Live Stream

Leading up to every major live stream, Soares and his team rolls out a turnkey marketing strategy to attract new and existing customers. First and foremost, Soares suggests building in paid marketing to your promotional planning. In addition to a paid social media campaign, Nikon Inc also:

  • Updates a landing page whenever a new event approaches
  • Sends email campaigns to current customers promoting their upcoming live programming
  • Features banners on their website with information about the live stream

Nikon Inc has found great value in simulcasting to Facebook Live, as well. “The viewership lives on social media,” he said. “While we get great numbers from streaming to our own site, we supplement that with our social channels, too.”

Don’t forget about the experience for your live viewers, too. “You’ve got to get great talent on camera that can speak eloquently to inspire your user base,” Soares said. “Look to give a great experience through the actual broadcast. We started with a single, fixed camera, and now we have many cameras where we can change the angle, etc — it’s very cinematic.”

However you plan to promote your live event, iteration and consistency is essential. “Start with something you can manage and build on it. There’s this exponential growth when you do these events on a regular basis and with great content. People will keep coming back.”


Nikon’s Technical Setup for Live Streaming

Wondering how Nikon Inc sets themselves up for success with their live streams? Here’s the equipment they use for their live broadcasts:

  • 2 Nikon cameras/lenses (of course), sometimes with a roving camera
  • Cameras are hardwired into a 4K Livestream HD550 (💡Tip: Nikon uses 4K cropping, which increases production level so two cameras look like six)
  • Livestream Studio
  • One back up Livestream Studio HD550

“Nikon makes cameras, but we are not in the business of broadcasting live events,” he said. “We needed a system that would be portable and easy to use, so that almost anyone could use it.”


Why Vimeo Livestream?

As a leading brand in the photography space worldwide, Nikon Inc needed an all-in-one solution that would make live streaming smooth for their large remote workforce and even bigger global audience. Whether internal or external, Nikon Inc’s live streams require a sophisticated workflow with a robust cloud solution, that was also portable and all inclusive. Vimeo Livestream fit the bill: a platform that makes live streaming simple and accessible, along with powerful and portable hardware — the Studio HD550 is Nikon Inc’s encoder of choice.

Livestream is the only end-to-end solution that empowers you to distribute compelling live content, engage your employees, and grow your business. To find out how to get started with live streaming, check out our “Ultimate Guide to Live Streaming Events” guide.