Livestream at NAB 2017: New Products + Live Coverage

What’s new for Livestream at NAB 2017? 4K streaming and encoding, NDI support for Studio, Mevo for Android, and more!

NAB (the National Association of Broadcasters) is the world’s leading tradeshow and community for broadcast video and media. Convening every year in Las Vegas, NAB begins April 23 and always brings exciting new products and releases to the video broadcast industry.

If you are in Las Vegas visit Livestream at NAB 2017 in booth C1707 at Central Hall to meet with our team and see demos of our products and latest features. This year we’re doing something a little different than the traditional booth and demo stations.

For those who can’t make it to NAB, we’ll be streaming live from the floor with the Live Streaming Pros. If you’re visiting the NAB showroom floor, come watch the Live Streaming Pros produce and stream the show with our Livestream Mevo and Studio products.


Everything we do at Livestream is to put the unrivaled reach, authenticity, immediacy, and emotional power of live broadcast television in the hands of every storyteller. Livestream is the only end-to-end live video solution that empowers organizations of any size to create high quality broadcasts that reach viewers across platforms. We deliver and improve on this commitment every day, from our new three-camera Livestream Studio Kit, and integrations with Facebook and YouTube, to the continuing growth of our support and services teams.

Every event should be available live online, and we’re working toward this goal daily with exciting new features and products. Brands are no longer limited to streaming to a single audience or platform. Streaming to multiple social audiences is a great way to grow awareness, engagement, and viewership that can then be directed back to your own website. Livestream has made this simple with a single dashboard to manage your live video content across social channels (including Facebook and YouTube) and a unified analytics view to measure your audiences across these platforms.

We’re excited about the new features and products we’ve announced in Q1 and at NAB, and look forward to meeting customers and old friends at NAB again this year.

New Livestream NAB Product Releases:

  • Mevo by Livestream – The Live Event Camera
    • A new beta Mevo Android App (v1.0b1) – Mevo was previously only available on iOS. We are excited to unveil today the first version of our Android App in beta (available today for download). Full release in the Google Play app store is expected by the end of Summer 2017.
    • A beta release of the new iOS Mevo App (v1.5b1) with new features is also available today for download. App store releases of these features is scheduled for Summer 2017.
      • YouTube Live (beta) – We’re pleased to announce Mevo support for YouTube Live. Now you can use Mevo to stream to Livestream, Facebook Live, YouTube, and Twitter/Periscope.
      • 4K Recording (beta) – Mevo was a 720p camera, but now via a free app and software update you can now record in 4K 30fps 50Mbps on your Mevo SD card. Other bitrate options and 1080p resolution are also available.
      • 1080p Streaming (beta) – Previously locked to 720p, you can now stream in 1080p to supporting platforms (for now, Livestream and YouTube).
      • Advanced Facebook Live settings (beta) – We now support continuous streaming options, scheduled livestreams to Facebook pages, geographic location tags, adding friends via tags, and advanced video targeting.
  • Livestream Studio – Live Production Switcher Hardware and Software (Download version 4.5 today):
    • 4K encoding – Stream in 4K multi-bitrate to Livestream and YouTube.
    • NDI Support – Studio now plays nicely with other switchers and products that support NewTek’s NDI. Bring motion graphics with transparency from third party products right into Studio graphics templates over the network. Import and export HD sources with NDI appliances, software, and switchers over the network.
    • Advanced Facebook Live settings – We now support continuous streaming options, scheduled live streams to Facebook pages, ability to tag geographical location and friends to post, video tags and advanced video targeting.
    • Earlier this year we released hardware acceleration for Intel Quicksync-enabled CPUs and NVENC-enable Nvidia GPUs. As a result we updated the minimum specification for Studio making it more affordable than ever to create a Studio based workflow – all the way to 4K production, encoding and streaming.
    • Native support for Periscope/Twitter.
  • Livestream Cloud – Live and on-demand video cloud platform service that integrates with your website, OTT/mobile apps, and social feeds:
    • 4K video playback – Stream 4K video from Studio to your Livestream page and video embed for live and archived content.
    • Simulcast to Multiple Platforms – Send a single stream to Livestream while distributing your live content to Facebook Live, YouTube, Twitter/Periscope, and/or any RTMP enabled destination.
    • Consolidated Analytics – A single bird’s eye view of all of how all your streams perform across social channels in your analytics dashboard.
    • Lead Capture – Collect key data on potential leads (like name and email) by gating your content with custom input fields.

We’re excited to share these advances in our products at NAB. Visit our booth or watch live from the show.

Live Video ROI: 4 Strategies for Live Video Monetization

Live video is more popular than ever. According to our recent survey with New York Magazine, 80% of respondents would rather watch live video from a brand than read a blog. Nearly half of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer.

Livestreaming your events and productions to a worldwide audience can create real revenue for your brand. With so many options available, it’s hard to find the right strategy. Livestream offers live video monetization solutions for organizations of every size and at every stage of their growth process. Here are four ways you can start monetizing your live video content.

Live Video Monetization: Weighing Your Options

1. Donations

Online donations are fast-becoming a considerable source of revenue for content creators. Online giving is growing 13% each year. Livestream’s donations feature makes it easy for organizations to accept donations from their viewers. Both the Livestream event page and the live player embed feature a built-in “donate” button so your viewers can show appreciation without navigating away from your broadcast.

Philadelphia’s Enon Tabernacle Baptist Church is one of the many organizations using this feature. Ireland-based, live music streaming startup CENTRSTAGE also uses donations to support the independent musicians who broadcast on their platform.

2. Ads with Google Double-Click for Publishers

Think advertisements are just for corporate broadcasters? Think again. Google Doubleclick for Publishers, or DFP, lets you run ads at any point during your live event. Adding short advertisements to your live broadcast recreates the familiar look and feel of traditional television for a fast-growing digital audience.

Mid-roll advertisements are especially effective. According to AdAge, viewers watch mid-roll ads 90% of the time, compared a 78% completion rate for pre-roll ads. It’s easy to sync your Google DFP account from within your Livestream account settings. Once your settings are configured, you can trigger Google DFP from within Livestream’s Studio software.

Independent networks like BeTerrific Live and the LawNewz Network use DFP throughout their live shows. BeTerrific Live broadcasts five days a week on Livestream to a worldwide audience, with viewers tuning in from as far afield as Thailand and Brazil.

The LawNewz Network broadcasts live courtroom coverage of the nation’s top criminal cases. Their Livestream channel and live player embed are home to a dedicated community of viewers. That audience helps LawNewz Network grow revenue with advertisements on their live player.

3. Lead Capture

According to Hubspot, adding live video to your marketing stack increases customer conversion by 80% or more. Live video brings a dynamic component to your marketing strategy, engaging viewers whether they tune in on desktop or mobile. But how do you continue the conversation after your broadcast has ended?

We built Livestream’s lead capture feature with the marketer in mind. You can add a customized lead capture form on your live player with the push of a button. Adding a lead capture form will “gate” your live video stream, requiring viewers to fill out the form before viewing your broadcast. This gives you a clearer picture of your demographics and can help you target your post show follow-up.

NFL’s New Orleans Saints are already using lead capture to better understand their audience. Their pre-and-post-game broadcasts routinely attract thousands of viewers. Streaming behind-the-scenes content gives Saints fans more opportunities to connect with their favorite team. With lead capture, the Saints’ marketing organization uses these valuable insights to better target their email campaigns to customers who have engaged with their video.

4. Pay-Per-View Model

If you’re using live video to broadcast events, think of a pay-per-view service as a virtual box office. Livestream Enterprise subscribers can easily add pay-per-view to their events using one of our partners’ payment processing and content entitlement systems.

Boxing legend Oscar de la Hoya’s Golden Boy Promotions has revolutionized online sports broadcasting. They augment their in-person ticket sales and grow online revenue with a pay-per-view model for their Ring TV Live network. Golden Boy alternates between free broadcasts and traditional pay-per-view programming (also known as a “Freemium Model”), enticing viewers with a free sample before converting them to paying subscribers with premium content.

This is a similar approach that brands like Ultimate Fighting Champions use, broadcasting smaller fights on Fox Sports 1 before switching to a pay-per-view network for their main event. With Livestream’s Simulcast feature, you can stream a portion of your content to multiple social channels before driving viewership back to a pay-per-view stream.

Why You Should Monetize Your Live Video Content

Streaming video already accounts for two-thirds of the world’s internet traffic, and by 2020 it will spike to 82%. Successful brands are seizing this opportunity, diving head-first into the live video gold rush. Livestream’s end-to-end solution of platform and hardware is the perfect toolkit for monetizing your digital content. With our monetization options, you can tailor your live video strategy to meet your needs and connect with your audience at every step.

Looking for more information about how live video can help you grow revenue? Our Livestream Learn webinar, “OTT Streaming with the Experts,” features advice and insights from thought leaders across the over-the-top streaming industry. Read more about our webinar and watch the full show.