Livestream at NAB 2017: New Products + Live Coverage

What’s new for Livestream at NAB 2017? 4K streaming and encoding, NDI support for Studio, Mevo for Android, and more!

NAB (the National Association of Broadcasters) is the world’s leading tradeshow and community for broadcast video and media. Convening every year in Las Vegas, NAB begins April 23 and always brings exciting new products and releases to the video broadcast industry.

If you are in Las Vegas visit Livestream at NAB 2017 in booth C1707 at Central Hall to meet with our team and see demos of our products and latest features. This year we’re doing something a little different than the traditional booth and demo stations.

For those who can’t make it to NAB, we’ll be streaming live from the floor with the Live Streaming Pros. If you’re visiting the NAB showroom floor, come watch the Live Streaming Pros produce and stream the show with our Livestream Mevo and Studio products.


Everything we do at Livestream is to put the unrivaled reach, authenticity, immediacy, and emotional power of live broadcast television in the hands of every storyteller. Livestream is the only end-to-end live video solution that empowers organizations of any size to create high quality broadcasts that reach viewers across platforms. We deliver and improve on this commitment every day, from our new three-camera Livestream Studio Kit, and integrations with Facebook and YouTube, to the continuing growth of our support and services teams.

Every event should be available live online, and we’re working toward this goal daily with exciting new features and products. Brands are no longer limited to streaming to a single audience or platform. Streaming to multiple social audiences is a great way to grow awareness, engagement, and viewership that can then be directed back to your own website. Livestream has made this simple with a single dashboard to manage your live video content across social channels (including Facebook and YouTube) and a unified analytics view to measure your audiences across these platforms.

We’re excited about the new features and products we’ve announced in Q1 and at NAB, and look forward to meeting customers and old friends at NAB again this year.

New Livestream NAB Product Releases:

  • Mevo by Livestream – The Live Event Camera
    • A new beta Mevo Android App (v1.0b1) – Mevo was previously only available on iOS. We are excited to unveil today the first version of our Android App in beta (available today for download). Full release in the Google Play app store is expected by the end of Summer 2017.
    • A beta release of the new iOS Mevo App (v1.5b1) with new features is also available today for download. App store releases of these features is scheduled for Summer 2017.
      • YouTube Live (beta) – We’re pleased to announce Mevo support for YouTube Live. Now you can use Mevo to stream to Livestream, Facebook Live, YouTube, and Twitter/Periscope.
      • 4K Recording (beta) – Mevo was a 720p camera, but now via a free app and software update you can now record in 4K 30fps 50Mbps on your Mevo SD card. Other bitrate options and 1080p resolution are also available.
      • 1080p Streaming (beta) – Previously locked to 720p, you can now stream in 1080p to supporting platforms (for now, Livestream and YouTube).
      • Advanced Facebook Live settings (beta) – We now support continuous streaming options, scheduled livestreams to Facebook pages, geographic location tags, adding friends via tags, and advanced video targeting.
  • Livestream Studio – Live Production Switcher Hardware and Software (Download version 4.5 today):
    • 4K encoding – Stream in 4K multi-bitrate to Livestream and YouTube.
    • NDI Support – Studio now plays nicely with other switchers and products that support NewTek’s NDI. Bring motion graphics with transparency from third party products right into Studio graphics templates over the network. Import and export HD sources with NDI appliances, software, and switchers over the network.
    • Advanced Facebook Live settings – We now support continuous streaming options, scheduled live streams to Facebook pages, ability to tag geographical location and friends to post, video tags and advanced video targeting.
    • Earlier this year we released hardware acceleration for Intel Quicksync-enabled CPUs and NVENC-enable Nvidia GPUs. As a result we updated the minimum specification for Studio making it more affordable than ever to create a Studio based workflow – all the way to 4K production, encoding and streaming.
    • Native support for Periscope/Twitter.
  • Livestream Cloud – Live and on-demand video cloud platform service that integrates with your website, OTT/mobile apps, and social feeds:
    • 4K video playback – Stream 4K video from Studio to your Livestream page and video embed for live and archived content.
    • Simulcast to Multiple Platforms – Send a single stream to Livestream while distributing your live content to Facebook Live, YouTube, Twitter/Periscope, and/or any RTMP enabled destination.
    • Consolidated Analytics – A single bird’s eye view of all of how all your streams perform across social channels in your analytics dashboard.
    • Lead Capture – Collect key data on potential leads (like name and email) by gating your content with custom input fields.

We’re excited to share these advances in our products at NAB. Visit our booth or watch live from the show.

[Case Study] How ISC Sports Network blends live streaming with video subscriptions

When Greg Maish, President of ISC Sports Network, began using Vimeo Livestream, his goal was to live stream sports from around Indiana into the homes of surrounding communities. “We had this vision of a single place where people can come and see local sports,” he said. “We wanted it to be accessible and readily available, for all of our sports fans.”

In just four years, ISC Sports has grown from strictly live streaming games into a full-fledged online channel, using Vimeo OTT to offer live and on-demand sports content. Learn more about how Maish used Vimeo to scale his local sports business, grow his audience, and monetize video content in our interview below.

Growing from live streams to on-demand video

Working in telecommunications for most of his career, Maish understood the trajectory of cord-cutting behavior, especially those who opt into OTT content, or services that go “over the top” of traditional cable providers. “At the end of the day, we all are TV consumers — but we are also very much OTT consumers, whether it’s Roku, Amazon, Chromecast, or even on our mobile devices,” he said.

After digging into his viewers’ behavior in Vimeo Livestream’s analytics, Maish made an interesting discovery. Despite the in-the-moment experience of live sports, there was a surge in broadcast views after the events ended. “It’s an interesting dynamic. We’ll get maybe the same number of views that we get during the game itself,” he said.

With this intel, Maish saw an opportunity to grow his audience with OTT. “Vimeo OTT was the piece that was missing,” he said. “We wanted a ready-to-go, fully developed solution. It’s been a real easy way in [to the OTT industry],” he said, referring to the simple content management tools and branded apps available in the platform.

Generating and growing ad revenue with Vimeo

For many broadcasters, advertising is a critical source of revenue. Admittedly, “local sports is not always that easy to sell,” Maish said (ISC Sports competes with 10 Division I NCAA colleges in the Hoosier state). Using Vimeo OTT’s analytics, Maish was able to pinpoint the number of viewers his productions brought in, where those views came from, their watch time, and more.

“[The analytics] give us great feedback on stuff we would normally guess on,” he said, and unlike other television measurement models, the data is precise. “It’s not a guess, it’s not an estimation — it’s really what’s happening.” Providing quantitative data to advertisers, and subsequently guaranteeing that their product or service will be seen, makes for a straightforward transaction.

Tips to live stream sports

ISC Sports is a prime example of starting scrappy and scaling quickly. How did they achieve their success with building a local sports network in just four years?

1. Know your vision. “You’ve really got to have a vision when you get started,” he said, while acknowledging that it can (and likely will) change. “Ours has evolved over time.

2. Top-notch, reliable distribution. Your business won’t gain traction unless you’re broadcasting quality content to bring in and maintain viewership. “That’s where having a partner like Vimeo plays into our business strategy,” he said. “With Vimeo, we know that when we’re out streaming, it will work. It’s always just worked, and that’s been a key ingredient in our success.”

In the end, Maish remains invested in and reliant on Vimeo to support ISC because of the team behind the platforms. “One thing we’ve learned as both a community-facing service provider and from dealing with vendors, is that loyalty is everything to us,” he said. “If we feel secure in that relationship, we will preach it from the rooftops.”

“When a vendor does what they say they will do and they do it well, we will be vocal to say, ‘These are the guys you want.’ Looking at what we have with Vimeo, we will share the good news with anyone who needs to hear.”

Engaged audiences spark business growth

Through their highly-engaged audience and growing advertising base, ISC Sports now broadcasts all over Indiana. “Our production team continues to grow,” Maish said. “Even for a local game, we may have 10 guys there doing things. We’ve had to evolve into multiple crews, trying to cover as much as we can.”

Fortunately, as demand grows, so does ISC Sports’ bottom line. “What we’re spending is very manageable,” he said, referring to Vimeo’s Livestream and OTT price points. “[It’s] something we can not only pay for, but it makes it a profitable endeavor for us.”

Learn more about how to grow your business — and audience — with on-demand video in our guidebook, The 2018 OTT Revolution. By analyzing 1.3B consumer data points, we took the guesswork out of how viewers consume and subscribe to video content, empowering you to focus on expanding your reach and maintaining subscribers.