Livestream Learn Recap: How to Measure Live Video Performance Across Channels
Streaming your events and marketing content live is a great way to connect with your audiences. Even better? Streaming to Facebook, YouTube, or other platforms at the same time to increase your reach. But how do you measure the success of your live video across channels?
This week on Livestream Learn, Product Manager Matt Newberg demonstrated how to compare analytics across multiple social channels. We opened our show with a brief refresher on how to stream to multiple social channels with Livestream. Read the recap from our earlier show to learn how to stream to multiple social channels.
Streaming to multiple social channels is a great way to grow your audience and improve your live video strategy. According to Facebook’s own research, audiences watch Facebook Live videos three times longer than regular video posts. Research from industry leader Hubspot tells us that “48% of marketers plan to add YouTube to their content strategy in the next year.” Simulcast from Livestream makes it easy for you to stream to Facebook Live, YouTube Live, and other social channels from a single source.
Tracking Livestream Analytics Across Social Channels
Tracking your data across multiple destinations can feel like a scavenger hunt. But with our Analytics dashboard, you can gather real viewership metrics from your other streaming platforms in a single location.
Livestream Analytics offers viewership numbers, average watch time, and geographical location on an event-by-event basis. Comparing your viewers on one platform or another is easy with our dashboard, which provides a bird’s-eye view of your content across channels.
Measuring Streaming Success
Streaming to multiple social destinations is a great way to reach your audience where they already are. Once you know your metrics, how do you decide if your event was “successful”?
Two indicators of success are “viewership” and “average watch time,” which are measured differently depending on the platform. Facebook Live counts a view as “three seconds or longer,” so if anyone watching your Facebook Live stream for longer than three seconds is considered a “viewer.” On YouTube, which is a dedicated video platform, that number jumps to 30 seconds or longer. The longer the average watch time, the better. We strive for five to ten minutes at Livestream Learn.
Livestream makes it easy for you to grow your audience while streaming to your viewers’ favorite destinations. Tools like our chat feature or lead capture forms let you engage your audience or learn more about them during your stream. With our live player embed, you can direct viewers from your social streams back to your own website.
Now that you know how to stream to multiple destinations and how to interpret your analytics, consider these tips for success before you go live:
- Streaming for 20 minutes or longer gives viewers more opportunity to engage with your content.
- Scheduling broadcasts on Facebook and YouTube automatically notifies your followers when you go live.
- Promoting your event on other channels, or a targeted email campaign, reminds your viewers to tune in and watch.
Thanks for watching! If you missed our live show, you can watch the full video below: