Livestream Learn Recap: How to Measure Live Video Success Across Channels

Streaming your events and marketing content live is a great way to connect with your audiences. Even better? Streaming to Facebook, YouTube, or other platforms at the same time to increase your reach. But how do you measure the success of your live video across channels?

This week on Livestream Learn, Product Manager Matt Newberg demonstrated how to compare analytics across multiple social channels. We opened our show with a brief refresher on how to stream to multiple social channels with Livestream. Read the recap from our earlier show to learn how to stream to multiple social channels.

Streaming to multiple social channels is a great way to grow your audience and improve your live video strategy. According to Facebook’s own research, audiences watch Facebook Live videos three times longer than regular video posts. Research from industry leader Hubspot tells us that “48% of marketers plan to add YouTube to their content strategy in the next year.” Simulcast from Livestream makes it easy for you to stream to Facebook Live, YouTube Live, and other social channels from a single source.

Tracking Livestream Analytics Across Social Channels

Tracking your data across multiple destinations can feel like a scavenger hunt. But with our Analytics dashboard, you can gather real viewership metrics from your other streaming platforms in a single location.

Livestream Analytics offers viewership numbers, average watch time, and geographical location on an event-by-event basis. Comparing your viewers on one platform or another is easy with our dashboard, which provides a bird’s-eye view of your content across channels.

Measuring Streaming Success

Streaming to multiple social destinations is a great way to reach your audience where they already are. Once you know your metrics, how do you decide if your event was “successful”?

Two indicators of success are “viewership” and “average watch time,” which are measured differently depending on the platform. Facebook Live counts a view as “three seconds or longer,” so if anyone watching your Facebook Live stream for longer than three seconds is considered a “viewer.” On YouTube, which is a dedicated video platform, that number jumps to 30 seconds or longer. The longer the average watch time, the better. We strive for five to ten minutes at Livestream Learn.

Livestream makes it easy for you to grow your audience while streaming to your viewers’ favorite destinations. Tools like our chat feature or lead capture forms let you engage your audience or learn more about them during your stream. With our live player embed, you can direct viewers from your social streams back to your own website.

Now that you know how to stream to multiple destinations and how to interpret your analytics, consider these tips for success before you go live:

  • Streaming for 20 minutes or longer gives viewers more opportunity to engage with your content.
  • Scheduling broadcasts on Facebook and YouTube automatically notifies your followers when you go live.
  • Promoting your event on other channels, or a targeted email campaign, reminds your viewers to tune in and watch.

Thanks for watching! If you missed our live show, you can watch the full video below:

This Week on Livestream | March 19, 2018

Watch live as Cleveland Cavaliers’ Larry Drew speaks with the press, John Oliver joins Nell Scovell in conversation at 92nd Street Y, and the Jazz for Young People series continues with an interactive celebration of Mary Lou Williams.

The Path Forward: Incarcerated America | New York Public Library
Monday, March 19
6:30 PM ET
“New York Public Library President Anthony Marx brings together criminal-justice-reform advocates from the right and left to discuss the complex of issues that our nation confronts when it comes to incarceration, particularly those faced by American youth.”

Mysterious Travelers Featuring Mike Kennedy | Author Events
Monday, March 19
“Mike Kennedy is a guitarist, composer, recording artist, and music educator. He has been performing in Philadelphia and the Mid-Atlantic regions since 1989 and continues stretching his boundaries.”

Coach Drew Postgame Media Availability vs. Milwaukee Bucks | Cleveland Cavaliers
Monday, March 19
9:30 PM ET
“Cavaliers associate head coach Larry Drew speaks with the media following Monday’s game against the Milwaukee Bucks at Quicken Loans Arena.”

The 3:59 | CNET
11:15 AM ET
“Hangout while CNET covers a multitude of stories from around the tech world. CNET staff will take your questions and comments in the chat.”

Nell Scovell in Conversation with John Oliver | 92nd Street Y
Tuesday, March 20
7:30 PM ET
“John Oliver, the Emmy-award winning comedian and host of HBO’s Last Week Tonight, joins Scovell to discuss her recently-published memoir — Just the Funny Parts: … And a Few Hard Truths About Sneaking Into the Hollywood Boys’ Club.”

Fashion Icons with Fern Mallis: Iris Apfel | 92nd Street Y
Wednesday, March 21
7:30 PM ET
“Hear from this singular personality and visionary when she sits down for a career-spanning conversation with New York Fashion Week founder Fern Mallis.”

Cohabitation: Cities, Nature, and the Evolving Ecosystem | Hammer Museum
Wednesday, March 21
10:30 PM ET
“Examine the intersection of the built environment and Los Angeles’s natural habitat as the region prepares for a hotter and more populous future that can challenge the dynamics between urban environments, wildlife, and nature.”

Family Concert: Who is Mary Lou Williams? | Jazz at Lincoln Center
Friday, March 23
“The Jazz for Young People series continues with an hour-long, interactive celebration of composer, arranger, and pianist Mary Lou Williams. Families will learn the inspiring tale of a young woman who realized her dreams through determination, imagination, incredible talent, and a famously big heart.”