Livestream Learn Recap: How to Measure Live Video Success Across Channels

Streaming your events and marketing content live is a great way to connect with your audiences. Even better? Streaming to Facebook, YouTube, or other platforms at the same time to increase your reach. But how do you measure the success of your live video across channels?

This week on Livestream Learn, Product Manager Matt Newberg demonstrated how to compare analytics across multiple social channels. We opened our show with a brief refresher on how to stream to multiple social channels with Livestream. Read the recap from our earlier show to learn how to stream to multiple social channels.

Streaming to multiple social channels is a great way to grow your audience and improve your live video strategy. According to Facebook’s own research, audiences watch Facebook Live videos three times longer than regular video posts. Research from industry leader Hubspot tells us that “48% of marketers plan to add YouTube to their content strategy in the next year.” Simulcast from Livestream makes it easy for you to stream to Facebook Live, YouTube Live, and other social channels from a single source.

Tracking Livestream Analytics Across Social Channels

Tracking your data across multiple destinations can feel like a scavenger hunt. But with our Analytics dashboard, you can gather real viewership metrics from your other streaming platforms in a single location.

Livestream Analytics offers viewership numbers, average watch time, and geographical location on an event-by-event basis. Comparing your viewers on one platform or another is easy with our dashboard, which provides a bird’s-eye view of your content across channels.

Measuring Streaming Success

Streaming to multiple social destinations is a great way to reach your audience where they already are. Once you know your metrics, how do you decide if your event was “successful”?

Two indicators of success are “viewership” and “average watch time,” which are measured differently depending on the platform. Facebook Live counts a view as “three seconds or longer,” so if anyone watching your Facebook Live stream for longer than three seconds is considered a “viewer.” On YouTube, which is a dedicated video platform, that number jumps to 30 seconds or longer. The longer the average watch time, the better. We strive for five to ten minutes at Livestream Learn.

Livestream makes it easy for you to grow your audience while streaming to your viewers’ favorite destinations. Tools like our chat feature or lead capture forms let you engage your audience or learn more about them during your stream. With our live player embed, you can direct viewers from your social streams back to your own website.

Now that you know how to stream to multiple destinations and how to interpret your analytics, consider these tips for success before you go live:

  • Streaming for 20 minutes or longer gives viewers more opportunity to engage with your content.
  • Scheduling broadcasts on Facebook and YouTube automatically notifies your followers when you go live.
  • Promoting your event on other channels, or a targeted email campaign, reminds your viewers to tune in and watch.

Thanks for watching! If you missed our live show, you can watch the full video below:

This Week on Livestream | August 14, 2017

Watch live as Graceland celebrates the life and legacy of Elvis Presley, Livestream Learn teaches you how to attract and engage a live audience, and the Boston Conservatory invites you to the Berklee Musical Theater Summer Intensive Final Showcase.


Candlelight Vigil 2017 | Elvis Presley’s Graceland
Tuesday, August 15
8:55 PM ET
“Join Elvis Presley’s Graceland as they remember and celebrate the life and legacy of Elvis Presley.”

Demo Day @ MIT Live Webcast | MIT Webcast
Tuesday, August 15
6 PM ET
“Join MIT for the first demo day of Play Labs accelerator, a playful tech accelerator hosted by the MIT Game Lab.”

2017 Industry Dance Awards | Industry Dance Awards
Wednesday, August 16
9 PM ET
“Get ready and mark your calendars! The Industry Dance Awards will showcase memorable performances and highlight the diverse achievements of industry leaders and innovators.”

Social + Chat: How to Attract and Engage a Live Audience | Livestream Learn
Thursday, August 17
1:30 PM ET
“If you’re planning to livestream your event, you want to make sure you attract the largest audience possible. Once you’re live, you need to use all the tools at your disposal to engage that audience. Livestream’s Content and Social Media Manager Carly Walsh joins the webinar to share the social media secrets she uses to promote Livestream’s customer and original content.”

ZBrush Sculpting Workshop: Sci-Fi Design & Development | Gnomon
Thursday, August 17
10 PM ET
“Improve your ZBrush sculpts with workflow tips and tricks from three ZBrush masters. Explore biomechanical creature design with Eric Keller; master an efficient Polysculpting workflow with Ara Kermanikian; and journey through the process of designing characters and taking them from 2D to 3D with Steve Talkowski.”

Digital Transformation: IT and Customer Experience | CXOTALK
Friday, August 18
1 PM ET
“How is the relationship between IT and its customers changing? HP’s Gwen Becknell and digital transformation influencer Tamara McCleary tell Michael Krigsman of CXOTalk about digital transformation in information technology.”

2017 Berklee Musical Theater Summer Intensive | Boston Conservatory at Berklee
Friday, August 18
2 PM ET
“You’re invited to the Berklee Musical Theater Summer Intensive Final Showcase featuring graduating B.F.A. and M.F.A. students from the musical theater program.”