Marketing Best Practices: Why Not Just Stream To Facebook Live?

While Facebook Live should be a part of your overall livestreaming strategy, it’s important to diversify your distribution channels. A few things to consider as you build your live video strategy:

Variety is the Spice of Life: Go To Facebook (But Go Everywhere Else Too)

Most brands do not post updates to only one social media network. Similarly, why only stream your video to one platform? Facebook Live is an easy-to-use tool but should be considered but one tool in your diverse streaming distribution tool box. While there are one billion people in the world on Facebook, that means there are another seven billion NOT on Facebook. With Livestream you can also use tools like Livestream Audience Booster to reach people around the web with your stream on sites like ESPN and CNN. Build a strategy that reaches your audience in a number of different locations. Using syndication tools like those built into the Livestream platform, you don’t have to pick and choose. You can push content to all platforms at once and ensure you’re not missing key segments of your audience.

Convert Facebook Viewers Into Your Audience + Customers

While Facebook has the reach, your ultimate goal should be getting people back to your website. Turn viewers into traffic by hyping or sampling content on Facebook Live while encouraging them to head back to your page. Additionally, if you are using cookie tracking or retargeting in your marketing strategy, you can only track the people watching video on your site. By driving Facebook audiences back to your site you can collect much more information about your audience. And, of course, you can turn your audience into that most important outcome that you are hoping for – customers of your business!

Control The Message

With Facebook Live, you don’t have as much control over the viewing experience. Watching your video in a fully branded portal with custom calls to action is more likely to convert. Viewers are less likely to be distracted by notifications or other things happening on the platform. In fact, based on a recent survey we conducted, viewers prefer to engage content on a branded destination for just that reason. 40% of audiences want to watch live video NOT on social media, but at a dedicated web destination.

Shifting Sands

What Facebook undeniably has, and what won’t change in the near future, is reach. Streaming to Facebook Live immediately gives you access to millions of eyeballs where they already are, which is good marketing distribution 101.

In the past two years, Facebook’s algorithm has changed 24 times – an average of one update per month. Marketers and brands never know how Facebook’s feed algorithm will shift in the future, making it an unsteady place to build a brand or content strategy on its own. As all social media platforms change based on audience interests and behavior, it’s hard to build a reliable strategy when you don’t control the platform.

Support + Quality

A stream on Facebook is not optimized for large-screen or high-quality viewership. Video quality is the most important factor for 67% of viewers when watching a livestream broadcast.

If there are any issues with your stream – or your stream is taken down for any reason – there is no one to call at any large social media platform. Many large companies stream on multiple platforms to account for any outages caused by electricity, bandwidth, or the platform. When streaming to more than one player/platform, you have a back up to direct your audience to in case of emergency. Additionally, dedicated streaming platforms like Livestream offer round the clock support for Premium and Enterprise customers. If you have issues with your stream, we’re a phone call away.


Our free guide, “Streaming to Facebook Live,” is the perfect crash course for organizations of any size. Download the guide to learn:

  • How to connect with viewers on Facebook Live.
  • Why Facebook Live should be part – but not all – of your livestreaming strategy.
  • How to stream to Facebook Live.
  • How to analyze the success of your live video.

DOWNLOAD THE FACEBOOK LIVE GUIDE.

With Facebook Live for Livestream, our users can stream to Facebook and their own website or landing page at the same time. Instead of limiting your content to one destination or another, you can send a single stream to two places at once. Double the exposure means double the reach and double the engagement.

Livestream 2018 NAB Updates: OTT Live, Studio for Mac, New Hardware, eCDN

What’s new for Livestream at NAB 2018? Studio software improvements, a brand new hardware product, and our first time in the Vimeo booth!

NAB (the National Association of Broadcasters) is the world’s leading broadcast and media technology tradeshow. Convening every year in Las Vegas, NAB begins April 9 with exciting new products and releases for the video broadcast industry.

If you are in Las Vegas, visit Vimeo, Livestream and Mevo at NAB 2018 in booth C3307 to meet with our team and see demos of our products and latest features.

Watch below as Vimeo CEO Anjali Sud and GM of Live Mark Kornfilt unveil our new releases for NAB.

What’s New at NAB 2018?

Studio 5: Beta Now Available For Mac

We’ve heard your feedback and worked tirelessly to bring it to life: our latest version of Studio Software is now available for Mac users in beta.*

Vimeo customers can now log directly into Studio 5 software, and enable streaming to multiple platforms in the cloud with Vimeo Premium, in addition to the existing ability to stream to multiple RTMP-enabled social destinations. New hardware encoding and decoding features in Studio 5 enable you to produce high-quality, multi-camera live video using consumer-grade computers, including the iMac and MacBook Pro.

Studio 5 updates also include “Simple Mode,” a new user experience for those new to streaming or with simplified workflows.

Brand New Hardware: Studio One

Studio One is our newest encoder with a compact desktop size (an 11-inch Mini-ITX box) that doesn’t spare on horsepower. Stream up to 4K resolution, from two 4K inputs, or four HD inputs (HDMI or SDI).

The Studio One also features two quarter-inch analog audio inputs, an Intel eighth generation 6-core CPU, a high-performance graphics card, and advanced hardware encoding. This new hardware packs a lot of punch in a small package.

Build a OTT Subscription Streaming App for Live and On-Demand Video

With the power of Vimeo’s over-the-top streaming custom apps, you can now build a Netflix-style OTT app for your live and on-demand video content in no time at all, and monetize that content with a subscription service. This is great news for fitness, sports, media, and worship content creators who want to engage their audiences live as well as on-demand all within the dedicated home of their app or website.

Today audiences are demanding a rich, immersive video experience that they can access on any device. Hundreds of video creators are scaling faster and reaching more viewers by building subscription on-demand experiences on Vimeo OTT apps. Distribute and monetize your videos your way, while we handle the tech so you can focus on amazing video content.

Vimeo OTT includes friendly viewer and end-user support from real humans, in-app payments to set your own price with built-in free trial tools, audience acquisition and engagement tools help you track subscriber growth and churn, and meticulously-designed SDKs and API developer tools to customize your experience.

eCDN for Corporate Communications Streaming

Global brands rely on Livestream to communicate a unified message to employees wherever they are. But the biggest concern about livestreaming company-wide to thousands of employees is how this will impact their server and network health. To solve this, Livestream now offers an eCDN (enterprise content delivery network) for our enterprise customers with large, global employee bases. This new feature will allow them to stream company announcements and events using peer-to-peer networking technology, that won’t stress their internal servers and networks. It also improves content delivery speed, reducing buffer time.

Livestream’s eCDN solution is by far one of the most affordable for large corporations, and also is completely turnkey, requiring no additional hardware or software downloads.

NAB Livestream 2018

Looking for more details about Livestream’s latest releases? See our live programming schedule below and join the conversation on social with the hashtag #NABLive.

We’ll be doing a live demo of all of our new offerings Tuesday, April 10 at 3pm ET/12pm PT.

12:00pm PT: Vimeo Creator Tools Overview
Tohm Sansani, Director of Product Management, Vimeo

12:30pm PT: Vimeo OTT Overview
Megan Wright, Product Operations Manager, Vimeo

1:00pm PT: Livestream Studio Products and Platform Overview
Phil Worthington, SVP, Product Design and R&D, Vimeo

We’re also interviewing Livestream and Vimeo customers and partners like Nikon, IDC Sports, and the NFL Jaguars every day from our NAB booth. Watch LIVE here.

Monday, April 9, 2018 5:30pm ET/2:30pm PT  

2:30pm PT: Catching Up with Bill Bennett, Director of Photography, ASC
Derick Rhodes, Sr. Director of Creator Programs, Vimeo

3:00pm PT: OTT Customer Session: Hillsong Church
Will Peddie, Operations Manager, Hillsong Church
Stu Barnes, VP of Sales, Vimeo

4:00pm PT: How the NFL Jaguars are Growing Revenue With Live Video
Patrick Kavanagh, Director of Broadcasting, Jacksonville Jaguars
Amber van Moessner, Director of Content Marketing, Vimeo

Tuesday, April 10, 2018 5:30pm ET/2:30pm PT  

2:30pm PT: Creator Talk: The Latest from Canon
Alex Sax, Canon
Derick Rhodes, Sr. Director of Creator Programs, Vimeo

3:00pm PT: Les Mills On Demand: Subscription Streaming for a Fitter Planet
Piers Tufnell, VP of Technology, Les Mills Media
Stu Barnes, VP of Sales, Vimeo

4:00pm PT: How Nikon is Using Live Video to Engage Customers + Employees
Mark J. Soares, Sr. Marketing Manager, Nikon
Amber van Moessner, Director of Content Marketing, Vimeo

Wednesday, April 11, 2018 6pm ET/3pm PT  

3:00pm PT: OTT Best Practices from Saigon Broadcasting Television Network
Vu Tran, Program Director, Saigon Broadcasting Television Network
Stu Barnes, VP of Sales, Vimeo

3:30pm PT: Building an Audience for Local Sports: Live + OTT
Greg Maish, President, ISC Sports
Amber van Moessner, Director of Content Marketing, Vimeo

*For now, Studio 5 for Mac is only for subscription users and does not include multi-view, Surface support, or tally lights, and can only be used with an AVI transcoder.