Marketing Best Practices: Why Not Just Stream To Facebook Live?

While Facebook Live should be a part of your overall livestreaming strategy, it’s important to diversify your distribution channels. A few things to consider as you build your live video strategy:

Variety is the Spice of Life: Go To Facebook (But Go Everywhere Else Too)

Most brands do not post updates to only one social media network. Similarly, why only stream your video to one platform? Facebook Live is an easy-to-use tool but should be considered but one tool in your diverse streaming distribution tool box. While there are one billion people in the world on Facebook, that means there are another seven billion NOT on Facebook. With Livestream you can also use tools like Livestream Audience Booster to reach people around the web with your stream on sites like ESPN and CNN. Build a strategy that reaches your audience in a number of different locations. Using syndication tools like those built into the Livestream platform, you don’t have to pick and choose. You can push content to all platforms at once and ensure you’re not missing key segments of your audience.

Convert Facebook Viewers Into Your Audience + Customers

While Facebook has the reach, your ultimate goal should be getting people back to your website. Turn viewers into traffic by hyping or sampling content on Facebook Live while encouraging them to head back to your page. Additionally, if you are using cookie tracking or retargeting in your marketing strategy, you can only track the people watching video on your site. By driving Facebook audiences back to your site you can collect much more information about your audience. And, of course, you can turn your audience into that most important outcome that you are hoping for – customers of your business!

Control The Message

With Facebook Live, you don’t have as much control over the viewing experience. Watching your video in a fully branded portal with custom calls to action is more likely to convert. Viewers are less likely to be distracted by notifications or other things happening on the platform. In fact, based on a recent survey we conducted, viewers prefer to engage content on a branded destination for just that reason. 40% of audiences want to watch live video NOT on social media, but at a dedicated web destination.

Shifting Sands

What Facebook undeniably has, and what won’t change in the near future, is reach. Streaming to Facebook Live immediately gives you access to millions of eyeballs where they already are, which is good marketing distribution 101.

In the past two years, Facebook’s algorithm has changed 24 times – an average of one update per month. Marketers and brands never know how Facebook’s feed algorithm will shift in the future, making it an unsteady place to build a brand or content strategy on its own. As all social media platforms change based on audience interests and behavior, it’s hard to build a reliable strategy when you don’t control the platform.

Support + Quality

A stream on Facebook is not optimized for large-screen or high-quality viewership. Video quality is the most important factor for 67% of viewers when watching a livestream broadcast.

If there are any issues with your stream – or your stream is taken down for any reason – there is no one to call at any large social media platform. Many large companies stream on multiple platforms to account for any outages caused by electricity, bandwidth, or the platform. When streaming to more than one player/platform, you have a back up to direct your audience to in case of emergency. Additionally, dedicated streaming platforms like Livestream offer round the clock support for Premium and Enterprise customers. If you have issues with your stream, we’re a phone call away.


Our free guide, “Streaming to Facebook Live,” is the perfect crash course for organizations of any size. Download the guide to learn:

  • How to connect with viewers on Facebook Live.
  • Why Facebook Live should be part – but not all – of your livestreaming strategy.
  • How to stream to Facebook Live.
  • How to analyze the success of your live video.

DOWNLOAD THE FACEBOOK LIVE GUIDE.

With Facebook Live for Livestream, our users can stream to Facebook and their own website or landing page at the same time. Instead of limiting your content to one destination or another, you can send a single stream to two places at once. Double the exposure means double the reach and double the engagement.

This Week on Livestream | June 26, 2017

Watch live as Janet Mock visits The Greene Space, Megyn Kelly sits down with Douglas Brunt at the Free Library of Philadelphia, and the women of Workday join Michael Krigsman for CXOTALK.


How I Got Over: A Conversation with Janet Mock | The Greene Space
Monday, June 26
7 PM ET
“Janet Mock continues to chronicle her journey as a writer, TV host and advocate in her new memoir, Surpassing Certainty. In this follow-up to her 2014 bestselling Redefining Realness, Mock revisits her young adulthood as she learns how to navigate her trans identity and advocate for herself, so that she could go on to advocate for others.”

Douglas Brunt | Trophy Son in conversation with Megyn Kelly | Author Events
Monday, June 26
7:30 PM ET
Ghosts of Manhattan, Douglas Brunt’s New York Times bestselling debut novel, took ‘a smart shot at the absurdity of Wall Street and the long fall that brought us all down’ (Kirkus). His latest work, Trophy Son, takes on the equally ruthless dynamic of father-son relationships in our achievement-consumed society. Brunt will be joined in conversation by his wife, former Fox News and current NBC journalist Megyn Kelly.”

WeWork Creator Awards: Austin | WeWork
Tuesday, June 27
6 PM ET
“‘Create Your Life’s Work’ is more than a mantra to WeWork — it’s a way of life. Through 2017 and beyond, WeWork will be hosting events around the world to recognize and reward those who are thinking in new ways, building fresh projects, and achieving real change.”

Post-screening Q&A: United in Anger: A History of ACT UP | Hammer Museum
Wednesday, June 28
12 AM ET
“Post-screening Q&A with producer, writer, and historian Sarah Schulman.”

Home Front to Battlefront: An Ohio Teenager in World War II by Ambassador Frank Lavin | World War II Museum
Wednesday, June 28
7 PM ET
“Carl Lavin was a high school senior when Pearl Harbor was attacked. Home Front to Battlefront is the tale of a young foot soldier who finds himself thrust into a world where he and his unit grapple with the horrors of combat, the idiocies of bureaucracy, and the oddities of life back home.”

Black Art Jazz Collective | Jazz at Lincoln Center
Wednesday, June 28
7:30 PM ET
“The Collective performs fiery, expert post-bop originals dedicated to African American icons. Their first-ever performance was at Dizzy’s Club Coca-Cola back in 2013, and Dizzy’s is very excited to have them back!”

Following the Light: Learn to Make Beautiful Light with your Speedlites | bheventspace
Thursday, June 29
4 PM ET
“Whether it is in a dark chapel, a reception hall or a fashion portrait in the middle of nowhere, small lights can go a long way when you use them right. Join Jared Platt and Canon for a lecture and demo that will start you on a new path to breathtaking light.”

Workday: Women in Tech | CXOTALK
Friday, June 30
1 PM ET
“Workday is an important player in the enterprise SaaS market, with consistently high customer satisfaction scores and recognition for being a great place to work. Workday also holds the distinction of having four female C-level executives. On this episode Michael Krigsman speaks with all four these execs, discussing their roles and how they collaborate.”