Marketing Best Practices: Why Not Just Stream To Facebook Live?

While Facebook Live should be a part of your overall livestreaming strategy, it’s important to diversify your distribution channels. A few things to consider as you build your live video strategy:

Variety is the Spice of Life: Go To Facebook (But Go Everywhere Else Too)

Most brands do not post updates to only one social media network. Similarly, why only stream your video to one platform? Facebook Live is an easy-to-use tool but should be considered but one tool in your diverse streaming distribution tool box. While there are one billion people in the world on Facebook, that means there are another seven billion NOT on Facebook. With Livestream you can also use tools like Livestream Audience Booster to reach people around the web with your stream on sites like ESPN and CNN. Build a strategy that reaches your audience in a number of different locations. Using syndication tools like those built into the Livestream platform, you don’t have to pick and choose. You can push content to all platforms at once and ensure you’re not missing key segments of your audience.

Convert Facebook Viewers Into Your Audience + Customers

While Facebook has the reach, your ultimate goal should be getting people back to your website. Turn viewers into traffic by hyping or sampling content on Facebook Live while encouraging them to head back to your page. Additionally, if you are using cookie tracking or retargeting in your marketing strategy, you can only track the people watching video on your site. By driving Facebook audiences back to your site you can collect much more information about your audience. And, of course, you can turn your audience into that most important outcome that you are hoping for – customers of your business!

Control The Message

With Facebook Live, you don’t have as much control over the viewing experience. Watching your video in a fully branded portal with custom calls to action is more likely to convert. Viewers are less likely to be distracted by notifications or other things happening on the platform. In fact, based on a recent survey we conducted, viewers prefer to engage content on a branded destination for just that reason. 40% of audiences want to watch live video NOT on social media, but at a dedicated web destination.

Shifting Sands

What Facebook undeniably has, and what won’t change in the near future, is reach. Streaming to Facebook Live immediately gives you access to millions of eyeballs where they already are, which is good marketing distribution 101.

In the past two years, Facebook’s algorithm has changed 24 times – an average of one update per month. Marketers and brands never know how Facebook’s feed algorithm will shift in the future, making it an unsteady place to build a brand or content strategy on its own. As all social media platforms change based on audience interests and behavior, it’s hard to build a reliable strategy when you don’t control the platform.

Support + Quality

A stream on Facebook is not optimized for large-screen or high-quality viewership. Video quality is the most important factor for 67% of viewers when watching a livestream broadcast.

If there are any issues with your stream – or your stream is taken down for any reason – there is no one to call at any large social media platform. Many large companies stream on multiple platforms to account for any outages caused by electricity, bandwidth, or the platform. When streaming to more than one player/platform, you have a back up to direct your audience to in case of emergency. Additionally, dedicated streaming platforms like Livestream offer round the clock support for Premium and Enterprise customers. If you have issues with your stream, we’re a phone call away.

Our free guide, “Streaming to Facebook Live,” is the perfect crash course for organizations of any size. Download the guide to learn:

  • How to connect with viewers on Facebook Live.
  • Why Facebook Live should be part – but not all – of your livestreaming strategy.
  • How to stream to Facebook Live.
  • How to analyze the success of your live video.


With Facebook Live for Livestream, our users can stream to Facebook and their own website or landing page at the same time. Instead of limiting your content to one destination or another, you can send a single stream to two places at once. Double the exposure means double the reach and double the engagement.

This Week on Livestream | February 27

Watch live as LawNewz launches their new live trial network, FIDM talks red carpet style moments, and Judy Collins debuts her new book at the Free Library of Philadelphia.

LawNewz Live Trial Network | LawNewz
Monday, February 27
10 AM ET
“Primetime coverage of the day’s most interesting trials and legal stories.”

Talks at the Schomburg: Model Behavior with Pat Cleveland and Bethann Hardison | The Schomburg Center
Monday, February 27
6:30 PM ET
“This program celebrates the audacity of fashion trailblazers Cleveland and Bethann Hardison, while exploring paths taken by black models, designers, and industry insiders to render visible diverse aesthetics found in communities of color around the world.”

Oscars Red Carpet Report with Celeb Stylist Grad Daniel Musto | FIDM
Monday, February 27
7:45 PM ET
“Celebrity Stylist Daniel Musto discusses pivotal style moments from the Oscars!”

President Trump’s First Address to Congress | FedNet
Tuesday, February 28
8:45 PM ET
“President Donald Trump speaks to members of Congress gathered for a joint session.”

The Big Bang and Beyond: A Panorama of Modern Cosmology | DSPT
Tuesday, February 28
10:30 PM ET
“The story of modern cosmology arguably begins with the problem of the stability of the Universe that vexed Newton until his death and vexed Einstein himself more than two centuries later. Presented by Karl van Bibber, Professor and Chairman, Department of Nuclear Engineering, UC Berkeley.”

Nicole Henry: A Time for Love | Jazz at Lincoln Center
Wednesday, March 1
7:30 PM ET
“Since her debut in 2004, Nicole Henry has established herself as one of the jazz world’s most acclaimed vocalists and has captivated audiences in over 15 countries. Watch Nicole at Jazz at Lincoln Center with pianist David Cook, bassist Ben Williams, drummer Jonathan Barber, and guitarist Avi Rothbard.”

Judy Collins | Author Events
Wednesday, March 1
7:30 PM ET
“Popularly beloved as ‘Judy Blue Eyes,’ eclectic singer-songwriter Judy Collins has delighted audiences for decades. In Cravings, Collins tells the story of her charged history with food, the countless diet plans and weight-loss gurus she encountered over the years, and the measured solution she found to her addiction.”

2017 National High School Racquetball Championships | USA Racquetball
Thursday, March 2
12 PM ET
“The 2017 USA Racquetball National High School Championships features more than 40 high schools from across the country competing for coveted gold medals in singles and doubles divisions. The event will be hosted in St. Louis, MO, at the Vetta Sports-Concord, and the Missouri Athletic Club.”

LGBTQ AgingLGBT Social Science Public Policy Center | Roosevelt House
Thursday, March 2
“The LGBT Social Science Public Policy Center at Roosevelt House, in partnership with the Roosevelt House Public Policy Center at Hunter College, Silberman Aging, and Brookdale Center for Healthy Aging, will convene a Research and Policy Symposium on LGBTQ Aging.”

The Social Future of Digital Marketing | CXO Talk
Friday, March 3
“Marketing’s future is digital, personal, and social. Ragy Thomas founded Sprinklr, a startup unicorn and social media management system that spans from Facebook to Pinterest, and from marketing to customer care. Tune in for his insights on how to wrangle social into an effective marketing channel without creeping out your customers.”

Dartmouth Idol Finals 2017 | Dartmouth College
Friday, March 3
“Vote for your favorites as the finalists in this 10th anniversary edition of the solo singing competition perform with a full 20-piece band.”

Sing Joyfully! | Toronto Mendelssohn Choir
Saturday, March 4
“The TMC, the YP Minster Singers and organist William Maddox join together to sing hymns and anthems from the newest edition of Ancient and Modern. Webcast live from Yorkminster Park Baptist Church in Toronto.”