Marketing Best Practices: Why Not Just Stream To Facebook Live?

While Facebook Live should be a part of your overall livestreaming strategy, it’s important to diversify your distribution channels. A few things to consider as you build your live video strategy:

Variety is the Spice of Life: Go To Facebook (But Go Everywhere Else Too)

Most brands do not post updates to only one social media network. Similarly, why only stream your video to one platform? Facebook Live is an easy-to-use tool but should be considered but one tool in your diverse streaming distribution tool box. While there are one billion people in the world on Facebook, that means there are another seven billion NOT on Facebook. With Livestream you can also use tools like Livestream Audience Booster to reach people around the web with your stream on sites like ESPN and CNN. Build a strategy that reaches your audience in a number of different locations. Using syndication tools like those built into the Livestream platform, you don’t have to pick and choose. You can push content to all platforms at once and ensure you’re not missing key segments of your audience.

Convert Facebook Viewers Into Your Audience + Customers

While Facebook has the reach, your ultimate goal should be getting people back to your website. Turn viewers into traffic by hyping or sampling content on Facebook Live while encouraging them to head back to your page. Additionally, if you are using cookie tracking or retargeting in your marketing strategy, you can only track the people watching video on your site. By driving Facebook audiences back to your site you can collect much more information about your audience. And, of course, you can turn your audience into that most important outcome that you are hoping for – customers of your business!

Control The Message

With Facebook Live, you don’t have as much control over the viewing experience. Watching your video in a fully branded portal with custom calls to action is more likely to convert. Viewers are less likely to be distracted by notifications or other things happening on the platform. In fact, based on a recent survey we conducted, viewers prefer to engage content on a branded destination for just that reason. 40% of audiences want to watch live video NOT on social media, but at a dedicated web destination.

Shifting Sands

What Facebook undeniably has, and what won’t change in the near future, is reach. Streaming to Facebook Live immediately gives you access to millions of eyeballs where they already are, which is good marketing distribution 101.

In the past two years, Facebook’s algorithm has changed 24 times – an average of one update per month. Marketers and brands never know how Facebook’s feed algorithm will shift in the future, making it an unsteady place to build a brand or content strategy on its own. As all social media platforms change based on audience interests and behavior, it’s hard to build a reliable strategy when you don’t control the platform.

Support + Quality

A stream on Facebook is not optimized for large-screen or high-quality viewership. Video quality is the most important factor for 67% of viewers when watching a livestream broadcast.

If there are any issues with your stream – or your stream is taken down for any reason – there is no one to call at any large social media platform. Many large companies stream on multiple platforms to account for any outages caused by electricity, bandwidth, or the platform. When streaming to more than one player/platform, you have a back up to direct your audience to in case of emergency. Additionally, dedicated streaming platforms like Livestream offer round the clock support for Premium and Enterprise customers. If you have issues with your stream, we’re a phone call away.


Our free guide, “Streaming to Facebook Live,” is the perfect crash course for organizations of any size. Download the guide to learn:

  • How to connect with viewers on Facebook Live.
  • Why Facebook Live should be part – but not all – of your livestreaming strategy.
  • How to stream to Facebook Live.
  • How to analyze the success of your live video.

DOWNLOAD THE FACEBOOK LIVE GUIDE.

With Facebook Live for Livestream, our users can stream to Facebook and their own website or landing page at the same time. Instead of limiting your content to one destination or another, you can send a single stream to two places at once. Double the exposure means double the reach and double the engagement.

This Week on Livestream | October 16, 2017

Watch live as singer, songwriter, and activist Billy Bragg honors Woodie Guthrie, Gabrielle Union stops at the Free Library of Philadelphia, and the Boston Conservatory at Berklee raises money for Puerto Rico.


Courtney Barnett + Kurt Vile (Sea Lice By The Seaside) | Pitchfork Live
Monday, October 16
2 PM ET
“Philly country-psych zen master Kurt Vile and Australian indie-rock orator Courtney Barnett are at once an odd couple and a perfect union—not so much a mirror image of one another as a negative exposure.”

Amy Tan | Where the Past Begins: A Writer’s Memoir | Author Event
Tuesday, October 17
7:30 PM ET
Where the Past Begins is a memoir of Amy Tan’s life, art, and deeply personal inspirations that frame her fiction.”

Remembering Woody: An Evening with Billy Dragg and Friends | The Greene Space
Tuesday, October 17
7:30 PM ET
“Join singer, songwriter and activist Billy Bragg and special guests for an evening commemorating the 50th anniversary of folk music icon Woody Guthrie’s death.”

Gabrielle Union’s Real Life Book Club Tour | Author Events
Thursday, October 19
7:30 PM ET
“Gabrielle Union’s new book, We’re Going to Need More Wine, is an intimate, urgent collection of essays about race, bullying, competition between women in Hollywood, and her own trauma as a victim of sexual assault.”

40 Years of Cosmic Discovery: Celebrating the Voyager Missions and Humanity’s Message to Space | Cornell Alumni
Thursday, October 19
8 PM ET
“Only one human-touched object has ever entered interstellar space: NASA’s Voyager 1, bearing with it greetings to extraterrestrials in the form of a Golden Record. Cornell will celebrate the 40th anniversary of Voyagers 1 and 2 and the university’s central role in the missions.”

Vitaly Bulgarov Live & Uncut: Designing for Films, Games & Real-World Robotic | Gnomon
Friday, October 20
10 PM ET
“Join Gnomon School of VFX to learn about the career path of Vitaly Bulgarov, hear his personal insights, and get meaningful answers to your very own questions.”

Boston for Puerto Rico | Boston Conservatory at Berklee
Saturday, October 21
1 PM ET
“Students from all departments of The Boston Conservatory at Berklee will be performing in a benefit concert to raise money for hurricane Maria relief in Puerto Rico. All proceeds will be donated to Unidos por Puerto Rico.”

Sexual Assault Crisis Center | Shall We Dance 2017
Saturday, October 21
8 PM ET
“Shall We Dance is an uplifting and entertaining event that increases awareness about sexual assault while helping the Sexual Assault Crisis Center.”

Harold in Italy | Detroit Symphony Orchestra
Saturday, October 21
8 PM ET
“On a program with DSO Principal musicians as featured soloists, Eric Nowlin performs the music depicting the melancholy traveler Harold, and Wei Yu returns as a soloist for Elgar’s Cello Concerto.”