How Livestreaming Worship Services Can Grow Your Ministry

A pioneer in livestreaming worship services, Life.Church has come a long way from its early days of meeting in a two-car garage. Headquartered in Oklahoma, it is now one of the largest multi-site churches in the US, attended by more than 75,000 people with 27 campuses across eight states. On any given week, its ‘Church Online’ community welcomes over 225,000 unique visitors.

Founded by its senior pastor Craig Groeschel in 1996, Life.Church launched its internet campus a decade later, with a vision to provide a live experience for people around the world to engage in community at www.live.life.church.

Life.Church is a prime example of how you can start small and grow your community exponentially beyond your walls with livestreaming, and faith communities are discovering new ways to do so.


Worship has gone digital: livestreaming worship services

Livestream recently conducted a survey with our house of worship community and discovered some key findings about how they are livestreaming worship services:

48% of house of worship survey respondents say the main benefit of livestreaming is in growing an online audience.

#1 Growing a digital audience is the main reason houses of worship are livestreaming
Nearly half (48%) of survey respondents say the main benefit of livestreaming lies in growing an online audience. A sizable portion (28%) of respondents do it to reach people who aren’t able to make it to their physical locations due to sickness or distance. The remaining cite growing their in-person congregation (23%) and increasing donations (1%) as motivations for livestreaming.

#2 Houses of worship are streaming at least once a week
77% are livestreaming events and worship services weekly; 15% are streaming several times a year. Just 5% and 4% of respondents are livestreaming daily and monthly.

#3 Websites are the most popular livestreaming destination
66% of respondents are livestreaming worship services on their websites, slightly edging out social media platforms (64%) and mobile apps (28%). Our Livestream Enterprise and Premium worship customers have the ability to embed video players on their website to drive page views and traffic as well as enable donations through their Livestream account page. You can also simulcast to multiple platforms and promote your worship services with built-in social tools through the Livestream platform.

#4 Finding the right equipment to livestream is the biggest challenge
31% of respondents say finding the right equipment is their greatest challenge in livestreaming worship services, followed by reliable internet connectivity (28%), budget (27%) and training (14%). Larger churches may have a full production studio and crew but you only need a basic recording device and a laptop with a reliable internet connection to get started. For a checklist of what you need, check out our how-to guide: “Spreading the Word: Livestreaming for Houses of Worship.”

Besides livestreaming worship services, you can also share the good news in other ways…
Consider other opportunities to connect with your community such as streaming to your overflow rooms, sharing your study sessions, as well as celebrations like weddings, first communions, or bar/bat mitzvahs.

Find out how other houses of worship like Champions Centre Church and The Crossing Church are livestreaming worship services and impacting lives by increasing their physical and online attendances, as well as online contributions.


Watch our video below to learn:

  • What equipment you need to start streaming
  • Tips to increase page views and traffic to your stream
  • Best practices from three houses of worship

IBC 2018 Recap: New hardware, software updates, and industry insights

This September, the Vimeo team was back for round two at the International Broadcasting Convention (IBC). We had an amazing time joining 55,000 attendees from around the world to share the latest updates from our Livestream and OTT services.

Thousands of people stopped by the Vimeo booth, many of them checking out our Studio product line, including the popular Mevo camera, the all-in-one Studio HD550, and our new Studio One switcher and encoder. We also showcased the new features in our Studio 5 software, including the ability to use a web page as a browser source in your live stream, and add comments from Facebook or YouTube into Studio graphics.

Want to get up to speed on the latest additions and features to our Studio product line? Watch our webinar.

Insights from successful video businesses

Vimeo’s OTT service piqued the interest of many attendees, as well, in part due to great booth programming. We were thrilled to feature interviews with special guests from myriad industries, including British Telecom, action sports channel Insight TV, UKTV Play, Bollywood network Eros Now, and Ellation.

Through these conversations, it became clear that organizations and media companies are shaking off industry fads and zoning in on how to run their business effectively, plain and simple. One programming highlight came from an interview with Nate Daniels, Marketing Director at Trinity Broadcasting Network (TBN). A leader in faith-based programming, TBN recently transitioned their services — 32TB of video content — to Vimeo OTT in only 3 months.

Not only were they able to pull of a massive content migration on a tight deadline, but TBN garnered substantial savings by partnering with Vimeo OTT. Their use of Vimeo’s branded apps has boosted their app rating to an impressive 4.8 in a matter of months, further proving that it is not necessary to invest exorbitant amounts of money in custom features or a bespoke platform to provide a high quality app experience for viewers. We’ll be diving in to his story in an upcoming blog post; stay tuned!

Vimeo is proud to be a leader in democratizing live and on-demand OTT services for creators everywhere. Learn more about what OTT can do to monetize your live video content here.

How to engage and retain video subscription customers

Beyond programs at the booth, Vimeo also made an appearance during one of IBC’s Content Hub sessions. Vimeo’s own Kathleen Barrett, SVP of Enterprise and Head of Creator Success, presented at Growing an OTT service: How to engage and retain customers and manage expanding operations.

Speaking with other leaders in the OTT space, including executives from Integros, Paywizard, and IABM, panelists shared their insights and expertise to help content creators scale and sustain their audience, in order to succeed with OTT.

In case you missed it, watch the full session on IBC’s website to learn straight from OTT experts on how you can improve your customer experience and retention.

 

Interested in learning more about what Vimeo can do to help you monetize live content and grow your audience? Watch our on-demand webinar now.