How Livestreaming Worship Services Can Grow Your Ministry

A pioneer in livestreaming worship services, Life.Church has come a long way from its early days of meeting in a two-car garage. Headquartered in Oklahoma, it is now one of the largest multi-site churches in the US, attended by more than 75,000 people with 27 campuses across eight states. On any given week, its ‘Church Online’ community welcomes over 225,000 unique visitors.

Founded by its senior pastor Craig Groeschel in 1996, Life.Church launched its internet campus a decade later, with a vision to provide a live experience for people around the world to engage in community at www.live.life.church.

Life.Church is a prime example of how you can start small and grow your community exponentially beyond your walls with livestreaming, and faith communities are discovering new ways to do so.


Worship has gone digital: livestreaming worship services

Livestream recently conducted a survey with our house of worship community and discovered some key findings about how they are livestreaming worship services:

48% of house of worship survey respondents say the main benefit of livestreaming is in growing an online audience.

#1 Growing a digital audience is the main reason houses of worship are livestreaming
Nearly half (48%) of survey respondents say the main benefit of livestreaming lies in growing an online audience. A sizable portion (28%) of respondents do it to reach people who aren’t able to make it to their physical locations due to sickness or distance. The remaining cite growing their in-person congregation (23%) and increasing donations (1%) as motivations for livestreaming.

#2 Houses of worship are streaming at least once a week
77% are livestreaming events and worship services weekly; 15% are streaming several times a year. Just 5% and 4% of respondents are livestreaming daily and monthly.

#3 Websites are the most popular livestreaming destination
66% of respondents are livestreaming worship services on their websites, slightly edging out social media platforms (64%) and mobile apps (28%). Our Livestream Enterprise and Premium worship customers have the ability to embed video players on their website to drive page views and traffic as well as enable donations through their Livestream account page. You can also simulcast to multiple platforms and promote your worship services with built-in social tools through the Livestream platform.

#4 Finding the right equipment to livestream is the biggest challenge
31% of respondents say finding the right equipment is their greatest challenge in livestreaming worship services, followed by reliable internet connectivity (28%), budget (27%) and training (14%). Larger churches may have a full production studio and crew but you only need a basic recording device and a laptop with a reliable internet connection to get started. For a checklist of what you need, check out our how-to guide: “Spreading the Word: Livestreaming for Houses of Worship.”

Besides livestreaming worship services, you can also share the good news in other ways…
Consider other opportunities to connect with your community such as streaming to your overflow rooms, sharing your study sessions, as well as celebrations like weddings, first communions, or bar/bat mitzvahs.

Find out how other houses of worship like Champions Centre Church and The Crossing Church are livestreaming worship services and impacting lives by increasing their physical and online attendances, as well as online contributions.


Watch our video below to learn:

  • What equipment you need to start streaming
  • Tips to increase page views and traffic to your stream
  • Best practices from three houses of worship

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.