How Livestreaming Worship Services Can Grow Your Ministry
A pioneer in livestreaming worship services, Life.Church has come a long way from its early days of meeting in a two-car garage. Headquartered in Oklahoma, it is now one of the largest multi-site churches in the US, attended by more than 75,000 people with 27 campuses across eight states. On any given week, its ‘Church Online’ community welcomes over 225,000 unique visitors.
Founded by its senior pastor Craig Groeschel in 1996, Life.Church launched its internet campus a decade later, with a vision to provide a live experience for people around the world to engage in community at www.live.life.church.
Life.Church is a prime example of how you can start small and grow your community exponentially beyond your walls with livestreaming, and faith communities are discovering new ways to do so.
Worship has gone digital: livestreaming worship services
Livestream recently conducted a survey with our house of worship community and discovered some key findings about how they are livestreaming worship services:
48% of house of worship survey respondents say the main benefit of livestreaming is in growing an online audience.
#1 Growing a digital audience is the main reason houses of worship are livestreaming
Nearly half (48%) of survey respondents say the main benefit of livestreaming lies in growing an online audience. A sizable portion (28%) of respondents do it to reach people who aren’t able to make it to their physical locations due to sickness or distance. The remaining cite growing their in-person congregation (23%) and increasing donations (1%) as motivations for livestreaming.
#2 Houses of worship are streaming at least once a week
77% are livestreaming events and worship services weekly; 15% are streaming several times a year. Just 5% and 4% of respondents are livestreaming daily and monthly.
#3 Websites are the most popular livestreaming destination
66% of respondents are livestreaming worship services on their websites, slightly edging out social media platforms (64%) and mobile apps (28%). Our Livestream Enterprise and Premium worship customers have the ability to embed video players on their website to drive page views and traffic as well as enable donations through their Livestream account page. You can also simulcast to multiple platforms and promote your worship services with built-in social tools through the Livestream platform.
#4 Finding the right equipment to livestream is the biggest challenge
31% of respondents say finding the right equipment is their greatest challenge in livestreaming worship services, followed by reliable internet connectivity (28%), budget (27%) and training (14%). Larger churches may have a full production studio and crew but you only need a basic recording device and a laptop with a reliable internet connection to get started. For a checklist of what you need, check out our how-to guide: “Spreading the Word: Livestreaming for Houses of Worship.”
Besides livestreaming worship services, you can also share the good news in other ways…
Consider other opportunities to connect with your community such as streaming to your overflow rooms, sharing your study sessions, as well as celebrations like weddings, first communions, or bar/bat mitzvahs.
Find out how other houses of worship like Champions Centre Church and The Crossing Church are livestreaming worship services and impacting lives by increasing their physical and online attendances, as well as online contributions.
Watch our video below to learn:
- What equipment you need to start streaming
- Tips to increase page views and traffic to your stream
- Best practices from three houses of worship