8 Must-Know Statistics About Livestreaming for Houses of Worship [Infographic]

Worship and faith-based communities are one of the fastest-growing groups online. Livestreaming for houses of worship is changing the way congregations practice their faith. More houses of worship are looking to streaming video to reach their congregations around the world.

Livestreaming worship services and study groups is becoming more commonplace for parishioners. In 2016, 2,778 houses of worship across 59 countries used Livestream to broadcast 166,700 services, ceremonies, and meetings. With live video, your worship community can come together and hear the same message wherever they may be.

“We were looking for a way to get our product out there and this was the easiest to access for a wide variety of people and more user-friendly.” – TJ Barnes, Athletic Director at St. Joseph Catholic Church and School, Fayetteville, AR

1. 33% of parishioners first learned about their church online. (Source: The Church Online)
2. 64% of parishioners say their church’s website is important in facilitating participation and attendance. (Source: The Church Online)
3. Almost half of U.S. adults (46%) have seen someone share their faith online. (Source: Pew Research Center)
4. 20% of adults say they have shared their beliefs on social media. (Source: Pew Research Center)
5. Since using Livestream, Champions Centre Church now receives 70% of total donations online.
6. In 2016, 2,778 houses of worship across 59 countries used Livestream to broadcast 166,700 events online.
7. In 2015
a. 14% of all online donations were made with a mobile device. (Source: Blackbaud)
b. $2.2b was donated online. (Source: Blackbaud)
c. 56% of online giving was donated on a branded giving page. (Source: Blackbaud)

The features of church websites that people rely on most:

Watch sermons and worship services online
Search for opportunities to serve
Look up worship service information
Take the opportunity to forward religious content to others
Read and share visitor information
(Source: The Church Online)


WANT TO LEARN MORE ABOUT STREAMING SOLUTIONS FOR YOUR CONGREGATION? DOWNLOAD OUR HOUSE OF WORSHIP GUIDE TO LEARN:

  • How the Champions Centre uses livestreaming services to reach their viewers wherever they are.
  • Real life use cases for congregations of all sizes.
  • The equipment and tools organizations are using to connect worshippers with live video.

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Why a Live Video Strategy is a Must-Have for Marketers [2020 Update]

Live streaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot. And marketers are paying attention, with 28% investing more in live streaming.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Vimeo, LinkedIn Live, Facebook Live, and Periscope in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

91 million subscribers will utilize live streaming by 2024.

47% of viewers are live streaming more than a year ago.

Live streaming topped 1.1 billion hours in 2019.

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Live Streaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How nine organizations use Vimeo’s live streaming tech to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.