8 Must-Know Statistics About Livestreaming for Houses of Worship [Infographic]

Worship and faith-based communities are one of the fastest-growing groups online. Livestreaming for houses of worship is changing the way congregations practice their faith. More houses of worship are looking to streaming video to reach their congregations around the world.

Livestreaming worship services and study groups is becoming more commonplace for parishioners. In 2016, 2,778 houses of worship across 59 countries used Livestream to broadcast 166,700 services, ceremonies, and meetings. With live video, your worship community can come together and hear the same message wherever they may be.

“We were looking for a way to get our product out there and this was the easiest to access for a wide variety of people and more user-friendly.” – TJ Barnes, Athletic Director at St. Joseph Catholic Church and School, Fayetteville, AR

1. 33% of parishioners first learned about their church online. (Source: The Church Online)
2. 64% of parishioners say their church’s website is important in facilitating participation and attendance. (Source: The Church Online)
3. Almost half of U.S. adults (46%) have seen someone share their faith online. (Source: Pew Research Center)
4. 20% of adults say they have shared their beliefs on social media. (Source: Pew Research Center)
5. Since using Livestream, Champions Centre Church now receives 70% of total donations online.
6. In 2016, 2,778 houses of worship across 59 countries used Livestream to broadcast 166,700 events online.
7. In 2015
a. 14% of all online donations were made with a mobile device. (Source: Blackbaud)
b. $2.2b was donated online. (Source: Blackbaud)
c. 56% of online giving was donated on a branded giving page. (Source: Blackbaud)

The features of church websites that people rely on most:

Watch sermons and worship services online
Search for opportunities to serve
Look up worship service information
Take the opportunity to forward religious content to others
Read and share visitor information
(Source: The Church Online)


WANT TO LEARN MORE ABOUT STREAMING SOLUTIONS FOR YOUR CONGREGATION? DOWNLOAD OUR HOUSE OF WORSHIP GUIDE TO LEARN:

  • How the Champions Centre uses livestreaming services to reach their viewers wherever they are.
  • Real life use cases for congregations of all sizes.
  • The equipment and tools organizations are using to connect worshippers with live video.

Download the Guide

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.