Livestreaming Events: How Event Marketers Can Grow ROI (Video)

Event marketers always have one question when it comes to livestreaming events: How will this affect my ticket sales?

Anyone who has produced a B2B marketing event knows the two largest challenges are getting the right people in the room and then proving the value of your event. Luckily, live video can help with both.

People attend marketing events for the networking. Sure, they want to learn, they want free mini-sandwiches, and swag bags. But they’re attending to see, be seen, and connect with your team and attendees. Your speakers are probably great, but at the end of the day, folks who intend to come will not be swayed into not attending by a livestream.

Many people DO want to attend your event, but can’t for geographic, economic, or other reasons. Livestreaming events allows you to engage the customers and prospects in the room, while expanding the reach of your message to those who cannot attend.

Growing Revenue + Lead Generation With Live Video

Livestreaming events can also help your future ticket sales. In a survey with New York Magazine, we found that 67% of people who watch a livestreamed event are more likely to buy tickets to attend the event the next time around. Additionally, audiences expect event content to be available live online: 80% said they would rather watch a livestream from a brand than read a blog or social posts. By livestreaming events, you’re recruiting future paying attendees for your event or conference.

Additionally, by “gating” your stream with a lead capture form, you can collect more information about your livestream viewers, and nurture them via email or social until your next event.

Another way to recoup funds from your live event is leveraging a pay-per-view system. Social Media Week streams their global conferences only to pay-per-view subscribers. In our survey, 43% of viewers said they’d willingly pay for live video content from their favorite speakers or performers. If your content is top notch, live video access can be another way to monetize your event. Social Media Week sees on average a 75% jump in subscriptions in the 90 days before their next live event – accessing live, and joining the conversation is what subscribers are paying for.

Stream Your Event On Social

Streaming your event with Livestream also means you can stream to your website and social channels like Facebook Live at the same time. A great strategy for events is to stream your opening keynote simultaneously on Facebook (or Twitter, or YouTube) and your website. When the session wraps, tell social viewers to head to your website to watch the rest of the event live. This drives traffic to your owned properties where you can control the brand experience around your event livestream. Also, engaging these viewers on social with your event’s hashtag is an easy way to get your event trending on Twitter.

Want to learn more about how brands like Tough Mudder and Tiffany & Co. are driving ROI and real results from their events with live video? Check out the webinar below.

Vimeo’s Best of 2018: Live streaming, OTT, and Stock

We spent our last broadcast for the year recapping and reflecting on our biggest launches from Vimeo Livestream, OTT, and Stock. Didn’t get a chance to catch us live? We’ve got a recap and event recording for you right here.

Industry stats on live streaming and OTT video

We kicked things off with a recap of some of the more impressive (and mind-boggling) statistics from the live streaming and OTT video industries:

Live streaming continues to rise:

 

OTT is on the up and up:

  • Today, 48% of viewers are more likely to start their viewing with an OTT service, such as Netflix, Hulu, or a DVR (StreamingMedia)
  • American households collectively watch more than 8B hours of content each month through connected TV devices (Nielsen)
  • 17.9M households will solely consume content via OTT in 3 years’ time (Video Advertising Bureau)
  • OTT revenues will reach $83.4B by 2021 (DigiDay)

 

Creators and businesses are investing more in content:

 

Catch up on the full event below, or read on to get a quick recap.

2018 updates from Vimeo Livestream

We sat down with Nathan Lundie of the Vimeo Livestream team to dive into some of the big launches this year — including new hardware and long-awaited software updates.

First, we gave a sneak peek of the Studio One switcher and encoder. Compact, powerful, reliable, and nicely priced at under $5,000, it’s a great piece of hardware for those looking to get started with live streaming with a minimal upfront cost.

Then, Nathan walked us through some of the new features in our Studio 5 software. We’ve launched new ways to deepen engagement with viewers, including adding comments from Facebook or YouTube into Studio graphics. You can now use a web page as a browser source in your live stream, too, meaning you have another way to share content to your viewers.

Vimeo Livestream also brought in features to help you produce amazing live events. Additional updates to Livestream Studio includes connecting with remote IP cameras through RTSP — a feature that’s been a long time coming! — as well as a full release of our macOS software.

Get an in-depth walkthrough of our Studio software and hardware updates in our on-demand webinar.

New features from Vimeo OTT

Megan Wright from the Vimeo OTT team shared several features that give creators autonomy over how and when they distribute (and monetize) their content, including the option to deliver and monetize live video.

Vimeo OTT now gives even more control over how you manage and prioritize your content. Not only can you schedule videos to publish in advance with time windowing, but you can see which of your videos perform best with the Top Videos tool.

We also introduced two new ways to better share content and engage with your audience.

1. Free video access: If you’d like to tease your content, you can now give customers free access to your channel for a limited amount of time.

2. Registration-based viewing: you can even make your channel free to review and registration-only, which is especially useful in nurturing and retaining your viewers.

Finally, for organizations that need an added level of privacy and security to their content, such as trainings and internal communications, Vimeo OTT now offers private portals. Customers who use Vimeo OTT’s private portals can also embed a Sli.do widget, to facilitate questions from employees and other participants. Learn more about our Sli.do integration and private portals here.

Affordable, beautiful stock footage

Stephen Nangeroni from Vimeo Stock joined us to talk about how SMBs and creators can utilize this new consumer product.

Vimeo Stock is the best platform to find top-notch stock footage from world-renowned creators. In our ongoing effort to put creators first, Vimeo Stock partners with members of the Vimeo community to bring their stock footage to the masses — contributors keep up to 70% of generated revenue from all Vimeo Stock sales.

You can browse Vimeo Stock for free, and Vimeo subscribers earn 20% savings on all stock footage.

While Vimeo Stock’s collection is currently invite-only, you can let us know you’re interested in licensing your footage by filling out this form.

 

While we’re proud of what we’ve launched this year, none of it would be possible with the support from the amazing members of our community. To everyone who’s used and shared feedback on Vimeo Livestream, OTT, or Stock this year — thank you.

We’ll continue building and improving our services to help you do more with video, and can’t wait to see what’s in store for 2019. Cheers!