These 8 Stats Show How Livestreaming Concerts Boost Ticket Sales [Infographic]

Livestreaming concerts can turn an intimate set in a small venue into a global phenomenon. Venues and festivals are livestreaming events to reach bigger audiences than ever before. Giving audiences a platform to enjoy their favorite artists from anywhere in the world is changing the way we experience live music.

The popularity of livestreaming concerts is a boon for ticket sales. Instead of “cannibalizing” revenue, viewers who watch live concerts are more likely to buy a ticket to a similar event in the future. Livestreaming music and performances puts audiences in the moment in ways that video-on-demand cannot.

1. Live video music stream viewership is increasing at a rate of 28.6% year-over-year. (Source: Nielsen End-of-Year Music Report)

2. Music video streams grew 101.9%. (Source: Nielsen End-of-Year Music Report)

3. After watching a live video of an event, 67% of viewers are more likely to buy a ticket to a similar concert or event. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

4. 45% of live video audiences would pay for live, exclusive, or on-demand video from a favorite team, speaker, or performer. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

5. 87% of audiences, who would prefer to watch online if it meant more behind-the-scenes content. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

6. 1.8M words is worth one minute of video, according to Dr. James McQuivey of Forrester Research.

7. Coachella livestreamed both weekends on three stages with over 60 acts to the tune of 9M views. (Source: Forbes Magazine)

8. Since using Livestream, the Pickathon music festival’s digital audience has grown from 11,000 in 2015 to 200,000 in 2016. (Source: Streaming Live Music with the Pickathon Music Festival)


Want to learn more about why Livestream is the best platform for streaming live music?

Download our Pickathon Music Festival case study to learn:

  • How Pickathon’s live video strategy boosted revenue.
  • How Pickathon used their live video content to continue the conversation post-festival.
  • Why Livestream’s ad-free platform is a perfect choice for independent creatives.

 

Meet Vimeo Enterprise: Video for the way you work

If you’ve been a longtime reader of this blog, then you already know — video is a crucial communication tool for connecting with audiences, customers, and employees.

As people have grown accustomed to high-quality, consumer video experiences in their day-to-day lives, they have come to expect similar video experiences from the companies they work for or with. We at Vimeo realized we could do more to help businesses harness the power of video across the organization.

“Live video is becoming a necessity for companies. It’s the best way to get your point across to as many people as possible.”
Michael Weinstein, Video Studio Lead at Deloitte Global

With that in mind, we’re proud to introduce Vimeo Enterprise — a secure, centralized video solution for organizations of all sizes.

What’s happening to Vimeo Livestream?

Never fear, live streaming fans — nothing is changing with the Vimeo Livestream product you know and love. The team at Vimeo continues to support the Livestream product and users just as we always have.

Vimeo Enterprise is a new way to manage videos built specifically for the needs of businesses and organizations, with new security features, built-in Q&A and lower thirds, private video Showcase, and much more.

Is Vimeo Enterprise right for me?

If you’re currently using video to communicate with your workforce, or if you’re looking for a better way to manage and distribute your organization’s video content, Vimeo Enterprise might be right for you.

Our new, end-to-end solution combines what millions of users already love about Vimeo with the dedicated support and advanced features that large organizations require, like:

  • Enterprise-grade security with single sign-on (SSO) for viewers, private team projects, embed permissions, and much more
  • Private Showcase, a branded viewing destination that gives you complete control over your video experience, anywhere, now with SSO-secured access and live streaming
  • Built-in engagement tools like live polls, live Q&A, and audience chat make it easier than ever to drive viewer participation
  • Easy-to-use, professional live graphics let you add images, animated text, and logos to your live events, straight from your browser
  • Advanced video analytics to help your team better understand your audience, down to each and every employee, trainee, viewer, etc.
  • Dedicated support, when you need it with white-glove onboarding, dedicated account management, and access to Vimeo’s award-winning live production services
  • High-quality, reliable HD streaming with support and uptime SLAs to ensure your live events go smoothly, every time

Where can I learn more?

Read more about Vimeo Enterprise on the Vimeo blog, or sign up for our product walkthrough and see Vimeo Enterprise in action on October 1 at 1 PM ET.