These 8 Stats Show How Livestreaming Concerts Boost Ticket Sales [Infographic]

Livestreaming concerts can turn an intimate set in a small venue into a global phenomenon. Venues and festivals are livestreaming events to reach bigger audiences than ever before. Giving audiences a platform to enjoy their favorite artists from anywhere in the world is changing the way we experience live music.

The popularity of livestreaming concerts is a boon for ticket sales. Instead of “cannibalizing” revenue, viewers who watch live concerts are more likely to buy a ticket to a similar event in the future. Livestreaming music and performances puts audiences in the moment in ways that video-on-demand cannot.

1. Live video music stream viewership is increasing at a rate of 28.6% year-over-year. (Source: Nielsen End-of-Year Music Report)

2. Music video streams grew 101.9%. (Source: Nielsen End-of-Year Music Report)

3. After watching a live video of an event, 67% of viewers are more likely to buy a ticket to a similar concert or event. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

4. 45% of live video audiences would pay for live, exclusive, or on-demand video from a favorite team, speaker, or performer. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

5. 87% of audiences, who would prefer to watch online if it meant more behind-the-scenes content. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

6. 1.8M words is worth one minute of video, according to Dr. James McQuivey of Forrester Research.

7. Coachella livestreamed both weekends on three stages with over 60 acts to the tune of 9M views. (Source: Forbes Magazine)

8. Since using Livestream, the Pickathon music festival’s digital audience has grown from 11,000 in 2015 to 200,000 in 2016. (Source: Streaming Live Music with the Pickathon Music Festival)


Want to learn more about why Livestream is the best platform for streaming live music?

Download our Pickathon Music Festival case study to learn:

  • How Pickathon’s live video strategy boosted revenue.
  • How Pickathon used their live video content to continue the conversation post-festival.
  • Why Livestream’s ad-free platform is a perfect choice for independent creatives.

 

Why a Live Video Strategy is a Must-Have for Marketers [2020 Update]

Live streaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot. And marketers are paying attention, with 28% investing more in live streaming.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Vimeo, LinkedIn Live, Facebook Live, and Periscope in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

91 million subscribers will utilize live streaming by 2024.

47% of viewers are live streaming more than a year ago.

Live streaming topped 1.1 billion hours in 2019.

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Live Streaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How nine organizations use Vimeo’s live streaming tech to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.