These 8 Stats Show How Livestreaming Concerts Boost Ticket Sales [Infographic]

Livestreaming concerts can turn an intimate set in a small venue into a global phenomenon. Venues and festivals are livestreaming events to reach bigger audiences than ever before. Giving audiences a platform to enjoy their favorite artists from anywhere in the world is changing the way we experience live music.

The popularity of livestreaming concerts is a boon for ticket sales. Instead of “cannibalizing” revenue, viewers who watch live concerts are more likely to buy a ticket to a similar event in the future. Livestreaming music and performances puts audiences in the moment in ways that video-on-demand cannot.

1. Live video music stream viewership is increasing at a rate of 28.6% year-over-year. (Source: Nielsen End-of-Year Music Report)

2. Music video streams grew 101.9%. (Source: Nielsen End-of-Year Music Report)

3. After watching a live video of an event, 67% of viewers are more likely to buy a ticket to a similar concert or event. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

4. 45% of live video audiences would pay for live, exclusive, or on-demand video from a favorite team, speaker, or performer. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

5. 87% of audiences, who would prefer to watch online if it meant more behind-the-scenes content. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

6. 1.8M words is worth one minute of video, according to Dr. James McQuivey of Forrester Research.

7. Coachella livestreamed both weekends on three stages with over 60 acts to the tune of 9M views. (Source: Forbes Magazine)

8. Since using Livestream, the Pickathon music festival’s digital audience has grown from 11,000 in 2015 to 200,000 in 2016. (Source: Streaming Live Music with the Pickathon Music Festival)


Want to learn more about why Livestream is the best platform for streaming live music?

Download our Pickathon Music Festival case study to learn:

  • How Pickathon’s live video strategy boosted revenue.
  • How Pickathon used their live video content to continue the conversation post-festival.
  • Why Livestream’s ad-free platform is a perfect choice for independent creatives.

 

This Week on Livestream | June 26, 2017

Watch live as Janet Mock visits The Greene Space, Megyn Kelly sits down with Douglas Brunt at the Free Library of Philadelphia, and the women of Workday join Michael Krigsman for CXOTALK.


How I Got Over: A Conversation with Janet Mock | The Greene Space
Monday, June 26
7 PM ET
“Janet Mock continues to chronicle her journey as a writer, TV host and advocate in her new memoir, Surpassing Certainty. In this follow-up to her 2014 bestselling Redefining Realness, Mock revisits her young adulthood as she learns how to navigate her trans identity and advocate for herself, so that she could go on to advocate for others.”

Douglas Brunt | Trophy Son in conversation with Megyn Kelly | Author Events
Monday, June 26
7:30 PM ET
Ghosts of Manhattan, Douglas Brunt’s New York Times bestselling debut novel, took ‘a smart shot at the absurdity of Wall Street and the long fall that brought us all down’ (Kirkus). His latest work, Trophy Son, takes on the equally ruthless dynamic of father-son relationships in our achievement-consumed society. Brunt will be joined in conversation by his wife, former Fox News and current NBC journalist Megyn Kelly.”

WeWork Creator Awards: Austin | WeWork
Tuesday, June 27
6 PM ET
“‘Create Your Life’s Work’ is more than a mantra to WeWork — it’s a way of life. Through 2017 and beyond, WeWork will be hosting events around the world to recognize and reward those who are thinking in new ways, building fresh projects, and achieving real change.”

Post-screening Q&A: United in Anger: A History of ACT UP | Hammer Museum
Wednesday, June 28
12 AM ET
“Post-screening Q&A with producer, writer, and historian Sarah Schulman.”

Home Front to Battlefront: An Ohio Teenager in World War II by Ambassador Frank Lavin | World War II Museum
Wednesday, June 28
7 PM ET
“Carl Lavin was a high school senior when Pearl Harbor was attacked. Home Front to Battlefront is the tale of a young foot soldier who finds himself thrust into a world where he and his unit grapple with the horrors of combat, the idiocies of bureaucracy, and the oddities of life back home.”

Black Art Jazz Collective | Jazz at Lincoln Center
Wednesday, June 28
7:30 PM ET
“The Collective performs fiery, expert post-bop originals dedicated to African American icons. Their first-ever performance was at Dizzy’s Club Coca-Cola back in 2013, and Dizzy’s is very excited to have them back!”

Following the Light: Learn to Make Beautiful Light with your Speedlites | bheventspace
Thursday, June 29
4 PM ET
“Whether it is in a dark chapel, a reception hall or a fashion portrait in the middle of nowhere, small lights can go a long way when you use them right. Join Jared Platt and Canon for a lecture and demo that will start you on a new path to breathtaking light.”

Workday: Women in Tech | CXOTALK
Friday, June 30
1 PM ET
“Workday is an important player in the enterprise SaaS market, with consistently high customer satisfaction scores and recognition for being a great place to work. Workday also holds the distinction of having four female C-level executives. On this episode Michael Krigsman speaks with all four these execs, discussing their roles and how they collaborate.”