These 8 Stats Show How Livestreaming Concerts Boost Ticket Sales [Infographic]

Livestreaming concerts can turn an intimate set in a small venue into a global phenomenon. Venues and festivals are livestreaming events to reach bigger audiences than ever before. Giving audiences a platform to enjoy their favorite artists from anywhere in the world is changing the way we experience live music.

The popularity of livestreaming concerts is a boon for ticket sales. Instead of “cannibalizing” revenue, viewers who watch live concerts are more likely to buy a ticket to a similar event in the future. Livestreaming music and performances puts audiences in the moment in ways that video-on-demand cannot.

1. Live video music stream viewership is increasing at a rate of 28.6% year-over-year. (Source: Nielsen End-of-Year Music Report)

2. Music video streams grew 101.9%. (Source: Nielsen End-of-Year Music Report)

3. After watching a live video of an event, 67% of viewers are more likely to buy a ticket to a similar concert or event. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

4. 45% of live video audiences would pay for live, exclusive, or on-demand video from a favorite team, speaker, or performer. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

5. 87% of audiences, who would prefer to watch online if it meant more behind-the-scenes content. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

6. 1.8M words is worth one minute of video, according to Dr. James McQuivey of Forrester Research.

7. Coachella livestreamed both weekends on three stages with over 60 acts to the tune of 9M views. (Source: Forbes Magazine)

8. Since using Livestream, the Pickathon music festival’s digital audience has grown from 11,000 in 2015 to 200,000 in 2016. (Source: Streaming Live Music with the Pickathon Music Festival)


Want to learn more about why Livestream is the best platform for streaming live music?

Download our Pickathon Music Festival case study to learn:

  • How Pickathon’s live video strategy boosted revenue.
  • How Pickathon used their live video content to continue the conversation post-festival.
  • Why Livestream’s ad-free platform is a perfect choice for independent creatives.

 

New from Livestream: Streaming to Multiple Channels on Social + A New Dashboard

Our latest Simulcast features make streaming to multiple channels from your Livestream account easier than ever. Simulcasting broadens your livestream audience and allows you to reach viewers where they already are, while streamlining your encoding workflow and monitoring your analytics from a single dashboard. We’ve added some exciting new features to Simulcast that are now available:

Simulcasting to Multiple Facebook Pages

We’ve added support for Simulcasting to multiple Facebook pages for customers who maintain presences across multiple pages or are looking to extend their content syndication even further through publisher partnerships. You can now maximize your potential audience by streaming to up to five Facebook pages with “admin” or “editor” privileges from a single Facebook account linked to your Simulcast settings. Visit our help center article to learn more.

Starting and Stopping Mid-Stream

Now you can offer viewers a “sneak preview” of your live content on social and direct audiences back to watch on your own website and apps. This improvement unlocks the ability to go live to any destination at a specific moment or end your stream at any moment without impacting your Livestream archived recording. This means you can stream the intro of your event on Facebook Live, with a call-to-action to watch the full stream on your managed properties.

Brands like USA Today and Tough Mudder have adopted similar strategies to drive viewership and traffic back to their websites from social channels. This functionality also lets you test your stream as a Draft event, publishing at the right moment you’re ready for viewers to watch on Livestream and other social channels. For a helpful how-to on Start-and-Stop Simulcasting, read our help center article.

New Dashboard Design

Simplify your live video workflow. Your Livestream events dashboard now features a “streaming to” section. This allows you to confirm at a glance that your events are streaming to the correct destination and access your event-level Simulcast settings with one click. Visit your dashboard to see the updates.


Looking for ways to improve your Facebook Live strategy? Download our e-book, “How to Stream to Facebook Live,” for helpful information about getting started, equipment, and best practices.

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