These 8 Stats Show How Livestreaming Concerts Boost Ticket Sales [Infographic]

Livestreaming concerts can turn an intimate set in a small venue into a global phenomenon. Venues and festivals are livestreaming events to reach bigger audiences than ever before. Giving audiences a platform to enjoy their favorite artists from anywhere in the world is changing the way we experience live music.

The popularity of livestreaming concerts is a boon for ticket sales. Instead of “cannibalizing” revenue, viewers who watch live concerts are more likely to buy a ticket to a similar event in the future. Livestreaming music and performances puts audiences in the moment in ways that video-on-demand cannot.

1. Live video music stream viewership is increasing at a rate of 28.6% year-over-year. (Source: Nielsen End-of-Year Music Report)

2. Music video streams grew 101.9%. (Source: Nielsen End-of-Year Music Report)

3. After watching a live video of an event, 67% of viewers are more likely to buy a ticket to a similar concert or event. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

4. 45% of live video audiences would pay for live, exclusive, or on-demand video from a favorite team, speaker, or performer. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

5. 87% of audiences, who would prefer to watch online if it meant more behind-the-scenes content. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

6. 1.8M words is worth one minute of video, according to Dr. James McQuivey of Forrester Research.

7. Coachella livestreamed both weekends on three stages with over 60 acts to the tune of 9M views. (Source: Forbes Magazine)

8. Since using Livestream, the Pickathon music festival’s digital audience has grown from 11,000 in 2015 to 200,000 in 2016. (Source: Streaming Live Music with the Pickathon Music Festival)


Want to learn more about why Livestream is the best platform for streaming live music?

Download our Pickathon Music Festival case study to learn:

  • How Pickathon’s live video strategy boosted revenue.
  • How Pickathon used their live video content to continue the conversation post-festival.
  • Why Livestream’s ad-free platform is a perfect choice for independent creatives.

 

This Week on Livestream | August 14, 2017

Watch live as Graceland celebrates the life and legacy of Elvis Presley, Livestream Learn teaches you how to attract and engage a live audience, and the Boston Conservatory invites you to the Berklee Musical Theater Summer Intensive Final Showcase.


Candlelight Vigil 2017 | Elvis Presley’s Graceland
Tuesday, August 15
8:55 PM ET
“Join Elvis Presley’s Graceland as they remember and celebrate the life and legacy of Elvis Presley.”

Demo Day @ MIT Live Webcast | MIT Webcast
Tuesday, August 15
6 PM ET
“Join MIT for the first demo day of Play Labs accelerator, a playful tech accelerator hosted by the MIT Game Lab.”

2017 Industry Dance Awards | Industry Dance Awards
Wednesday, August 16
9 PM ET
“Get ready and mark your calendars! The Industry Dance Awards will showcase memorable performances and highlight the diverse achievements of industry leaders and innovators.”

Social + Chat: How to Attract and Engage a Live Audience | Livestream Learn
Thursday, August 17
1:30 PM ET
“If you’re planning to livestream your event, you want to make sure you attract the largest audience possible. Once you’re live, you need to use all the tools at your disposal to engage that audience. Livestream’s Content and Social Media Manager Carly Walsh joins the webinar to share the social media secrets she uses to promote Livestream’s customer and original content.”

ZBrush Sculpting Workshop: Sci-Fi Design & Development | Gnomon
Thursday, August 17
10 PM ET
“Improve your ZBrush sculpts with workflow tips and tricks from three ZBrush masters. Explore biomechanical creature design with Eric Keller; master an efficient Polysculpting workflow with Ara Kermanikian; and journey through the process of designing characters and taking them from 2D to 3D with Steve Talkowski.”

Digital Transformation: IT and Customer Experience | CXOTALK
Friday, August 18
1 PM ET
“How is the relationship between IT and its customers changing? HP’s Gwen Becknell and digital transformation influencer Tamara McCleary tell Michael Krigsman of CXOTalk about digital transformation in information technology.”

2017 Berklee Musical Theater Summer Intensive | Boston Conservatory at Berklee
Friday, August 18
2 PM ET
“You’re invited to the Berklee Musical Theater Summer Intensive Final Showcase featuring graduating B.F.A. and M.F.A. students from the musical theater program.”