These 8 Stats Show How Livestreaming Concerts Boost Ticket Sales [Infographic]

Livestreaming concerts can turn an intimate set in a small venue into a global phenomenon. Venues and festivals are livestreaming events to reach bigger audiences than ever before. Giving audiences a platform to enjoy their favorite artists from anywhere in the world is changing the way we experience live music.

The popularity of livestreaming concerts is a boon for ticket sales. Instead of “cannibalizing” revenue, viewers who watch live concerts are more likely to buy a ticket to a similar event in the future. Livestreaming music and performances puts audiences in the moment in ways that video-on-demand cannot.

1. Live video music stream viewership is increasing at a rate of 28.6% year-over-year. (Source: Nielsen End-of-Year Music Report)

2. Music video streams grew 101.9%. (Source: Nielsen End-of-Year Music Report)

3. After watching a live video of an event, 67% of viewers are more likely to buy a ticket to a similar concert or event. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

4. 45% of live video audiences would pay for live, exclusive, or on-demand video from a favorite team, speaker, or performer. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

5. 87% of audiences, who would prefer to watch online if it meant more behind-the-scenes content. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

6. 1.8M words is worth one minute of video, according to Dr. James McQuivey of Forrester Research.

7. Coachella livestreamed both weekends on three stages with over 60 acts to the tune of 9M views. (Source: Forbes Magazine)

8. Since using Livestream, the Pickathon music festival’s digital audience has grown from 11,000 in 2015 to 200,000 in 2016. (Source: Streaming Live Music with the Pickathon Music Festival)


Want to learn more about why Livestream is the best platform for streaming live music?

Download our Pickathon Music Festival case study to learn:

  • How Pickathon’s live video strategy boosted revenue.
  • How Pickathon used their live video content to continue the conversation post-festival.
  • Why Livestream’s ad-free platform is a perfect choice for independent creatives.

 

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.