Announcing Livestreaming Analytics Across Platforms
Streaming your live video to multiple destinations is the best way to expand your brand’s visibility. If your viewers aren’t limiting themselves to a single platform, why should you? Livestream released Simulcast in November, giving producers the ability to stream to Livestream and Facebook Live from a single source. Now, measuring your engagement is easier than ever with Simulcast analytics.
Our latest release gives you a single dashboard to view livestreaming analytics across platforms. Now with Simulcast analytics, you can access your Facebook Live analytics alongside your Livestream analytics from a central hub. Facebook Live analytics are only available for your live viewership, but you can access Livestream VOD metrics by selecting Livestream in your analytics dashboard.
If you have a Facebook account connected to Simulcast settings you will see two new changes: Live Overview and Facebook Live. Live Overview, gives you a bird’s-eye look at your live viewership across Facebook Live and Livestream. You’ll also have access to dedicated view of your Facebook Live viewership within your analytics dashboard. Your Simulcast analytics data is available for events broadcast after February 20, 2017.
Weekly analytics digest emails are now updated for Facebook-connected broadcasters to include overview of live analytics across Livestream and Facebook.
Since the Facebook Live integration, we’ve opened up Simulcast to additional platforms like YouTube Live, Twitch, and Periscope via RTMP. As we continue to natively integrate those platforms into Simulcast, we will add their analytics to the dashboard.
Livestream is the first streaming platform to offer multi-destination streaming with cross-platform analytics. With Simulcast analytics, Livestream is now the home for your live content, no matter where you stream.