Announcing Livestreaming Analytics Across Platforms

Streaming your live video to multiple destinations is the best way to expand your brand’s visibility. If your viewers aren’t limiting themselves to a single platform, why should you? Livestream released Simulcast in November, giving producers the ability to stream to Livestream and Facebook Live from a single source. Now, measuring your engagement is easier than ever with Simulcast analytics.

Our latest release gives you a single dashboard to view livestreaming analytics across platforms. Now with Simulcast analytics, you can access your Facebook Live analytics alongside your Livestream analytics from a central hub. Facebook Live analytics are only available for your live viewership, but you can access Livestream VOD metrics by selecting Livestream in your analytics dashboard.

If you have a Facebook account connected to Simulcast settings you will see two new changes: Live Overview and Facebook Live. Live Overview, gives you a bird’s-eye look at your live viewership across Facebook Live and Livestream. You’ll also have access to dedicated view of your Facebook Live viewership within your analytics dashboard. Your Simulcast analytics data is available for events broadcast after February 20, 2017.

Weekly analytics digest emails are now updated for Facebook-connected broadcasters to include overview of live analytics across Livestream and Facebook.

Since the Facebook Live integration, we’ve opened up Simulcast to additional platforms like YouTube Live, Twitch, and Periscope via RTMP. As we continue to natively integrate those platforms into Simulcast, we will add their analytics to the dashboard.

Livestream is the first streaming platform to offer multi-destination streaming with cross-platform analytics. With Simulcast analytics, Livestream is now the home for your live content, no matter where you stream.

New from Livestream: Streaming to Multiple Channels on Social + A New Dashboard

Our latest Simulcast features make streaming to multiple channels from your Livestream account easier than ever. Simulcasting broadens your livestream audience and allows you to reach viewers where they already are, while streamlining your encoding workflow and monitoring your analytics from a single dashboard. We’ve added some exciting new features to Simulcast that are now available:

Simulcasting to Multiple Facebook Pages

We’ve added support for Simulcasting to multiple Facebook pages for customers who maintain presences across multiple pages or are looking to extend their content syndication even further through publisher partnerships. You can now maximize your potential audience by streaming to up to five Facebook pages with “admin” or “editor” privileges from a single Facebook account linked to your Simulcast settings. Visit our help center article to learn more.

Starting and Stopping Mid-Stream

Now you can offer viewers a “sneak preview” of your live content on social and direct audiences back to watch on your own website and apps. This improvement unlocks the ability to go live to any destination at a specific moment or end your stream at any moment without impacting your Livestream archived recording. This means you can stream the intro of your event on Facebook Live, with a call-to-action to watch the full stream on your managed properties.

Brands like USA Today and Tough Mudder have adopted similar strategies to drive viewership and traffic back to their websites from social channels. This functionality also lets you test your stream as a Draft event, publishing at the right moment you’re ready for viewers to watch on Livestream and other social channels. For a helpful how-to on Start-and-Stop Simulcasting, read our help center article.

New Dashboard Design

Simplify your live video workflow. Your Livestream events dashboard now features a “streaming to” section. This allows you to confirm at a glance that your events are streaming to the correct destination and access your event-level Simulcast settings with one click. Visit your dashboard to see the updates.


Looking for ways to improve your Facebook Live strategy? Download our e-book, “How to Stream to Facebook Live,” for helpful information about getting started, equipment, and best practices.

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