Announcing Livestreaming Analytics Across Platforms

Streaming your live video to multiple destinations is the best way to expand your brand’s visibility. If your viewers aren’t limiting themselves to a single platform, why should you? Livestream released Simulcast in November, giving producers the ability to stream to Livestream and Facebook Live from a single source. Now, measuring your engagement is easier than ever with Simulcast analytics.

Our latest release gives you a single dashboard to view livestreaming analytics across platforms. Now with Simulcast analytics, you can access your Facebook Live analytics alongside your Livestream analytics from a central hub. Facebook Live analytics are only available for your live viewership, but you can access Livestream VOD metrics by selecting Livestream in your analytics dashboard.

If you have a Facebook account connected to Simulcast settings you will see two new changes: Live Overview and Facebook Live. Live Overview, gives you a bird’s-eye look at your live viewership across Facebook Live and Livestream. You’ll also have access to dedicated view of your Facebook Live viewership within your analytics dashboard. Your Simulcast analytics data is available for events broadcast after February 20, 2017.

Weekly analytics digest emails are now updated for Facebook-connected broadcasters to include overview of live analytics across Livestream and Facebook.

Since the Facebook Live integration, we’ve opened up Simulcast to additional platforms like YouTube Live, Twitch, and Periscope via RTMP. As we continue to natively integrate those platforms into Simulcast, we will add their analytics to the dashboard.

Livestream is the first streaming platform to offer multi-destination streaming with cross-platform analytics. With Simulcast analytics, Livestream is now the home for your live content, no matter where you stream.

Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.