Livestream Will Be Joining The Vimeo Family

For the past decade, Livestream has focused on enabling organizations to share experiences through live video, unlocking a world where every event is available live online. We’re thrilled to announce that we will be joining the Vimeo team to continue our journey to innovate in the world of video and live storytelling.

There is significant overlap in the mission and strategies of Livestream and Vimeo: our relentless focus on enabling professional-quality video streaming, building easy-to-use yet powerful end-to-end video workflows, and empowering creators with the best tools to monetize and distribute their content. By joining forces, we will be able to provide our customers with the world’s best video service and continue to lead innovation in our industry.

How does this impact our current customers and partners? For the immediate future, the Livestream team and brand will continue to operate as usual. Long term, we expect to integrate Livestream’s capabilities fully within Vimeo to offer the world’s best end-to-end video solution.

Future integrations with Vimeo will provide creators with the ability to stream to Vimeo Live using Livestream tools (Mevo, Studio), and direct access to all both platforms have to offer, including powerful distribution and marketing tools, monetization opportunities for rental, purchase, or subscription, and over-the-top (OTT) technology across iOS, Android, Roku, Amazon, Samsung, and more.

Livestream has been a leader in the live video space because of our amazing and passionate team. I am so proud of the company we have become, and even more excited about building the future of livestreaming with Vimeo.

Thank you to all of our employees, customers, partners, and investors for your support and loyalty. We wouldn’t be here without you.

About Vimeo
Vimeo empowers video creators to tell exceptional stories and connect with their audiences and communities. Home to more than 60 million members in over 150 countries, Vimeo is the world’s largest ad-free open video platform and provides powerful tools to host, share and sell videos in the highest quality possible. Founded in 2004 and based in New York City, Vimeo is an operating business of IAC (NASDAQ: IAC). Learn more at www.vimeo.com.

Why a Live Video Strategy is a Must-Have for Marketers [2020 Update]

Live streaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot. And marketers are paying attention, with 28% investing more in live streaming.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Vimeo, LinkedIn Live, Facebook Live, and Periscope in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

91 million subscribers will utilize live streaming by 2024.

47% of viewers are live streaming more than a year ago.

Live streaming topped 1.1 billion hours in 2019.

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Live Streaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How nine organizations use Vimeo’s live streaming tech to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.