Announcing Livestream’s New HTML5 Player

Livestream’s HTML5 player is now available to Chrome users on Livestream.com as well as in the live player embed and video-on-demand.

HTML5 has become the industry standard in video viewing. More web browsers are eliminating the need for plugins and add-ons as HTML5 players have greater flexibility than their Flash counterparts.

Now Livestream producers and viewers alike will enjoy more resilient playback on Livestream.com and Livestream’s player embeds as well. This new player is nimble and responsive, equipped for quicker load times and less processing power from your computer so it won’t slow you down.

Flash pioneers Adobe confirmed their own shift to HTML: “The use of open web standards and HTML5 has become the dominant standard on the web.” Google followed suit earlier this year, and began migrating away from Flash on their Chrome browser.

This shift away from Flash is an important step toward making sure that Livestream continues to provide viewers and users with the best features available. By updating to a more modern player, we’re not only future-proofing the Livestream platform, but improving customer and viewer experience.

We’re eager to implement the HTML5 player across all browsers, including support for Safari, Firefox, and others. These changes are automatic, so users will not need to adjust their account settings, nor will they incur any additional cost.

As the industry leader in live video, our new HTML5 player is just one of the many ways that Livestream works behind the scenes to bring you the most reliable end-to-end streaming solution.

Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.