Livestream’s New CEO: Jesse Hertzberg

From Max

I am pleased to announce the appointment of Jesse Hertzberg as Livestream’s new CEO.

Over the past seven years we have built the world’s leading live video streaming company, developing industry changing hardware and software products that empower people and businesses to connect with their customers in a deeply personal way. Along the way, our team grew from four founders here in New York City to 160 Livestreamers on three continents.

Our time is now. Worldwide consumers and global technology infrastructure have never been more ready for our vision of a world where every event can be experienced live, regardless of where the audience is located. It is the perfect time for Livestream to engage the next gear in pursuit of the realization of our vision.

To enable this acceleration I recruited Jesse to succeed me as CEO with the full support of our co-founders and the Livestream board of directors. Most recently, Jesse ran operations at Squarespace and Etsy – two of the most admired technology companies here in New York City – where he was instrumental in helping them achieve scale.

As for me, I’m excited to focus my energy on my new role as SVP & GM, Video Products. Going forward, I will be responsible for all of our video production offerings. I will also continue to serve as Chairman of the board.

Today we begin an exciting new chapter in Livestream’s story. I would like to thank everyone who has contributed to our journey so far and helped make Livestream possible, including our investors, co-founders, team members, partners, mentors, and, most importantly, customers. Please join me in welcoming Jesse to our team!

From Jesse

I was recently on vacation with my family and found myself utterly relaxed yet constantly thinking about Livestream. The team members, R&D pipeline, customer list, and market opportunity were invariably on my mind. It became self-evident on that trip that it was time for me to accept Max’s challenge.

I’ve lived through my fair share of startup transitions and am reminded of what Fred Wilson once wrote: “The best transitions are not forced by anyone. They are driven by the founders.” It’s a true testament to Livestream’s founding team that in order to achieve their dreams for the company, they recognize it is necessary to continuously focus people and teams on their strengths. Livestream was built thanks to the tireless efforts of our remarkable team members. Together, we will be able to move the company forward faster than ever before, with the comfort of knowing that each of us cares about every single detail that goes into building world-class products and industry-leading organizations.

Max and I have been planning this transition for a while now, and I’ve been chomping at the bit to get started. I thank everyone at Livestream for inviting me to join them on this journey.

Jesse

Live Video ROI: 4 Strategies for Live Video Monetization

Live video is more popular than ever. According to our recent survey with New York Magazine, 80% of respondents would rather watch live video from a brand than read a blog. Nearly half of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer.

Livestreaming your events and productions to a worldwide audience can create real revenue for your brand. With so many options available, it’s hard to find the right strategy. Livestream offers live video monetization solutions for organizations of every size and at every stage of their growth process. Here are four ways you can start monetizing your live video content.

Live Video Monetization: Weighing Your Options

1. Donations

Online donations are fast-becoming a considerable source of revenue for content creators. Online giving is growing 13% each year. Livestream’s donations feature makes it easy for organizations to accept donations from their viewers. Both the Livestream event page and the live player embed feature a built-in “donate” button so your viewers can show appreciation without navigating away from your broadcast.

Philadelphia’s Enon Tabernacle Baptist Church is one of the many organizations using this feature. Ireland-based, live music streaming startup CENTRSTAGE also uses donations to support the independent musicians who broadcast on their platform.

2. Ads with Google Double-Click for Publishers

Think advertisements are just for corporate broadcasters? Think again. Google Doubleclick for Publishers, or DFP, lets you run ads at any point during your live event. Adding short advertisements to your live broadcast recreates the familiar look and feel of traditional television for a fast-growing digital audience.

Mid-roll advertisements are especially effective. According to AdAge, viewers watch mid-roll ads 90% of the time, compared a 78% completion rate for pre-roll ads. It’s easy to sync your Google DFP account from within your Livestream account settings. Once your settings are configured, you can trigger Google DFP from within Livestream’s Studio software.

Independent networks like BeTerrific Live and the LawNewz Network use DFP throughout their live shows. BeTerrific Live broadcasts five days a week on Livestream to a worldwide audience, with viewers tuning in from as far afield as Thailand and Brazil.

The LawNewz Network broadcasts live courtroom coverage of the nation’s top criminal cases. Their Livestream channel and live player embed are home to a dedicated community of viewers. That audience helps LawNewz Network grow revenue with advertisements on their live player.

3. Lead Capture

According to Hubspot, adding live video to your marketing stack increases customer conversion by 80% or more. Live video brings a dynamic component to your marketing strategy, engaging viewers whether they tune in on desktop or mobile. But how do you continue the conversation after your broadcast has ended?

We built Livestream’s lead capture feature with the marketer in mind. You can add a customized lead capture form on your live player with the push of a button. Adding a lead capture form will “gate” your live video stream, requiring viewers to fill out the form before viewing your broadcast. This gives you a clearer picture of your demographics and can help you target your post show follow-up.

NFL’s New Orleans Saints are already using lead capture to better understand their audience. Their pre-and-post-game broadcasts routinely attract thousands of viewers. Streaming behind-the-scenes content gives Saints fans more opportunities to connect with their favorite team. With lead capture, the Saints’ marketing organization uses these valuable insights to better target their email campaigns to customers who have engaged with their video.

4. Pay-Per-View Model

If you’re using live video to broadcast events, think of a pay-per-view service as a virtual box office. Livestream Enterprise subscribers can easily add pay-per-view to their events using one of our partners’ payment processing and content entitlement systems.

Boxing legend Oscar de la Hoya’s Golden Boy Promotions has revolutionized online sports broadcasting. They augment their in-person ticket sales and grow online revenue with a pay-per-view model for their Ring TV Live network. Golden Boy alternates between free broadcasts and traditional pay-per-view programming (also known as a “Freemium Model”), enticing viewers with a free sample before converting them to paying subscribers with premium content.

This is a similar approach that brands like Ultimate Fighting Champions use, broadcasting smaller fights on Fox Sports 1 before switching to a pay-per-view network for their main event. With Livestream’s Simulcast feature, you can stream a portion of your content to multiple social channels before driving viewership back to a pay-per-view stream.

Why You Should Monetize Your Live Video Content

Streaming video already accounts for two-thirds of the world’s internet traffic, and by 2020 it will spike to 82%. Successful brands are seizing this opportunity, diving head-first into the live video gold rush. Livestream’s end-to-end solution of platform and hardware is the perfect toolkit for monetizing your digital content. With our monetization options, you can tailor your live video strategy to meet your needs and connect with your audience at every step.

Looking for more information about how live video can help you grow revenue? Our Livestream Learn webinar, “OTT Streaming with the Experts,” features advice and insights from thought leaders across the over-the-top streaming industry. Read more about our webinar and watch the full show.