How to Grow Your Video + Live Event ROI (Infographic)

Events and video have become go-to tactics for the most successful marketers. This makes sense – video and events are dynamic, engaging, and in the case of live video, interactive. What happens when you combine the two? Events are a great way to engage prospects and consumers and grow ROI, but without video your event content is trapped, only accessible to in-person attendees.

In this infographic we’ve arranged a collection of statistics and quotes on live events and video marketing you can keep in your arsenal whether you’re building a budget request or your next presentation.

Appendix of stats and sources:

Online Video On Demand Is Growing

78% of people watch videos online every week.

55% of people watch videos online every day.

Coachella livestreamed both weekends on three stages with over 60 acts to the tune of 9 million views. – Forbes

Facebook gets 4 billion video views a day. 55% of mobile data traffic is from video. – Mary Meeker Internet Trends 2015

“Livestreaming (video) continues to bring niche moments to life, interrupting streams everywhere, making conversations on demand a form of engagement and entertainment.” – Brian Solis, Altimeter Group

Video + Events Are An Integral Part Of Marketing Strategy

96% of B2B companies are planning to use video in their content marketing over the next year.

52% of marketers believe that video marketing is effective for brand awareness, lead generation, and online engagement.

At Livestream, large business video streams have increased over 1300% in four years.

Brands increased their event and experiential marketing budgets by 6.1% in 2015. 

The event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries. – US Bureau of Labor

The global events industry is expected to generate $18 billion of annual revenue by 2018.

77% of B2B marketers use in-person events as part of their content marketing strategies. – MarketingProfs & Content Marketing Institute

“Livestreaming is about to become even more ubiquitous…Mainstream social apps like Facebook are adopting their own livestreaming features, and users are beginning to demand more live, ‘in the moment’ content. This puts a heavier burden on content marketers, demanding fewer preconceived, scheduled-in-advance pieces of content and more present-focused video streaming opportunities.” – Forbes

Video Is Effective For ROI

52% of marketing professionals worldwide name video as the type of content with the best ROI. – HubSpot

Video viewers are 1.7X more likely to buy. – Invodo

Marketers who use video grow revenue 49% faster than non-video users.- Aberdeen via Vidyard, 2015

74% of survey respondents said that video content produces better conversions than any other form of content. – Vidyard, 2015

73% of B2B marketing professionals say that video has positively impacted marketing results. – Reel SEO

30% of people who watch a livestream of an event will attend that same event the following year. – Digitell

“In 2016, content marketers need to test visual and video platforms, not to mention livestreaming, as new means to offer content that is engaging and will entice users beyond the classic text-based blog.” – B2C

Video Needs To Be High Quality To Be Effective

62% of consumers are more likely to have a negative perception of a brand with a low-quality video experience. – KZO

23% of people who have been presented with a poor quality video experience would hesitate to purchase from the brand.- KZO

Enjoyment of video increases purchase intent by 97% and brand association by 139% – Unruly

“I think it takes more than three seconds to build your brand, and consumers are willing to spend the time if your content is compelling, relevant, and valuable.” – Momentology

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Marketing Best Practices: Why Not Just Stream To Facebook Live?

While Facebook Live should be a part of your overall livestreaming strategy, it’s important to diversify your distribution channels. A few things to consider as you build your live video strategy:

Variety is the Spice of Life: Go To Facebook (But Go Everywhere Else Too)

Most brands do not post updates to only one social media network. Similarly, why only stream your video to one platform? Facebook Live is an easy-to-use tool but should be considered but one tool in your diverse streaming distribution tool box. While there are one billion people in the world on Facebook, that means there are another seven billion NOT on Facebook. With Livestream you can also use tools like Livestream Audience Booster to reach people around the web with your stream on sites like ESPN and CNN. Build a strategy that reaches your audience in a number of different locations. Using syndication tools like those built into the Livestream platform, you don’t have to pick and choose. You can push content to all platforms at once and ensure you’re not missing key segments of your audience.

Convert Facebook Viewers Into Your Audience + Customers

While Facebook has the reach, your ultimate goal should be getting people back to your website. Turn viewers into traffic by hyping or sampling content on Facebook Live while encouraging them to head back to your page. Additionally, if you are using cookie tracking or retargeting in your marketing strategy, you can only track the people watching video on your site. By driving Facebook audiences back to your site you can collect much more information about your audience. And, of course, you can turn your audience into that most important outcome that you are hoping for – customers of your business!

Control The Message

With Facebook Live, you don’t have as much control over the viewing experience. Watching your video in a fully branded portal with custom calls to action is more likely to convert. Viewers are less likely to be distracted by notifications or other things happening on the platform. In fact, based on a recent survey we conducted, viewers prefer to engage content on a branded destination for just that reason. 40% of audiences want to watch live video NOT on social media, but at a dedicated web destination.

Shifting Sands

What Facebook undeniably has, and what won’t change in the near future, is reach. Streaming to Facebook Live immediately gives you access to millions of eyeballs where they already are, which is good marketing distribution 101.

In the past two years, Facebook’s algorithm has changed 24 times – an average of one update per month. Marketers and brands never know how Facebook’s feed algorithm will shift in the future, making it an unsteady place to build a brand or content strategy on its own. As all social media platforms change based on audience interests and behavior, it’s hard to build a reliable strategy when you don’t control the platform.

Support + Quality

A stream on Facebook is not optimized for large-screen or high-quality viewership. Video quality is the most important factor for 67% of viewers when watching a livestream broadcast.

If there are any issues with your stream – or your stream is taken down for any reason – there is no one to call at any large social media platform. Many large companies stream on multiple platforms to account for any outages caused by electricity, bandwidth, or the platform. When streaming to more than one player/platform, you have a back up to direct your audience to in case of emergency. Additionally, dedicated streaming platforms like Livestream offer round the clock support for Premium and Enterprise customers. If you have issues with your stream, we’re a phone call away.


Our free guide, “Live Streaming for Social Media,” is the perfect crash course for organizations of any size. Download the guide to learn:

  • How to connect with viewers on Facebook Live and other social media platforms.
  • Why Facebook Live should be part – but not all – of your live streaming strategy.
  • How to stream to Facebook Live.
  • How to analyze the success of your live video.

DOWNLOAD THE LIVE STREAMING FOR SOCIAL MEDIA GUIDE.