How to Grow Your Video + Event ROI (Infographic)
Events and videos have become go-to tactics for the most successful marketers. This makes sense – video and events are dynamic, engaging, and in the case of live video, interactive. What happens when you combine the two? These tactics are a great way to engage prospects and consumers and grow event ROI, but without video your event content is trapped, only accessible to in-person attendees.
In this infographic we’ve arranged a collection of statistics and quotes on live events and video marketing you can keep in your arsenal whether you’re building a budget request or your next presentation.
Appendix of stats and sources:
Online video on demand is growing
78% of people watch videos online every week.
55% of people watch videos online every day.
Coachella livestreamed both weekends on three stages with over 60 acts to the tune of 9 million views. – Forbes
Facebook gets 4 billion video views a day. 55% of mobile data traffic is from video. – Mary Meeker Internet Trends 2015
“Livestreaming (video) continues to bring niche moments to life, interrupting streams everywhere, making conversations on demand a form of engagement and entertainment.” – Brian Solis, Altimeter Group
Video + events are an integral part of marketing strategy
96% of B2B companies are planning to use video in their content marketing over the next year.
52% of marketers believe that video marketing is effective for brand awareness, lead generation, and online engagement.
At Livestream, large business video streams have increased over 1300% in four years.
Brands increased their event and experiential marketing budgets by 6.1% in 2015.
The event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries. – US Bureau of Labor
The global events industry is expected to generate $18 billion of annual revenue by 2018.
77% of B2B marketers use in-person events as part of their content marketing strategies. – MarketingProfs & Content Marketing Institute
“Livestreaming is about to become even more ubiquitous…Mainstream social apps like Facebook are adopting their own livestreaming features, and users are beginning to demand more live, ‘in the moment’ content. This puts a heavier burden on content marketers, demanding fewer preconceived, scheduled-in-advance pieces of content and more present-focused video streaming opportunities.” – Forbes
Video is effective for video & event ROI
52% of marketing professionals worldwide name video as the type of content with the best ROI. – HubSpot
Video viewers are 1.7X more likely to buy. – Invodo
74% of survey respondents said that video content produces better conversions than any other form of content. – Vidyard, 2015
73% of B2B marketing professionals say that video has positively impacted marketing results. – Reel SEO
30% of people who watch a livestream of an event will attend that same event the following year. – Digitell
“In 2016, content marketers need to test visual and video platforms, not to mention livestreaming, as new means to offer content that is engaging and will entice users beyond the classic text-based blog.” – B2C
Video Needs To Be High Quality To Be Effective
62% of consumers are more likely to have a negative perception of a brand with a low-quality video experience. – KZO
23% of people who have been presented with a poor quality video experience would hesitate to purchase from the brand.- KZO
Enjoyment of video increases purchase intent by 97% and brand association by 139% – Unruly
“I think it takes more than three seconds to build your brand, and consumers are willing to spend the time if your content is compelling, relevant, and valuable.” – Momentology