How to Grow Your Video + Live Event ROI (Infographic)

Events and video have become go-to tactics for the most successful marketers. This makes sense – video and events are dynamic, engaging, and in the case of live video, interactive. What happens when you combine the two? Events are a great way to engage prospects and consumers and grow ROI, but without video your event content is trapped, only accessible to in-person attendees.

In this infographic we’ve arranged a collection of statistics and quotes on live events and video marketing you can keep in your arsenal whether you’re building a budget request or your next presentation.

Appendix of stats and sources:

Online Video On Demand Is Growing

78% of people watch videos online every week.

55% of people watch videos online every day.

Coachella livestreamed both weekends on three stages with over 60 acts to the tune of 9 million views. – Forbes

Facebook gets 4 billion video views a day. 55% of mobile data traffic is from video. – Mary Meeker Internet Trends 2015

“Livestreaming (video) continues to bring niche moments to life, interrupting streams everywhere, making conversations on demand a form of engagement and entertainment.” – Brian Solis, Altimeter Group

Video + Events Are An Integral Part Of Marketing Strategy

96% of B2B companies are planning to use video in their content marketing over the next year.

52% of marketers believe that video marketing is effective for brand awareness, lead generation, and online engagement.

At Livestream, large business video streams have increased over 1300% in four years.

Brands increased their event and experiential marketing budgets by 6.1% in 2015. 

The event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries. – US Bureau of Labor

The global events industry is expected to generate $18 billion of annual revenue by 2018.

77% of B2B marketers use in-person events as part of their content marketing strategies. – MarketingProfs & Content Marketing Institute

“Livestreaming is about to become even more ubiquitous…Mainstream social apps like Facebook are adopting their own livestreaming features, and users are beginning to demand more live, ‘in the moment’ content. This puts a heavier burden on content marketers, demanding fewer preconceived, scheduled-in-advance pieces of content and more present-focused video streaming opportunities.” – Forbes

Video Is Effective For ROI

52% of marketing professionals worldwide name video as the type of content with the best ROI. – HubSpot

Video viewers are 1.7X more likely to buy. – Invodo

Marketers who use video grow revenue 49% faster than non-video users.- Aberdeen via Vidyard, 2015

74% of survey respondents said that video content produces better conversions than any other form of content. – Vidyard, 2015

73% of B2B marketing professionals say that video has positively impacted marketing results. – Reel SEO

30% of people who watch a livestream of an event will attend that same event the following year. – Digitell

“In 2016, content marketers need to test visual and video platforms, not to mention livestreaming, as new means to offer content that is engaging and will entice users beyond the classic text-based blog.” – B2C

Video Needs To Be High Quality To Be Effective

62% of consumers are more likely to have a negative perception of a brand with a low-quality video experience. – KZO

23% of people who have been presented with a poor quality video experience would hesitate to purchase from the brand.- KZO

Enjoyment of video increases purchase intent by 97% and brand association by 139% – Unruly

“I think it takes more than three seconds to build your brand, and consumers are willing to spend the time if your content is compelling, relevant, and valuable.” – Momentology

WANT TO LEARN MORE ABOUT PLANNING SUCCESSFUL EVENTS WITH LIVE VIDEO PRODUCTION?

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Meet Vimeo Enterprise: Video for the way you work

If you’ve been a longtime reader of this blog, then you already know — video is a crucial communication tool for connecting with audiences, customers, and employees.

As people have grown accustomed to high-quality, consumer video experiences in their day-to-day lives, they have come to expect similar video experiences from the companies they work for or with. We at Vimeo realized we could do more to help businesses harness the power of video across the organization.

“Live video is becoming a necessity for companies. It’s the best way to get your point across to as many people as possible.”
Michael Weinstein, Video Studio Lead at Deloitte Global

With that in mind, we’re proud to introduce Vimeo Enterprise — a secure, centralized video solution for organizations of all sizes.

What’s happening to Vimeo Livestream?

Never fear, live streaming fans — nothing is changing with the Vimeo Livestream product you know and love. The team at Vimeo continues to support the Livestream product and users just as we always have.

Vimeo Enterprise is a new way to manage videos built specifically for the needs of businesses and organizations, with new security features, built-in Q&A and lower thirds, private video Showcase, and much more.

Is Vimeo Enterprise right for me?

If you’re currently using video to communicate with your workforce, or if you’re looking for a better way to manage and distribute your organization’s video content, Vimeo Enterprise might be right for you.

Our new, end-to-end solution combines what millions of users already love about Vimeo with the dedicated support and advanced features that large organizations require, like:

  • Enterprise-grade security with single sign-on (SSO) for viewers, private team projects, embed permissions, and much more
  • Private Showcase, a branded viewing destination that gives you complete control over your video experience, anywhere, now with SSO-secured access and live streaming
  • Built-in engagement tools like live polls, live Q&A, and audience chat make it easier than ever to drive viewer participation
  • Easy-to-use, professional live graphics let you add images, animated text, and logos to your live events, straight from your browser
  • Advanced video analytics to help your team better understand your audience, down to each and every employee, trainee, viewer, etc.
  • Dedicated support, when you need it with white-glove onboarding, dedicated account management, and access to Vimeo’s award-winning live production services
  • High-quality, reliable HD streaming with support and uptime SLAs to ensure your live events go smoothly, every time

Where can I learn more?

Read more about Vimeo Enterprise on the Vimeo blog, or sign up for our product walkthrough and see Vimeo Enterprise in action on October 1 at 1 PM ET.