How to Grow Your Video + Live Event ROI (Infographic)

Events and video have become go-to tactics for the most successful marketers. This makes sense – video and events are dynamic, engaging, and in the case of live video, interactive. What happens when you combine the two? Events are a great way to engage prospects and consumers and grow ROI, but without video your event content is trapped, only accessible to in-person attendees.

In this infographic we’ve arranged a collection of statistics and quotes on live events and video marketing you can keep in your arsenal whether you’re building a budget request or your next presentation.

Appendix of stats and sources:

Online Video On Demand Is Growing

78% of people watch videos online every week.

55% of people watch videos online every day.

Coachella livestreamed both weekends on three stages with over 60 acts to the tune of 9 million views. – Forbes

Facebook gets 4 billion video views a day. 55% of mobile data traffic is from video. – Mary Meeker Internet Trends 2015

“Livestreaming (video) continues to bring niche moments to life, interrupting streams everywhere, making conversations on demand a form of engagement and entertainment.” – Brian Solis, Altimeter Group

Video + Events Are An Integral Part Of Marketing Strategy

96% of B2B companies are planning to use video in their content marketing over the next year.

52% of marketers believe that video marketing is effective for brand awareness, lead generation, and online engagement.

At Livestream, large business video streams have increased over 1300% in four years.

Brands increased their event and experiential marketing budgets by 6.1% in 2015. 

The event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries. – US Bureau of Labor

The global events industry is expected to generate $18 billion of annual revenue by 2018.

77% of B2B marketers use in-person events as part of their content marketing strategies. – MarketingProfs & Content Marketing Institute

“Livestreaming is about to become even more ubiquitous…Mainstream social apps like Facebook are adopting their own livestreaming features, and users are beginning to demand more live, ‘in the moment’ content. This puts a heavier burden on content marketers, demanding fewer preconceived, scheduled-in-advance pieces of content and more present-focused video streaming opportunities.” – Forbes

Video Is Effective For ROI

52% of marketing professionals worldwide name video as the type of content with the best ROI. – HubSpot

Video viewers are 1.7X more likely to buy. – Invodo

Marketers who use video grow revenue 49% faster than non-video users.- Aberdeen via Vidyard, 2015

74% of survey respondents said that video content produces better conversions than any other form of content. – Vidyard, 2015

73% of B2B marketing professionals say that video has positively impacted marketing results. – Reel SEO

30% of people who watch a livestream of an event will attend that same event the following year. – Digitell

“In 2016, content marketers need to test visual and video platforms, not to mention livestreaming, as new means to offer content that is engaging and will entice users beyond the classic text-based blog.” – B2C

Video Needs To Be High Quality To Be Effective

62% of consumers are more likely to have a negative perception of a brand with a low-quality video experience. – KZO

23% of people who have been presented with a poor quality video experience would hesitate to purchase from the brand.- KZO

Enjoyment of video increases purchase intent by 97% and brand association by 139% – Unruly

“I think it takes more than three seconds to build your brand, and consumers are willing to spend the time if your content is compelling, relevant, and valuable.” – Momentology

WANT TO LEARN MORE ABOUT PLANNING SUCCESSFUL EVENTS WITH LIVE VIDEO PRODUCTION?

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Why a Live Video Strategy is a Must-Have for Marketers [2020 Update]

Live streaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot. And marketers are paying attention, with 28% investing more in live streaming.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Vimeo, LinkedIn Live, Facebook Live, and Periscope in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

91 million subscribers will utilize live streaming by 2024.

47% of viewers are live streaming more than a year ago.

Live streaming topped 1.1 billion hours in 2019.

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Live Streaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How nine organizations use Vimeo’s live streaming tech to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.