How to Grow Your Video + Live Event ROI (Infographic)

Events and video have become go-to tactics for the most successful marketers. This makes sense – video and events are dynamic, engaging, and in the case of live video, interactive. What happens when you combine the two? Events are a great way to engage prospects and consumers and grow ROI, but without video your event content is trapped, only accessible to in-person attendees.

In this infographic we’ve arranged a collection of statistics and quotes on live events and video marketing you can keep in your arsenal whether you’re building a budget request or your next presentation.

Appendix of stats and sources:

Online Video On Demand Is Growing

78% of people watch videos online every week.

55% of people watch videos online every day.

Coachella livestreamed both weekends on three stages with over 60 acts to the tune of 9 million views. – Forbes

Facebook gets 4 billion video views a day. 55% of mobile data traffic is from video. – Mary Meeker Internet Trends 2015

“Livestreaming (video) continues to bring niche moments to life, interrupting streams everywhere, making conversations on demand a form of engagement and entertainment.” – Brian Solis, Altimeter Group

Video + Events Are An Integral Part Of Marketing Strategy

96% of B2B companies are planning to use video in their content marketing over the next year.

52% of marketers believe that video marketing is effective for brand awareness, lead generation, and online engagement.

At Livestream, large business video streams have increased over 1300% in four years.

Brands increased their event and experiential marketing budgets by 6.1% in 2015. 

The event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries. – US Bureau of Labor

The global events industry is expected to generate $18 billion of annual revenue by 2018.

77% of B2B marketers use in-person events as part of their content marketing strategies. – MarketingProfs & Content Marketing Institute

“Livestreaming is about to become even more ubiquitous…Mainstream social apps like Facebook are adopting their own livestreaming features, and users are beginning to demand more live, ‘in the moment’ content. This puts a heavier burden on content marketers, demanding fewer preconceived, scheduled-in-advance pieces of content and more present-focused video streaming opportunities.” – Forbes

Video Is Effective For ROI

52% of marketing professionals worldwide name video as the type of content with the best ROI. – HubSpot

Video viewers are 1.7X more likely to buy. – Invodo

Marketers who use video grow revenue 49% faster than non-video users.- Aberdeen via Vidyard, 2015

74% of survey respondents said that video content produces better conversions than any other form of content. – Vidyard, 2015

73% of B2B marketing professionals say that video has positively impacted marketing results. – Reel SEO

30% of people who watch a livestream of an event will attend that same event the following year. – Digitell

“In 2016, content marketers need to test visual and video platforms, not to mention livestreaming, as new means to offer content that is engaging and will entice users beyond the classic text-based blog.” – B2C

Video Needs To Be High Quality To Be Effective

62% of consumers are more likely to have a negative perception of a brand with a low-quality video experience. – KZO

23% of people who have been presented with a poor quality video experience would hesitate to purchase from the brand.- KZO

Enjoyment of video increases purchase intent by 97% and brand association by 139% – Unruly

“I think it takes more than three seconds to build your brand, and consumers are willing to spend the time if your content is compelling, relevant, and valuable.” – Momentology

WANT TO LEARN MORE ABOUT PLANNING SUCCESSFUL EVENTS WITH LIVE VIDEO PRODUCTION?

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Introducing Studio 6: The Future of Live Streaming Software

You’re in the business of capturing the moment. Shouldn’t you have the most of-the-moment live streaming software?

We’re proud to introduce Studio 6, the latest update to our switching and encoding live streaming software. Even easier to use and more powerful than its predecessors, Studio 6 gives you everything you need to produce professional-grade live events. Even better news? Studio 6 is included in your Vimeo Premium or Enterprise subscription.

 

Click here to explore Studio 6 now.

 

What’s new in Studio 6 live streaming software

Make your colors POP.

Color correction lets you dial in your settings and apply them across multiple cameras. Adjust your camera’s color settings to get the best quality possible, and unify the look for multi-camera productions, by dialing in the RGB, brightness, saturation, contrast, and more.

Mix sound on the fly.

Edit sound on the fly with a range of filters on our audio mixer. Live streamers will have access to an equalizer, limiter, compressor, and more, all easily accessible right inside Studio 6.

Transition seamlessly.

Bump up your production value with dip-to-color fades and slick stinger animations. In addition to the SMPTE transitions currently available in Studio 5, Studio 6 users can use these new transitions to make stream-switching seem more natural than ever.

  • Stinger: Stinger transitions allow switching from one video source to another through short and effective video animation.
  • Dip-to-Color: Dip-to-Color transition allows switching from one video source to another through gradual fade into a specific color, and fade out of it to a new source.

Integrate with Mevo.

Full Mevo integration lets you operate one or multiple Mevos directly from the Studio platform. Almost anything that is possible from the Mevo mobile app, you can now do from Studio — live editing, changing resolution, frame rate, speaker volume, and much more. Studio is the only software that allows you to control and switch between multiple Mevos, making your multi-camera productions easier than ever.

Simplify your workflow.

Updated input settings make it even more intuitive to get Studio up and running for your next event. Users can now drag and drop inputs, add or remove inputs on the fly, customize input details, and organize your input list. Managing a multi-camera setup has never been so easy.

Great. How do I get Studio 6?

Glad you asked. If you’re a Vimeo Livestream Premium or Enterprise customer, Studio 6 is included with your subscription. Visit livestream.com/studio to learn more and download.