Live Event Camera: Introducing Mevo

We are delighted to lift the curtain on Mevo, the new camera from Livestream that makes it easier than ever to broadcast live events in HD.

Mevo is a pocket-sized live event video camera that lets you edit on your iPhone while you film, enabling you to share live events in real time with unprecedented production value. Mevo helps busy consumers, organizations, and event producers seamlessly share the engaging stories of their live events by putting the power and capabilities of a multi-camera production studio at their fingertips.

The sleek Mevo camcorder fits in the palm of your hand, yet its 150-degree all glass lens and 4k sensor enable the iOS app to control up to nine virtual HD cameras. Live editing includes the ability to pan, zoom, and cut between multiple live shots from a single camera, providing the same storytelling capabilities used in professional live productions. Mevo can also be easily added as a remote camera in Livestream Studio.

Mevo’s leading edge technology enables an entirely new kind of video sharing experience for a wide variety of uses – from concerts to conferences, sports to school plays, and the events that business owners of all sizes need to share online. Customers can easily share their fully edited videos immediately to their favorite social networks or simultaneously stream their event to Livestream.

PRE-ORDER MEVO TODAY

Our team has over 200 years of collective live video experience, providing expert solutions from stage to stadium, conference to campus, and everything in between. With our best­-in-­class suppliers and manufacturing partners, we designed and built Mevo from the ground up so that everyone could experience professional multi­-camera features.

Unlike anything else on the market, Mevo empowers anyone to easily produce a high-caliber, compelling video for an affordable price. Mevo’s product features include:

Live Edit in HD

  • Live editing on the fly between 9 virtual HD cameras using an easy-to-use iPhone app, with simple features that include: tap to cut, pinch to zoom, and drag to pan.
  • Automated editing mode with smart people recognition and movement tracking.
  • Minimum input/maximum output: 4K sensor captures high-quality video, built-in microphone array and DSP provides stellar audio quality.

Effortless Sharing

  • Stream live in HD with quality and ease to Livestream and Facebook Live.
  • Store now, share later – includes 16GB microSD card to record and store your video, plus built-in features that make it easy to share your video immediately on websites, social networks or via email.
  • Cloud connected, Wi-Fi enabled to ensure high-quality Internet connectivity.

Simple, Unobtrusive Design

  • One pocket-sized camera does it all.
  • Stealthy enough to put right on stage with the action.
  • No rig required – designed to set up in seconds and get out of the way so you can stay focused on the event, not the gear.
  • Comes with everything you need to start your production, including a mount to attach Mevo to virtually any stand.

Additional product specs and details on the pre-order can be viewed at the official Mevo website, getmevo.com.

 

Ready to start livestreaming? Check out our Ultimate Guide to Livestreaming for more information including stats, case studies, and how-to’s on broadcasting live events.

[Case Study] How ISC Sports Network blends live streaming with video subscriptions

When Greg Maish, President of ISC Sports Network, began using Vimeo Livestream, his goal was to live stream sports from around Indiana into the homes of surrounding communities. “We had this vision of a single place where people can come and see local sports,” he said. “We wanted it to be accessible and readily available, for all of our sports fans.”

In just four years, ISC Sports has grown from strictly live streaming games into a full-fledged online channel, using Vimeo OTT to offer live and on-demand sports content. Learn more about how Maish used Vimeo to scale his local sports business, grow his audience, and monetize video content in our interview below.

Growing from live streams to on-demand video

Working in telecommunications for most of his career, Maish understood the trajectory of cord-cutting behavior, especially those who opt into OTT content, or services that go “over the top” of traditional cable providers. “At the end of the day, we all are TV consumers — but we are also very much OTT consumers, whether it’s Roku, Amazon, Chromecast, or even on our mobile devices,” he said.

After digging into his viewers’ behavior in Vimeo Livestream’s analytics, Maish made an interesting discovery. Despite the in-the-moment experience of live sports, there was a surge in broadcast views after the events ended. “It’s an interesting dynamic. We’ll get maybe the same number of views that we get during the game itself,” he said.

With this intel, Maish saw an opportunity to grow his audience with OTT. “Vimeo OTT was the piece that was missing,” he said. “We wanted a ready-to-go, fully developed solution. It’s been a real easy way in [to the OTT industry],” he said, referring to the simple content management tools and branded apps available in the platform.

Generating and growing ad revenue with Vimeo

For many broadcasters, advertising is a critical source of revenue. Admittedly, “local sports is not always that easy to sell,” Maish said (ISC Sports competes with 10 Division I NCAA colleges in the Hoosier state). Using Vimeo OTT’s analytics, Maish was able to pinpoint the number of viewers his productions brought in, where those views came from, their watch time, and more.

“[The analytics] give us great feedback on stuff we would normally guess on,” he said, and unlike other television measurement models, the data is precise. “It’s not a guess, it’s not an estimation — it’s really what’s happening.” Providing quantitative data to advertisers, and subsequently guaranteeing that their product or service will be seen, makes for a straightforward transaction.

Tips to live stream sports

ISC Sports is a prime example of starting scrappy and scaling quickly. How did they achieve their success with building a local sports network in just four years?

1. Know your vision. “You’ve really got to have a vision when you get started,” he said, while acknowledging that it can (and likely will) change. “Ours has evolved over time.

2. Top-notch, reliable distribution. Your business won’t gain traction unless you’re broadcasting quality content to bring in and maintain viewership. “That’s where having a partner like Vimeo plays into our business strategy,” he said. “With Vimeo, we know that when we’re out streaming, it will work. It’s always just worked, and that’s been a key ingredient in our success.”

In the end, Maish remains invested in and reliant on Vimeo to support ISC because of the team behind the platforms. “One thing we’ve learned as both a community-facing service provider and from dealing with vendors, is that loyalty is everything to us,” he said. “If we feel secure in that relationship, we will preach it from the rooftops.”

“When a vendor does what they say they will do and they do it well, we will be vocal to say, ‘These are the guys you want.’ Looking at what we have with Vimeo, we will share the good news with anyone who needs to hear.”

Engaged audiences spark business growth

Through their highly-engaged audience and growing advertising base, ISC Sports now broadcasts all over Indiana. “Our production team continues to grow,” Maish said. “Even for a local game, we may have 10 guys there doing things. We’ve had to evolve into multiple crews, trying to cover as much as we can.”

Fortunately, as demand grows, so does ISC Sports’ bottom line. “What we’re spending is very manageable,” he said, referring to Vimeo’s Livestream and OTT price points. “[It’s] something we can not only pay for, but it makes it a profitable endeavor for us.”

Learn more about how to grow your business — and audience — with on-demand video in our guidebook, The 2018 OTT Revolution. By analyzing 1.3B consumer data points, we took the guesswork out of how viewers consume and subscribe to video content, empowering you to focus on expanding your reach and maintaining subscribers.