Live Event Camera: Introducing Mevo

We are delighted to lift the curtain on Mevo, the new camera from Livestream that makes it easier than ever to broadcast live events in HD.

Mevo is a pocket-sized live event video camera that lets you edit on your iPhone while you film, enabling you to share live events in real time with unprecedented production value. Mevo helps busy consumers, organizations, and event producers seamlessly share the engaging stories of their live events by putting the power and capabilities of a multi-camera production studio at their fingertips.

The sleek Mevo camcorder fits in the palm of your hand, yet its 150-degree all glass lens and 4k sensor enable the iOS app to control up to nine virtual HD cameras. Live editing includes the ability to pan, zoom, and cut between multiple live shots from a single camera, providing the same storytelling capabilities used in professional live productions. Mevo can also be easily added as a remote camera in Livestream Studio.

Mevo’s leading edge technology enables an entirely new kind of video sharing experience for a wide variety of uses – from concerts to conferences, sports to school plays, and the events that business owners of all sizes need to share online. Customers can easily share their fully edited videos immediately to their favorite social networks or simultaneously stream their event to Livestream.

PRE-ORDER MEVO TODAY

Our team has over 200 years of collective live video experience, providing expert solutions from stage to stadium, conference to campus, and everything in between. With our best­-in-­class suppliers and manufacturing partners, we designed and built Mevo from the ground up so that everyone could experience professional multi­-camera features.

Unlike anything else on the market, Mevo empowers anyone to easily produce a high-caliber, compelling video for an affordable price. Mevo’s product features include:

Live Edit in HD

  • Live editing on the fly between 9 virtual HD cameras using an easy-to-use iPhone app, with simple features that include: tap to cut, pinch to zoom, and drag to pan.
  • Automated editing mode with smart people recognition and movement tracking.
  • Minimum input/maximum output: 4K sensor captures high-quality video, built-in microphone array and DSP provides stellar audio quality.

Effortless Sharing

  • Stream live in HD with quality and ease to Livestream and Facebook Live.
  • Store now, share later – includes 16GB microSD card to record and store your video, plus built-in features that make it easy to share your video immediately on websites, social networks or via email.
  • Cloud connected, Wi-Fi enabled to ensure high-quality Internet connectivity.

Simple, Unobtrusive Design

  • One pocket-sized camera does it all.
  • Stealthy enough to put right on stage with the action.
  • No rig required – designed to set up in seconds and get out of the way so you can stay focused on the event, not the gear.
  • Comes with everything you need to start your production, including a mount to attach Mevo to virtually any stand.

Additional product specs and details on the pre-order can be viewed at the official Mevo website, getmevo.com.

 

Ready to start livestreaming? Check out our Ultimate Guide to Livestreaming for more information including stats, case studies, and how-to’s on broadcasting live events.

[Case Study] How Nikon Inc is Live Streaming Their Events & Trainings

With a large remote workforce, photography industry leader Nikon Inc was looking for a way to conduct staff trainings using live video. Originally, internal trainings were their only intended use case: it was cost effective and engaging. “There’s nothing quite as engaging as a live broadcast,” said Mark Soares, Senior Marketing Manager at Nikon Inc. Since then, their strategy has evolved into live streaming events and trainings. “We realized we needed to use live streaming to reach and engage our customers,” he said.

Since starting their journey with Livestream in 2017 (now Vimeo Livestream), Nikon Inc’s reach has exploded through live streaming their events and trainings. “It’s not just an add-on to our events strategy, it’s a key part of the strategy.”


Determining a Live Stream Strategy & Metrics for Events

In terms of developing a strategy, Soares and his team eased into broadcasting live from their events. “Our initial goal was to just get the ball rolling,” he said. “It’s intimidating when you first start; many things can go wrong with a live broadcast.” As such, ease of use and setup were critical to ensure they could get their live event running smoothly.

Their first time live streaming at a trade show was during the WPPI Conference in Vegas. To determine a metrics and ROI of their live streams, the Nikon Inc team divided the number of in-person attendees at the event in half, and used that number as a benchmark goal for total live viewers. “That was our guess,” Soares said. “We really had no metric to base it on because it was our first time [doing it].”

So, how did Nikon Inc fare with their first experiment? “We exceeded it significantly. We had almost 300% more viewers than what we had initially planned.”

“With a fairly modest increase in budget, you can reach a considerably higher audience [with live streaming].”

Since then, Nikon Inc has been on a live streaming rocket ship, launching a marketing strategy built around live. This includes major product announcements and trade show events, and has become a cost-effective way to reach a larger audience than even the biggest trade shows. “People go to trade shows for education, and a lot of brands bring education to the trade show floor,” Soares said. “If you’re already bringing that talent in, then it’s really not that much of a stretch to put a camera in front of them and broadcast it.”


Image courtesy of Nikon LIVE from NAB 2018 Day 2 – Corey Rich – Paralleling Still and Motion


Selecting Content for Live Streamed Events

One key driving factor to a successful live stream is the quality of the content. Soares’s advice is common (and always applicable): listen to your customers, and you’ll better understand what they want. Then, turn that feedback into content.

“Your end users are your best ambassadors. Take the content that they create [to inform your strategy], because they will inspire others to go out and do the same thing,” he said. Soares also suggests tailoring the content to specific demographics or niche audiences. For example, at WPPI, which focuses on wedding and portraiture, Nikon Inc brought in wedding photographers to share their expertise with attendees and live viewers.

“Take great content, great talent, and schedule it on a regular basis, and users will keep tuning in,” he said. “That’s why the audience keeps growing every single time we do this. You will add viewers to your event every single time. Incrementally, we keep expanding the viewership.”

Tips to Promote & Prepare for a Live Stream

Leading up to every major live stream, Soares and his team rolls out a turnkey marketing strategy to attract new and existing customers. First and foremost, Soares suggests building in paid marketing to your promotional planning. In addition to a paid social media campaign, Nikon Inc also:

  • Updates a landing page whenever a new event approaches
  • Sends email campaigns to current customers promoting their upcoming live programming
  • Features banners on their website with information about the live stream

Nikon Inc has found great value in simulcasting to Facebook Live, as well. “The viewership lives on social media,” he said. “While we get great numbers from streaming to our own site, we supplement that with our social channels, too.”

Don’t forget about the experience for your live viewers, too. “You’ve got to get great talent on camera that can speak eloquently to inspire your user base,” Soares said. “Look to give a great experience through the actual broadcast. We started with a single, fixed camera, and now we have many cameras where we can change the angle, etc — it’s very cinematic.”

However you plan to promote your live event, iteration and consistency is essential. “Start with something you can manage and build on it. There’s this exponential growth when you do these events on a regular basis and with great content. People will keep coming back.”


Nikon’s Technical Setup for Live Streaming

Wondering how Nikon Inc sets themselves up for success with their live streams? Here’s the equipment they use for their live broadcasts:

  • 2 Nikon cameras/lenses (of course), sometimes with a roving camera
  • Cameras are hardwired into a 4K Livestream HD550 (💡Tip: Nikon uses 4K cropping, which increases production level so two cameras look like six)
  • Livestream Studio
  • One back up Livestream Studio HD550

“Nikon makes cameras, but we are not in the business of broadcasting live events,” he said. “We needed a system that would be portable and easy to use, so that almost anyone could use it.”


Why Vimeo Livestream?

As a leading brand in the photography space worldwide, Nikon Inc needed an all-in-one solution that would make live streaming smooth for their large remote workforce and even bigger global audience. Whether internal or external, Nikon Inc’s live streams require a sophisticated workflow with a robust cloud solution, that was also portable and all inclusive. Vimeo Livestream fit the bill: a platform that makes live streaming simple and accessible, along with powerful and portable hardware — the Studio HD550 is Nikon Inc’s encoder of choice.

Livestream is the only end-to-end solution that empowers you to distribute compelling live content, engage your employees, and grow your business. To find out how to get started with live streaming, check out our “Ultimate Guide to Live Streaming Events” guide.